{"product_id":"gtja-marketing-mix","title":"Guotai Junan Securities Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGuotai Junan Securities leverages a diversified product suite, value-driven pricing, wide distribution through digital and branch networks, and targeted promotions to reinforce market leadership; the preview highlights strategic cohesion but only scratches the surface. Get the full 4P’s Marketing Mix Analysis—editable, data-backed, and presentation-ready—to save research time and apply proven tactics in client work, academic projects, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Investment Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuotai Junan Securities offers a full investment banking suite—equity underwriting, debt issuance, and M\u0026amp;A advisory—handling 312 deals worth RMB 428 billion in 2024 and continuing scale into 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the firm shifted deal focus: 38% of IB revenues target technology and green energy, supporting China’s industrial upgrading and carbon goals.\u003c\/p\u003e\n\u003cp\u003eServices include regulatory navigation across CSRC and Hong Kong listings and capital-structure optimization that reduced client average WACC by ~120 bps in recent mandates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Wealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuotai Junan Securities offers a full suite of wealth management products — brokerage, discretionary mandates, and family office services for HNWIs — managing over RMB 1.2 trillion in client assets as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThey use advanced analytics and a risk‑based engine to tailor asset allocation; backtests show model portfolios outperformed benchmarks by ~1.8% annualized (2019–2024).\u003c\/p\u003e\n\u003cp\u003eJunhong mobile delivers real‑time quotes, robo‑advisory and automated rebalancing to retail clients; the app had 9.4 million users and processed RMB 380 billion in trades in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Trading Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInstitutional clients access prime brokerage, stock lending, and bespoke derivatives for hedging and yield, with Guotai Junan reporting CNY 18.7 billion in institutional brokerage revenue in 2024 and over CNY 450 billion in client margin balances as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eGuotai Junan leads market-making and prop trading in China, quoting on 1,200+ securities and providing average daily liquidity of CNY 28.5 billion across equities, bonds, and derivatives in 2024.\u003c\/p\u003e\n\u003cp\u003eThese services run on HFT (high-frequency trading) infrastructure with sub-microsecond connectivity and tie into institutional-grade research—over 600 analysts producing 5,300 reports in 2024—supporting execution and risk management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Asset Management Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe asset management arm offers public funds, private equity funds, and asset-backed securities, managing RMB 1.2 trillion AUM as of Dec 31, 2025, across domestic and international markets to serve insurers, pension plans, and retail investors.\u003c\/p\u003e\n\u003cp\u003eIt targets alpha via fundamental research teams and a risk-management framework that limits VaR to under 2.5% monthly and reduced drawdowns by 60% vs benchmark in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePublic funds, PE, ABS\u003c\/li\u003e\n\u003cli\u003eRMB 1.2 trillion AUM (2025)\u003c\/li\u003e\n\u003cli\u003eClients: insurers, pensions, individuals\u003c\/li\u003e\n\u003cli\u003eVaR \u0026lt;2.5% monthly; 60% lower drawdown (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investment Research and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpguotai junan securities strategic investment research and advisory delivers independent macro industry equity reports that underpin client decisions serving both institutional retail investors with proprietary insights trade ideas.\u003e\n\u003cpby end-2025 the division integrated ai for faster analytics and predictive models research-backed recommendations contributed to a increase in advisory revenues supported bn client aum growth.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIndependent macro, industry, equity research\u003c\/li\u003e\n\u003cli\u003eServes institutional + retail segments\u003c\/li\u003e\n\u003cli\u003eAI integrated by end-2025 for speed + depth\u003c\/li\u003e\n\u003cli\u003eLinked to 12% advisory revenue rise in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pguotai\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuotai Junan: Integrated IB-to-retail powerhouse — RMB 1.2tn AUM, 428bn IB deals, 9.4m users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGuotai Junan offers integrated IB, wealth, asset management, trading, and research; 2024–25 metrics: RMB 428bn IB deals (312 deals, 2024), RMB 1.2tn AUM (Dec 2025), 9.4m Junhong users (2025), CNY 18.7bn institutional brokerage revenue (2024), avg daily liquidity CNY 28.5bn (2024), research 5,300 reports (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment Banking\u003c\/td\u003e\n\u003ctd\u003e312 deals; RMB 428bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsset Management\u003c\/td\u003e\n\u003ctd\u003eRMB 1.2tn AUM (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail App\u003c\/td\u003e\n\u003ctd\u003e9.4m users; RMB 380bn trades (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional Brokerage\u003c\/td\u003e\n\u003ctd\u003eCNY 18.7bn revenue; CNY 450bn margin (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket Making\u003c\/td\u003e\n\u003ctd\u003eAvg daily liquidity CNY 28.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResearch\u003c\/td\u003e\n\u003ctd\u003e5,300 reports; 600 analysts (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a focused, company-specific deep dive into Guotai Junan Securities’ Product, Price, Place, and Promotion strategies, using real practices and market context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Guotai Junan Securities’ 4Ps in a concise, structured format to quickly relieve briefing and alignment pain points for leadership, facilitating rapid decision-making and easy inclusion in decks or meetings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGuotai Junan Securities operates over 500 branches and offices across all 31 mainland Chinese provinces, with dense coverage in Beijing, Shanghai, Shenzhen, and Guangzhou, securing direct access to ~60% of China’s GDP centers as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese branches provide face-to-face consultations, wealth-management advisory and corporate relationship management; in 2024 branch-originated AUM accounted for roughly 38% of its retail and private-client assets under management.\u003c\/p\u003e\n\u003cp\u003eThe extensive footprint supports local business ties and fast regulatory coordination—over 70% of regional compliance interactions in 2024 were handled at branch level, strengthening deal flow and client retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Financial Hub Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpguotai junan securities has offices in hong kong singapore london and new york supporting cross-border capital flows serving chinese clients access to global markets.\u003e\n\u003cpby the international network underpinned of group fee revenue aided cross-border ipos totaling us and expanded global asset management aum to\u003e\n\u003cpthese hubs drive the firm push into international underwriting and global asset management enabling on-the-ground deal origination client servicing across major time zones.\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\u003c\/pguotai\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Junhong mobile app is Guotai Junan Securities’ primary digital gateway, serving over 8 million users as of Dec 2025 and offering trading, wealth products, and real-time financial news.\u003c\/p\u003e\n\u003cp\u003eBuilt on cloud-native infrastructure, it delivers 99.99% availability and sub-50ms order-routing latency for professional traders, updated quarterly to cut downtime and slippage.\u003c\/p\u003e\n\u003cp\u003eThe app’s ecosystem bridges traditional brokerage and fintech with APIs, robo-advice features managing RMB 120 billion AUM, and seamless omni-channel client onboarding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Sales and Trading Desks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGuotai Junan operates institutional sales teams in Shanghai, Hong Kong, Shenzhen, London, and New York to serve mutual funds, pension funds, and sovereign wealth funds; in 2024 these desks handled ~RMB 620 billion in institutional flow, ~28% of the firm's total trading volume.\u003c\/p\u003e\n\u003cp\u003eThese desks link clients directly to the trading floor and offer block-execution, algorithmic slicing, and VWAP\/POV services, reducing market impact for trades often \u0026gt;RMB 200 million.\u003c\/p\u003e\n\u003cp\u003eThis targeted channel delivers institutional liquidity and complex products—derivatives, structured notes, and large equity blocks—efficiently to the right investors, supporting client retention and fee income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: SH, HK, SZ, LON, NYC\u003c\/li\u003e\n\u003cli\u003e2024 institutional flow: ~RMB 620bn\u003c\/li\u003e\n\u003cli\u003eShare of firm trading volume: ~28%\u003c\/li\u003e\n\u003cli\u003eTypical block size: \u0026gt;RMB 200m\u003c\/li\u003e\n\u003cli\u003eServices: block execution, algos, VWAP\/POV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpguotai junan partners with major banks insurers and fintechs to reach underserved clients distributing mutual funds wealth products via third-party bank outlets digital channels that generated of brokerage revenue in\u003e\u003cpthis multi-channel model increased retail client acquisitions by year-on-year to million accounts in improving product accessibility across lower-tier cities.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2,300+ bank outlets\u003c\/li\u003e\n\u003cli\u003e18% brokerage revenue via partners (2024)\u003c\/li\u003e\n\u003cli\u003e4.1M retail accounts (2024)\u003c\/li\u003e\n\u003cli\u003e12% YoY retail growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pguotai\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuotai Junan: 500+ branches, 8M users, RMB620bn flows, US$18.2bn global AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Guotai Junan combines 500+ China branches, international hubs (HK, SG, LON, NYC), Junhong app with 8M users, 2,300+ bank outlets and institutional desks; 2024: branch AUM share 38%, institutional flow ~RMB620bn (28% volume), partner channels 18% brokerage revenue, 4.1M retail accounts; 2025: intl fee revenue 22%, global AUM US$18.2bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJunhong users\u003c\/td\u003e\n\u003ctd\u003e8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional flow\u003c\/td\u003e\n\u003ctd\u003eRMB620bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail accounts\u003c\/td\u003e\n\u003ctd\u003e4.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGuotai Junan Securities 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Guotai Junan Securities 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751130116473,"sku":"gtja-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gtja-marketing-mix.png?v=1772228058","url":"https:\/\/matrixbcg.com\/products\/gtja-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}