{"product_id":"grove-business-model-canvas","title":"Grove Collaborative Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrove Collaborative BMC: Rapid Blueprint for Growth, Revenue \u0026amp; Investor-Ready Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Grove Collaborative’s growth engine with our concise Business Model Canvas—see customer segments, unique value propositions, and revenue levers mapped for immediate strategic use; ideal for investors, founders, and consultants who want a ready-to-adapt blueprint. Purchase the full Word\/Excel canvas to access detailed insights, financial implications, and actionable recommendations to benchmark, scale, or pitch with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Sustainable Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrove partners with hundreds of vetted eco brands—over 300 as of 2025—letting it offer a marketplace of sustainable household and personal-care items alongside its private label. These collaborations widen assortment, boost average order value (reported 18% higher for multi-brand orders in 2024), and cement Grove as a one-stop shop for conscious shoppers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with retailers like Target and Kroger expand Grove Collaborative’s reach into brick-and-mortar channels, driving brand discovery and capturing shoppers who favor in-person purchases; by 2024 Grove reported retail distribution in over 3,000 stores, contributing roughly 18% of net revenue. Placing Grove Co. products on physical shelves scales impact and diversifies sales beyond e-commerce, lowering channel risk and supporting broader market share gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlastic Neutrality Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrove partners with rePurpose Global and Plastic Bank to retire ocean-bound plastic equal to every ounce sold, targeting full plastic neutrality by 2025; as of Q4 2024 they reported funding collection of ~1.8 million pounds of plastic and offsetting 100% of sold-packaging emissions tied to the program.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Carbon-Neutral Shipping Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrove partners with specialized logistics firms to run carbon-neutral shipping for its subscription boxes, using provider tools to measure and offset CO2 per shipment so deliveries align with Grove’s sustainability targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners track CO2 per order and fund offsets\u003c\/li\u003e\n\u003cli\u003eSupports Grove’s 2025 goal of net-zero scope 1–3 logistics emissions\u003c\/li\u003e\n\u003cli\u003eReduces delivery footprint for ~400k active subscribers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified B Corp Community\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs a Certified B Corp, Grove Collaborative leverages a network of 6,000+ global B Corps and certifying bodies to share sustainability resources, influence policy, and access experts on ethical manufacturing—helping cut supplier carbon footprints and support third-party audits.\u003c\/p\u003e\n\u003cp\u003eThese partnerships feed Grove’s ESG strategy, inform product sourcing standards, and give advocacy access that helps the company track and adapt to evolving environmental regulations and certifications.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,000+ global B Corps network (2025)\u003c\/li\u003e\n\u003cli\u003eThird-party audits for supplier compliance\u003c\/li\u003e\n\u003cli\u003eAccess to shared sustainability toolkits\u003c\/li\u003e\n\u003cli\u003eAdvocacy channels for environmental policy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrove’s 300+ eco brands, 3k+ retail doors, 1.8M lbs plastic retired, 400k subs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrove’s key partners include 300+ vetted eco brands (2025), Target\/Kroger retail deals (3,000+ stores, ~18% revenue 2024), rePurpose Global\/Plastic Bank (≈1.8M lb plastic retired by Q4 2024), carbon-neutral logistics serving ~400k subscribers, and B Corp network (6,000+ members) supporting supplier audits and ESG goals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25 Data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco brands\u003c\/td\u003e\n\u003ctd\u003eCount\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partners\u003c\/td\u003e\n\u003ctd\u003eStores \/ Rev%\u003c\/td\u003e\n\u003ctd\u003e3,000+ \/ ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastic offset\u003c\/td\u003e\n\u003ctd\u003ePounds retired\u003c\/td\u003e\n\u003ctd\u003e~1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eSubscribers covered\u003c\/td\u003e\n\u003ctd\u003e~400k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB Corp network\u003c\/td\u003e\n\u003ctd\u003eMembers\u003c\/td\u003e\n\u003ctd\u003e6,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Grove Collaborative detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partnerships, cost structure, and metrics aligned to real-world operations and strategic plans—ideal for presentations, investor discussions, and internal strategy work with SWOT-linked insights and competitive advantage analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Grove Collaborative's sustainable DTC subscription model with editable cells to quickly map customer segments, value propositions, and supply-chain efficiencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrove Collaborative’s core activity is R\u0026amp;D for private-label lines like Grove Co. and Peach, focusing on non-toxic formulas and circular packaging; in 2024 private-label GMV made up ~68% of net revenue, protecting margins amid retail pressure.\u003c\/p\u003e\n\u003cp\u003eThey innovate on plastic-free formats—glass concentrates and aluminum bottles—and internalize design to lower COGS and meet a 2025 target to cut plastic use 50% vs. 2019, which supports both margin and ESG claims.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCuration and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrove vets every third-party product against strict safety, efficacy, and sustainability criteria, reviewing ingredient lists, supply-chain ethics, and packaging to maintain trust; in 2024 Grove reported vetting 4,200 SKUs and removing ~12% for noncompliance. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription Management and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrove runs a predictive subscription engine that automates recurring deliveries by forecasting household needs; in 2024 subscriptions drove ~70% of revenue and increased average customer lifetime value (LTV) by ~45% versus one-off buyers. The UX is iterated monthly to simplify skipping or modifying orders—reducing churn 20% in tests—and predictable subscriptions cut working-capital volatility, trimming SKU stockouts by ~30% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Marketing and Customer Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrove uses advanced analytics to target eco-conscious U.S. consumers on social and search, driving a 2024 CAC reduction trend—management reported CAC fell ~15% year-over-year to an estimated $45 per new customer in 2024.\u003c\/p\u003e\n\u003cp\u003eMarketing centers on education about plastic and chemical impacts and convenience of subscription refills; A\/B tests of offers and content lift conversion by ~20% and cut paid CPA over time.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 estimated CAC ~ $45\u003c\/li\u003e\n\u003cli\u003eYoY CAC decline ~15% (2023→2024)\u003c\/li\u003e\n\u003cli\u003eA\/B tests improve conversion ~20%\u003c\/li\u003e\n\u003cli\u003eChannels: social, search, content education\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Fulfillment Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating a network of regional distribution centers, Grove runs end-to-end fulfillment—from supplier receiving to final-mile delivery—cutting average transit time to customers to under 2 days in 2024 while keeping CO2 per parcel 18% below industry average.\u003c\/p\u003e\n\u003cp\u003eOptimizing these ops balances a ~15–25% packaging cost premium for sustainable materials against same-day\/2-day delivery expectations to maintain gross margins above 25%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional DCs: faster transit, lower emissions\u003c\/li\u003e\n\u003cli\u003eEnd-to-end control: inventory → final mile\u003c\/li\u003e\n\u003cli\u003e2024: \u0026lt;2-day avg transit; −18% CO2\/parcel\u003c\/li\u003e\n\u003cli\u003eSustainable packaging premium: 15–25%\u003c\/li\u003e\n\u003cli\u003eTarget gross margin: \u0026gt;25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrove: 70% subscription revenue, private-label dominance, sustainable margins \u0026gt;25%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrove focuses on private-label R\u0026amp;D and sustainable packaging, subscriptions (≈70% revenue) with predictive replenishment (LTV +45%), third-party vetting (4,200 SKUs reviewed, ~12% removed in 2024), regional DCs (\u0026lt;2-day transit, −18% CO2\/parcel), and 2024 CAC ≈ $45 (−15% YoY) supporting gross margins \u0026gt;25% despite 15–25% sustainable packaging premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label GMV % of revenue\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions % of revenue\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC (est.)\u003c\/td\u003e\n\u003ctd\u003e$45 (−15% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs vetted\u003c\/td\u003e\n\u003ctd\u003e4,200 (≈12% removed)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg transit time\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 per parcel vs industry\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging premium\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget gross margin\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Grove Collaborative Business Model Canvas—not a mockup or sample—and it’s the same file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get full access to this exact, ready-to-edit document formatted for immediate use, with all content and pages included as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749573833081,"sku":"grove-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grove-business-model-canvas.png?v=1772215362","url":"https:\/\/matrixbcg.com\/products\/grove-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}