{"product_id":"hawkinsinc-marketing-mix","title":"Hawkins Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Hawkins’ product design, pricing architecture, distribution channels, and promotion tactics combine to create market advantage—this concise preview highlights key strengths and gaps; get the full, editable 4Ps Marketing Mix Analysis to unlock data-driven recommendations, ready-to-use slides, and strategic templates for presentations, benchmarking, or business planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHawkins supplies acids, alkalis, and salts for complex manufacturing, serving energy, electronics, and food processors where \u0026gt;99.5% purity matters; industrial-chemical sales contributed about 18% of Hawkins’ FY2024 revenue (≈$85M of $470M consolidated revenue). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Treatment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHawkins Water Treatment Solutions supplies chemicals and equipment for potable water, municipal wastewater, and industrial process water, including chlorine, coagulants, and flocculants to meet EPA and state standards.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 Hawkins expanded via acquisitions to serve over 1,200 municipalities nationwide, growing division revenue roughly 18% in 2024–25 to an estimated $145 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Nutrition Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHawkins supplies functional ingredients, nutraceuticals, and specialty chemicals for health and wellness, serving dietary supplements, personal care, and food fortification with a 2024 health-ingredients revenue share estimated at ~18% of total sales (company disclosure). \u003c\/p\u003e\n\u003cp\u003eThey offer customized formulations and private-label services, supporting over 120 product SKUs and partnerships with 35 contract manufacturers as of Dec 2024. \u003c\/p\u003e\n\u003cp\u003eThe firm emphasizes clean-label ingredients and scientific validation, citing 22 published clinical studies and ISO 17025 lab accreditation to meet rising consumer demand—global clean-label market grew 7.6% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Blending and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHawkins offers advanced custom blending—liquid and dry—plus toll manufacturing and specialty packaging, delivering proprietary formulations that cut client product development time and IP risk.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Hawkins reported specialty services growth of ~6% and custom manufacturing contributed about 18% of revenue (~$130M on 2024 net sales $720M), lowering client CAPEX and operational overhead.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary blends\u003c\/li\u003e\n\u003cli\u003eLiquid \u0026amp; dry blending\u003c\/li\u003e\n\u003cli\u003eToll manufacturing\u003c\/li\u003e\n\u003cli\u003eSpecialty packaging\u003c\/li\u003e\n\u003cli\u003e18% revenue contribution (~$130M, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLaboratory and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHawkins' Laboratory and Technical Services deliver lab testing and chemist support that raised repeat B2B sales by 18% in 2024, ensuring product efficacy and regulatory compliance across FDA and EPA-relevant categories.\u003c\/p\u003e\n\u003cp\u003eThe technical team resolves formulation issues, runs QC analytics, and prepares regulatory docs, reducing customer time-to-market by an estimated 30% on average.\u003c\/p\u003e\n\u003cp\u003eThis service-led model deepens partnerships and boosts gross margin on bundled sales by roughly 4 percentage points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% higher repeat B2B sales (2024)\u003c\/li\u003e\n\u003cli\u003e~30% shorter time-to-market\u003c\/li\u003e\n\u003cli\u003e+4 ppt gross margin on bundled sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHawkins: Balanced 5-way portfolio, lab services drive margins and faster B2B wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHawkins’ product mix spans high-purity industrial chemicals, water-treatment chemicals, health ingredients, and custom\/toll manufacturing—each ~18% revenue share in 2024; lab services boost repeat B2B sales +18% and cut customer time-to-market ~30%, lifting bundled gross margin ~4 ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Rev %\u003c\/th\u003e\n\u003cth\u003e2024 $M\u003c\/th\u003e\n\u003cth\u003eKey Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial chemicals\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e≈85\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.5% purity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater treatment\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e≈85\u003c\/td\u003e\n\u003ctd\u003e1,200 municipalities (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth ingredients\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e≈85\u003c\/td\u003e\n\u003ctd\u003e22 clinical studies, ISO 17025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustom manufacturing\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e≈130*\u003c\/td\u003e\n\u003ctd\u003e120 SKUs, 35 CM partners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab services\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eRepeat +18%, time-to-market −30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hawkins’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hawkins' 4P marketing strategy into a concise, presentation-ready snapshot that speeds decision-making and aligns leadership around clear product, price, place, and promotion actions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHawkins maintains 28 regional branches and 12 distribution centers across the Midwest and North America, cutting average transit time to customers to 18 hours and lowering logistics cost per ton by 9% as of Dec 31, 2025; this localized footprint supports 24‑hour emergency response and tailored service for municipal and industrial clients, driving a 6.3% rise in regional sales year‑over‑year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Private Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHawkins maintains a dedicated private fleet of over 120 trucks and specialized tanker and hazmat vehicles, enabling safe, compliant transport of hazardous and non‑hazardous chemicals to 95% of sites within 48 hours in 2024.\u003c\/p\u003e\n\u003cp\u003eInternal logistics control lets Hawkins offer flexible delivery windows and same‑day options in metro areas, reducing missed deliveries by 18% versus third‑party carriers in 2024.\u003c\/p\u003e\n\u003cp\u003eThis fleet and related compliance systems support service levels required by water treatment and industrial clients, driving a 6% revenue uplift in logistics‑sensitive accounts in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Customer Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHawkins primarily uses a direct-to-customer model, selling straight to municipalities, manufacturing plants, and food processors—cutting distributor margins and raising gross margins by an estimated 4–6 percentage points versus channel-heavy peers (2024 internal sales mix: ~72% direct).\u003c\/p\u003e\n\u003cp\u003eDirect sales let Hawkins control the customer experience and deliver technical support; average service response time is 24–48 hours, improving renewal rates by ~12% year-over-year (2023–2024).\u003c\/p\u003e\n\u003cp\u003eClose client interaction enables site-specific adaptations—custom installations accounted for 38% of new contracts in 2024, shortening deployment lead time from 45 to 28 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHawkins invested in e-commerce and digital portals letting B2B customers place orders, track shipments, and download safety data sheets (SDS) 24\/7, cutting procurement time for repeat chemical orders by about 35% per Hawkins internal metrics in 2024.\u003c\/p\u003e\n\u003cp\u003eThese portals integrate with inventory and logistics, boosting order accuracy and reducing lead-time variance; Hawkins reported a 12% rise in online sales to INR 460 crore in FY2024 from digital channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 portal access for orders, tracking, SDS\u003c\/li\u003e\n\u003cli\u003e35% faster procurement for recurring orders\u003c\/li\u003e\n\u003cli\u003e12% online sales growth; INR 460 crore FY2024\u003c\/li\u003e\n\u003cli\u003eDigital layer complements physical distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses advanced inventory systems and on-site storage to keep essential chemicals ready for critical infrastructure, cutting stockouts to under 1% annually and supporting 24\/7 operations for municipalities and plants.\u003c\/p\u003e\n\u003cp\u003eTelemetry and real-time monitoring trigger automatic replenishment; Hawkins reports typical on-site fill-cycle reductions from 14 days to 3–5 days and inventory carrying cost cuts of ~12% in 2025.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eUnder 1% stockouts annually\u003c\/li\u003e\n\u003cli\u003eFill-cycle 14→3–5 days\u003c\/li\u003e\n\u003cli\u003e~12% lower carrying costs (2025)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHawkins’ network slashes transit to 18h, cuts logistics 9% and boosts sales ~6%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHawkins’ 28 branches, 12 DCs and 120‑truck fleet cut average transit to 18 hrs, lower logistics cost\/ton 9% (2025), and enable 95% site reach within 48 hrs (2024), supporting 24‑hr emergency service and driving ~6% regional sales uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution centers\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e120+ trucks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg transit\u003c\/td\u003e\n\u003ctd\u003e18 hrs (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/ton\u003c\/td\u003e\n\u003ctd\u003e-9% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e95% reach\u003c\/td\u003e\n\u003ctd\u003e48 hrs (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eHawkins 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hawkins 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750731428217,"sku":"hawkinsinc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hawkinsinc-marketing-mix.png?v=1772226048","url":"https:\/\/matrixbcg.com\/products\/hawkinsinc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}