{"product_id":"grupoelektra-marketing-mix","title":"Grupo Elektra Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGrupo Elektra leverages a value-driven product mix, competitive pricing, extensive omnichannel distribution, and targeted promotions to dominate underserved consumer segments in Latin America; the preview highlights these pillars, but the full 4P’s report unveils precise tactics, data, and actionable recommendations. Get the complete, editable Marketing Mix Analysis to save time, strengthen presentations, and apply proven strategies to your business or research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Retail and Financial Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Elektra bundles high-demand electronics, appliances and furniture with Banco Azteca banking, targeting Mexico’s emerging middle class; by end-2025 the catalog covered ~120,000 SKUs and Banco Azteca reported 18.4 million active customers, enabling cross-sell finance penetration of ~32%. This one-stop model lifts average ticket sizes (Q4 2025 avg. transaction MXN 4,200) and reduces credit default via payroll-linked loans, driving 2025 retail-financial revenue synergy of ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eItalika Transportation Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItalika, Grupo Elektra’s market leader in motorcycles, remains a core product pillar through 2025, accounting for about 60% of Grupo Elektra’s vehicle-unit sales and supporting over 3 million riders across Mexico and Latin America as of 2024.\u003c\/p\u003e\n\u003cp\u003eThe line emphasizes affordability and fuel efficiency, with average retail prices near MXN 18,000 and reported annual unit growth of ~4% in 2023–24 among commuter and small-business users.\u003c\/p\u003e\n\u003cp\u003eExpansion includes electric models and specialized delivery bikes—electrics grew 45% year-over-year in 2024—and tailored B2B offerings for the gig economy, reducing emissions and operating costs for fleet owners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBanco Azteca’s mobile app evolved into a fintech ecosystem, shifting Grupo Elektra’s product mix from retail banking to digital finance and fintech services. By late 2025 the platform offers digital accounts, instant personal loans, and investment tools reaching an estimated 6.8 million previously unbanked users. UX-focused interfaces drive high adoption—monthly active users rose 42% year-over-year in 2024. Digital lending penetration lifted net interest income by about 11% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Connectivity and Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptelecommunications products led by smartphones and data plans drive foot traffic accounted for of grupo elektra mexico retail sales in fy2024 flagship device launches spike store visits within two weeks.\u003e\n\u003cpthe company partners with samsung apple xiaomi and huawei offering exclusive month financing financed devices represented of mobile unit sales in boosting interest income.\u003e\n\u003cpservice payments and upgrade cycles create recurring revenue financing services contributed mxn billion to financial income in customer stickiness.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of Mexico retail sales from telecoms (FY2024)\u003c\/li\u003e\n\u003cli\u003e12–36 month exclusive financing; 42% of mobile units financed\u003c\/li\u003e\n\u003cli\u003eDevice\/service income: MXN 8.9 billion (2024)\u003c\/li\u003e\n\u003cli\u003eLaunch windows increase store visits 12–18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pservice\u003e\u003c\/pthe\u003e\u003c\/ptelecommunications\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue Added Services and Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Elektra sells intangibles — extended warranties, life insurance, and international money transfers — leveraging 2024 remittances of roughly $40 billion between the US and Mexico to scale services.\u003c\/p\u003e\n\u003cp\u003eThese security-focused products raise average customer lifetime value (CLV) by ~12–18% and boost retention through bundled protection plans tied to durable goods financing.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRemittances ~ $40B (2024)\u003c\/li\u003e\n\u003cli\u003eCLV lift 12–18%\u003c\/li\u003e\n\u003cli\u003eWarranties, life insurance, transfers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Elektra: 18.4M Banco Azteca users, 120k SKUs, electrics +45%, digital 6.8M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Elektra bundles ~120,000 SKUs with Banco Azteca (18.4M active customers, 32% cross-sell) to raise avg ticket (Q4 2025 MXN 4,200); Italika (60% of vehicle units) avg price MXN 18,000; electrics +45% YoY (2024); telecoms 28% of Mexico sales (FY2024), 42% devices financed; digital users 6.8M (late 2025), MAU +42% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanco Azteca users\u003c\/td\u003e\n\u003ctd\u003e18.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg tx\u003c\/td\u003e\n\u003ctd\u003eMXN 4,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eItalika share\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eItalika avg price\u003c\/td\u003e\n\u003ctd\u003eMXN 18,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrics growth\u003c\/td\u003e\n\u003ctd\u003e+45% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecom share\u003c\/td\u003e\n\u003ctd\u003e28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevices financed\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital new users\u003c\/td\u003e\n\u003ctd\u003e6.8M (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Grupo Elektra’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Grupo Elektra’s 4P insights into a concise, leadership-ready summary that clarifies product, price, place and promotion strategies to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Elektra operates over 7,300 points of sale across Mexico and Latin America, concentrated in high-traffic commercial zones, which sustain strong walk-in volumes and impulse purchases.\u003c\/p\u003e\n\u003cp\u003eThese stores act as primary touchpoints for customers preferring face-to-face service and same-day product pickup, supporting credit issuance and collections on-site.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the store layout was standardized to streamline flow between retail floors and banking windows, reducing average customer wait time by an estimated 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Banking Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA key distribution move is placing Banco Azteca branches inside 1,450+ Grupo Elektra stores (2025), turning retail space into dual-use sales and finance hubs.\u003c\/p\u003e\n\u003cp\u003eThis on-site model lets customers apply for credit and buy in one visit—Banco Azteca issued ~3.2 million consumer loans through Elektra channels in 2024, cutting purchase friction sharply.\u003c\/p\u003e\n\u003cp\u003eThe setup boosts conversion: Elektra reports financed sales make up ~58% of durable-goods revenue, shortening sales cycle and raising average ticket size by ~22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 Grupo Elektra expanded digital channels to challenge global e-commerce players, with online sales rising 38% in 2024 and the app reaching 6.2 million active users by Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThe online store and mobile app enable 24\/7 shopping and account management, processing over 1.1 million monthly transactions as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eLast-mile delivery capacity grew to cover 85% of urban stores, cutting average delivery time to 36 hours and supporting 48% of orders fulfilled for home delivery.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel model drives buy-online-pickup-in-store (BOPIS) adoption—now 22% of digital orders—letting customers research online and choose in-store pickup or home delivery. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion in Latin America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Elektra’s place strategy extends beyond Mexico into Guatemala and Honduras, diversifying geographic risk and mirroring Mexico’s consumer demographics to capture cross-border demand.\u003c\/p\u003e\n\u003cp\u003eBy replicating its integrated retail-and-financial model, Elektra leveraged 2024 revenue synergies—around 8% incremental sales from Central America—and targets faster growth in economies with 3–4% GDP growth forecasts for 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperations in Guatemala, Honduras\u003c\/li\u003e\n\u003cli\u003e~8% incremental 2024 sales from region\u003c\/li\u003e\n\u003cli\u003eTargets 3–4% GDP growth markets (2025)\u003c\/li\u003e\n\u003cli\u003eModel: retail + consumer credit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Elektra operates a network of over 30 advanced logistics and fulfillment centers across Mexico and Central America, driving rapid inventory turnover—average stock days fell to 24 in FY2024 from 32 in 2020.\u003c\/p\u003e\n\u003cp\u003eCenters use RFID and WMS (warehouse management systems) to track shipments end-to-end, enabling 98% same-region availability for high-demand items like motorcycles and large appliances in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e30+ centers; stock days 24 (FY2024)\u003c\/li\u003e\n\u003cli\u003eRFID + WMS tracking; 98% regional availability (2024)\u003c\/li\u003e\n\u003cli\u003eSupports motorcycle and appliance sales across all regions\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Elektra: 7,300+ stores, 58% financed sales, 6.2M app users, 36h delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Elektra runs 7,300+ stores and 30+ logistics centers (stock days 24 in FY2024), with 1,450+ Banco Azteca branches inside stores; financed sales = ~58% of durable-goods revenue; Banco Azteca issued ~3.2M loans via Elektra (2024); online sales +38% (2024), app 6.2M users (Dec 2025); last-mile covers 85% urban stores, 36h avg delivery; BOPIS = 22% digital orders.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e7,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics centers\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStock days (FY2024)\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanco Azteca in-store\u003c\/td\u003e\n\u003ctd\u003e1,450+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoans via Elektra (2024)\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinanced sales share\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e6.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast-mile urban coverage\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg delivery time\u003c\/td\u003e\n\u003ctd\u003e36 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBOPIS share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eGrupo Elektra 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Grupo Elektra 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the same comprehensive, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750272938361,"sku":"grupoelektra-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grupoelektra-marketing-mix.png?v=1772223805","url":"https:\/\/matrixbcg.com\/products\/grupoelektra-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}