{"product_id":"hcltech-marketing-mix","title":"HCL Technologies Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHCL Technologies leverages a diversified product portfolio, competitive pricing models, global delivery channels, and integrated digital promotions to sustain enterprise growth and client retention—discover how these 4Ps interlock to drive market leadership. Get the full, editable 4Ps Marketing Mix Analysis for actionable insights, real-world data, and presentation-ready templates perfect for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and AI Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHCLTech’s Digital Transformation and AI Solutions center on HCLTech AI Force, embedding generative AI into the software lifecycle to modernize legacy systems, automate workflows, and enable data-driven decisions. By end-2025 HCL reported AI services revenue growth of ~38% YoY and expanded its AI consulting headcount to ~8,500 to deliver enterprise LLM applications and accelerate cloud-native modernization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineering and R\u0026amp;D Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHCL Technologies holds a market-leading ER\u0026amp;D position, reporting ER\u0026amp;D revenues of $2.1 billion in FY2024 (≈18% of total revenue) and strong growth driven by aerospace and automotive hardware\/software projects.\u003c\/p\u003e\n\u003cp\u003eThe service set covers product design, chip-to-cloud engineering, and IoT integration, reducing client time-to-market by 20–30% in benchmark engagements.\u003c\/p\u003e\n\u003cp\u003eThese offerings target sustainable energy and 5G\/6G telecoms, supporting real-world wins—over 120 active ER\u0026amp;D deals in 2024 across EV, satellite, and renewable projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHCL Software Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHCL Software, HCL Technologies dedicated software division, sells IP-led products for marketing, commerce, and digital security, generating about $1.6B revenue in FY2024-25 (roughly 9% of consolidated revenue). HCL BigFix and HCL Unica supply endpoint management and customer engagement tools used by 3,000+ enterprise customers worldwide. By late 2025 the segment prioritizes cloud-native refactors and SaaS offerings to support hybrid-cloud deployments and drive FY2026 ARR growth targets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloudSmart Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHCLTech CloudSmart offers cloud migration, management, and optimization across multi-cloud and hybrid setups, targeting enterprises in healthcare, finance, and retail to cut cloud costs and speed time-to-market.\u003c\/p\u003e\n\u003cp\u003eLeveraging partnerships with AWS, Microsoft Azure, and Google Cloud, CloudSmart claims up to 40% cost reduction and 30% faster deployments; HCLTech reported cloud services revenue of $2.1bn in FY2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eComprehensive portfolio: migration, ops, optimization\u003c\/li\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIndustry focus: healthcare, finance, retail\u003c\/li\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHyperscaler partners: AWS, Azure, GCP\u003c\/li\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eKey metrics: ~40% cost cut, ~30% faster deploy, $2.1bn cloud revenue FY2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and GRC Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHCL Technologies Cybersecurity and GRC Services deliver managed security services—threat intelligence, identity and access management, and governance, risk, compliance—backed by automated security operations centers for real-time monitoring and fast incident response.\u003c\/p\u003e\n\u003cp\u003eIn 2025 HCLTech reported cybersecurity revenue growth of ~18% YoY, protecting clients across 50+ jurisdictions and reducing mean time to detect by 40% through automation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManaged services: threat intel, IAM, GRC\u003c\/li\u003e\n\u003cli\u003eAutomated SOCs: real-time monitoring, rapid IR\u003c\/li\u003e\n\u003cli\u003e2025: ~18% cybersecurity revenue growth\u003c\/li\u003e\n\u003cli\u003eCoverage: 50+ jurisdictions; MTTD down 40%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHCLTech: $‍7B+ portfolio—AI, Cloud, ER\u0026amp;D, Security driving faster GTM, 40%+ cloud savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHCLTech’s product portfolio spans AI Force (gen‑AI devops), ER\u0026amp;D ($2.1B FY2024), HCL Software ($1.6B FY2024‑25), CloudSmart (cloud services $2.1B FY2024) and Cybersecurity (18% YoY growth 2025), targeting telecom, auto, healthcare, energy with claims: 20–30% faster time‑to‑market, ~40% cloud cost cuts, MTTD down 40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY\/Year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Force\u003c\/td\u003e\n\u003ctd\u003e38% AI rev growth\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eER\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHCL Software\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003ctd\u003eFY2024‑25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloudSmart\u003c\/td\u003e\n\u003ctd\u003e$2.1B; ~40% cost cut\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCybersecurity\u003c\/td\u003e\n\u003ctd\u003e18% rev growth; MTTD −40%\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into HCL Technologies’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a practical marketing positioning breakdown grounded in real practices, competitive context, and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses HCL Technologies' 4P marketing insights into a concise, leadership-ready snapshot that simplifies strategic discussions and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Delivery Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHCL Technologies runs a global delivery model with 120+ delivery centers across India, the Americas, Europe and APAC, using offshore-onshore-nearshore mixes to offer 24\/7 coverage and access to diverse skill pools.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 HCLTech decentralized further, adding regional hubs near major client HQs and boosting local staffing by ~18%, improving continuity and reducing go‑to‑market latency for its $12.7B revenue base (FY2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNearshore Delivery Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHCLTech has expanded nearshore delivery hubs in Eastern Europe, Mexico, and Canada to support real-time collaboration and cultural alignment; as of FY2024 the company reported 18% of its delivery capacity in nearshore\/onsite regions, improving client intimacy and cutting average time-zone gaps from 8 to 2 hours for major accounts. These hubs handle agile development and sensitive engineering, lowering travel costs and accelerating sprint cycles by ~22% versus offshore-only models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hyperscaler Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHCLTech integrates services into AWS, Microsoft Azure, and Google Cloud marketplaces, making procurement easy for enterprises and driving cloud-AI deal flow; marketplace-led revenue grew over 22% in FY2024, contributing materially to its $12.3B FY2024 revenue mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Co-Innovation Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHCLTech runs physical and virtual Digital Co-Innovation Labs in hubs like London, New York, and Noida where clients work with engineers to prototype and test solutions, linking strategy to execution.\u003c\/p\u003e\n\u003cp\u003eThese labs supported collaborations that contributed to HCLTech’s FY2025 revenue of $12.2B and helped reduce time-to-market for pilot projects by ~30% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHands-on prototyping with client engineers\u003c\/li\u003e\n\u003cli\u003eLocations: London, New York, Noida\u003c\/li\u003e\n\u003cli\u003eHybrid physical + virtual delivery\u003c\/li\u003e\n\u003cli\u003eAttributed to faster pilots: ~30% quicker\u003c\/li\u003e\n\u003cli\u003eSupports FY2025 revenue $12.2B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote and Hybrid Work Frameworks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHCLTech leverages digital workplace platforms and secure collaboration tools to run a hybrid workforce, boosting agility and keeping service quality consistent across locations.\u003c\/p\u003e\n\u003cp\u003eThis model lets HCLTech deploy top talent globally—reducing bench time and cutting delivery costs; in FY2024 the company reported 11.6% operating margin, helped by remote delivery scale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHybrid workforce increases talent pool worldwide\u003c\/li\u003e\n\u003cli\u003eSecure, high-speed tools maintain SLAs and quality\u003c\/li\u003e\n\u003cli\u003eImproved utilization and cost efficiency (FY2024 margins 11.6%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHCLTech scales global hubs 18%, hits $12.2B revenue with 22% marketplace growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHCLTech runs 120+ delivery centers (India, Americas, Europe, APAC), expanded regional hubs by ~18% in 2025, nearshore share 18% (FY2024), marketplace-led revenue +22% (FY2024), FY2025 revenue $12.2B, FY2024 operating margin 11.6%, pilot time‑to‑market -30% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery centers\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional hub growth (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNearshore share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace revenue growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (FY2025)\u003c\/td\u003e\n\u003ctd\u003e$12.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin (FY2024)\u003c\/td\u003e\n\u003ctd\u003e11.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot TTC improvement (2024)\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHCL Technologies 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This HCL Technologies 4P's Marketing Mix Analysis is fully complete, editable, and ready to use for strategy, presentations, or decision-making. You’re viewing the exact version included with your purchase, not a sample or teaser. Buy with confidence knowing the file shown is the final, high-quality deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116307321,"sku":"hcltech-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hcltech-marketing-mix.png?v=1772222306","url":"https:\/\/matrixbcg.com\/products\/hcltech-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}