{"product_id":"gwm-global-marketing-mix","title":"Great Wall Motor Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Great Wall Motor blends product innovation, strategic pricing, targeted distribution, and compelling promotions to expand its global footprint—this preview only scratches the surface. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for benchmarking, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Portfolio Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat Wall Motor operates five brands—Haval (SUVs), Tank (off‑road), Wey (luxury), Ora (EVs) and Poer (pickups)—letting GWM tailor designs and features to niches; in 2025 these brands accounted for ~1.6 million global sales cumulatively, with EVs ~220,000 units. \u003c\/p\u003e\n\u003cp\u003eBy end‑2025 GWM refined its lineup toward high‑end intelligent vehicles, investing RMB 18.7 billion in R\u0026amp;D in 2024 and targeting ADAS and connected features across segments to lift ASPs and margins. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntelligent New Energy Vehicle Transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreat Wall Motor (GWM) has shifted its core lineup to hybrid, plug-in hybrid, and battery-electric vehicles, rolling Hi4 and Hi4-T platforms across Haval, Tank, and Ora brands; electrified models made up ~42% of GWM global deliveries in 2024 (1.12M units total, company report, FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForest Ecosystem Vertical Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGWM’s Forest Ecosystem vertically integrates batteries, motors and electronic controls, producing ~60% of key EV components in-house as of 2024, which raised gross margin on EVs by ~3 percentage points in 2024 vs 2022.\u003c\/p\u003e\n\u003cp\u003eIn-house R\u0026amp;D shortens feature cycles to 6–9 months, boosts hardware-software synergy, and cut critical parts lead times by ~40%, improving supply resilience during 2023–25 chip and battery shortages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Cockpit and Autonomous Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreat Wall Motor's Smart Cockpit (Coffee Intelligence) pairs ADAS with a high-performance compute platform delivering automated parking, adaptive highway navigation, and voice cabin controls; GWM reported 2024 ADAS-equipped unit penetration of ~38% across SUVs.\u003c\/p\u003e\n\u003cp\u003e5G and on-device AI enable OTA updates and sensor fusion for safety and UX improvements; GWM's R\u0026amp;D spend rose to RMB 10.2 billion in 2024, supporting these capabilities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomated parking, highway navigation, voice controls\u003c\/li\u003e\n\u003cli\u003eCoffee Intelligence = ADAS + high-performance computing\u003c\/li\u003e\n\u003cli\u003e5G + AI for OTA, sensor fusion, real-time processing\u003c\/li\u003e\n\u003cli\u003e2024 R\u0026amp;D: RMB 10.2 billion; ADAS penetration ~38%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOff-Road and Lifestyle Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough the tank and poer brands great wall motor leads professional off-road utility segments with global sales up in to units pickup exports rising through q3\u003e\n\u003cpproducts are engineered for extreme durability and high performance in rough terrain while premium interiors lift asps selling price by versus gwm mainstream models supporting higher margins.\u003e\n\u003cpthis specialization targets the outdoor recreation boom: global adventure-vehicle demand grew cagr and gwm captures premium buyers seeking capability plus comfort.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTank sales +48% in 2024 (~120k units)\u003c\/li\u003e\n\u003cli\u003ePoer exports +62% to 85k units by Q3 2025\u003c\/li\u003e\n\u003cli\u003eASPs ~18% above mainstream GWM models\u003c\/li\u003e\n\u003cli\u003eAdventure-vehicle market ~9% CAGR 2021–25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pproducts\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGWM: 1.6M sales (2025), 42% electrified, 220k EVs — Tank +48%, Poer exports +62%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGWM offers five focused brands (Haval, Tank, Wey, Ora, Poer); 2025 sales ~1.6M, EVs ~220k. R\u0026amp;D: RMB 18.7B (2024); ADAS penetration ~38% (2024). Electrified share ~42% of 2024 deliveries (1.12M). In‑house components ~60% (2024), boosting EV gross margin +3pp vs 2022; Tank sales +48% (2024 ~120k); Poer exports +62% to 85k (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 sales\u003c\/td\u003e\n\u003ctd\u003e~1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEVs (2025)\u003c\/td\u003e\n\u003ctd\u003e~220k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003eRMB 18.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrified share 2024\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑house EV parts 2024\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTank 2024 sales\u003c\/td\u003e\n\u003ctd\u003e~120k (+48%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoer exports Q3 2025\u003c\/td\u003e\n\u003ctd\u003e85k (+62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Great Wall Motor’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Great Wall Motor's 4P marketing insights into a concise, at-a-glance summary that speeds leadership decision-making and clarifies strategic trade-offs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Localized Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpgwm has full-process plants in thailand brazil and russia producing locally units annually by to serve regional markets neighbors cutting ocean freight import duties up percentage points.\u003e\n\u003cpthese hubs enable model tweaks for tastes and regs r shortened launch time by months raised regional content to improving margin ppt on export models.\u003e\n\u003c\/pthese\u003e\u003c\/pgwm\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOne GWM Global Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOne GWM Global Brand Strategy uses a unified brand framework to streamline distribution and marketing across 170+ countries and regions, cutting duplicate campaigns and saving an estimated 12–15% in global marketing spend in 2024.\u003c\/p\u003e\n\u003cp\u003eThis consolidated identity sped market entry: GWM launched in 28 new markets from 2022–2024 and saw brand awareness rise 9 percentage points in key Europe and Latin America markets in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Dealership and Service Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGWM partners with top-tier local distributors—over 3,200 dealer outlets worldwide as of 2025—to expand retail footprint across emerging and developed markets, driving 18% of global sales growth in 2024. \u003c\/p\u003e\n\u003cp\u003eDealers sit in high-traffic urban centers and 56 automotive hubs, boosting walk-in conversion rates by ~12% versus secondary locations. \u003c\/p\u003e\n\u003cp\u003eGWM operates 1,100 after-sales service centers globally, cutting average repair turnaround to 2.6 days and raising repeat-purchase intent by 22% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgwm uses direct-to-consumer digital platforms alongside dealerships with its online sales up and of retail orders initiated via the gwm app in customers can browse models configure specs schedule test drives from home shortening lead times by\u003e\n\u003cpthese platforms feed omnichannel data into crm and analytics improving personalization reducing inventory costs digital channels contributed an estimated cny billion in revenue\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% rise in online sales (2024)\u003c\/li\u003e\n\u003cli\u003e18% retail orders via app (2024)\u003c\/li\u003e\n\u003cli\u003e~30% shorter lead times\u003c\/li\u003e\n\u003cli\u003eCNY 3.7 billion digital revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pgwm\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into High-Value Mature Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGreat Wall Motor has ramped expansion in Europe and Australia, launching high-standard electric and hybrid models like Ora and Haval PHEV to compete with premium European brands.\u003c\/p\u003e\n\u003cp\u003eBy certifying vehicles to EU Euro 6\/Euro 7-like standards and ANCAP 5-star safety, GWM validates product quality; 2024 EU EV registrations grew 18%, supporting uptake.\u003c\/p\u003e\n\u003cp\u003eThe move targets affluent buyers: median disposable income in key EU markets ~35,000–45,000 EUR and Australia AUD 60,000, favoring sustainable alternatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: GWM Europe sales up ~20%\u003c\/li\u003e\n\u003cli\u003eTargets premium EV buyers in EU\/AUS\u003c\/li\u003e\n\u003cli\u003eCompliance: EU safety\/environment standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGWM localizes production, cuts costs \u0026amp; lead times, fuels 22% online growth and repeat buys\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpgwm global place strategy mixes local plants brazil russia producing units by dealers service centers and omnichannel sales online growth cny digital revenue in cutting freight import duties up to shortening lead times boosting repeat purchases\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal output\u003c\/td\u003e\n\u003ctd\u003e220–280k units (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e3,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales growth\u003c\/td\u003e\n\u003ctd\u003e22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003eCNY 3.7bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat intent\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pgwm\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eGreat Wall Motor 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Great Wall Motor 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751195390329,"sku":"gwm-global-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gwm-global-marketing-mix.png?v=1772228742","url":"https:\/\/matrixbcg.com\/products\/gwm-global-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}