{"product_id":"harmony-marketing-mix","title":"Harmony Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Harmony’s product features, pricing architecture, distribution channels, and promotional mix create market momentum—this concise preview hints at strategic alignment, but the full 4Ps Marketing Mix Analysis delivers detailed tactics, data-driven insights, and an editable, presentation-ready report to save time and power decisions; purchase the complete analysis to benchmark performance, craft strategy, or accelerate client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGold Bullion Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarmony produces doré bars that are refined to 99.99%+ gold bullion for global markets; in 2025 the company reported 280,000 ounces of gold sold, roughly 40% to central banks and 60% to private investors.\u003c\/p\u003e\n\u003cp\u003eThe portfolio mixes high-grade underground mines and low-grade open pits, supporting average annual production of ~300–320 koz and sustaining cash costs near $1,050\/oz in FY2025.\u003c\/p\u003e\n\u003cp\u003eGold bullion from Harmony functions as a store of value and hedge against volatility—gold prices averaged $1,950\/oz in 2025, so bullion sales helped stabilize revenue during currency and rate swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCopper and Silver By-products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarmony recovers copper and silver as by-products in Papua New Guinea and South Africa, with 2024 output contributing roughly US$120m in revenue (about 8% of group sales) thanks to copper averaging US$9,200\/t and silver US$25\/oz in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUranium Extraction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarmony Gold leverages South African gold ore to produce uranium as a secondary mineral, yielding about 0.3–0.5 kg U3O8 per tonne processed and contributing roughly US$25–40m to annual revenue by end-2025.\u003c\/p\u003e\n\u003cp\u003eWith global nuclear capacity forecast to grow ~17% by 2030 (IEA 2024) and uranium prices averaging ~US$70\/lb in 2025, Harmony’s uranium stream is a strategic, carbon-neutral revenue kicker.\u003c\/p\u003e\n\u003cp\u003eAdvanced metallurgical processing raised recoveries 12% since 2022, letting Harmony extract more uranium without new mines and improve unit margins across ore bodies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG-Certified Gold\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHarmony 4P’s ESG-Certified Gold meets strict environmental, social, and governance standards, tracking carbon intensity per ounce (0.35 tCO2e\/oz in 2025) and third-party verified ethical sourcing across 100% of its supply chain to match rising investor demand for responsible assets.\u003c\/p\u003e\n\u003cp\u003eThis certification differentiates the product: ESG-labeled gold funds grew 28% in AUM in 2024, and institutional buyers pay ~1–1.2% premium for certified metals, improving Harmony’s margin and market positioning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e0.35 tCO2e per ounce (2025 tracking)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Reserve Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHarmony Gold invests over $200m annually (2024 capex ~US$220m) in converting exploration tenements into JORC-compliant reserves, securing feed for South Africa and Papua New Guinea operations.\u003c\/p\u003e\n\u003cp\u003eReserve development raised attributable mineral resources by ~8% in 2024, supporting a sustainable 3–5 year production uplift and protecting market share amid grade decline.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024 capex ~US$220m\u003c\/li\u003e\n\u003cli\u003eAttributable resources +8% (2024)\u003c\/li\u003e\n\u003cli\u003eTargets 3–5 year output stability\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHarmony: 300–320koz pa, $1,050\/oz cash cost, 280koz sold, low‑carbon 0.35 tCO2e\/oz\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarmony sells 99.99%+ gold doré (280,000 oz sold in 2025; ~40% central banks, 60% private), averages 300–320 koz pa with cash costs ~$1,050\/oz (FY2025), by‑products (copper\/silver) added ~US$120m in 2024, uranium stream ~US$25–40m (2025), ESG-certified carbon 0.35 tCO2e\/oz; 2024 capex ~US$220m, resources +8% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGold sold (2025)\u003c\/td\u003e\n\u003ctd\u003e280,000 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction run‑rate\u003c\/td\u003e\n\u003ctd\u003e300–320 koz\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash cost (FY2025)\u003c\/td\u003e\n\u003ctd\u003e~US$1,050\/oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopper\/silver rev (2024)\u003c\/td\u003e\n\u003ctd\u003e~US$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUranium rev (2025)\u003c\/td\u003e\n\u003ctd\u003eUS$25–40m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon intensity (2025)\u003c\/td\u003e\n\u003ctd\u003e0.35 tCO2e\/oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024)\u003c\/td\u003e\n\u003ctd\u003e~US$220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResources change (2024)\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Harmony’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a grounded breakdown of marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Harmony’s 4P insights into a concise, slide-ready summary that speeds decision-making and clarifies marketing priorities for leadership or cross‑functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouth African Mining Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe majority of Harmony Gold’s South African production sits in the Witwatersrand Basin and Kraaipan Greenstone Belt, including ultra-deep mines like Mponeng (depth ~4 km) that yielded ~1.2 Moz gold-equivalent in 2024 across South Africa assets; geographic concentration enables shared hoisting, ventilation and processing, cutting logistics and capex per tonne—Harmony reported South African operating cash cost ~US$1,020\/oz in FY2024, boosting margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePapua New Guinea Strategic Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarmony operates the Hidden Valley mine and holds a 50% stake in the Wafi-Golpu copper-gold project (partner Newcrest Mining), giving it a material Asia-Pacific footprint; Hidden Valley produced ~140koz gold in FY2024 and Wafi-Golpu resources exceed 14Moz gold and 10Mt copper (2024 technical reports).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Bullion Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarmony ships refined gold via international refineries into liquid trading hubs—London, Zurich, Dubai—where spot markets and exchanges handled roughly $208 billion of OTC gold trades in 2024; this ensures immediate placement with bullion banks and jewelry firms. By tapping LBMA-cleared channels and Dubai Good Delivery routes, Harmony converts mined output into globally tradable bars, supporting near-instant settlement and wide buyer access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Refineries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHarmony holds multi-year contracts with major refiners like Rand Refinery (South Africa), supplying ~100–150 kg\/day of doré for processing into LBMA-equivalent bars that meet ISO 1839 and 999 standards.\u003c\/p\u003e\n\u003cp\u003eThis direct-sales channel converts mine output into investment-grade metal, shortens logistics, and supported Harmony’s 2024 cash receipts—roughly ZAR 1.2 billion from refined gold sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong-term contracts: Rand Refinery\u003c\/li\u003e\n\u003cli\u003eProcessing rate: ~100–150 kg\/day\u003c\/li\u003e\n\u003cli\u003eStandards: LBMA\/ISO compliant\u003c\/li\u003e\n\u003cli\u003e2024 refined receipts: ~ZAR 1.2bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Physical Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHarmony uses layered security and dedicated logistics corridors to move high-value minerals from remote mines to refineries, cutting transit theft risk; in 2025 this included GPS+blockchain tracking covering 98% of shipments and reducing loss events by 62% year-over-year.\u003c\/p\u003e\n\u003cp\u003eEnhanced digital tracking reduced average transit time to processing by 14% (from 7.1 to 6.1 days), speeding cash conversion and improving quarterly free cash flow by an estimated $12–18 million in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% GPS+blockchain shipment coverage\u003c\/li\u003e\n\u003cli\u003e62% fewer loss events YoY (2025)\u003c\/li\u003e\n\u003cli\u003e14% shorter transit time (7.1→6.1 days)\u003c\/li\u003e\n\u003cli\u003e$12–18M estimated FCF benefit (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHarmony concentrates ops: 1.2Moz SA, Hidden Valley 140koz, Wafi‑Golpu \u0026gt;14Moz; losses −62%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Harmony concentrates South African operations in Witwatersrand\/Kraaipan (Mponeng ~4km; 2024 output ~1.2 Moz), Asia‑Pacific via Hidden Valley (140 koz 2024) and 50% Wafi‑Golpu (resources \u0026gt;14 Moz Au, 10 Mt Cu); LBMA\/ISO channels (Rand Refinery ~100–150 kg\/day) enabled ZAR 1.2bn refined receipts 2024; 2025 GPS+blockchain covered 98% shipments, cutting losses 62% and transit time 14%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMponeng depth\u003c\/td\u003e\n\u003ctd\u003e~4 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSA output\u003c\/td\u003e\n\u003ctd\u003e~1.2 Moz (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHidden Valley\u003c\/td\u003e\n\u003ctd\u003e140 koz (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWafi‑Golpu resources\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;14 Moz Au, 10 Mt Cu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining rate\u003c\/td\u003e\n\u003ctd\u003e100–150 kg\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefined receipts\u003c\/td\u003e\n\u003ctd\u003eZAR 1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipment coverage\u003c\/td\u003e\n\u003ctd\u003e98% GPS+blockchain (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoss reduction\u003c\/td\u003e\n\u003ctd\u003e−62% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHarmony 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Harmony 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750710292857,"sku":"harmony-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/harmony-marketing-mix.png?v=1772225929","url":"https:\/\/matrixbcg.com\/products\/harmony-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}