{"product_id":"hc-kohnan-marketing-mix","title":"Kohnan Shoji Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Kohnan Shoji’s product assortment, strategic pricing, retail footprint, and targeted promotions combine to drive customer loyalty and sales growth—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for actionable insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Brand LIFELEX Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKohnan Shoji aggressively promotes its private brand LIFELEX, covering household goods to furniture and capturing an estimated 12–15% of in-store sales in 2024, up from 9% in 2020.\u003c\/p\u003e\n\u003cp\u003eBy controlling design and manufacturing, Kohnan tailors quality and price, cutting costs roughly 18% versus comparable national brands and keeping margins about 4–6 percentage points higher.\u003c\/p\u003e\n\u003cp\u003eThis differentiation reduces direct competition, supports average SKU price points 10–20% below national brands, and boosted private-label gross profit contribution by ~0.6 percentage points in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Professional Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder the Kohnan PRO banner Kohnan Shoji stocks over 50,000 SKUs of pro-grade tools, materials, and workwear targeted at contractors, carpenters, and electricians; pro sales grew 22% YoY in FY2024, accounting for roughly 18% of group revenue (≈¥8.2bn). These trade-only items meet higher durability specs and niche certifications, are often missing from consumer stores, and drive repeat B2B orders with average contract sizes 3x larger than retail purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive DIY and Home Improvement Kits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKohnan Shoji targets DIY customers with comprehensive kits and modular parts for repairs and renovations, including easy-assemble flatpack furniture, painting bundles, and novice-friendly plumbing repair kits; Japan’s DIY market was ~¥1.2 trillion in 2024, up 6% yo-y, and Kohnan reported 12% category sales growth in FY2024. Product teams prioritize clear step-by-step guides and cross-compatible parts to boost repeat purchases and upsell higher-value tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGardening and Outdoor Living Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKohnan Shoji’s Gardening and Outdoor Living line mixes plants, seeds, fertilizers, and advanced irrigation for hobbyists and pros, plus camping gear, patio furniture, and barbecues, targeting Japan’s urban gardening and outdoor-recreation surge.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the Japanese gardening market grew ~3.8% to ¥420 billion; Kohnan’s category accounted for an estimated 18% of its sales, driven by a 12% rise in outdoor-living item sales year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExtensive plant and irrigation range\u003c\/li\u003e\n\u003cli\u003eHigh-end outdoor lifestyle products\u003c\/li\u003e\n\u003cli\u003eTaps ¥420B market (2024) with 18% share\u003c\/li\u003e\n\u003cli\u003eOutdoors item sales up 12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePet Supplies and Specialized Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKohnan Shoji stocks wide pet food, grooming, and health ranges and added in-store grooming salons and vet consult corners to capture Japan’s growing pet market, which hit ¥1.65 trillion in 2024 (MLIT report) and grew ~3.8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese one-stop services boost repeat visits; stores report pet-category sales rising 12–18% after service rollout, lifting overall basket size and steadying weekday footfall.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥1.65T Japan pet market 2024\u003c\/li\u003e\n\u003cli\u003e3.8% YoY growth\u003c\/li\u003e\n\u003cli\u003e12–18% local sales lift\u003c\/li\u003e\n\u003cli\u003eHigher repeat visits, bigger basket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKohnan: LIFELEX \u0026amp; PRO fuel growth—gardening and pet services drive market gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKohnan’s product mix centers on private brand LIFELEX (12–15% of in-store sales in 2024), pro-grade Kohnan PRO (≈¥8.2bn, 18% revenue, +22% YoY), DIY kits (category +12% YoY), gardening\/outdoor (18% of ¥420bn market, outdoor +12% YoY) and pet services (¥1.65T market, pet-category +12–18% post-service).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLIFELEX\u003c\/td\u003e\n\u003ctd\u003e12–15% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKohnan PRO\u003c\/td\u003e\n\u003ctd\u003e¥8.2bn; 18% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGardening\u003c\/td\u003e\n\u003ctd\u003e18% of ¥420bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePet\u003c\/td\u003e\n\u003ctd\u003e¥1.65T; +12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kohnan Shoji’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kohnan Shoji’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKohnan Shoji runs over 500 stores nationwide, concentrated in Kansai and Kanto where ~55% of Japanese households live, boosting foot traffic and sales. Stores sit in suburban zones with ample parking and road access, easing delivery of bulky DIY and garden goods and lowering last-mile costs. Proximity drives convenience sales—same-day pick-up and impulse purchases—supporting stable in-store gross margins versus pure e-commerce rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Kohnan PRO Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe specialized kohnan pro stores sit close to industrial zones and along major transport routes used by tradespeople capturing high-footfall corridors near sites. they open early am match construction schedules boosting weekday morning sales format accounted for of shoji revenue in fy2024 mar this location strategy raised average transaction value versus standard concentrating professional customers repeat visits.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Kohnan e-Shop extends 190+ physical stores in Japan by listing over 120,000 SKUs online and accounted for roughly 18% of Kohnan Shoji’s FY2024 revenue (about ¥32.4bn of ¥180bn). A click-and-collect option reduces shipping costs and reports a 22% higher basket size versus home delivery; same-day pickup is available at 85% of stores. This omni-channel setup targets younger shoppers—48% of online orders come from customers aged 20–39.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion into Vietnam\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKohnan Shoji has expanded into Vietnam, opening several stores in Ho Chi Minh City since 2022 to adapt its Japanese home-center model to local construction styles and DIY habits.\u003c\/p\u003e\n\u003cp\u003eVietnam stores target a rising middle class; Vietnam GDP grew 8.02% in 2022 and retail sales rose ~12% in 2023, helping diversify Kohnan’s revenue away from Japan’s low-growth market.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOpened multiple HCMC stores since 2022\u003c\/li\u003e\n\u003cli\u003eLocal assortments for tropical construction and DIY\u003c\/li\u003e\n\u003cli\u003eVietnam GDP +8.02% (2022); retail sales ≈+12% (2023)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkohnan shoji runs automated distribution centers across japan achieving sku availability and cutting average lead times to days in supporting its low-price strategy by lowering stockouts lost sales.\u003e\n\u003cpcenters handle both small consumer items and bulky building materials via modular racking automated forklifts boosting throughput by year-over-year reducing transportation cost per order in fy2024.\u003e\n\u003cpefficient logistics drove a gross margin improvement in by trimming spend and enabling aggressive everyday low pricing.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% SKU availability (2025)\u003c\/li\u003e\n\u003cli\u003e1.8 days avg lead time\u003c\/li\u003e\n\u003cli\u003e24% throughput increase YoY\u003c\/li\u003e\n\u003cli\u003e12% lower transport cost per order (FY2024)\u003c\/li\u003e\n\u003cli\u003e0.6ppt gross margin gain (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pefficient\u003e\u003c\/pcenters\u003e\u003c\/pkohnan\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni PRO \u0026amp; automated DCs drive 18% e‑shop revenue, 98% SKU availability \u0026amp; +0.6ppt GM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKohnan’s 500+ stores (mainly Kansai\/Kanto) drive convenience sales; PRO stores (18% of FY2024 revenue) lift AOV +12%. E‑shop (120k SKUs) drove ~18% of FY2024 revenue (¥32.4bn) with 85% same‑day pickup; 48% online buyers aged 20–39. Automated DCs deliver 98% SKU availability, 1.8‑day lead time, 24% throughput YoY and cut transport cost\/order 12%, improving gross margin +0.6ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePRO revenue share\u003c\/td\u003e\n\u003ctd\u003e18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑shop revenue\u003c\/td\u003e\n\u003ctd\u003e¥32.4bn (~18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU availability (2025)\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg lead time\u003c\/td\u003e\n\u003ctd\u003e1.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput YoY\u003c\/td\u003e\n\u003ctd\u003e+24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport cost\/order\u003c\/td\u003e\n\u003ctd\u003e-12% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin impact\u003c\/td\u003e\n\u003ctd\u003e+0.6 ppt (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKohnan Shoji 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kohnan Shoji 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document tailored for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751188902265,"sku":"hc-kohnan-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hc-kohnan-marketing-mix.png?v=1772228677","url":"https:\/\/matrixbcg.com\/products\/hc-kohnan-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}