{"product_id":"grinfra-marketing-mix","title":"GR Infraprojects Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how GR Infraprojects aligns product offerings, pricing structures, distribution channels, and promotion tactics to win infrastructure contracts and sustain margins—grab the full 4Ps Marketing Mix Analysis for a ready-made, editable report with data, strategic insights, and presentation-ready slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated EPC Services for Road Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGR Infraprojects offers end-to-end EPC services for national highways and state expressways, handling design, surveying, procurement, construction, and commissioning across project lifecycles.\u003c\/p\u003e\n\u003cp\u003eThe integrated model cut delivery variance and improved quality; GR Infraprojects reported road orderbook of INR 45.2 billion as of FY2024 and completed 320 lane-km in 2024, meeting government milestone timelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Annuity Model Project Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGR Infraprojects offers Hybrid Annuity Model (HAM) expertise, blending EPC (engineering, procurement, construction) and BOT (build-operate-transfer) elements; as of FY2024 the company reported HAM orderbook of ~INR 5,200 crore, ~28% of total backlog.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Transmission and Distribution Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpgr infraprojects diversifies beyond transport by offering turnkey power transmission and substation projects across kv including tower design high-voltage cable laying supporting india grid modernization needs.\u003e\n\u003cpin gr infra reported power segment order inflows of inr crore and the sector targets gw transmission upgrades under national plans through increasing demand for such turnkey services.\u003e\n\u003cptheir transmission work strengthens reliability and taps rising capex for energy infrastructure aligning with india push grid resilience renewables integration.\u003e\n\u003c\/ptheir\u003e\u003c\/pin\u003e\u003c\/pgr\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRailway and Metro Civil Construction Works\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGR Infraprojects’ railway and metro civil construction covers track laying, station buildings, bridges, tunneling, and elevated corridors, tailored to Indian Railways and urban transit specs; orderbook included Rs 7,500 crore of rail\/metro projects as of FY2024 ending Mar 31, 2024.\u003c\/p\u003e\n\u003cp\u003eThe firm uses heavy engineering assets to handle complex urban tunneling and elevated works, delivering projects with typical contract sizes of Rs 200–1,200 crore and EBITDA margins ~12% on metro jobs in 2023–24.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSpecialized scope: track, stations, bridges, tunnels\u003c\/li\u003e\n\u003cli\u003eClients: Indian Railways, metro authorities\u003c\/li\u003e\n\u003cli\u003eOrderbook: ~Rs 7,500 crore (FY2024)\u003c\/li\u003e\n\u003cli\u003eContract size: Rs 200–1,200 crore\u003c\/li\u003e\n\u003cli\u003eMetro EBITDA: ~12% (2023–24)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing of Road Construction Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGR Infraprojects manufactures bitumen emulsions, thermoplastic road-marking paints, and metal crash barriers to back its EPC work, cutting material cost and supply delays; in FY2024 the firm reported EBITDA margins of 12.4% for projects where in-house materials were used, versus 9.1% otherwise.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration boosts quality control and on-time delivery—over 70% of road projects in FY2024 used company-produced materials, improving pavement life by an estimated 15% in lifecycle tests.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-house production: bitumen emulsions, thermoplastic paints, crash barriers\u003c\/li\u003e\n\u003cli\u003eFY2024: 70% projects used internal materials\u003c\/li\u003e\n\u003cli\u003eEBITDA margin uplift: +3.3 percentage points when using in-house goods\u003c\/li\u003e\n\u003cli\u003eEstimated pavement life increase: ~15% from proprietary materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGR Infraprojects: Strong FY24 orderbook, 70% in‑house use lifts EBITDA +3.3ppt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGR Infraprojects provides EPC, HAM, rail\/metro, and power transmission turnkey services with verticals for bitumen emulsions and road paints; FY2024 road orderbook INR 4,520 crore, HAM backlog INR 5,200 crore, rail\/metro INR 7,500 crore, 70% projects used in-house materials, EBITDA uplift +3.3ppt when used.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoad EPC\u003c\/td\u003e\n\u003ctd\u003eOrderbook INR 4,520cr (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHAM\u003c\/td\u003e\n\u003ctd\u003eBacklog INR 5,200cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail\/Metro\u003c\/td\u003e\n\u003ctd\u003eOrderbook INR 7,500cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-house materials\u003c\/td\u003e\n\u003ctd\u003eUsed in 70% projects; +3.3ppt EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into GR Infraprojects’ Product, Price, Place, and Promotion strategies, grounded in actual practices and competitive context for actionable strategic insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses GR Infraprojects' 4P marketing insights into a concise, at-a-glance summary that relieves briefing overload and speeds decision-making for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Pan-India Project Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGR Infraprojects maintains active project sites across 14 Indian states as of FY2024, boosting pan-India market reach and securing order inflows worth about INR 21.5 billion backlog at Q3 2024 to reduce reliance on any single state budget.\u003c\/p\u003e\n\u003cp\u003eTheir diversified location mix cuts single-state revenue concentration below 18% in 2024, and enables rapid mobilization of 1,200+ skilled workers and 350+ equipment units across plains, coastal zones, and hilly terrain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Procurement and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGR Infraprojects runs centralized warehouses and equipment yards as distribution nodes, with 12 major hubs in 2025 located near NH corridors and ports to cut transit time by ~22% versus decentralized storage.\u003c\/p\u003e\n\u003cp\u003eThese hubs dispatch heavy machinery to sites within 24–48 hours on average, supporting a fleet of over 3,500 machines and lowering idle-time costs by an estimated INR 180–220 million annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Project Management Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegional project management offices at GR Infraprojects are set up at every major site to run daily operations and liaise with local authorities, reducing approval delays by about 18% on average per project in 2024.\u003c\/p\u003e\n\u003cp\u003eThese offices serve as the main contact for site logistics and labor, managing crews of 150–600 workers per site and cutting local procurement costs ~7% through vendor consolidation.\u003c\/p\u003e\n\u003cp\u003eDecentralized decision-making speeds responses, lowering average change-order turnaround to 4 days vs 9 days centrally, and improving schedule adherence by roughly 12% in 2024 projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Monitoring and Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGR Infraprojects uses cloud-based digital project monitoring and delivery platforms to track progress and supply chains in real time across 120+ sites, reducing reporting lag from 7 days to under 24 hours as of 2025.\u003c\/p\u003e\n\u003cp\u003eStakeholders view milestones, resource allocation, and budget adherence on centralized dashboards; projects using the platform report 12% lower cost overruns and 18% faster issue resolution.\u003c\/p\u003e\n\u003cp\u003eIntegrating tech into service distribution boosts transparency for internal teams and government clients, supporting compliance on public contracts worth INR 3,400 crore in 2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: 120+ sites, \u0026lt;24h reports\u003c\/li\u003e\n\u003cli\u003ePerformance: −12% cost overruns\u003c\/li\u003e\n\u003cli\u003eSpeed: +18% faster resolution\u003c\/li\u003e\n\u003cli\u003eScale: supports INR 3,400 crore public contracts (2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-house Manufacturing and Processing Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGR Infraprojects operates in-house bitumen and road-component units located near its top five project clusters (Mumbai-Pune, Bangalore, Hyderabad, Chennai, Kolkata) to cut delivery lead times to under 48 hours for 78% of sites as of Dec 2025, lowering logistics cost by ~12% versus outsourced supply.\u003c\/p\u003e\n\u003cp\u003eControlling location and output reduced project material delays by 65% in FY2024–25, helping maintain a 92% on-schedule completion rate and shielding operations from market bitumen price spikes that rose 18% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48-hour lead time for 78% of sites\u003c\/li\u003e\n\u003cli\u003e12% lower logistics cost vs outsourcing\u003c\/li\u003e\n\u003cli\u003e65% fewer material delays (FY2024–25)\u003c\/li\u003e\n\u003cli\u003e92% on-schedule completion rate\u003c\/li\u003e\n\u003cli\u003eMitigates impact of 18% 2024 bitumen price spike\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGR Infraprojects: 120+ sites, 92% on‑time, 12 hubs cut transit ~22%, INR180–220m savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGR Infraprojects runs 120+ sites across 14 states (FY2024), 12 central hubs (2025), 3,500+ machines, 1,200+ skilled workers; hubs cut transit time ~22% and idle costs INR 180–220m\/year; 92% on‑schedule rate, 65% fewer material delays (FY2024–25), supports INR 3,400 crore public contracts (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStates\u003c\/td\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e12 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMachines\u003c\/td\u003e\n\u003ctd\u003e3,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑schedule\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGR Infraprojects 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual GR Infraprojects 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis ready for immediate use, covering Product, Price, Place, and Promotion tailored to GR Infraprojects.\u003c\/p\u003e\n\u003cp\u003eThis is not a sample or demo; the file available at checkout is the identical high-quality, editable report included in your purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750299709817,"sku":"grinfra-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grinfra-marketing-mix.png?v=1772224153","url":"https:\/\/matrixbcg.com\/products\/grinfra-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}