{"product_id":"guess-marketing-mix","title":"Guess' Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Guess' blends product design, premium pricing, selective retail placement, and bold promotions to shape its fashion-forward image—this preview highlights key tactics, but the full 4P's Marketing Mix Analysis delivers a complete, editable report with data, strategic insights, and presentation-ready slides to save research time and guide confident decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Apparel Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuess offers a diversified apparel portfolio spanning denim, dresses, and activewear for men, women, and children, driving 2024 retail revenues of $1.88 billion and supporting a global store count of ~1,100. The brand blends European styling with American glamour, keeping trend-forward silhouettes while protecting heritage cues. By end-2025, Guess increased sustainable-material SKUs to 28% of assortment and added versatile lifestyle pieces for hybrid dressing. Wholesale and DTC channels each contribute roughly half of net sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Accessories Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuess' high-growth accessories division—handbags, watches, footwear—generated roughly $420M in FY2024 revenue, offering 40%+ gross margins that boost brand loyalty and repeat purchase rates by ~22% year-over-year. These items act as entry-level luxury for aspirational buyers, converting ~18% into apparel customers within 12 months. Quarterly design refreshes and limited drops keep pace with fast-fashion and entry-level luxury rivals, supporting a 13% CAGR since 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Licensing Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGuess uses third-party licensees to produce eyewear, fragrances, and jewelry, generating about 12% of retail revenue in 2024 and cutting capital and COGS exposure by outsourcing manufacturing; this lets Guess keep product breadth without factory overhead. Licensed items are merchandised within core collections to preserve brand cohesion across 1,000+ global retail points and e-commerce channels, supporting consistent pricing and image.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarciano and Premium Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMarciano is Guess' premium line targeting mature buyers with higher disposable income; in 2024 Guess reported global wholesale and licensing revenue of $1.01 billion, reflecting strength in elevated tiers.\u003c\/p\u003e\n\u003cp\u003eThese collections use finer fabrics, intricate details, and formal silhouettes versus core Guess, allowing higher ASPs—Marciano items often price 20–40% above the main brand.\u003c\/p\u003e\n\u003cp\u003eMaintaining Marciano broadens market reach, capturing luxury-seeking shoppers and boosting margin mix; Guess gross margin rose to 55.2% in fiscal 2024, aided by premium offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets mature, higher-income shoppers\u003c\/li\u003e\n\u003cli\u003eFiner fabrics \u0026amp; formal silhouettes\u003c\/li\u003e\n\u003cli\u003ePrices ~20–40% above core Guess\u003c\/li\u003e\n\u003cli\u003eSupports higher ASPs and margins (gross margin 55.2% in 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in Sustainable Fashion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGuess has made sustainability core to product strategy with the Guess Eco denim line, using water-saving laser and ozone finishing and at least 20% recycled fibers to cut water use by up to 50% per pair versus conventional denim.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Guess reports sustainable lines contributed roughly 8% of global sales, attracting Gen Z and millennials who value ethical manufacturing; 62% of shoppers aged 18–34 say sustainability influences purchases.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eGuess Eco: ~50% less water per pair\u003c\/li\u003e\n\u003cli\u003eRecycled fibers ≥20%\u003c\/li\u003e\n\u003cli\u003eSustainable lines ≈8% of 2025 sales\u003c\/li\u003e\n\u003cli\u003e62% of 18–34 cite sustainability\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuess hits $2.89B revenue, 55.2% margin; accessories $420M, sustainable SKUs 28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGuess offers diversified apparel and accessories, driving FY2024 retail revenue $1.88B and total wholesale\/licensing $1.01B; accessories ~$420M (40%+ gross margin). Sustainable SKUs 28% by end-2025; sustainable lines ≈8% of 2025 sales; Eco denim cuts water use ~50%. Marciano priced 20–40% above core, helping lift gross margin to 55.2% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue\u003c\/td\u003e\n\u003ctd\u003e$1.88B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\/licensing\u003c\/td\u003e\n\u003ctd\u003e$1.01B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories rev\u003c\/td\u003e\n\u003ctd\u003e$420M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e55.2% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable SKUs\u003c\/td\u003e\n\u003ctd\u003e28% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable sales\u003c\/td\u003e\n\u003ctd\u003e~8% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Guess’s Product, Price, Place, and Promotion strategies—ideal for managers and marketers needing a clear breakdown of the brand’s positioning, tactics, and competitive context, with real examples, strategic implications, and a clean format easy to repurpose for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Guess's 4Ps in a concise, structured snapshot that leadership can use for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuess operates about 600 directly operated retail stores globally, concentrated in premium malls and high-street locations, and these stores generated roughly $900 million in retail revenue in FY2024, serving as the brand’s primary physical touchpoint.\u003c\/p\u003e\n\u003cp\u003eThe stores present a curated, sexy and adventurous environment, reinforcing brand image and average store sales per square foot of about $620 in 2024; footprint choices prioritize visibility in fashion capitals like New York, Milan, and Tokyo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuess has spent over $120 million since 2021 upgrading digital infrastructure to deliver a seamless omnichannel experience across North America, Europe, and Asia, with localized sites offering market-specific assortments and exclusive online-only SKUs.\u003c\/p\u003e\n\u003cp\u003eIntegrated loyalty rewards tie online and in-store behavior, driving a 14% lift in repeat purchase rate in 2024 and a 22% rise in average order value for logged-in members.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, mobile commerce and social-shopping integrations accounted for roughly 48% of digital sales globally, up from 31% in 2022, and contributed materially to Guess reporting a 9% annual e-commerce revenue growth in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Department Store Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGuess maintains strong partnerships with major department stores and multi-brand retailers, which accounted for about 28% of wholesale revenue in FY2024, helping reach markets where standalone stores are impractical.\u003c\/p\u003e\n\u003cp\u003eThese channels extend geographic coverage—particularly in EMEA and LATAM—supporting a 6% wholesale sales CAGR from 2021–2024 and improving store footprint efficiency.\u003c\/p\u003e\n\u003cp\u003eWholesale partners are vetted for brand fit and retail environment consistency to protect Guess’s premium positioning and average sell-through rates near 78% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Outlet Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGuess uses outlet stores to clear prior-season inventory while protecting full-price image; outlets accounted for roughly 18% of global retail revenue in FY2024, helping reduce markdowns and excess stock.\u003c\/p\u003e\n\u003cp\u003eThese outlets target value-conscious tourists and metropolitan shoppers, are placed in high-traffic centers and near major cities, and reportedly deliver higher gross margins than off-price channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of FY2024 retail revenue from outlets\u003c\/li\u003e\n\u003cli\u003eLocations prioritized for tourist footfall and metro proximity\u003c\/li\u003e\n\u003cli\u003eClears past-season stock, limits cannibalization of full-price sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Franchise Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGuess uses franchise agreements in select international markets to tap local partners’ distribution and cut capital exposure; as of FY2024 franchises operated roughly 30% of global doors, driving faster entry into markets like Southeast Asia and the Middle East.\u003c\/p\u003e\n\u003cp\u003eFranchisees follow strict brand and store standards—product mix, visual merchandising, pricing—to keep customer experience uniform; franchised stores contributed about 18% of 2024 retail revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% of global stores franchised (FY2024)\u003c\/li\u003e\n\u003cli\u003eFranchises ≈18% of retail revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eFaster market entry, lower capex\u003c\/li\u003e\n\u003cli\u003eStrict brand guidelines enforced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuess: Omni‑channel strength — ~860 doors, 9% e‑comm growth, 48% mobile\/social\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGuess’s place strategy mixes ~600 company stores and ~260 franchised doors (~30% of doors) across premium malls and high streets, plus outlets (18% of FY2024 retail revenue) and wholesale (28% of wholesale revenue in FY2024), supporting omnichannel sales where e‑commerce grew 9% in FY2025 and mobile\/social made 48% of digital sales by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany stores\u003c\/td\u003e\n\u003ctd\u003e~600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised doors\u003c\/td\u003e\n\u003ctd\u003e~30% of doors (~260)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets share\u003c\/td\u003e\n\u003ctd\u003e18% of retail rev (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e28% of wholesale rev (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e+9% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\/social of digital\u003c\/td\u003e\n\u003ctd\u003e48% (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGuess' 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Guess 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749995327865,"sku":"guess-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/guess-marketing-mix.png?v=1772221304","url":"https:\/\/matrixbcg.com\/products\/guess-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}