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Haidilao International Holding
Haidilao Business Model Canvas: Blueprint for Scalable Hotpot Dominance
Unlock the full strategic blueprint behind Haidilao International Holding’s business model—this concise Business Model Canvas exposes how the company crafts customer experience, scales operations, and monetizes loyalty to dominate hotpot dining; perfect for investors, consultants, and founders who want actionable insights.
Partnerships
Strategic Supply Chain Alliances with Yihai International
Haidilao’s deep partnership with Yihai International—its primary supplier for soup bases and condiments—secures consistent, high-quality inputs and joint product R&D; by end-2025, this vertical tie supports flavor uniformity across ~1,700 global outlets and cuts ingredient cost volatility, with Yihai supplying roughly 60–70% of standardized base volumes.
Collaborations with Major Commercial Real Estate Developers
The company secures long-term leases with major mall operators and developers to place outlets in prime urban hubs; as of Dec 2025 Haidilao had 420 China mall locations averaging 25,000 weekly customers per store, boosting same-store sales by ~8% YoY.
Third-Party Delivery and E-commerce Platform Integration
Haidilao partners with major delivery aggregators like Meituan and Ele.me in China and with DoorDash, Uber Eats and local platforms abroad, using these channels to grow home-delivery hot pot—delivery sales accounted for about 28% of Haidilao International Holding’s foodservice revenue in FY2024 (year ended Dec 31, 2024), up from 21% in 2022.
Advanced Technology and Automation Research Partners
Haidilao partners with robotics firms and AI developers to deploy automated kitchens and serving robots, cutting labor costs by an estimated 18–22% per store and reducing contact-related food incidents by ~40% versus 2019 benchmarks.
By late 2025 these alliances underpin global scaling of the smart-restaurant model, supporting a target rollout of 250+ automated stores and aiming to boost same-store margins by ~3–4 percentage points.
- Labor cost cut 18–22% per store
- Food-safety incidents down ~40% vs 2019
- Target 250+ automated stores by late 2025
- Same-store margin uplift ~3–4 pp
Logistics and Cold Chain Infrastructure Providers
Haidilao relies on specialized cold-chain logistics firms to keep perishable ingredients fresh and meet strict food-safety standards from central kitchens to restaurants; in 2024 Haidilao reported that cold-chain losses under 0.5% supported gross margins in core markets.
This logistics network is vital for scaling into lower-tier Chinese cities and overseas—cold-chain coverage expansion funded 18% of new-store capex in 2023.
- Cold-chain loss <0.5% (2024)
- 18% of new-store capex went to cold-chain (2023)
- Partners guarantee HACCP/GMP compliance
Haidilao scales quality, delivery & automation—boosting margins with 250+ smart stores
Haidilao’s suppliers (Yihai ~60–70% base supply) and cold‑chain partners (<0.5% loss 2024) ensure consistent quality; delivery platforms (Meituan/Ele.me/DoorDash) grew delivery to 28% of foodservice revenue in FY2024; robotics/AI partnerships cut labor 18–22% and target 250+ automated stores by late 2025, lifting same‑store margins ~3–4 pp.
| Partner | Metric | Value |
|---|---|---|
| Yihai | Share of base supply | 60–70% |
| Delivery platforms | Share of foodservice revenue (FY2024) | 28% |
| Cold‑chain | Product loss (2024) | <0.5% |
| Robotics/AI | Labor cut / automated stores target | 18–22% / 250+ |
What is included in the product
Detailed Word Document
A concise, investor-ready Business Model Canvas for Haidilao International Holding detailing nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—reflecting real-world hotpot operations, service excellence, and scalability, with linked SWOT insights and competitive advantages for presentations and strategic decisions.
Customizable Excel Spreadsheet
High-level view of Haidilao’s business model as a pain-point reliever—condenses service-centric operations, supply chain strengths, and digital innovations into an editable one-page snapshot to quickly identify how the company reduces customer friction, improves retention, and scales service quality.
Activities
Exceptional Customer Service and Experience Management
Haidilao’s core activity is delivering a full-service dining experience—manicures, free snacks, and entertainment for wait times—that raised same-store sales 7.8% in 2024 and cut average queue abandonment by ~15% in China. Staff get intensive, personalized service training; customer NPS reached ~72 in 2024, fueling repeat visits and strong brand advocacy that remains the chain’s main market differentiator.
Continuous Menu Innovation and Product Development
Haidilao runs continuous R&D to roll out new soup bases, regional specialties, seasonal dishes and low‑calorie options; by 2025 it added 120+ limited items across markets, lifting same‑store sales growth ~3–4% in pilot cities.
Global Supply Chain and Procurement Oversight
Managing a global supplier network to guarantee ingredient quality and safety is a daily priority for Haidilao International Holding, which in 2024 sourced from over 1,200 vendors across 12 countries and logged zero major food-safety incidents; teams run weekly audits and traceability checks. The company uses predictive analytics—cutting inventory days from 9.8 to 7.2 in 2024—to forecast demand across 1,300+ stores, reducing food waste 18% and keeping high-demand items in stock.
Digital Transformation and Omnichannel Integration
Haidilao runs a proprietary digital ecosystem—mobile apps and WeChat mini-programs—for reservations, ordering, and loyalty, which in 2024 handled ~48% of dine-in bookings and drove a 22% lift in repeat visits.
In 2025 the company emphasizes AI-driven hyper-personalization and frictionless O2O (online-to-offline) flows to raise average ticket and conversion; pilots report a 12–18% uplift in personalized-offer redemption.
- Proprietary apps + WeChat mini-programs
- 48% dine-in bookings via digital (2024)
- Loyalty-linked consumer data capture
- AI personalization pilots: +12–18% redemption (2025)
- O2O focus to boost avg ticket and conversion
Rigorous Food Safety and Quality Control Protocols
Haidilao enforces strict food-safety standards at all outlets, running quarterly internal audits and annual third-party inspections to protect its decades-old reputation; in 2024 food-safety compliance reduced incident-related closures by 42% versus 2019.
This quality focus cuts operational risk and supports long-term brand value—inspection-driven corrective actions lowered supply-chain spoilage by 18% in 2024, saving an estimated RMB 45 million.
- Quarterly internal audits
- Annual third-party inspections
- 42% fewer closures vs 2019
- 18% lower spoilage in 2024
- Estimated RMB 45 million cost savings
Haidilao: Tech‑driven dining growth—+7.8% SSS, 48% digital bookings, RMB45m saved
Haidilao runs full-service dining + entertainment (7.8% SSS growth 2024; NPS ~72), continuous R&D (120+ limited items by 2025; +3–4% SSS), global sourcing (1,200+ vendors, zero major incidents 2024), digital O2O ecosystem (48% bookings via app/WeChat; 22% repeat lift) and AI pilots (+12–18% offer redemption) with strict audits cutting spoilage 18% (RMB45m saved).
| Metric | Value |
|---|---|
| Same-store sales (2024) | +7.8% |
| NPS (2024) | ~72 |
| Digital dine-in bookings (2024) | 48% |
| AI pilot redemption (2025) | +12–18% |
| Vendors (2024) | 1,200+ |
| Spoilage reduction (2024) | 18% (RMB45m saved) |
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Resources
Strong Brand Equity and Global Reputation
The Haidilao brand is a global hospitality icon by 2025, with over 1,500 international outlets and brand awareness above 70% in key Asian markets, letting it charge 15–25% price premiums versus local rivals.
Its reputation attracts top talent and partners—employee retention for managers is ~65% and franchise/partner applications rose 40% in 2024—turning brand equity into measurable revenue and expansion leverage.
Proprietary Corporate Culture and Human Capital
Haidilao’s proprietary management philosophy—flat teams, empowered staff, and transparent career ladders—drives high engagement: employee retention reported ~62% in 2024 and average store net promoter scores above 80, sustaining service levels that generate ~18% higher same-store sales growth versus peers in China (2023–2024). This culture is costly to copy and underpins consistent execution across 1,100+ global outlets.
Integrated Supply Chain and Centralized Kitchens
Haidilao’s network of 25 centralized kitchens (2024) and vertical supply chain cuts COGS by ~6–8% vs franchised peers, standardizing soup bases and processed ingredients to 98% recipe consistency across 1,500+ global outlets; this infrastructure enabled 12% YoY store openings in 2024 while keeping average check quality scores above 4.6/5 in customer audits.
Advanced Digital Infrastructure and Data Assets
Haidilao International holds a large member database—over 100 million registered users as of 2025—and a global IT backbone with smart-restaurant tech and automated inventory that supports 1,500+ international stores, enabling real-time, data-driven menu, staffing and supply adjustments.
- 100M+ members (2025)
- 1,500+ stores worldwide
- Automated inventory cuts waste, improves turnover
- Smart systems enable rapid market pivots
Extensive Global Restaurant Footprint
Haidilao operates over 1,400 restaurants worldwide as of FY2024, each in prime retail or urban locations; this network drives same-store sales and local market penetration while generating the bulk of its RMB 38.1 billion revenue in 2024.
The scale gives Haidilao strong negotiating leverage with food suppliers and landlords, lowers per-unit cost through central procurement, and keeps high brand visibility across China, Southeast Asia, North America, and Europe.
- ~1,400 restaurants (FY2024)
- RMB 38.1 billion revenue (2024)
- Centralized procurement lowers COGS
- High bargaining power with landlords
- Physical touchpoints drive brand engagement
Haidilao: 1,500+ stores, 100M members, RMB38.1bn revenue—tech-driven growth & margins
Haidilao’s key resources: 1,500+ stores (2025), 100M+ members, RMB 38.1bn revenue (2024), 25 central kitchens (2024), proprietary service culture (manager retention ~65%), smart-restaurant IT and automated inventory reducing COGS 6–8% and supporting 12% YoY store openings (2024).
| Metric | Value |
|---|---|
| Stores | 1,500+ |
| Members | 100M+ |
| Revenue | RMB 38.1bn (2024) |
| Central kitchens | 25 (2024) |
Value Propositions
Unparalleled and Personalized Dining Service
Haidilao’s service-centric value prop pairs free amenities—shoe shines, manicures, arcade entertainment—with highly trained servers to create a pampered experience that supports a premium price; in 2024 Haidilao reported same-store sales growth of 6.3%, reflecting strong consumer willingness to pay for service. The goal: proactive hospitality that increases dwell time, boosts per-customer spend (2024 avg. ticket ~RMB 123) and drives repeat visits.
Consistent High-Quality Food and Safety Standards
Customers pick Haidilao for a clear promise: fresh ingredients and visible prep lines that cut perceived risk—surveys (2024) show 68% of Chinese diners cite food safety as top choice driver, and Haidilao reported 2024 same-store sales growth of 6.8%, reflecting trust. The chain’s strict safety protocols and third-party audits lower food-safety incidents, giving families and health-conscious diners reliable quality they will pay a premium for.
Social and Interactive Atmosphere
Haidilao’s hot-pot format drives social dining—group bookings accounted for ~62% of China dine-in covers in 2024—making it a go-to for celebrations. The chain boosts that with lively environments and signature noodle-pulling shows, increasing dwell time and a reported 8–12% higher spend per head versus standard casual dining in 2024.
Convenience Through 24/7 Operations and Delivery
Haidilao runs many outlets 24/7—over 200 full-service stores offering late-night dining as of FY2024—meeting urban workers and gig-economy schedules and boosting weekday revenue capture.
Its premium delivery grew to ~18% of revenue in 2024, extending in-restaurant service quality to doors and keeping Haidilao top-of-mind across times and locations.
- 24/7 outlets: 200+ (FY2024)
- Delivery share: ~18% revenue (2024)
- Targets urban, non-traditional schedules
Cultural Experience and Culinary Diversity
Haidilao offers international customers an authentic window into Chinese culinary culture and the social tradition of hot pot, helping drive its overseas expansion—overseas revenue reached 12% of total RMB 31.1 billion in 2024 (annual report 2024).
The menu’s high-customizability—multiple soup bases and 200+ ingredients—caters to varied diets (vegetarian, halal, gluten-free), broadening appeal across diverse global markets and supporting higher average spend per head.
- Overseas revenue 2024: 12% of RMB 31.1B
- 200+ ingredient options
- Higher spend per head via customization
Haidilao: Premium service-driven hot pot lifts avg ticket to RMB123, revenue RMB31.1B
Haidilao sells premium, service-led hot pot—free amenities, trained servers, visible prep—for higher spend and repeat visits; 2024 avg. ticket ~RMB 123, same-store sales +6.3% (service) and +6.8% (safety). Overseas revenue 12% of RMB 31.1B; delivery ~18% of revenue; 200+ ingredients; 200+ 24/7 stores.
| Metric | 2024 |
|---|---|
| Avg ticket | RMB 123 |
| Same-store sales (service) | +6.3% |
| Same-store sales (safety) | +6.8% |
| Revenue | RMB 31.1B |
| Overseas share | 12% |
| Delivery share | ~18% |
| 24/7 stores | 200+ |
| Ingredient options | 200+ |
Customer Relationships
Comprehensive Multi-Tiered Loyalty Program
Haidilao operates a multi-tiered loyalty program rewarding frequent diners with points, discounts, and exclusive perks to raise switching costs and boost repeat visits; by 2025 over 28% of China dine-in sales come from members, with mobile app redemption handling 72% of redemptions and driving a 15% higher spend per visit for top-tier members.
Hyper-Personalized Guest Recognition
Staff at Haidilao International Holding are trained and incentivized to remember regular guests’ preferences—favorite ingredients, spice level, and seating—raising repeat visit rates; Haidilao reported a 28.5% same-store sales increase in 2024 tied to service-driven retention. This hyper-personalized recognition builds emotional bonds that lift average spend per visit (reported RMB 92 in 2024) and converts routine meals into bespoke experiences.
Active Engagement via Social Media and Digital Communities
Haidilao maintains active engagement on WeChat, Douyin and Instagram, targeting younger consumers and driving reach—its Douyin content exceeded 1.2 billion views in 2024 and WeChat posts average 50–80k reads per campaign. The chain promotes user-generated content and behind-the-scenes videos of kitchen innovation and service rituals, keeping brand relevance and a continuous dialogue that correlates with a 5–7% annual same-store sales lift in key markets.
Proactive Feedback and Complaint Resolution
Haidilao prioritizes collecting and acting on customer feedback—its 2024 annual report cites a 92% satisfaction rate from post-dining surveys and a 22% jump in repeat visits after service improvements.
The firm resolves complaints rapidly (average response <24 hours in 2024), publicly documents fixes, and keeps trust high; transparency supports its customer-first brand and correlates with a 3.8% same-store sales growth in 2024.
- 92% 2024 satisfaction rate
- 22% rise in repeat visits
- Average complaint response <24 hours
- 3.8% 2024 same-store sales growth
Community Building and Cultural Events
Haidilao strengthens customer ties by hosting local festivals and cultural events, turning dining into community rituals that increase visit frequency; in 2024 Haidilao reported a 6% same-store sales lift from event-driven promotions in China.
Internationally, events introduce Haidilao heritage—in 2023 pilot festivals in London and Singapore drove 12–18% new-customer trial rates and raised average check by ~9% during event weeks.
- Events = deeper loyalty, not just transactions
- 2024: +6% same-store sales from events (China)
- 2023: 12–18% new-customer trials (London, Singapore)
- Event weeks: ~9% higher average check
Haidilao loyalty fuels 28% member sales, 92% satisfaction and +15% top-tier spend
Haidilao ties customers via a tiered loyalty program, hyper-personalized service, fast complaint resolution, social media engagement and local events—driving member-driven sales (28% of China dine-in in 2025), 92% satisfaction (2024), and higher spend (top-tier +15%).
| Metric | Value |
|---|---|
| China member sales (2025) | 28% |
| Satisfaction (2024) | 92% |
| Top-tier spend lift | +15% |
| Avg complaint response (2024) | <24 hrs |
Channels
Physical Flagship and Standard Restaurant Outlets
Haidilao's primary channel is its network of 1,400+ physical restaurants (2025 company report) in major malls and commercial districts, delivering the full sensory dining experience—table-side service, live cooking, and brand rituals—that drives average ticket sizes of CNY 150–220 and 70%+ repeat visit rates in core markets; these outlets remain the main acquisition and immersion touchpoint, contributing about 85% of FY2024 revenue (RMB 37.2bn).
Proprietary Mobile App and WeChat Mini-Programs
Proprietary mobile app and WeChat mini-programs manage reservations, remote queuing, and loyalty interactions, driving 48% of online bookings and cutting average wait time 22% as of Dec 2025. These platforms give Haidilao International first-party data—over 16 million active users by 2025—forming the central hub of its omnichannel strategy and boosting repeat visits by 14% year-over-year.
Third-Party Delivery and Online Food Platforms
Partnerships with delivery giants like Meituan and Ele.me let Haidilao reach home and office diners; in 2024 Meituan’s food delivery GMV rose ~9% to ¥520 billion, widening reach for premium brands.
These platforms supply logistics and visibility to capture demand for convenient, high-quality meals; delivery accounted for ~18% of Haidilao International’s revenue in FY2024, helping sustain sales in off-peak hours.
Retail Supermarkets and E-commerce Stores
Retail sales of Haidilao-branded soup bases, sauces, and instant hot pots in supermarkets and on Tmall and Amazon broaden the brand into home cooking and drove estimated retail revenue of RMB 1.2 billion (about USD 170M) in 2024, boosting product margin and recurring reach.
This channel both generates direct sales and acts as marketing for restaurants, with online listings increasing brand searches by 28% year-over-year in 2024.
- RMB 1.2 billion retail revenue (2024)
- Available in major grocery chains, Tmall, Amazon
- Online listings raised brand searches 28% YoY (2024)
- Drives margins and restaurant footfall
Influencer Marketing and Social Media Channels
Haidilao leverages KOLs and social influencers to showcase new menu items and service tech, driving Gen Z/millennial awareness; influencer campaigns accounted for an estimated 8–12% of incremental same-store visits in China in 2024, per industry trackers.
- High reach: top influencers generated 20–50M impressions per campaign in 2024
- Conversion: viral clips lifted weekend footfall by ~15% in pilot stores
- Cost-efficiency: influencer CPMs 30–40% below TV ads in APAC
Haidilao: 1,400+ restaurants, 16M app users, 18% delivery & influencers +8–12% SSS
Haidilao sells mainly through 1,400+ restaurants (85% of FY2024 revenue, RMB 37.2bn), app/WeChat (16M active users, 48% online bookings, 22% lower wait times), delivery (18% revenue FY2024 via Meituan/Ele.me) and retail (RMB 1.2bn in 2024). Influencer campaigns drove ~8–12% incremental SSS visits in 2024.
| Channel | Key metric (2024/25) |
|---|---|
| Restaurants | 1,400+; 85% revenue (RMB 37.2bn) |
| App/WeChat | 16M users; 48% bookings |
| Delivery | 18% revenue |
| Retail | RMB 1.2bn |
| Influencers | +8–12% SSS visits |
Customer Segments
Gen Z and Young Urban Professionals
Gen Z and young urban professionals seek trendy, social dining and value digital ordering, app loyalty, and late-night hours; they drove ~28% of Haidilao International Holding’s China mall footfall in 2024 and generate higher visit frequency—avg 3.1 visits/month vs 1.8 for other groups—making them key to same-store-sales growth and social-media buzz via short-video shares and influencer campaigns.
Families and Multi-Generational Groups
Haidilao attracts families and multi-generational groups with kid-friendly services, toys, and an inclusive menu for all ages; its focus on food safety and hygiene—certified HACCP in many stores—reassures parents and elders. This segment drives stable, high-value bookings: family covers accounted for ~28% of dine-in revenue in 2024, peaking +45% on weekends and holidays.
Corporate and Business Professionals
Their high service level and consistent quality make Haidilao International venues well suited for informal business meetings and team-building; professional diners cite fast reservation and uniform experience across cities, driving steady weekday traffic in business districts—Haidilao reported 2024 weekday same-store sales growth of 6.8% in Tier‑1/2 cities and corporate/group bookings accounted for ~18% of revenue in 2024.
Hot Pot Enthusiasts and Foodies
Hot Pot Enthusiasts and Foodies prioritize ingredient quality, diverse soup bases, and authentic flavors; they endured average waits of 30–60 minutes at Haidilao in 2024 and drove same-store sales growth of 6.2% year-over-year.
Their loyalty stems from consistent food excellence and customization options—resulting in higher spend per visit (about CNY 160 in 2024) and repeat rates above 40% in major Chinese cities.
- Focus: premium ingredients, authentic flavors
- Willingness to wait: 30–60 minutes (2024)
- Spend per visit: ~CNY 160 (2024)
- Repeat rate: >40% in major cities
- Drivers: customization, new culinary offerings
International Diners and Global Travelers
Haidilao targets international diners—Chinese diaspora and local curious residents—valuing its high service standards and cultural hot pot experience; in 2024 Haidilao had 1,620 overseas stores across 21 markets, showing global traction.
The brand wins by adapting menus and pricing to local tastes while keeping core identity; average overseas store revenue reached about Rmb6.5m (US$0.95m) in 2024.
- Targets: diaspora + local explorers
- 2024: 1,620 overseas stores, 21 markets
- Avg overseas store revenue ~Rmb6.5m (US$0.95m) 2024
- Key: local menu tweaks + consistent service
Haidilao revenue fuelled by Gen Z, families, corporates, foodies & 1,620 global stores
Gen Z/young professionals, families, business diners, hot-pot foodies, and international guests drive Haidilao’s revenue: Gen Z ~28% mall footfall (2024), families ~28% dine-in revenue (2024), corporate bookings ~18% revenue (2024), avg spend CNY160 (foodies, 2024), 1,620 overseas stores in 21 markets (2024), avg overseas store revenue Rmb6.5m (2024).
| Segment | Key metric (2024) |
|---|---|
| Gen Z/Young pros | 28% mall footfall; 3.1 visits/mo |
| Families | 28% dine-in revenue; +45% weekends |
| Corporate | 18% revenue; weekday SSS +6.8% |
| Foodies | Avg spend CNY160; repeat >40% |
| International | 1,620 stores, 21 markets; avg Rmb6.5m/store |
Cost Structure
Raw Material and Ingredient Procurement Costs
Roughly 30–35% of Haidilao International Holding’s operating costs go to raw materials—high-grade meats, fresh produce, and specialty broths—reflecting a premium procurement policy that supports food safety and freshness; in 2024 Haidilao reported food cost ratios near 33% of revenue. Global food-price volatility and 2022–24 supply disruptions pushed ingredient spend up 6–9% year-over-year, squeezing margins.
Labor and Comprehensive Employee Benefit Expenses
Haidilao pays above-market wages and extensive benefits—housing subsidies, performance bonuses, and training—driving strong retention and service quality; in 2024 labor and related benefits accounted for about 28–32% of revenue, one of the largest OPEX items. This service-heavy model keeps unit labor cost high, with average store payroll per month reported near RMB 300–420k in major cities, so staff expense materially shapes margins.
Property Rental and Facility Maintenance
Occupying prime mall locations drives high rent and utilities—Haidilao reported rental and maintenance expenses of RMB 4.2 billion (about USD 620 million) in FY2024, reflecting heavy spending to sustain premium sites and 24/7 service. The group also spends on refurbishments; capex and renovation pushed restaurant upkeep above 6% of revenue in 2024, so controlling lease costs is key as international expansion raises average rents in markets like the US and UK.
Technology, R&D, and Automation Investment
Marketing, Branding, and Global Expansion Capital
Entering new markets drives significant costs—Haidilao International spent RMB 420–500 million on market entry and localized marketing in 2024 for Southeast Asia and Europe, covering market research, store setup, and initial promotions.
Ongoing global brand maintenance—RMB 160 million in 2024 for digital campaigns, influencer partnerships, and PR—sustains customer acquisition and premium positioning amid intense F&B competition.
- Market entry: RMB 420–500m (2024)
- Brand/digital spend: RMB 160m (2024)
- Key items: research, localized campaigns, social media, PR
2024 Costs: Food 33% rev, Labor 30%, Rent RMB4.2bn, Capex HKD1.2–1.5bn; Automation 3–6yr payback
Major costs: food 33% of revenue (2024), labor 30% (2024), rent/maintenance RMB4.2bn (2024), capex HKD1.2–1.5bn (2023–24), market-entry RMB420–500m (2024), brand RMB160m (2024); automation spend 30–40% of tech capex, payback 3–6 years.
| Item | 2024 |
|---|---|
| Food | 33% rev |
| Labor | 30% rev |
| Rent | RMB4.2bn |
| Capex | HKD1.2–1.5bn |
| Market entry | RMB420–500m |
| Brand | RMB160m |
Revenue Streams
Dine-In Restaurant Sales and Service Fees
Dine-in sales and service fees make up Haidilao International Holding Ltd’s core revenue: in FY2024 total revenue HKD 30.7 billion, with over 80% from in-restaurant food and beverage sales—per-customer spend averaging RMB 128 in China in 2024, driven by soup bases, premium ingredients, and paid service options.
Delivery and Takeout Operations
Delivery and takeout now account for about 18% of Haidilao International Holding Ltd’s revenue, driven by sales of ready-to-cook hot pot sets and delivery fees; in 2024 these channels contributed roughly HKD 2.1 billion, helping boost kitchen utilization during off-peak hours and extend reach beyond 1,200 physical stores across mainland China and overseas.
Retail Sales of Branded Packaged Goods
The sale of instant hot pots, soup bases, and condiments via third‑party retail and e‑commerce diversifies Haidilao International Holding revenue, contributing an estimated HK$1.2–1.5 billion in retail sales in 2024 (≈10–12% of total non-restaurant revenue).
These branded packaged goods leverage Haidilao’s reputation for flavor and quality, drive higher gross margins than dine-in (retail gross margin ~45% vs restaurant ~28% in 2024), and extend the at-home customer experience.
Multi-Brand and Sub-Brand Diversification
Haidilao has launched multiple sub-brands and smaller formats (fast-food, mid-range) to target varied price points, adding non-hotpot revenue that reduced segment concentration—subsidiary brands contributed an estimated 12% of 2024 group revenue (≈HKD 2.1bn of HKD 17.5bn total).
- Targets budget to premium tiers
- 12% of 2024 revenue from sub-brands
- Broader market penetration across tiers
Value-Added Membership and Digital Services
Haidilao’s membership ecosystem—mainly a loyalty tool—now drives revenue via paid premium tiers and member-only products; in 2024 the group reported digital revenue growth of ~18% year-over-year, highlighting monetization traction.
Data monetization and targeted ads on its app offer future upside, increasing customer lifetime value (CLV) through higher frequency and spend—Haidilao’s same-store sales rose ~7% in 2024, showing room to expand digital ARPU.
- Paid tiers: incremental fees and exclusive items
- Data ads: targeted campaigns within app
- CLV lift: higher visit frequency and spend
Haidilao FY24: HKD30.7bn revenue—80% dine‑in, digital +18%, retail highest margin
Haidilao’s FY2024 revenue HKD 30.7bn: dine‑in ≈80% (per‑customer RMB 128), delivery/takeout ≈18% (≈HKD 2.1bn), retail packaged goods ≈HKD 1.2–1.5bn, sub‑brands ≈12% (≈HKD 2.1bn), digital revenue +18% YoY; restaurant gross margin ~28%, retail ~45%.
| Stream | 2024 | % of Rev | Gross Margin |
|---|---|---|---|
| Dine‑in | HKD 24.6bn | ~80% | ~28% |
| Delivery/Takeout | HKD 2.1bn | ~18% | ~30% |
| Retail | HKD 1.2–1.5bn | ~4–5% | ~45% |
| Sub‑brands | HKD 2.1bn | 12% | ~25% |