{"product_id":"grupoelektra-bcg-matrix","title":"Grupo Elektra Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGrupo Elektra’s BCG Matrix preview highlights its mix of high-growth financial services and mature retail segments, showing clear opportunities to optimize capital allocation between Stars and Cash Cows while pruning low-performing Dogs. Our concise snapshot teases how flagship consumer finance products drive market share growth and which retail lines may need restructuring or divestment. This report is ideal for investors and strategists seeking quick strategic signals. Purchase the full BCG Matrix for quadrant-level placements, actionable recommendations, and downloadable Word and Excel deliverables to execute with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eItalika Motorcycle Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItalika leads Mexico’s motorcycle market with over 60% market share of unit sales as of Q4 2025, selling roughly 650,000+ units in 2025 and outpacing nearest rivals by \u0026gt;3x.\u003c\/p\u003e\n\u003cp\u003eDemand grew ~8% YoY in 2025 as urban congestion and e-commerce delivery services pushed affordable two-wheeler uptake, especially 110–150cc models.\u003c\/p\u003e\n\u003cp\u003eIntegrated credit via Banco Azteca funds ~70% of Italika purchases, keeping sales volumes resilient despite 2024–25 GDP volatility and a 4.2% real rate uptick.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanco Azteca Digital Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Banco Azteca Digital Banking led Mexican fintechs with 18.4 million active users, up 72% from 2022, driven by Grupo Elektra’s 25 million customer base and giving it ~28% share of mobile-banking transactions.\u003c\/p\u003e\n\u003cp\u003eRevenue from digital channels reached MXN 5.2 billion in 2025, a 41% CAGR since 2022, boosting TBV (total banking volume) to MXN 320 billion.\u003c\/p\u003e\n\u003cp\u003eTo defend position against neobanks, management plans MXN 1.1 billion capex in 2026 for cybersecurity and UX — breach risk must fall below industry 0.02% fraud rate to keep trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemittance Processing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Elektra remains a top destination for US-to-Mexico remittances, benefitting from a US remittance record of about $71.5B in 2025; Elektra captured an estimated 12–15% share through its 7,000+ stores and Banco Azteca branches. \u003c\/p\u003e\n\u003cp\u003eCustomers often convert inflows into retail purchases—remittance-linked sales grew ~18% YoY in 2025—fueling a high-growth cycle that depends on continuous tech upgrades and compliance with evolving FINCEN and CNBV rules. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOmnichannel Retail Integration is a Star: Grupo Elektra's blend of stores and e-commerce drove 2024 online sales growth of ~28% YoY, helping capture an estimated 6–7% of Mexico's online retail market by end-2024; BOPIS (buy online, pick up in store) adoption rose to ~18% of online orders by 2025, giving Elektra an edge over pure-play retailers.\u003c\/p\u003e\n\u003cp\u003eThis segment needs heavy capex: Elektra increased logistics and last-mile investment to MXN 1.4 billion in 2024 (up 42% YoY) to scale fulfillment centers and in-store pickup; sustaining rapid expansion will keep capex intensity high through 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 online sales +28% YoY\u003c\/li\u003e\n\u003cli\u003e6–7% share of Mexico online retail (end-2024)\u003c\/li\u003e\n\u003cli\u003eBOPIS ~18% of online orders by 2025\u003c\/li\u003e\n\u003cli\u003eLogistics capex MXN 1.4B in 2024 (+42% YoY)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Credit Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCredimax drives Grupo Elektra’s consumer credit growth, financing middle-market purchases and accounting for about 45% of Elektra’s lending book in 2025, fueling sales of appliances and electronics with ~20% annual loan growth.\u003c\/p\u003e\n\u003cp\u003eAs Mexico’s financial inclusion rose to 62% adults with formal credit in 2024, Credimax keeps market leadership by extending credit to unbanked customers via store-based and digital channels.\u003c\/p\u003e\n\u003cp\u003eHigh growth means elevated credit risk and liquidity needs; Elektra supplies continuous capital injections and tightened underwriting—nonperforming loan ratio target held near 3.5%—to sustain expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% of lending book\u003c\/li\u003e\n\u003cli\u003e~20% annual loan growth (2025)\u003c\/li\u003e\n\u003cli\u003e62% adult inclusion (2024)\u003c\/li\u003e\n\u003cli\u003eNPL target ~3.5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eItalika \u0026amp; Banco Azteca dominate: high share, rapid Omni growth; capex critical\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Italika, Banco Azteca digital + omnichannel retail and Credimax show high market share and high growth—Italika \u0026gt;60% share, ~650k units in 2025; Banco Azteca 18.4M users, MXN320B TBV; Omnichannel online sales +28% (2024), BOPIS 18% (2025); Credimax 45% lending, ~20% loan growth (2025); require continued capex (MXN1.4B logistics 2024; MXN1.1B cyber 2026) to sustain leadership.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eItalika share\/units\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% \/ ~650k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanco Azteca users\/TBV\u003c\/td\u003e\n\u003ctd\u003e18.4M \/ MXN320B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline growth \/ BOPIS\u003c\/td\u003e\n\u003ctd\u003e+28% \/ 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredimax lending\u003c\/td\u003e\n\u003ctd\u003e45% \/ +20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey capex\u003c\/td\u003e\n\u003ctd\u003eMXN1.4B (2024), MXN1.1B (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG Matrix of Grupo Elektra: strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs with investment priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing Grupo Elektra units in quadrants for quick strategic clarity, export-ready for PowerPoint and C-level sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Household Appliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales of large appliances—refrigerators and washing machines—sit in a mature Mexican market where Grupo Elektra held ~28% share in 2024 and reported MXN 12.4 billion in appliance revenue that year, showing stable volume year‑over‑year.\u003c\/p\u003e\n\u003cp\u003eThe segment produces steady cash flow with ~18% EBITDA margin in 2024, needing little aggressive marketing or capex to defend share.\u003c\/p\u003e\n\u003cp\u003eElektra’s 7,200 store network and owned logistics keep gross margins high, funding growth bets like fintech and ecommerce within the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of 2025 Grupo Elektra operates over 6,000 points of contact, a stable cash cow that generated roughly 45% of in-store financial services revenue and supported 60% of cash collections, keeping operating margins steady above 18% in retail-finance segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFurniture and Home Decor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Furniture and Home Decor segment is a mature cash cow for Grupo Elektra, showing stable revenue with 2024 retail sales around MXN 18.2 billion and same-store sales growth near 1.5%, driven by high customer loyalty and high-margin consumer credit (credit sales ~48% of segment revenue in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePresta Prenda Pawn Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePresta Prenda, Grupo Elektra’s pawn-service arm, dominates Mexico’s collateralized lending with ~35% market share in 2024 and generated about MXN 6.2 billion in revenue that year, offering vital liquidity when consumer credit tightens.\u003c\/p\u003e\n\u003cp\u003eOperating in a mature, low-growth sector, Presta Prenda needs minimal capex to sustain operations and delivered ~18% EBITDA margin in 2024, making it a dependable cash generator for the group.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeader in pawn lending (~35% market share, 2024)\u003c\/li\u003e\n\u003cli\u003eRevenue ~MXN 6.2B (2024)\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eLow reinvestment need; stable cash flows in downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Electronics Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsumer electronics retail, led by televisions and sound systems, is a cash cow for Grupo Elektra with ~35% share in Mexico’s low-to-middle income segment and flat industry growth near 1% CAGR by 2025, yet generates strong free cash due to high unit volumes.\u003c\/p\u003e\n\u003cp\u003eScale yields supplier rebates and lower COGS, supporting gross margins around 22% in 2024 and steady operating cash flow that funds Grupo Elektra’s financing and expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% market share in target demo\u003c\/li\u003e\n\u003cli\u003eIndustry growth ~1% CAGR to 2025\u003c\/li\u003e\n\u003cli\u003eGross margin ~22% (2024)\u003c\/li\u003e\n\u003cli\u003eHigh supplier bargaining power, strong FCF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Elektra: High‑margin cash cows (appliances, furniture, pawn, electronics) fueling fintech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Elektra cash cows (2024–25): appliances, furniture, pawn services, and consumer electronics—stable market shares (appliances ~28%, electronics ~35%, Presta Prenda ~35%), revenue examples: appliances MXN 12.4B, furniture MXN 18.2B, pawn MXN 6.2B; EBITDA ~18% (appliances\/pawn), gross margin electronics ~22%; low capex, high FCF supporting fintech\/e‑commerce.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMarket share\u003c\/th\u003e\n\u003cth\u003e2024 Revenue\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAppliances\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003eMXN 12.4B\u003c\/td\u003e\n\u003ctd\u003eEBITDA ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFurniture\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eMXN 18.2B\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePresta Prenda\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003eMXN 6.2B\u003c\/td\u003e\n\u003ctd\u003eEBITDA ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eGross ~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eGrupo Elektra BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Grupo Elektra BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, strategy-ready report designed for clear decision-making and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748121883001,"sku":"grupoelektra-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grupoelektra-bcg-matrix.png?v=1772205032","url":"https:\/\/matrixbcg.com\/products\/grupoelektra-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}