{"product_id":"grupoclarin-marketing-mix","title":"Grupo Clarín Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Grupo Clarín blends content diversification, tiered pricing, multi-channel distribution, and targeted promotions to maintain market leadership; this preview teases strategic strengths and gaps—get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to apply insights, save research time, and power client reports or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Platform News and Information Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDiario Clarín remains Grupo Clarín’s flagship in late 2025, sold as a hybrid print and digital product that anchors brand reach across Argentina.\u003c\/p\u003e\n\u003cp\u003eClarin.com uses a paywall and hit 651,234 paid digital subscribers by September 2025, driving recurring revenue and higher ARPU versus ad-only traffic.\u003c\/p\u003e\n\u003cp\u003ePortfolio includes Olé (sports), Genios (children) and regional titles like La Voz del Interior, covering broad age and regional demographics and boosting cross-sell opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroadcasting and Programming Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArtear, Grupo Clarín’s audiovisual arm, produces news, soap operas, series and films for domestic and export markets, supplying flagship free-to-air Channel 13 (El Trece) and 24-hour news network Todo Noticias (TN), which led Argentina cable news ratings with a 28% share in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRadio Broadcasting and Digital Audio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Clarín’s radio product centers on flagship stations Radio Mitre (AM) and La 100 (FM), which together reached an estimated 3.8 million weekly listeners in Argentina in 2024, dominating news and entertainment slots; the group extended audio offerings via the Cienradios network and Cien Radios Play app, which reported 1.2 million monthly users and 18 million monthly streams in 2024, enabling targeted ads and programmatic audio sales that attract younger listeners and raise audio ad RPMs by ~22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational Materials and Publishing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIn 2025 Grupo Clarín's Educational Materials and Publishing drove revenue via school textbook contracts, winning public tenders that generated about ARS 7.2 billion in sales (FY 2024-25), leveraging its printing capacity and editorial teams to serve Argentina's national education market.\u003c\/p\u003e\n\u003cp\u003ePhysical and digital textbooks gave a steady, counter-cyclical cash flow, offsetting ad revenue swings—educational sales represented roughly 12% of consolidated revenue in 2025, with digital adoption rising 18% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eARS 7.2 billion textbook sales (FY 2024-25)\u003c\/li\u003e\n\u003cli\u003e12% of 2025 consolidated revenue\u003c\/li\u003e\n\u003cli\u003e18% YoY growth in digital resources\u003c\/li\u003e\n\u003cli\u003ePublic tenders key to volume and margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Advertising and Branded Content Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Clarín offers programmatic advertising, native content via Brandstudio, and data-driven audience targeting across web, mobile and social, reaching ~25 million monthly unique users in Argentina as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Clarín integrated AI-driven content tools that raised branded-content engagement by ~18% and improved CPM efficiency by ~12% for corporate clients.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eProgrammatic, native, data-targeting\u003c\/li\u003e\n\u003cli\u003eBrandstudio for native branded content\u003c\/li\u003e\n\u003cli\u003eAI tools added late 2025: +18% engagement\u003c\/li\u003e\n\u003cli\u003eReach ~25M monthly users; CPM -12% efficiency\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClarín: 651K paid subs, 25M monthly reach, ARS7.2B education, +18% AI lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDiario Clarín leads with hybrid print\/digital; clarin.com had 651,234 paid subscribers by Sep 2025; portfolio (Olé, Genios, La Voz) broadens reach; Artear\/El Trece and TN lead TV (TN 28% cable share 2024); radio (Radio Mitre, La 100) 3.8M weekly listeners 2024; Cienradios app 1.2M monthly users; education sales ARS 7.2B FY24-25 (~12% revenue); reach ~25M monthly; AI tools +18% engagement.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid digital subs (Sep 2025)\u003c\/td\u003e\n\u003ctd\u003e651,234\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly reach (2025)\u003c\/td\u003e\n\u003ctd\u003e~25,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTextbook sales FY24-25\u003c\/td\u003e\n\u003ctd\u003eARS 7.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEducation % of revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRadio weekly listeners (2024)\u003c\/td\u003e\n\u003ctd\u003e3.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCienradios app users (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTN cable share (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI branded-content lift (late 2025)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Grupo Clarín’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable strategic insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Grupo Clarín’s 4P insights into a succinct, presentation-ready snapshot that speeds decision-making and aligns stakeholders quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Print Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrupo Clarín runs a nationwide print distribution network with ~1,200 delivery vehicles and 450 local distributor partners, reaching \u0026gt;2,300 towns including Buenos Aires; daily circulation fell ~6% y\/y to 320k copies in 2024, yet print margins stay high—physical sales and government educational contracts drove ARS 6.8bn revenue in 2024, underscoring the network’s strategic value despite volume decline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Digital Presence and Paywall Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's primary consumption point is its websites and mobile apps, led by Clarin.com and niche portals, serving as a global gateway with tiered content by subscription; by end-2025 this place emphasizes a seamless UX across platforms.\u003c\/p\u003e\n\u003cp\u003eGrupo Clarín delivers content via cloud CDN networks ensuring sub-second page loads and 99.9% uptime for its ~400,000 paid digital subscribers worldwide, supporting streaming, paywalled articles, and personalized feeds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroadcasting Infrastructure and Cable Carriage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Clarín distributes TV and radio via terrestrial towers, satellite links, and carriage deals with cable operators; TN and El Trece reach nearly 100% of Argentine pay-TV subscribers, with cable\/satellite penetration at about 75% of households in 2024 (INDEC estimates).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App Ecosystem and Social Media Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrupo Clarín pushes content via Cien Radios Play and the Clarín news app, both optimized for mobile-first users; in 2024 Clarín's app averaged 3.2 million monthly active users (MAU) and Cien Radios Play reached 1.1 million MAU.\u003c\/p\u003e\n\u003cp\u003eSocial platforms—Instagram, TikTok, and X (formerly Twitter)—serve as discovery funnels, with paid and organic social driving ~28% of digital referrals in 2024, redirecting users to Clarín’s paywalled and ad-supported properties.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel Place strategy aligns distribution with device and OS preferences, lowering friction for mobile consumption and increasing session duration by ~18% year-over-year on mobile.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3.2M MAU Clarín app (2024)\u003c\/li\u003e\n\u003cli\u003e1.1M MAU Cien Radios Play (2024)\u003c\/li\u003e\n\u003cli\u003e28% digital referrals from social (2024)\u003c\/li\u003e\n\u003cli\u003eMobile session duration +18% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Retail and Specialized Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthrough its stakes in bookstore chains and postal services grupo clar preserves a physical retail footprint that channels books magazines school textbooks from printing arm directly to consumers cutting intermediaries reducing per-unit logistics argentina inflation surge\u003e\n\u003cpthis vertical integration lets the group control production-to-sale timing lower stockouts and capture retail margins clar reported publishing printing segment revenues of ars billion in aiding resilience against rising distribution costs.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eDirect retail reduces middlemen and raises gross margin\u003c\/li\u003e\u003cli\u003eOwn postal\/logistics cuts delivery lead times by days\u003c\/li\u003e\u003cli\u003ePrinting + retail = inventory control during 2024 hyperinflation\u003c\/li\u003e\u003cli\u003ePublishing revenues ARS 14.2B in 2024\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Clarín: print scale + digital growth sustain margins amid 113% inflation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Clarín combines nationwide print distribution (1,200 vehicles, 450 distributors; 320k daily copies in 2024) with high-margin publishing (ARS 14.2bn 2024) and growing digital reach (3.2M Clarín app MAU, 1.1M Cien Radios MAU; 400k paid digital subscribers), using cloud CDN, social referrals (28% of digital traffic) and vertical retail\/postal integration to cut logistics and sustain margins during 113% inflation (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily print\u003c\/td\u003e\n\u003ctd\u003e320,000 copies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublishing revenue\u003c\/td\u003e\n\u003ctd\u003eARS 14.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClarín app MAU\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid digital subs\u003c\/td\u003e\n\u003ctd\u003e400,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGrupo Clarín 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Grupo Clarín 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the exact, fully complete document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750436450681,"sku":"grupoclarin-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grupoclarin-marketing-mix.png?v=1772224954","url":"https:\/\/matrixbcg.com\/products\/grupoclarin-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}