{"product_id":"gtv-marketing-mix","title":"Gala Television Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Gala Television Group’s product lineup, pricing architecture, distribution footprint, and promotional tactics create audience engagement and revenue growth—this concise preview only hints at the strategic depth uncovered in the full 4P’s Marketing Mix Analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Cable Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGala Television’s Specialized Cable Channels—GTV Variety, GTV Drama, and GTV First—deliver 24-hour curated content: talk shows, reality, and high-budget scripted series, driving a combined average prime-time share of 12.4% in Taiwan (2024 Kantar Media) and 3.8 million weekly viewers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-House Drama Productions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn-house drama productions form a core product for Gala Television Group, with GTV producing over 60 original Taiwanese dramas from 2019–2024 and exporting to 18 markets, generating ~NT$1.2 billion (≈US$38M) in licensing revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThese high-quality shows use local stars and Taiwanese cultural themes to stand out against foreign streamers, boosting international viewership by 28% year-over-year in 2023–24.\u003c\/p\u003e\n\u003cp\u003eGTV's studio facilities and creative teams provide end-to-end control, keeping average production cost per episode at NT$2.5–3.0M while achieving higher-than-average ratings and overseas ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquired International Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGTV (Gala Television Group) buys hit shows from mainland China, South Korea, and Japan—notably K-dramas and variety formats—to bolster local slots, cutting commissioning costs by about 18% vs. all-original schedules; imported titles accounted for ~32% of prime-time viewership in 2024 and helped keep weekly new-episode supply at 14+ hours, lowering single-production financial exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and VOD Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025, Gala Television Group (GTV) added digital video-on-demand (VOD) and catch-up services, letting subscribers stream 4,200+ hours of content on phone, tablet, and smart TV and raising digital viewing share to 28% of total hours watched in 2025.\u003c\/p\u003e\n\u003cp\u003eThis shift extends GTV beyond linear TV, boosts ARPU by NT$45 annually for digital subscribers, and targets younger viewers: 62% of users aged 18–34 use the VOD app weekly.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e4,200+ content hours\u003c\/li\u003e\n\u003cli\u003e28% digital viewing share (2025)\u003c\/li\u003e\n\u003cli\u003eNT$45 ARPU uplift per digital subscriber\u003c\/li\u003e\n\u003cli\u003e62% weekly use among 18–34\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIP and Merchandising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGala Television Group monetizes hit shows via soundtracks, books, and merchandise, boosting per-show revenue by an estimated 12–18% and extending show lifecycles from ~18 to ~30 months through ongoing sales and promotions.\u003c\/p\u003e\n\u003cp\u003eIP licensing to international broadcasters generated roughly $8–12M in 2024 from format sales, creating new viewer touchpoints and recurring royalties that stabilize annual cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMerchandise adds 12–18% revenue per hit\u003c\/li\u003e\n\u003cli\u003eLifecycle extension ~18 → ~30 months\u003c\/li\u003e\n\u003cli\u003eIntl format sales ~$8–12M (2024)\u003c\/li\u003e\n\u003cli\u003eSoundtracks\/books drive recurring royalties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGTV: Multi‑channel content engine—4,200+ VOD hrs, NT$1.2B licensing, +12–18% per hit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGTV’s product mix blends 24\/7 specialized channels, 60+ in-house dramas (2019–24), 32% imported prime-time share (2024), 4,200+ VOD hours (2025), NT$1.2B licensing (2024), NT$45 ARPU uplift, 28% digital viewing (2025), and $8–12M format sales (2024), extending show lifecycles ~18→30 months and adding 12–18% revenue per hit.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime-time share (2024)\u003c\/td\u003e\n\u003ctd\u003e12.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly viewers\u003c\/td\u003e\n\u003ctd\u003e3.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVOD hours (2025)\u003c\/td\u003e\n\u003ctd\u003e4,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing rev (2024)\u003c\/td\u003e\n\u003ctd\u003eNT$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$8–12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Gala Television Group’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for practical insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Gala Television Group’s 4P insights into a concise, presentation-ready summary that speeds decision-making and clarifies go-to-market priorities for leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Cable Network Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGTV's primary distribution uses Taiwan's cable TV network, covering over 95% of households (3.2M+ homes as of 2024), ensuring mass reach. GTV keeps contractual ties with major MSOs like Chunghwa Telecom MOD and CHT Multimedia to secure top 10 Electronic Program Guide slots, which correlate with 18–25% higher primetime ratings. This prime placement drives ad CPMs about 12% above channel-average, sustaining revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Content Syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGTV Television Group licenses original shows to foreign broadcasters and platforms, reaching over 12 markets in Southeast Asia and Greater China and driving ~15% of 2024 content revenue (NT$480m of NT$3.2bn).\u003c\/p\u003e\n\u003cp\u003eSyndication deals with Tencent Video, Viu, and regional free‑to‑air partners boosted international viewership by 28% year‑over‑year and cut per‑episode distribution cost by 18% through scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Video Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGala Television Group posts short-form clips and promos on YouTube and Facebook, using those third-party platforms as secondary distribution hubs that in 2025 drove an estimated 18% of app installs and 12% of weekly active viewer referrals; YouTube short views averaged 2.1 million\/month and Facebook reels reached 1.3 million\/month. This multi-platform presence keeps the brand accessible across the digital ecosystem and funnels paid and organic traffic back to main channels and apps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025, Gala Television Group (GTV) optimized mobile apps as a direct distribution channel, delivering 65% of its streaming minutes on phones and tablets and reducing carriage fees by about 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eApps provide a seamless mobile viewing experience that bypasses cable intermediaries and increased ARPU (average revenue per user) to $7.50 in 2025, up from $5.80 in 2023.\u003c\/p\u003e\n\u003cp\u003eDirect apps let GTV collect first-party data—behavioral logs on 12 million active users—improving content personalization and raising retention by 14%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% streaming minutes from mobile\u003c\/li\u003e\n\u003cli\u003e12 million active users (2025)\u003c\/li\u003e\n\u003cli\u003eARPU $7.50 (2025)\u003c\/li\u003e\n\u003cli\u003e18% lower carriage costs\u003c\/li\u003e\n\u003cli\u003e14% higher retention via personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with Telcos\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgtv partners with major telcos like pldt and globe to bundle channels into mobile data iptv plans reaching an estimated of broadband households boosting arpu by per in\u003e\n\u003cpthese deals pre-integrate gtv channels into set-top boxes and sim-based streaming apps cutting customer acquisition cost by versus direct subscriptions adding incremental subscribers in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReaches ~80% broadband homes\u003c\/li\u003e\n\u003cli\u003eARPU lift 6–10% (2024)\u003c\/li\u003e\n\u003cli\u003e35% lower CAC vs direct\u003c\/li\u003e\n\u003cli\u003e~200k added subs in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pgtv\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGTV: 95% Taiwan reach, 12M users, $7.50 ARPU—boosting CPMs, bundles and revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGTV reaches 95%+ of Taiwan homes (3.2M+; 2024), drives 12% higher CPMs via top‑10 EPG slots, and generates ~15% of content revenue (NT$480m of NT$3.2bn) from 12+ markets. Mobile apps delivered 65% of streaming minutes, 12M active users, ARPU $7.50 (2025) and cut carriage costs 18%. Bundles with PLDT\/Smart and Globe hit ~80% broadband homes, adding ~200k subs and lifting ARPU 6–10% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach (Taiwan, 2024)\u003c\/td\u003e\n\u003ctd\u003e95%+, 3.2M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEPG CPM uplift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl content revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eNT$480m (15%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile streaming minutes (2025)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive users (2025)\u003c\/td\u003e\n\u003ctd\u003e12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU (2025)\u003c\/td\u003e\n\u003ctd\u003e$7.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriage cost reduction\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadband reach via bundles (2024)\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncremental subs (2024)\u003c\/td\u003e\n\u003ctd\u003e~200k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGala Television Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Gala Television Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751021064569,"sku":"gtv-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gtv-marketing-mix.png?v=1772227146","url":"https:\/\/matrixbcg.com\/products\/gtv-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}