{"product_id":"harel-group-marketing-mix","title":"Harel Insurance Investments \u0026 Financial Services Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHarel Insurance Investments \u0026amp; Financial Services leverages diversified product portfolios, competitive pricing tiers, broad distribution through brokers and digital channels, and targeted promotions to maintain market leadership and customer trust.\u003c\/p\u003e\n\u003cp\u003eDiscover how their product design, premium strategies, channel partnerships, and communication mix combine to drive retention and growth—insights condensed for quick decision-making.\u003c\/p\u003e\n\u003cp\u003eGet the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply proven strategies to your projects or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Health and Life Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarel Insurance Investments \u0026amp; Financial Services holds ~28% share of Israel’s private health insurance market (2024), offering broad policies that cover surgeries, transplants, and costly medicines outside the national basket, reducing out-of-pocket risk for ~420,000 members.\u003c\/p\u003e\n\u003cp\u003eThe life segment blends mortality cover with savings, enabling tailored plans that adjust sum assured and premium allocation to family profiles; average annualized savings yield was ~2.6% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 underwriting uses real-time health data and wearable-based wellness tracking, improving risk segmentation and lowering claim incidence by an estimated 5–8% in pilot cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Savings and Pension Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarel Insurance Investments \u0026amp; Financial Services manages over NIS 120 billion in pension and provident assets (2025), offering age-based tracks from conservative liability-driven options to high-equity portfolios for younger cohorts.\u003c\/p\u003e\n\u003cp\u003eThe group targets long-term real yields above inflation while keeping actuarial surplus ratios strong; at year-end 2024 Harel reported solvency buffers and reserve coverage in line with Israeli regulator requirements.\u003c\/p\u003e\n\u003cp\u003eProducts include lifecycle glidepaths, optional active equity sleeves, and ESG-aware funds, serving millions of Israeli members with quarterly transparency reports and digital account tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Insurance and Asset Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarel Insurance Investments \u0026amp; Financial Services offers property, motor, and liability cover for consumers and large commercial clients; in 2024 the general insurance segment wrote NIS 4.1 billion in premiums, up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eMotor policies use telematics-based usage pricing (UBI), reducing claims frequency by ~12% per insurer reports and targeting 120,000 connected vehicles by end-2025.\u003c\/p\u003e\n\u003cp\u003eProperty insurance spans natural disaster, fire, and cyber risk, with cyber policies reflecting a 30% premium CAGR in Israel 2021–24 and aggregate cyber limits rising to NIS 350 million.\u003c\/p\u003e\n\u003cp\u003eFor businesses Harel offers professional indemnity and directors \u0026amp; officers liability, supporting large accounts with bespoke limits often exceeding NIS 50 million to cover complex corporate exposures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment House and Wealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHarel Finance is a core pillar offering mutual funds, ETFs and managed portfolios for affluent and institutional clients, using group research to span Israeli and global markets.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, AI-driven portfolio construction boosted alpha potential—internal tests showed a 120 basis-point annual improvement in risk-adjusted returns for select strategies.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eMutual funds, ETFs, managed portfolios\u003c\/li\u003e\n\u003cli\u003eClients: affluent \u0026amp; institutional\u003c\/li\u003e\n\u003cli\u003eCoverage: Israel + global hubs\u003c\/li\u003e\n\u003cli\u003eAI integration (late 2025): +1.2% annual alpha\u003c\/li\u003e\n\u003cli\u003eBacked by Harel group research\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health and Assistance Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpharel digital health and assistance ecosystem harel assist medical consults emergency travel aid telemedicine mental care from reimbursements to proactive support boosting engagement lowering claims frequency in reported a rise policy retention for customers using services.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 medical consults and travel aid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pharel\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHarel: Market‑leading health, NIS120bn pensions, diversified insurance \u0026amp; AI-driven wealth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarel’s product mix spans private health (28% market share, ~420,000 members, 2024), life\/savings (avg yield 2.6% 2024), pensions (NIS 120bn assets, 2025), general insurance (NIS 4.1bn premiums 2024) and wealth (mutual funds\/ETFs; AI alpha +120bps pilot 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003e28% share; 420,000 members (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife\u003c\/td\u003e\n\u003ctd\u003e2.6% avg yield (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePensions\u003c\/td\u003e\n\u003ctd\u003eNIS 120bn AUM (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneral\u003c\/td\u003e\n\u003ctd\u003eNIS 4.1bn premiums (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Harel Insurance Investments \u0026amp; Financial Services’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Harel's 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional levers to quickly alleviate strategic uncertainty and align cross-functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Independent Insurance Agent Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarel’s primary distribution is its network of ~6,000 independent insurance agents across Israel, who deliver face-to-face advisory services that boost retention—company reports show agent-served policies retain ~88% annually (2024). These agents guide clients through complex policy terms and use Harel’s digital portals to issue policies and settle claims instantly, reducing average issuance time to under 30 minutes and cutting claim processing by ~25% versus 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarel Insurance has upgraded its website and mobile app to enable direct sales and self-service; in 2024 about 38% of new policies were sold digitally, up from 24% in 2021.\u003c\/p\u003e\n\u003cp\u003eCustomers can buy travel insurance, renew motor policies, and monitor investments in-app, reducing intermediary costs and shortening fulfillment to minutes for many transactions.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel push targets younger users: 52% of app users are under 40, boosting digital retention and contributing to a 12% rise in online premium receipts in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Banking and Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarel Insurance Investments \u0026amp; Financial Services partners with major Israeli banks and financial institutions to distribute mortgage-linked life insurance and credit-protection products, accessing banks’ loan-originating touchpoints where ~30% of mortgage buyers choose bundled insurance (Bank of Israel, 2024).\u003c\/p\u003e\n\u003cp\u003eThese bancassurance ties let Harel tap existing customer bases during loan origination, boosting cross-sell conversion rates—internal 2025 target: raise bancassurance penetration from 18% to 25% of new mortgage clients.\u003c\/p\u003e\n\u003cp\u003eInstitutional partnerships also position Harel to offer group insurance schemes to large employers; by 2024 Harel insured groups covering over 250,000 employees across public and private sectors, supporting stable premium flows and low acquisition costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Regional Branches and Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHarel Insurance keeps regional service centers plus its Tel Aviv headquarters in the Diamond Exchange District, balancing digital channels with physical hubs for complex claims, corporate meetings, and high‑level financial planning.\u003c\/p\u003e\n\u003cp\u003eThese centers handled 18% of corporate claims by value in 2024 and host quarterly board and client advisory sessions, reinforcing institutional permanence and long‑term client trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHeadquarters: Diamond Exchange District, Tel Aviv\u003c\/li\u003e\n\u003cli\u003e2024: 18% of corporate claims processed via centers\u003c\/li\u003e\n\u003cli\u003eUse: complex claims, board meetings, financial planning\u003c\/li\u003e\n\u003cli\u003eRole: stability, credibility, long‑term trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Reinsurance and International Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHarel taps global reinsurance markets to cede risk and expand underwriting capacity, supporting a 2024 gross written premium base of ~NIS 20.3bn and a reinsurer recovery ratio that boosted solvency coverage by ~12 percentage points.\u003c\/p\u003e\n\u003cp\u003eThese alliances let Harel underwrite multinational clients in Israel and support Israeli firms abroad, covering cross-border exposures and enabling policies with limits above local retention levels.\u003c\/p\u003e\n\u003cp\u003eClients get unified servicing and claims coordination across jurisdictions via partner networks in Lloyds, Bermuda and European reinsurers, reducing settlement latency and operational friction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 gross written premiums ~NIS 20.3bn\u003c\/li\u003e\n\u003cli\u003eReinsurance improved solvency ~+12 pp (2024)\u003c\/li\u003e\n\u003cli\u003ePartners include Lloyds, Bermuda, EU reinsurers\u003c\/li\u003e\n\u003cli\u003eEnables higher policy limits and cross-border claims handling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHarel: multi‑channel growth—6,000 agents, 38% digital, NIS20.3bn GWP, +12pp solvency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHarel distributes via ~6,000 agents (88% agent retention, 2024), digital sales (38% of new policies, 2024), bancassurance (targeting 25% of new mortgage clients by 2025), regional service centers (18% corporate claims by value, 2024) and global reinsurers, supporting ~NIS 20.3bn GWP (2024) and +12 pp solvency from reinsurance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e~6,000; 88% retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e38% new policies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e18% penetration; 25% target (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e18% corp claims by value\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReinsurance\u003c\/td\u003e\n\u003ctd\u003eGWP NIS 20.3bn; +12 pp solvency\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHarel Insurance Investments \u0026amp; Financial Services 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; it’s the full Harel Insurance Investments \u0026amp; Financial Services 4P’s Marketing Mix analysis, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750144487801,"sku":"harel-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/harel-group-marketing-mix.png?v=1772222646","url":"https:\/\/matrixbcg.com\/products\/harel-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}