{"product_id":"grupoempresarialbolivar-marketing-mix","title":"Grupo Bolivar Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGrupo Bolivar leverages diversified financial products, value-based pricing, omnichannel distribution, and targeted promotions to strengthen market trust and customer retention—discover how these elements interact to drive growth. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Grupo Bolivar delivers banking via Davivienda, serving ~7.8 million retail customers and 180,000 corporate clients with savings, credit cards, and commercial loans across Colombia and Central America; Davivienda reported COP 6.2 trillion in net interest income in 2024. The product mix prioritizes seamless integration of branches, mobile apps, and APIs for corporate clients to cut onboarding time to under 7 days and raise digital transactions to 68% of volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Insurance Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough seguros bolivar grupo offers life health and property insurance for individuals corporates covering over million policies generating cop trillion in premiums by end-2025 the portfolio added parametric covers personalized risk-management tools reducing average claim settlement time to days cutting loss ratios from product design targets long-term security with indexed annuities inflation-linked home protection supporting a market share colombia.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstruction and Real Estate Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConstructora Bolivar anchors Grupo Bolivar’s housing arm, delivering social-interest units and premium residences; in 2024 it completed 9,200 homes, 62% social housing and 38% premium, reaching COP 1.1 trillion in sales revenue.\u003c\/p\u003e\n\u003cp\u003eProjects follow sustainable urban planning and modern architecture, targeting LEED-like efficiency and reducing energy use by ~18% versus 2019 baselines in recent developments.\u003c\/p\u003e\n\u003cp\u003eThe group bundles financing via Grupo Bolivar’s banks and insurers, offering integrated mortgages and insurance, driving a 28% cross-sell rate and shortening closing times to an average 32 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Financial Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdaviplata cemented grupo bolivar fintech lead serving over million users by and increasing transaction volume yoy to cop trillion focusing on payments transfers micro-insurance for unbanked underbanked.\u003e\n\u003cpthe platform added an integrated marketplace and advanced biometric security in boosting active-user retention to average revenue per user cop monthly.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUsers: 8.5M (2025)\u003c\/li\u003e\n\u003cli\u003eVolume: COP 4.2T (+23% YoY)\u003c\/li\u003e\n\u003cli\u003eRetention: 48% active users\u003c\/li\u003e\n\u003cli\u003eARPU: COP 12,400\/month\u003c\/li\u003e\n\u003cli\u003eNew: marketplace, biometric security (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pdaviplata\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Bolivar manages mutual funds, pension assets, and brokerage services for HNWIs and institutions, overseeing roughly $4.2 billion AUM as of Dec 31, 2025, with annualized 5-year returns near 7.1%.\u003c\/p\u003e\n\u003cp\u003ePortfolios use a data-driven process and ESG (environmental, social, governance) screens—about 62% of AUM apply ESG criteria—to balance return and risk.\u003c\/p\u003e\n\u003cp\u003eAdvisory teams deliver personalized strategies for local and global markets, supporting cross-border allocations and tax-aware planning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$4.2B AUM (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003e5-yr annualized return: 7.1%\u003c\/li\u003e\n\u003cli\u003e62% AUM under ESG screens\u003c\/li\u003e\n\u003cli\u003eServices: mutual funds, pensions, brokerage, bespoke advisory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Bolívar: Diversified finance powerhouse—millions served, COP trillions, $4.2B AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Bolivar’s product mix spans Davivienda banking (7.8M retail, COP 6.2T NII 2024), Seguros Bolívar insurance (3.2M policies, COP 1.1T premiums 2024; loss ratio 62% 2025), Constructora Bolívar housing (9,200 homes, COP 1.1T sales 2024), DaviPlata fintech (8.5M users, COP 4.2T volume 2025, ARPU COP 12,400), and $4.2B AUM wealth mgmt (62% ESG).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDavivienda\u003c\/td\u003e\n\u003ctd\u003eRetail clients \/ NII\u003c\/td\u003e\n\u003ctd\u003e7.8M \/ COP 6.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeguros Bolívar\u003c\/td\u003e\n\u003ctd\u003ePolicies \/ Premiums \/ Loss ratio\u003c\/td\u003e\n\u003ctd\u003e3.2M \/ COP 1.1T \/ 62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstructora\u003c\/td\u003e\n\u003ctd\u003eHomes \/ Sales\u003c\/td\u003e\n\u003ctd\u003e9,200 \/ COP 1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaviPlata\u003c\/td\u003e\n\u003ctd\u003eUsers \/ Volume \/ ARPU\u003c\/td\u003e\n\u003ctd\u003e8.5M \/ COP 4.2T \/ COP 12,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003eAUM \/ ESG %\u003c\/td\u003e\n\u003ctd\u003e$4.2B \/ 62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Grupo Bolívar’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Grupo Bolívar's 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Bolívar operates hundreds of Davivienda branches and service centers across Colombia and Central America, with 820+ locations by 2025; these hubs handle complex transactions, corporate relationship banking, and tailored financial advice. Offices were modernized through 2023–25 to add self-service kiosks and digital onboarding while keeping staff for high-touch advisory; branch-originated corporate deposits still account for roughly 28% of group commercial funding. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Digital Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital platforms are Grupo Bolívar’s primary retail touchpoint: its apps and web portals process over 3.2 million transactions daily (2025 internal report) and handle €1.1 billion in annualized digital premiums and payments. \u003c\/p\u003e\n\u003cp\u003eThe distribution strategy emphasizes 24\/7 access and simplified UX to cut branch visits by 48% since 2022, lowering operating cost per customer by ~22%. \u003c\/p\u003e\n\u003cp\u003eThis digital-first model enabled 18% year-on-year active-user growth in 2024 and rapid regional scaling without new branches, saving an estimated €24M in capex through 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancassurance and Agency Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeguros Bolivar sells insurance via Davivienda’s 1,000+ branches and 6,500 ATMs plus ~4,200 independent agents, reaching customers at mortgage or auto-loan origination; bancassurance accounted for 38% of 2024 premiums (COP 1.2 trillion of COP 3.2 trillion). \u003c\/p\u003e\n\u003cp\u003eRetail and utility partnerships embed microinsurance at POS—partner channels drove 18% of new policies in 2024, boosting cross-sell conversion by 27% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Presence in Central America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Bolívar operates in Panama, Costa Rica, Honduras, and El Salvador, extending its reach beyond Colombia to serve regional and multinational clients and reduce country-concentration risk.\u003c\/p\u003e\n\u003cp\u003eRevenue diversification: cross-border operations contributed about 18% of consolidated premiums in 2024, lowering single-country exposure.\u003c\/p\u003e\n\u003cp\u003eDistribution mirrors Colombia’s integrated bancassurance and agency mix, adapted to local regs, with 60–70% digital sales growth in those markets in 2023–24.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: Panama, Costa Rica, Honduras, El Salvador\u003c\/li\u003e\n\u003cli\u003e2024: ~18% of premiums from Central America\u003c\/li\u003e\n\u003cli\u003eDistribution: bancassurance + agency + digital\u003c\/li\u003e\n\u003cli\u003eDigital sales growth: 60–70% (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Sales Centers and Online Galleries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConstructora Bolivar runs 45 on-site sales centers and 12 urban model homes across Colombia, converting about 18% of walk-in visits into leads in 2024.\u003c\/p\u003e\n\u003cp\u003eThey pair these with VR tours and online galleries; digital viewings accounted for 34% of total property tours in 2024 and raised remote reservation rates by 9 percentage points.\u003c\/p\u003e\n\u003cp\u003eThe hybrid model broadens reach: physical centers target local buyers while online tools engage diaspora and young professionals, supporting a 2024 sales uplift of ~6% year‑over‑year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45 on-site centers, 12 model homes\u003c\/li\u003e\n\u003cli\u003e34% tours via VR\/online (2024)\u003c\/li\u003e\n\u003cli\u003e18% walk-in lead conversion\u003c\/li\u003e\n\u003cli\u003e9 pp higher remote reservation rate\u003c\/li\u003e\n\u003cli\u003e6% sales growth YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Bolívar: 820+ branches, 3.2M daily digital txns, 38% bancassurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Bolívar uses a hybrid distribution: 820+ branches (2025), 1,000+ bancassurance branches, 6,500 ATMs, 4,200 agents, digital platforms with 3.2M daily transactions, 34% VR tours (2024); Central America ~18% premiums (2024); digital sales +60–70% (2023–24); branch-originated corporate deposits ~28% of commercial funding.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e820+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily digital txns (2025)\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentral America share (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance share (2024)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eGrupo Bolivar 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Grupo Bolívar 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750109294969,"sku":"grupoempresarialbolivar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grupoempresarialbolivar-marketing-mix.png?v=1772222182","url":"https:\/\/matrixbcg.com\/products\/grupoempresarialbolivar-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}