{"product_id":"group1auto-marketing-mix","title":"Group 1 Automotive Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Group 1 Automotive’s product mix, pricing tiers, dealership network, and promotional tactics combine to drive sales and customer loyalty—this snapshot only scratches the surface. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply strategic insights across reports, benchmarking, or client work. Purchase now for a deep, actionable breakdown tailored to business and academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Vehicle Sales Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive stocks a wide range of new cars and light trucks from OEMs like Toyota, BMW, and Ford, selling roughly 120,000 new units in 2024 across U.S., U.K., and Brazil retail networks.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the mix shifts toward electrified vehicles, targeting 25% of new-vehicle retail units as hybrids or battery-electric vehicles (BEVs), up from about 12% in 2023.\u003c\/p\u003e\n\u003cp\u003eInventory is bundled with manufacturer warranties and advanced tech—standard driver-assist features and connected services—supporting average gross profit per new unit near $2,200 in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified Pre-Owned and Used Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive stocks a broad portfolio of used vehicles, with Certified Pre-Owned (CPO) units that pass multi-point inspections; in 2024 used-vehicle retail contributed about 42% of total retail revenue, underscoring scale.\u003c\/p\u003e\n\u003cp\u003eCPOs offer value for budget-conscious buyers while preserving reliability standards; recent 2024 buy-sell margins on used units averaged roughly 18%, boosting profitability.\u003c\/p\u003e\n\u003cp\u003eAcceleRide delivers VIN-level history reports and transparent condition assessments online, raising digital leads—Group 1 reported a 22% year-over-year rise in online used-vehicle traffic in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftersales Maintenance and Repair Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive runs factory-trained technicians in 230+ service centers (2025) handling routine maintenance and complex repairs, boosting retention as service customers spend ~3.6x more over five years; F\u0026amp;I and aftersales contributed 28% of 2024 adjusted operating income ($505M).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinance and Insurance (F\u0026amp;I) Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGroup 1 Automotive’s Finance and Insurance products bundle leasing, third-party loans, and extended service contracts; finance-related revenue made up about 22% of U.S. fixed-operations revenue in 2024, per company filings.\u003c\/p\u003e\n\u003cp\u003eThe dealer network sells GAP protection, tire-and-wheel coverage, and other specialty policies, boosting per-vehicle F\u0026amp;I gross profit—which averaged roughly $3,200 per unit in 2024—while smoothing purchase decisions.\u003c\/p\u003e\n\u003cp\u003eThese intangible offerings are integrated at point-of-sale to raise transaction value and retention; F\u0026amp;I attach rates exceeded 65% in many markets during 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuite: leasing, 3rd-party finance, ESCs\u003c\/li\u003e\n\u003cli\u003eInsurance: GAP, tire-and-wheel\u003c\/li\u003e\n\u003cli\u003e2024 F\u0026amp;I gross ≈ $3,200\/vehicle\u003c\/li\u003e\n\u003cli\u003eF\u0026amp;I ~22% of U.S. fixed ops revenue (2024)\u003c\/li\u003e\n\u003cli\u003eAttach rate \u0026gt;65% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenuine Parts and Collision Repair\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGroup 1 Automotive sells OEM parts to retail customers and independent shops, preserving vehicle integrity and boosting aftermarket revenue—parts contributed about $1.1 billion to revenue in 2024 (≈12% of total) per company filings.\u003c\/p\u003e\n\u003cp\u003eTheir collision center network performs specialized body and structural repairs with calibrated frame machines and paint booths; collision services grew ~9% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eVertical integration—sales, service, and collision—lets Group 1 support owners across ownership life, improving retention and spare-parts margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOEM parts sales: ~$1.1B (2024)\u003c\/li\u003e\n\u003cli\u003eCollision growth: +9% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eBoosts margins and customer retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup 1 Automotive: 120K new units, 42% used revenue, 25% BEV target, $3.2K F\u0026amp;I\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive offers new, electrified, and used vehicles plus CPO programs, OEM parts, collision, and F\u0026amp;I products—new sales ~120,000 units (2024), used = 42% of retail revenue (2024), BEV\/hybrid target 25% (2025), F\u0026amp;I gross ≈ $3,200\/vehicle (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew units sold\u003c\/td\u003e\n\u003ctd\u003e≈120,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsed revenue share\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEV\/hybrid target\u003c\/td\u003e\n\u003ctd\u003e25% new units (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;I gross\/vehicle\u003c\/td\u003e\n\u003ctd\u003e≈$3,200 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue\u003c\/td\u003e\n\u003ctd\u003e≈$1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Group 1 Automotive’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Group 1 Automotive's 4P marketing insights into a concise, leadership-ready summary that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Dealership Network in the US\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive runs a dense U.S. franchised-dealership network—330+ sites as of Dec 31, 2025—with heavy concentration in Texas and the Southeast, which together account for ~38% of retail volume; sites sit in high-traffic corridors to boost visibility and drive local market share. Each dealership mirrors the manufacturer brand identity while following Group 1 operational standards, supporting average monthly same-store used-vehicle sales of about 120 units and improving margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnited Kingdom Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive operates over 120 dealerships in the United Kingdom as of Q4 2025, giving it a broad geographic footprint that reduces exposure to localized downturns and lifts revenue stability.\u003c\/p\u003e\n\u003cp\u003eUK sales mix targets luxury marques like Mercedes-Benz and BMW plus high-volume European brands; in 2024 UK operations contributed roughly 18% of Group 1’s international revenue, supporting margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcceleRide Digital Retail Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe AcceleRide digital retail platform functions as Group 1 Automotive’s virtual showroom, letting customers browse 100,000+ online listings, value trade-ins, and complete purchases end-to-end; online sales grew 27% year-over-year in 2024, per the company. This omnichannel tool links in-store and at-home experiences, improving conversion and reducing time-to-sale. It extends reach beyond dealership zip codes, helping capture remote demand and lift average transaction value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Collision and Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGroup 1 Automotive places on-site collision and service centers at or near its dealerships, creating localized distribution through specialized service bays that handled about 6.8 million service and collision repair jobs in 2024 across the U.S. and U.K.\u003c\/p\u003e\n\u003cp\u003eThis proximity gives owners easy access to maintenance throughout ownership, contributing to a service revenue of $3.4 billion in 2024 and higher retention rates versus independent shops.\u003c\/p\u003e\n\u003cp\u003eThe strategic placement drives recurring foot traffic, raising aftersales gross profit margins and supporting long-term customer relationships—service visits are a top 20% driver of repeat vehicle purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.8M service jobs in 2024\u003c\/li\u003e\n\u003cli\u003e$3.4B service revenue 2024\u003c\/li\u003e\n\u003cli\u003eHigher retention vs independents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParts Distribution and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGroup 1 Automotive operates centralized parts distribution and regional logistics hubs that moved over $1.1 billion in parts sales in 2024, ensuring genuine OEM components reach 200+ service centers within 24–48 hours on average.\u003c\/p\u003e\n\u003cp\u003eInternal warehousing supports quicker turnaround for service bays and wholesale customers, cutting vehicle downtime and raising service satisfaction; 2024 same-store service CSI improved 1.8 points where hub coverage was expanded.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 parts revenue: $1.1B+\u003c\/li\u003e\n\u003cli\u003eAverage delivery time: 24–48 hours\u003c\/li\u003e\n\u003cli\u003eCoverage: 200+ service centers\u003c\/li\u003e\n\u003cli\u003eCSI gain with hubs: +1.8 points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup 1 Automotive: Dense U.S.\/UK Footprint + Omnichannel Drives $3.4B Service Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGroup 1 Automotive’s dense U.S. and U.K. dealership\/service footprint (330+ U.S. sites; 120+ UK as of Dec 31, 2025) plus AcceleRide omnichannel retailing drives reach, higher conversion, and recurring service revenue ($3.4B service, 6.8M jobs in 2024); centralized parts\/logistics moved $1.1B+ in 2024 with 24–48h delivery to 200+ centers, boosting CSI by +1.8 pts where expanded.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. sites\u003c\/td\u003e\n\u003ctd\u003e330+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK dealerships\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService jobs (2024)\u003c\/td\u003e\n\u003ctd\u003e6.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts delivery\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCSI gain\u003c\/td\u003e\n\u003ctd\u003e+1.8 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eGroup 1 Automotive 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Group 1 Automotive 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document covering Product, Price, Place, and Promotion tailored for Group 1 Automotive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750282342777,"sku":"group1auto-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/group1auto-marketing-mix.png?v=1772223943","url":"https:\/\/matrixbcg.com\/products\/group1auto-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}