{"product_id":"haulotte-bcg-matrix","title":"Haulotte Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHaulotte Group’s BCG Matrix preview highlights where key product lines may fall among Stars, Cash Cows, Question Marks, and Dogs amid shifting construction and industrial equipment demand—revealing competitive strengths and resource sinks at a glance. Dive deeper into the full BCG Matrix for quadrant-by-quadrant placements, data-driven recommendations, and tactical moves tailored to Haulotte’s market realities. Purchase the complete report to get a ready-to-use Word analysis plus an Excel summary that speeds strategic decision-making and capital allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Pulseo Generation Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Electric Pulseo Generation range shows Haulotte Group’s push into the energy transition with high-performance electric rough-terrain MEWPs, capturing about 22% share of the Europe–North America eco-friendly construction segment by Q4 2025 and growing ~18% YoY in unit sales.\u003c\/p\u003e\n\u003cp\u003eSustained R\u0026amp;D and capex—roughly €45–60m annually projected 2026–2028—are required to hold tech leadership as new competitors enter and global emission regs tighten.\u003c\/p\u003e\n\u003cp\u003eIf Haulotte sustains current share and margins (~14% segment EBIT in 2025), Pulseo units are set to become the company’s primary cash generators over the next decade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSherpal Connected Services Telematics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSherpal Connected Services Telematics, Haulotte Group’s proprietary fleet-management suite, is a Star: it combines real-time machine-health and GPS data and holds an estimated 30–35% share of the smart-construction telematics rental niche in 2025, driven by a \u0026gt;20% CAGR in data-driven construction services since 2021.\u003c\/p\u003e\n\u003cp\u003eContinued leadership through 2025 depends on quarterly software updates and tightened cybersecurity; Haulotte reported €8–10m annual R\u0026amp;D for digital services in 2024, which must rise to match platform-scale and regulatory demands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Capacity Heavy Load Booms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-capacity articulating and telescopic booms meet surging demand from global infrastructure renewal—market CAGR ~6.2% (2024–2029); Haulotte captured an estimated 18% share in 2024 by prioritizing safety features and operator ease for complex industrial tasks.\u003c\/p\u003e\n\u003cp\u003eThese units tie up cash: R\u0026amp;D and production lifted capital intensity to ~14% of revenue in 2024 and supply-chain logistics raised working capital days to 82, but they showcase Haulotte’s top-tier engineering.\u003c\/p\u003e\n\u003cp\u003eAs flagship products, they create a durable competitive edge versus smaller regional makers, driving higher ASPs (average selling price) and margin premiums of ~220 bps over the rest of the portfolio in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Level Access Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLow-Level Access Solutions: Haulotte's vertical masts and small scissors captured roughly 28% of the indoor maintenance segment by end-2025, driven by a shift from ladders to safer platforms and a CAGR near 12% in facility management demand.\u003c\/p\u003e\n\u003cp\u003eThese products need continued aggressive marketing and expanded distribution to defend urban maintenance share from new entrants; FY2025 unit sales grew ~22% and ASPs rose 4% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAs global safety-first regulation and corporate policies mature, low-level platforms are set to stabilize as cash generators with expected operating margins of ~14% by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share 28% (end-2025)\u003c\/li\u003e\n\u003cli\u003eCAGR ~12% (facility segment)\u003c\/li\u003e\n\u003cli\u003eUnit sales +22% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eASPs +4% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eTarget margin ~14% (2026)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Rental Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHaulotte's deep integration with Europe’s top rental firms (eg, Loxam, Kiloutou) has secured high market share across core hubs—France, UK, Germany—driving ~35% of group sales in 2024 and strong orderbook visibility into 2025.\u003c\/p\u003e\n\u003cp\u003eThe European rental market is growing ~6–8% CAGR to 2025 as usage models replace ownership, keeping these partnerships as a star growth driver for Haulotte.\u003c\/p\u003e\n\u003cp\u003eTo retain high-growth accounts Haulotte must keep priority support, bespoke financing (captive leases) and fast parts logistics; this European dominance builds brand equity to fund expansion into APAC and North America.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% of 2024 sales from major European rental partners\u003c\/li\u003e\n\u003cli\u003eRental market 6–8% CAGR to 2025\u003c\/li\u003e\n\u003cli\u003ePriority support, customized financing, fast logistics required\u003c\/li\u003e\n\u003cli\u003eEuropean strength funds APAC\/North America expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHaulotte’s “Stars” push growth: +18–22% units, ~30–35% revenue, ~14% EBIT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Pulseo EV MEWPs, Sherpal telematics, high-capacity booms and low-level platforms drive Haulotte’s growth—combined ~30–35% group revenue mix in 2025, unit sales +18–22% YoY for key ranges, segment EBIT ~14%, CAPEX\/R\u0026amp;D €53–70m (2024–25), rental partners ~35% of sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue mix (Stars)\u003c\/td\u003e\n\u003ctd\u003e30–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit sales growth\u003c\/td\u003e\n\u003ctd\u003e+18–22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSegment EBIT\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/CAPEX\u003c\/td\u003e\n\u003ctd\u003e€53–70m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental partner sales\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix of Haulotte: strategic placement of product lines into Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Haulotte Group BCG Matrix placing each business unit in a quadrant for quick strategic decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Diesel Scissor Lifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe traditional diesel-powered scissor lift range is a cash cow for Haulotte Group, holding a leading market share in a mature aerial work platform (AWP) segment and delivering steady demand; in 2024 diesel models contributed roughly 38% of product-line revenue and about €140m in operating cash flow. R\u0026amp;D costs are fully amortized, yielding high gross margins near 28–32%, so Haulotte directs most earnings toward electric innovation and hydrogen R\u0026amp;D. Capital expenditure here is minimal, focused on efficiency gains and production optimization, typically under 5% of divisional revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Spare Parts Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Global Spare Parts Distribution is a classic cash cow for Haulotte Group: in 2024 parts \u0026amp; services generated ~EUR 210m of revenue, with gross margins near 45% and low capital intensity as of 2025, delivering steady free cash flow to fund R\u0026amp;D for autonomous machines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment Maintenance and Service Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHaulotte’s equipment maintenance and service contracts generate predictable recurring revenue—services made up about 12% of group sales in 2024 (€76m of €635m revenue), reflecting high share among loyal fleet customers who value uptime and safety certifications.\u003c\/p\u003e\n\u003cp\u003eGrowth is low in the mature aerial work platform market, but these contracts produced ~€18m EBITDA in 2024, helping service corporate debt and fund dividends.\u003c\/p\u003e\n\u003cp\u003eUsing a global service network across 30+ countries, Haulotte leverages its reliability reputation to sustain cash generation and high contract renewal rates (~78% in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Telehandler Ranges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn established European agricultural and construction markets, Haulotte’s mature telehandler ranges hold a steady ~18–22% market share (2024 data, France\/DE\/UK segments) and deliver gross margins around 22–28% thanks to lean assembly and standardized components.\u003c\/p\u003e\n\u003cp\u003eMarket volume growth for traditional telehandlers slowed to ~2% CAGR (2021–24), yet unit-level profitability funds R\u0026amp;D and riskier EV and telematics projects while requiring minimal marketing spend due to strong brand recognition among pro operators.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: ~18–22% (2024 regional avg)\u003c\/li\u003e\n\u003cli\u003eGross margin: ~22–28% per unit (2024)\u003c\/li\u003e\n\u003cli\u003eMarket growth: ~2% CAGR (2021–24)\u003c\/li\u003e\n\u003cli\u003eRole: cash generator for EV and telematics R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eMarketing spend: low; high brand recall among pros\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecond Life Refurbishment Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSecond Life refurbishment and certification of used Haulotte equipment is a steady cash cow with low growth, generating roughly €25–35m annual revenue in 2024 and ~8–10% gross margin while capturing ~40% share of the pre-owned aerial work platform market in Europe.\u003c\/p\u003e\n\u003cp\u003eThe program needs far less capex than new product R\u0026amp;D—estimated €3–5m yearly—and attracts budget-conscious contractors, reducing unit cost-to-serve by ~30% versus new units.\u003c\/p\u003e\n\u003cp\u003eCash flows from refurb sales fund sustainability targets by extending product life (average life extended 4–6 years) and cut lifecycle emissions by ~20% per unit versus full replacement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue €25–35m\u003c\/li\u003e\n\u003cli\u003eGross margin 8–10%\u003c\/li\u003e\n\u003cli\u003eMarket share ~40% (pre-owned EU)\u003c\/li\u003e\n\u003cli\u003eCapex €3–5m\/year\u003c\/li\u003e\n\u003cli\u003eLife extended 4–6 years; emissions −20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHaulotte 2024: €140m diesel OCF, €210m parts, €76m service—high margins \u0026amp; low capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHaulotte cash cows in 2024: diesel scissor lifts (€140m OCF; 28–32% gross margin; capex \u0026lt;5% rev), parts \u0026amp; services (€210m revenue; ~45% gross), service contracts (€76m revenue; ~18m EBITDA; 78% renewal), telehandlers (18–22% share; 22–28% margin), refurbishment (€25–35m; 8–10% margin; €3–5m capex).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel OCF\u003c\/td\u003e\n\u003ctd\u003e€140m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts rev\u003c\/td\u003e\n\u003ctd\u003e€210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices rev\u003c\/td\u003e\n\u003ctd\u003e€76m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefurb rev\u003c\/td\u003e\n\u003ctd\u003e€25–35m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHaulotte Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Haulotte Group BCG Matrix you'll receive after purchase—no watermarks or demo content, just a fully formatted, ready-to-use strategic report tailored for clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747636523385,"sku":"haulotte-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/haulotte-bcg-matrix.png?v=1772200480","url":"https:\/\/matrixbcg.com\/products\/haulotte-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}