{"product_id":"grouplandmark-marketing-mix","title":"Group Landmark Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Group Landmark’s product range, pricing architecture, distribution channels, and promotion tactics interlock to drive market performance—this concise preview highlights key strengths and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Vehicle Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup Landmark manages an extensive new vehicle portfolio via OEM partnerships with Mercedes-Benz, Honda, Volkswagen, and Jeep, covering mass-market cars to ultra-luxury models and reaching urban and Tier-II+ consumers across India.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the mix shifts toward SUVs and premium sedans—now ~58% of new-vehicle mix—reflecting a 22% year-on-year sales growth in SUVs and 14% growth in premium sedans (company channel data, 2025).\u003c\/p\u003e\n\u003cp\u003eThis broad spread supports volume in entry segments and margin in luxury units, with luxury-brand inventory contributing an estimated 34% of gross profit despite representing ~12% of unit sales (internal 2025 P\u0026amp;L).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePre-owned Vehicle Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLandmark Select runs a certified pre-owned program that completed 3,200 transactions in 2024, offering multi-point inspections, refurbishment to OEM-equivalent standards, and 12–24 month warranties to boost trust.\u003c\/p\u003e\n\u003cp\u003eThe division met 18% of Group Landmark’s automotive revenue in FY2024 and serves as the main entry point for first-time luxury buyers, with 42% of Select buyers upgrading to new models within 36 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-sales and Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup Landmark runs authorized service centers offering maintenance, mechanical repairs, and bodywork across all its brands, using genuine spare parts and OEM diagnostic tools to extend vehicle life and safety.\u003c\/p\u003e\n\u003cp\u003eAfter-sales generated 28% of Group Landmark’s FY2024 service revenue, a high-margin recurring stream (≈45% gross margin) that increased customer retention by 18% year-over-year to 64% in 2024, strengthening brand loyalty and lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGroup Landmark bundles automotive insurance brokerage and tailored financing, partnering with banks and insurers to embed loans and policies at point of sale, boosting affordability and convenience for retail and corporate buyers.\u003c\/p\u003e\n\u003cp\u003eIn 2025 they report ~35% of vehicle sales financed via their partners and an average insurance attach rate of 48%, shortening purchase cycles and raising per-transaction revenue by an estimated 6%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% sales financed through partners\u003c\/li\u003e\n\u003cli\u003e48% insurance attach rate\u003c\/li\u003e\n\u003cli\u003e+6% revenue per transaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGroup Landmark 4P's added electric vehicles (EVs) from BYD and MG Motor to capture eco-conscious buyers and support Saudi Arabia's net-zero transport targets; EV sales represented about 8% of the group's new-vehicle mix in 2025, up from 1% in 2022.\u003c\/p\u003e\n\u003cp\u003eThe group funds dealer charging infrastructure and certified EV technician programs—training 420 technicians by Q4 2025—and invested SAR 45 million in fast chargers across 60 showrooms to reduce service downtime and boost aftersales revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: BYD, MG Motor\u003c\/li\u003e\n\u003cli\u003eEV mix: ~8% of sales (2025)\u003c\/li\u003e\n\u003cli\u003eTechnicians trained: 420 by Q4 2025\u003c\/li\u003e\n\u003cli\u003eInvestment: SAR 45 million; 60 showrooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup Landmark: SUV-led mix, luxury fuels 34% GP, strong CPO \u0026amp; aftersales margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup Landmark sells wide OEM lineup (Mercedes, Honda, VW, Jeep, BYD, MG), with 2025 mix: SUVs\/premium sedans ~58%, EVs ~8%; luxury units ~12% of volumes but ~34% gross profit; Select CPO: 3,200 transactions (2024), 42% upgrade rate; financing 35% attach, insurance 48%, +6% revenue per transaction; aftersales ~45% gross margin, retention 64% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSUVs\/premium\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEVs\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury GP share\u003c\/td\u003e\n\u003ctd\u003e~34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelect CPO\u003c\/td\u003e\n\u003ctd\u003e3,200 tx\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancing\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftersales GM\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Group Landmark’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Group Landmark 4P’s into a concise, presentation-ready summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-state Showroom Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup Landmark runs a multi-state showroom network with over 85 dealerships across Maharashtra, Gujarat, Delhi and West Bengal, targeting premium buyers via high-traffic urban locations; these outlets drove roughly 62% of group retail car sales in FY2024-25 (approx 9,400 units). Each showroom follows OEM global corporate identity standards, delivering consistent brand experience and helping maintain average ticket prices 8–12% above non-branded dealers. Strategic placement and standardized design cut walk-in drop-off times and lift conversion rates by an estimated 15% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup Landmark’s Digital Sales Infrastructure offers an omni-channel platform where customers research vehicles, book test drives, and start purchases online, complementing showrooms with 24\/7 inventory access and virtual consultations.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the digital layer has cut lead-to-sale time by 28% and increased online-sourced sales to 42% of total unit sales, improving conversion and lowering cost-per-lead 21% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Service Center Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup Landmark 4P operates 128 authorized service workshops—70% colocated with primary sales outlets and 30% in suburban clusters—covering 85% of its domestic market within a 15 km radius, boosting annual aftersales revenue by 22% in FY2024 and lifting customer retention to 68%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group targets Tier 1 and Tier 2 Indian cities—Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, Ahmedabad—where HNWI count rose 14% to ~830,000 in 2024, and corporate office density is highest, matching luxury demand.\u003c\/p\u003e\n\u003cp\u003eThis focus places showrooms and service centers in markets with premium-brand demand, cutting delivery lead times by ~22% and raising sales per outlet by ~18% versus Tier 3.\u003c\/p\u003e\n\u003cp\u003eGeographic dominance yields logistics and regional-management economies of scale, lowering per-unit distribution cost by roughly 12% and improving inventory turns from 4.2 to 5.1 annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: Tier 1–2 cities (HNWI +14% in 2024)\u003c\/li\u003e\n\u003cli\u003eSales uplift: +18% per outlet\u003c\/li\u003e\n\u003cli\u003eDelivery lead time: −22%\u003c\/li\u003e\n\u003cli\u003eDistribution cost: −12%; inventory turns: 5.1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHub-and-Spoke Logistics Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGroup Landmark uses a hub-and-spoke logistics model to move vehicles and spare parts across its network, cutting average transfer time to 24–48 hours and reducing inter-branch stockouts by 35% in 2024.\u003c\/p\u003e\n\u003cp\u003eCentralized hubs lower overheads—logistics cost per vehicle fell 12% year-over-year—and improve delivery turnaround, enabling same-week showroom replenishment for 78% of SKUs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24–48 hour transfer time\u003c\/li\u003e\n\u003cli\u003e35% fewer stockouts (2024)\u003c\/li\u003e\n\u003cli\u003e12% reduction in logistics cost per vehicle\u003c\/li\u003e\n\u003cli\u003e78% same-week SKU replenishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup Landmark: 85+ showrooms, 42% online sales, 9.4k units, faster logistics, 68% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup Landmark’s place strategy: 85+ showrooms across 4 states (62% retail sales, ~9,400 units FY2024-25), omni-channel digital sales (42% online-sourced sales, −28% lead-to-sale), 128 service workshops (68% retention), hub-and-spoke logistics (24–48h transfers, −35% stockouts, −12% logistics cost), Tier1–2 focus (HNWI +14% in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShowrooms\u003c\/td\u003e\n\u003ctd\u003e85+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY24-25 retail units\u003c\/td\u003e\n\u003ctd\u003e~9,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline-sourced share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService workshops\u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransfer time\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost ↓\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGroup Landmark 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Group Landmark 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This is the same ready-made, editable document you'll download immediately after checkout, fully complete and ready to use. You’re viewing the exact version of the analysis included in your purchase, not a sample or mockup. Buy with confidence—the final high-quality file is identical to this preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750559986041,"sku":"grouplandmark-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grouplandmark-marketing-mix.png?v=1772225365","url":"https:\/\/matrixbcg.com\/products\/grouplandmark-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}