{"product_id":"groupe-plastivaloire-marketing-mix","title":"Plastiques du Val de Loire Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Plastiques du Val de Loire combines tailored product innovation, competitive pricing, efficient distribution, and targeted promotion to serve industrial and retail markets—this preview only scratches the surface.\u003c\/p\u003e\n\u003cp\u003ePurchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, actionable recommendations, and ready-to-use templates ideal for professionals and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Interior and Exterior Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlastivaloire designs and manufactures high-tech plastic parts—dashboards, door panels, exterior trim—for global OEMs, generating €320M revenue in 2024 and 12% YoY growth in powertrain-neutral segments. By end-2025 the firm targets 25% of volume from lightweighting solutions to support EV range extension, cutting part mass by 15–30% versus 2020 baselines. These components blend advanced aesthetics with structural integrity, meeting FMVSS and ECE safety standards and ISO 26262-related processes. R\u0026amp;D spend rose to 4.5% of sales in 2024 to accelerate material innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Industrial and Healthcare Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond automotive, Plastiques du Val de Loire makes complex plastic housings for smart meters, electrical gear, and appliances, supplying clients like Schneider Electric and producing ~18% of group revenue in 2024 (€34M of €190M). \u003c\/p\u003e\n\u003cp\u003eThe healthcare unit delivers precision medical-device components in sterile cleanrooms, accredited to ISO 13485, and grew 22% in 2024 to €12M, reducing exposure to auto cycles. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Tooling and Design Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlastiques du Val de Loire offers full-cycle Advanced Tooling and Design Services from CAD and prototyping to complex injection molds, cutting typical development time by about 30% and supporting \u0026gt;300 bespoke tool projects in 2024. Their in-house tooling expertise raises customization, enabling tolerance fits under 0.05 mm for medical and automotive parts and reducing rework costs by an estimated 18%. Early constraint resolution improves first-pass yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Recycled Material Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePlastivaloire increased recycled-content parts to 28% of production by 2025, adding bio-sourced polymers to cut assembly CO2e by ~22% per unit versus 2019 baseline, meeting EU ecodesign rules and client net-zero targets.\u003c\/p\u003e\n\u003cp\u003eThe shift targets automotive and appliance OEMs in Europe and North America, supporting circular-economy KPIs and helping secure contracts worth €45m in 2024–25 tied to sustainability clauses.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% recycled content (2025)\u003c\/li\u003e\n\u003cli\u003e~22% CO2e reduction per assembly vs 2019\u003c\/li\u003e\n\u003cli\u003e€45m contracts 2024–25 linked to eco-standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Plastics and Electronic Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsmart plastics and electronic integration deliver functionalized plastic parts with embedded sensors touch surfaces used in vehicle cockpits connected-home devices boosting asps by versus standard driving projected revenue share to\u003e\n\u003cpthis tech shifts plastiques du val de loire from component maker to strategic partner shortening customer development cycles by and commanding margin premiums of percentage points.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEmbedded sensors + touch surfaces\u003c\/li\u003e\n\u003cli\u003e2025 revenue share ~22%\u003c\/li\u003e\n\u003cli\u003eASP premium 15–25%\u003c\/li\u003e\n\u003cli\u003eMargin uplift 3–6 pp\u003c\/li\u003e\n\u003cli\u003eDevelopment time cut ~20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/psmart\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlastivaloire: €320M, 12% growth—25% lightweight, 28% recycled, smart parts +22% rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlastivaloire makes high-tech plastic parts for auto, appliances, healthcare; €320M revenue (2024), 12% YoY in powertrain-neutral; targets 25% lightweight volume by end-2025, 15–30% mass cut vs 2020; 28% recycled content (2025) and ~22% CO2e reduction vs 2019; smart parts ~22% revenue share (2025), ASP +15–25%, margin +3–6 pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€320M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoY growth (powertrain-neutral)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLightweight target (vol, 2025)\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass reduction vs 2020\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled content (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e reduction vs 2019\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart parts rev share (2025)\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP premium\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift\u003c\/td\u003e\n\u003ctd\u003e3–6 pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Plastiques du Val de Loire’s Product, Price, Place and Promotion strategies—ideal for managers and consultants needing a clear breakdown of marketing positioning using real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Plastiques du Val de Loire’s 4P analysis into a concise, leadership-ready snapshot to speed decision-making and align teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to Major OEM Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlastivaloire runs 30+ sites near major OEMs (Renault, Stellantis, Toyota), enabling JIT deliveries that cut logistics costs by ~18% and CO2 transport emissions by ~22% versus pan‑European sourcing (internal 2024 fleet data). Proximity supports same‑day tooling tweaks and inline quality checks, lowering rework rates to 0.9% and speeding changeover times by 15%, improving cash conversion through faster invoicing cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Footprint Across Three Continents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlastiques du Val de Loire operates manufacturing sites across Europe, North America and North Africa, supplying 18 countries and generating €210m revenue in 2024; this spread reduces single-market risk. \u003c\/p\u003e\n\u003cp\u003eMexico and Tunisia are cost-competitive hubs: Mexican plants serve the US with 24% lower labor cost vs EU, Tunisian sites cut unit manufacturing cost ~18% for EU-bound volumes. \u003c\/p\u003e\n\u003cp\u003eGeographic diversity helps absorb regional shocks and trade shifts—exports made up 62% of sales in 2024, easing tariff and currency impacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlastiques du Val de Loire uses advanced logistics platforms to sync raw materials and finished goods across 6 international sites, cutting transit variance by 18% since 2022; by 2025 digital twin simulations and automated warehousing raised distribution efficiency 27% and cut average lead time to 3.4 days for high-volume orders, supporting a 12% rise in on-time fulfillment and lowering logistics cost per unit by €0.15.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDistribution relies on direct contracts with large industrial buyers and OEMs, removing intermediaries and cutting channel costs by ~8–12% versus distributors (company estimates, 2024).\u003c\/p\u003e\n\u003cp\u003eThis direct-to-customer model enables deeper technical integration—joint design reviews, co-engineering cycles reducing time-to-market by ~20% for automotive and electrical projects (internal KPIs, 2023–24).\u003c\/p\u003e\n\u003cp\u003eLong-term partnerships drive \u0026gt;65% of sales in automotive and electrical sectors, with multi-year contracts averaging €3.2m annually per account (sales mix, FY 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect contracts with OEMs and large buyers\u003c\/li\u003e\n\u003cli\u003eEliminates intermediaries; saves 8–12%\u003c\/li\u003e\n\u003cli\u003eCo-engineering cuts time-to-market ~20%\u003c\/li\u003e\n\u003cli\u003eLong-term deals = \u0026gt;65% sales; avg €3.2m\/account\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Emerging Industrial Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpplastivaloire is targeting eastern europe and southeast asia where industrial manufacturing grew annually in has opened two plants poland vietnam to capture reshoring-driven demand.\u003e\n\u003cpstrategic capex of about through secures tooling and local supply chains keeping plastivaloire eligible for global oem platforms shifting production outside western europe.\u003e\n\u003cpthese moves aim to boost regional sales by and margin resilience as freight costs tariff risks change.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOpened plants: Poland, Vietnam\u003c\/li\u003e\n\u003cli\u003eCapex to 2025: €45m\u003c\/li\u003e\n\u003cli\u003eTarget regional growth: ~18%\u003c\/li\u003e\n\u003cli\u003eMarket growth 2023–24: 6–9% annually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pstrategic\u003e\u003c\/pplastivaloire\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlastivaloire: €210M, 62% exports, €45M capex to boost Poland\/Vietnam growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlastiques du Val de Loire (Plastivaloire) runs 6 international sites + 30+ local plants near OEMs, generating €210m revenue in 2024; exports = 62% sales. Direct OEM contracts cut channel costs 8–12%, on‑time fulfillment +12%, lead time 3.4 days for high volumes; capex €45m to 2025 targeting Poland\/Vietnam to lift regional sales ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue 2024\u003c\/td\u003e\n\u003ctd\u003e€210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e3.4 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex to 2025\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003ePlastiques du Val de Loire 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Plastiques du Val de Loire 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, ready-made document covering Product, Price, Place and Promotion, editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749996999033,"sku":"groupe-plastivaloire-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/groupe-plastivaloire-marketing-mix.png?v=1772221310","url":"https:\/\/matrixbcg.com\/products\/groupe-plastivaloire-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}