{"product_id":"hansolpaper-marketing-mix","title":"Hansol Paper Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHansol Paper’s 4P’s analysis reveals how product innovation, tiered pricing, targeted distribution, and integrated promotions drive its market position; the preview highlights key tactics, but the full report delivers data-backed strategies, channel maps, and messaging playbooks. Get the complete, editable Marketing Mix to save research time and apply actionable insights for presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Paper Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHansol Paper's Diversified Paper Portfolio spans printing, writing, and industrial grades, with specialty packaging and release liner products accounting for about 38% of revenue in FY2024 and supporting growth into late 2025.\u003c\/p\u003e\n\u003cp\u003eBalancing commodity graphic papers with higher-margin specialty segments reduced EBITDA volatility: 2024 consolidated EBITDA margin was 9.4%, versus 6.7% for pure commodity peers.\u003c\/p\u003e\n\u003cp\u003eThis mix drove steady cash flow from legacy publishing demand and packaging—packagingboard shipments rose 12% YoY in 2024—helping stabilize revenue through sector swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Thermal Paper Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHansol Paper is a global leader in thermal and specialty paper, supplying receipts, labels, and tickets with a 2024 specialty-paper revenue of KRW 420 billion, roughly 28% of total sales; these products deliver margins 6–10 percentage points higher than standard printing paper. Continuous R\u0026amp;D—KRW 12.5 billion invested in 2024—focuses on durability and sensitivity (faster print response, longer shelf life) for e-commerce and logistics clients. Demand from e-commerce logistics grew ~9% YoY in 2024, boosting thermal paper volumes and pricing power in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Friendly Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHansol Paper expanded its Protego plastic-free barrier paper line in 2025, targeting food and cosmetics where global plastic-reduction rules rose 14% year-over-year; Protego now accounts for ~12% of flexible-packaging sales, up from 4% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Duplex Board\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphansol paper industrial duplex board serves pharma cosmetic and electronics packaging with high printability structural strength aligning the premium growth value-added rose in product uses recycled fibers for content many skus reducing co2 intensity versus virgin appealing to sustainability-driven oems. sales grew yoy boosting margins by bps.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarkets: pharma, cosmetics, electronics\u003c\/li\u003e\n\u003cli\u003eKey features: high printability, structural integrity\u003c\/li\u003e\n\u003cli\u003eRecycled fiber: ~25–40% content\u003c\/li\u003e\n\u003cli\u003e2024 demand growth: premium packaging +6.1%; Hansol premium sales +8% YoY\u003c\/li\u003e\n\u003cli\u003eMargin impact: +120 basis points in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/phansol\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCellulose Nanofiber Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphansol paper continues commercializing cellulose nanofiber through scaling pilot lines to tonnes and targeting annual revenue by cnf is used in coatings flexible electronics automotive parts raise strength cut weight\u003e\n\u003cpthis high move shifts hansol from paper to advanced materials representing of r spend in and partnering with three oems for automotive composites two electronics firms barrier films.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 pilot capacity: 5,000 t\/yr\u003c\/li\u003e\n\u003cli\u003e2027 revenue target: €45–55m\u003c\/li\u003e\n\u003cli\u003eWeight reduction in parts: 20–30%\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D share 2025: ~8%\u003c\/li\u003e\n\u003cli\u003eOEM partners: 3 auto, 2 electronics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/phansol\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHansol Paper: Specialty 38%, KRW420bn, EBITDA 9.4%—Packaging +12%, CNF 5kt\/yr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHansol Paper mixes commodity and specialty papers: specialty\/release liners ~38% FY2024, specialty paper KRW 420bn (28% sales), EBITDA margin 9.4% (2024), packagingboard shipments +12% YoY, Protego 12% of flexible-packaging sales (2025), CNF pilot 5,000 t\/yr targeting €45–55m by 2027.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 420bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e9.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackagingboard growth\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtego share\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCNF pilot\u003c\/td\u003e\n\u003ctd\u003e5,000 t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Hansol Paper’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of its marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hansol Paper's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and simplifies alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Market Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHansol Paper, South Korea’s largest paper manufacturer by revenue, covers ~34% of the domestic market (2024 sales KRW 1.12 trillion) through 25 regional warehouses and three logistics hubs that enable same- or next-day delivery to publishers and print shops.\u003c\/p\u003e\n\u003cp\u003eLong-term contracts with 420 local distributors and a 78% fill-rate for B2B orders create high switching costs, forming a practical barrier to international entrants seeking Korean market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cphansol paper runs a global export network targeting high-growth north america europe and southeast asia where exports accounted for of sales trillion by using busan incheon ports the firm ships specialty thermal papers with average lead times days to key markets. local offices in new york rotterdam singapore provide on-the-ground support market intelligence helping tailor products maintain on-time delivery rate.\u003e\n\u003c\/phansol\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Enterprise Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHansol Paper sells to large industrial clients and publishers via direct-to-enterprise channels, securing customized specs and long-term supply contracts that cut order cycles and stabilize demand; by 2024 direct enterprise contracts accounted for about 38% of B2B sales, supporting recurring revenue. Direct teams enable fast technical responses for major packaging manufacturers handling volumes \u0026gt;10,000 tons\/year, reducing lead times by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHansol Paper uses advanced supply-chain systems to track inventory and optimize domestic and international routes, cutting delivery delays by about 18% and transportation costs by ~6% in 2024.\u003c\/p\u003e\n\u003cp\u003eIntegration with production planning reduced lead times by 22% and lowered warehousing days from 34 to 26 on average, saving roughly KRW 12bn in 2024 operating costs.\u003c\/p\u003e\n\u003cp\u003eThis efficiency sustains high service levels in the 2025 consumer-packaging market, where rapid SKU turnover and e-commerce demand rose ~14% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% fewer delays\u003c\/li\u003e\n\u003cli\u003e6% lower transport cost\u003c\/li\u003e\n\u003cli\u003e22% shorter lead times\u003c\/li\u003e\n\u003cli\u003eKRW 12bn saved in 2024\u003c\/li\u003e\n\u003cli\u003e26 average warehousing days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHansol Paper has boosted its B2B digital channels, offering real-time inventory and ordering via portals that cut order lead times by about 30% and grew online B2B sales to an estimated KRW 120 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eSmaller clients can browse catalogs and place orders online, expanding reach into regional SMEs and contributing to a 12% rise in active distribution partners year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis digital integration modernizes the paper sales cycle, lowering transaction costs and supporting faster inventory turnover—turnover improved ~18% in 2024 vs 2022.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory: live stock visibility\u003c\/li\u003e\n\u003cli\u003eOnline B2B sales: ~KRW 120B (2024)\u003c\/li\u003e\n\u003cli\u003eOrder lead time: -30%\u003c\/li\u003e\n\u003cli\u003eActive partners: +12% YoY\u003c\/li\u003e\n\u003cli\u003eInventory turnover: +18% (2024 vs 2022)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHansol Paper: 95% OTIF, KRW 2.22T sales, 62% exports—KRW12bn logistics savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHansol Paper’s place strategy combines 25 regional warehouses, 3 hubs, and Busan\/Incheon ports to serve 34% domestic share and 62% export mix (2024 sales KRW 1.12T domestic; KRW 1.1T exports), achieving 95% on-time delivery, 78% B2B fill-rate, 26 average warehousing days, and KRW 12bn logistics savings (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic sales\u003c\/td\u003e\n\u003ctd\u003eKRW 1.12T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport sales\u003c\/td\u003e\n\u003ctd\u003eKRW 1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share (KR)\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill-rate\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehousing days\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003eKRW 12bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHansol Paper 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hansol Paper 4P’s Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, high-quality analysis file included with your purchase, editable and comprehensive for immediate download after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750629650809,"sku":"hansolpaper-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hansolpaper-marketing-mix.png?v=1772225616","url":"https:\/\/matrixbcg.com\/products\/hansolpaper-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}