{"product_id":"gwagroup-bcg-matrix","title":"GWA Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePreviewing GWA’s BCG Matrix shows how its product lines map to market growth and relative share, highlighting where management should invest, harvest, or divest; this snapshot teases strategic clarity but stops short of action. Purchase the full BCG Matrix for quadrant-by-quadrant placements, quantified market metrics, and prioritized recommendations you can implement. The complete report includes a polished Word analysis and an Excel summary for presentations and modeling—skip the legwork and get immediate, actionable guidance. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Bathroom Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, GWA’s Caroma Smart Command holds a high market share in the premium smart-fixture segment—estimated at ~28% in Australia and ~4% in APAC commercial smart-fixtures, a category growing at ~18% CAGR (2023–2028) due to sustainability mandates.\u003c\/p\u003e\n\u003cp\u003eGWA accelerated CapEx and R\u0026amp;D, spending AU$23m in 2024–25 on software integration and sensor tech; continued heavy investment is needed to fend off entrants from Kohler and Toto expanding smart-commercial lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Project Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company’s focus on high-density residential and large-scale health infrastructure has captured roughly 28% market share in the rebounding commercial construction sector, contributing to a 32% year-over-year revenue rise in FY2025.\u003c\/p\u003e\n\u003cp\u003eThese projects need specialized, high-performance fittings that sell at 15–40% price premium, lifting gross margins by ~6 percentage points versus standard lines.\u003c\/p\u003e\n\u003cp\u003eSuch contracts are cash-intensive: working capital tied up rose to 22% of revenue in 2025, and the firm spends ~2.8% of sales on promotion and specification campaigns to lock architect\/developer standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Water Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGWA’s high-WELS products match rising regulation: Australia’s federal Water Efficiency Labelling and Standards (WELS) updates and New Zealand’s tightening building codes pushed sector growth 18% in 2024, boosting WELS-rated fixtures to ~42% of residential installs.\u003c\/p\u003e\n\u003cp\u003eConsumers and governments now prefer ESG-compliant materials; public-sector procurement for water-efficient fittings grew 27% in 2024, lifting GWA’s market share in ANZ plumbing fixtures to ~31%.\u003c\/p\u003e\n\u003cp\u003eAs market leader in water-saving tech, GWA should keep R\u0026amp;D spend above its 2024 level of 3.8% of revenue to meet evolving standards and protect margins—here’s the quick math: 0.5–1.0% revenue uplift per 1% R\u0026amp;D increase seen in peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Sales Platforms are a Star in GWA’s BCG matrix: they grew B2B online revenue by 42% in FY2024 to A$68m, capturing more professional plumbers and developers through integrated specification tools and CAD libraries.\u003c\/p\u003e\n\u003cp\u003eThe channel shortens specification cycles by ~30% and raises repeat purchase rates by 18% via embedded technical support and project tracking.\u003c\/p\u003e\n\u003cp\u003eIt needs steady IT capex—about A$6–8m annually—to maintain APIs, cloud services, and security, but that spend is critical to defend share as industry digitization rises.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 B2B online rev A$68m, +42%\u003c\/li\u003e\n\u003cli\u003eSpec cycle −30%, repeat rate +18%\u003c\/li\u003e\n\u003cli\u003eAnnual IT capex A$6–8m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Kitchen Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnder Methven and Caroma, GWA launched premium kitchen tapware with filtration and instant boiling; FY2024 sales in premium tapware rose 28% year-over-year, contributing ~6% of group revenue (A$22m of A$360m), signaling high growth.\u003c\/p\u003e\n\u003cp\u003eRenovation spend on luxury kitchens grew 12% in 2024 in Australia, and high-functionality taps command 18–22% higher ASPs, so GWA’s brand strength can convert stars into cash cows as adoption matures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 premium tapware sales +28% YoY\u003c\/li\u003e\n\u003cli\u003eRepresents ~6% of GWA group revenue (A$22m of A$360m)\u003c\/li\u003e\n\u003cli\u003eLuxury kitchen renovation spend +12% (2024, Australia)\u003c\/li\u003e\n\u003cli\u003ePremium ASPs 18–22% above standard models\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGWA: Smart-fixtures lead growth—digital B2B A$68m (+42%) and premium tapware rising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: GWA’s smart fixtures, digital B2B platform, and premium tapware show high growth and share—smart-fixtures ~28% AU \/ ~4% APAC, digital B2B A$68m (+42% FY24), premium tapware A$22m (+28% FY24); maintain R\u0026amp;D 3.8%+ and A$6–8m IT capex to defend position and convert to cash cows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart fixtures\u003c\/td\u003e\n\u003ctd\u003eShare AU \/ APAC\u003c\/td\u003e\n\u003ctd\u003e28% \/ 4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital B2B\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ growth\u003c\/td\u003e\n\u003ctd\u003eA$68m \/ +42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium tapware\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ share\u003c\/td\u003e\n\u003ctd\u003eA$22m \/ 6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of GWA with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page GWA BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCaroma Sanitaryware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCaroma Sanitaryware remains the undisputed market leader in Australian toilets and basins with roughly 35–40% retail market share and an installed base exceeding 8 million fixtures, driving strong brand loyalty.\u003c\/p\u003e\n\u003cp\u003eThe standard sanitaryware market is mature, growing ~1.2%–1.5% annually tied to population growth (Australia population ~26.2M in 2025) rather than rapid product innovation.\u003c\/p\u003e\n\u003cp\u003eThis segment produced the bulk of GWA’s free cash flow in FY2024—approximately A$45–50m—funding newer tech ventures and R\u0026amp;D.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Tapware Ranges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Standard Tapware Ranges deliver steady, high-volume sales via Bunnings and other major retailers, accounting for about 28% of GWA Group’s FY2024 revenue (A$120m of A$430m total), reflecting dominant share in the mature mid-market segment.\u003c\/p\u003e\n\u003cp\u003eThese established household brands need minimal marketing and run on low-cost supply chains, keeping gross margins around 32% in FY2024 and operating margins stable year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe category’s cash generation funded A$18m in dividends paid in FY2024 and underpins dividend coverage while requiring limited incremental investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDorf Brand Fittings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDorf Brand Fittings is GWA Group’s mature bathroom brand, targeting the traditional segment with reliable, classic designs; it generated ~AUD 38m revenue in FY2024, about 22% of GWA’s fittings sales.\u003c\/p\u003e\n\u003cp\u003eCategory growth is low—estimated 1–2% CAGR—yet Dorf holds solid shelf and distributor presence across Australia and NZ, needing minimal defensive capex.\u003c\/p\u003e\n\u003cp\u003eOperational margins run near 14% and the brand contributes steady cash flow, funding growth areas and dividends with predictable working capital cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Spares and Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGWA’s Aftermarket Spares and Components delivers high-margin recurring revenue from replacement parts for its 1.2 million installed fixtures in Australia and NZ, driving ~18% gross margins and contributing about A$45m revenue in FY2024, a defensive, low-growth cash cow. Consumers’ preference for genuine parts gives GWA a dominant share (\u0026gt;60%) in this niche, effectively milting long hardware lifecycles and supporting steady free cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base: 1.2m fixtures\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue: A$45m\u003c\/li\u003e\n\u003cli\u003eGross margin: ~18%\u003c\/li\u003e\n\u003cli\u003eMarket share: \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eRole: recurring, defensive cash cow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEntry-Level Builder Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGWA’s Entry-Level Builder Collections are cash cows: high market share in a low-growth segment tied to US new housing starts of ~1.2M units in 2024 and 2025E, delivering steady volume and gross margins ~22–26% due to tight cost controls and import scale.\u003c\/p\u003e\n\u003cp\u003eThese SKUs need minimal promotion, support factory utilization at ~85% capacity, and fund R\u0026amp;D and premium lines while requiring low incremental CAPEX.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share, low growth; linked to ~1.2M US starts (2024–25E)\u003c\/li\u003e\n\u003cli\u003eGross margin ~22–26%; factory utilization ~85%\u003c\/li\u003e\n\u003cli\u003eLow promo spend; supports scale and cash flow\u003c\/li\u003e\n\u003cli\u003eFunds R\u0026amp;D and premium product investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGWA’s cash cows: A$203–208m revenue, A$45–50m FCF, dominant spares \u0026amp; steady margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGWA’s cash cows—Caroma, Dorf, Entry-Level Builder lines, and Aftermarket Spares—deliver steady, low-growth cash flow: FY2024 revenue ~A$203–208m (≈48% of A$430m), free cash flow A$45–50m, gross margins 18–32%, operating margins ~14%, installed base \u0026gt;8m fixtures, market shares 35–40% (Caroma) and \u0026gt;60% (spares).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY24 revenue\u003c\/td\u003e\n\u003ctd\u003eA$203–208m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF\u003c\/td\u003e\n\u003ctd\u003eA$45–50m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e18–32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eGWA BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe BCG Matrix preview you see here is the exact file you’ll receive after purchase—no watermarks, no placeholders, just the fully formatted, analysis-ready report crafted for strategic clarity and professional use. Designed by experienced strategists, the document is immediately downloadable and editable, ideal for presentations, planning, or client deliverables. Purchase grants instant access to the same polished BCG Matrix shown in this preview, ready for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748158976377,"sku":"gwagroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gwagroup-bcg-matrix.png?v=1772205501","url":"https:\/\/matrixbcg.com\/products\/gwagroup-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}