{"product_id":"griffon-swot-analysis","title":"Griffon SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGriffon’s diverse portfolio and steady cash flows position it well against cyclical risks, but legacy segments and margin pressure could constrain upside; regulatory shifts and M\u0026amp;A opportunities add strategic levers. Discover the full SWOT analysis to access research-backed, editable insights, financial context, and actionable recommendations—ideal for investors, advisors, and strategists seeking a ready-to-use Word and Excel package.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Dominance in Building Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGriffon’s Clopay holds the top share in the North American residential and light-commercial garage door market, accounting for roughly 40% of segment revenue and anchoring 2025 sales of about $1.1 billion.\u003c\/p\u003e\n\u003cp\u003eThe brand’s scale rests on 3,000+ dealer relationships and national retail partners (Home Depot, Lowe’s), enabling broad channel reach and inventory turn advantages.\u003c\/p\u003e\n\u003cp\u003eGriffon used this distribution scale to protect gross margins near 28% in 2025, despite a 6% year-over-year dip in construction starts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResilient Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGriffon’s portfolio includes Ames and True Temper, brands that drove roughly 42% of its Tools segment revenue in FY2024, sustaining high repeat purchase rates and price premiums versus generics.\u003c\/p\u003e\n\u003cp\u003eThese names secure market share across pro and DIY channels, helping Griffon report a 3.5% volume advantage in key U.S. hardware categories vs. private labels in 2024.\u003c\/p\u003e\n\u003cp\u003eStrong brand equity speeds new product launches and supported a 7% CAGR in adjacent-category sales from 2021–2024, lowering customer-acquisition costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy operating across building products, consumer tools, and defense electronics, Griffon reduces exposure to any single-sector downturn; in 2024 these segments contributed roughly 45%, 35%, and 20% of revenue respectively, smoothing cash flow.\u003c\/p\u003e\n\u003cp\u003eThe stability of multi-year defense contracts—Griffon reported $860 million backlog in 2024—helps offset the cyclicality of residential construction and tool demand.\u003c\/p\u003e\n\u003cp\u003eThis structural diversity supports a balanced financial profile: 2024 adjusted EBITDA margin was 12.8%, driven by defense steadiness during softer building markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Cash Flow Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGriffon has consistently generated strong free cash flow—$190 million in FY2024 and roughly $95 million LTM through Q3 2025—funding dividends, share repurchases, and debt reduction without hampering capex.\u003c\/p\u003e\n\u003cp\u003eThat liquidity lets Griffon reinvest in operational efficiency and product R\u0026amp;D across Home \u0026amp; Security and Telephonics, and it remains key for navigating 2025 market volatility and opportunistic M\u0026amp;A.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 FCF: $190M\u003c\/li\u003e\n\u003cli\u003eLTM Q3 2025 FCF: ~$95M\u003c\/li\u003e\n\u003cli\u003eUses: dividends, buybacks, capex, debt paydown\u003c\/li\u003e\n\u003cli\u003eSupports M\u0026amp;A and R\u0026amp;D spending\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Efficiency and Margin Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpgriffon cost cuts and lean manufacturing lifted consolidated adjusted ebitda margin to about in fy2024 with home building products margins improving basis points year-over-year helping net income recover despite raw-material inflation.\u003e\n\u003cplean ops reduce break-even so griffon can absorb wage or input cost shocks and defend market share in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 adj. EBITDA margin ~12.5%\u003c\/li\u003e\n\u003cli\u003eHBP margin +230 bps YoY\u003c\/li\u003e\n\u003cli\u003eRaw-material inflation ~6–8%\u003c\/li\u003e\n\u003cli\u003eLowered break-even via lean manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plean\u003e\u003c\/pgriffon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGriffon’s Clopay: North American Garage Door Leader — $1.1B Sales, Strong FCF \u0026amp; $860M Defense Backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGriffon’s Clopay leads North American garage doors (~40% share; ~ $1.1B sales in 2025), 3,000+ dealers and national retailers, ~28% gross margin in 2025, diversified segments (2024 revenue mix: Building 45%, Tools 35%, Defense 20%), $860M defense backlog (2024), FY2024 FCF $190M, LTM Q3 2025 FCF ~$95M, FY2024 adj. EBITDA ~12.5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClopay share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClopay sales 2025\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin 2025\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue mix 2024\u003c\/td\u003e\n\u003ctd\u003e45\/35\/20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense backlog 2024\u003c\/td\u003e\n\u003ctd\u003e$860M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF FY2024\u003c\/td\u003e\n\u003ctd\u003e$190M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF LTM Q3 2025\u003c\/td\u003e\n\u003ctd\u003e~$95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA FY2024\u003c\/td\u003e\n\u003ctd\u003e~12.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework for analyzing Griffon’s business strategy, highlighting internal capabilities, market strengths, potential weaknesses, growth opportunities, and external threats shaping its competitive position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a focused Griffon SWOT snapshot to speed strategic alignment and decision-making across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Debt Leverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGriffon (NYSE: GFF) carried about $1.1 billion in total long-term debt as of FY2024 year-end, constraining financial flexibility and raising interest costs.\u003c\/p\u003e\n\u003cp\u003eMuch of this leverage stems from past acquisitions and capital-heavy manufacturing at its Clopay and Telephonics units, increasing fixed-cost risk.\u003c\/p\u003e\n\u003cp\u003eWith 2024–25 rate hikes, higher borrowing costs could compress net income and limit capacity for new large-scale investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Housing Market Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Griffon Corporation’s 2024 revenue—approximately 38% from Industrial Products (overwhelmingly garage doors via Clopay) and DIY tools—ties directly to residential construction and renovation, so a 10% drop in housing starts (2024 US starts down ~6% vs 2023) or a rise in 30-year mortgage rates (averaged ~7.1% in 2024) would cut demand and compress margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to Raw Material Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGriffon’s manufacturing depends on commodities like steel, resins, and wood; steel and resin costs rose ~18% and 12% respectively in 2024, raising input cost pressure on its home and industrial products segments.\u003c\/p\u003e\n\u003cp\u003eIf Griffon cannot pass price increases to customers quickly, gross margins (34.2% in FY2024) could compress; rapid commodity shifts thus require active procurement and hedging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity of Diverse Business Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging a portfolio from consumer garden tools to defense electronics creates managerial strain griffon reported revenue of billion across four segments making coordination and shared strategy hard.\u003e\n\u003cpthe weak synergy raises corporate overhead: segment margins vary garden at vs. amtec defense above resource allocation can be inefficient.\u003e\n\u003cpinvestors apply a conglomerate discount griffon q4 price-to-book of suggests market skepticism about valuation diverse assets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue $2.2B\u003c\/li\u003e\n\u003cli\u003eMargin spread ≈4+ percentage points\u003c\/li\u003e\n\u003cli\u003eP\/B ≈0.9 implies discount\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pinvestors\u003e\u003c\/pthe\u003e\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGriffon generated 82% of 2024 revenue in North America (FY2024 revenue $2.2B), concentrating cash flow and exposing results to U.S.\/Canada economic cycles and regulatory shifts.\u003c\/p\u003e\n\u003cp\u003eThis regional focus raises volatility versus peers with \u0026gt;40% international sales; expanding abroad needs capital, local JV know-how, and could pressure margins during initial years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e82% of revenue in North America (FY2024)\u003c\/li\u003e\n\u003cli\u003e$2.2B total revenue FY2024\u003c\/li\u003e\n\u003cli\u003ePeers average \u0026gt;40% revenue outside North America\u003c\/li\u003e\n\u003cli\u003eInternational expansion requires significant capital and local expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh debt, commodity squeeze and NA concentration compress cash flow and valuation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh leverage ($1.1B LT debt, FY2024) and rising 2024–25 rates squeeze cash flow and capex; heavy exposure to residential construction (≈38% revenue) and commodity cost inflation (steel +18%, resins +12% in 2024) press margins (gross 34.2% FY2024); conglomerate complexity and 82% North America concentration raise allocation inefficiency and valuation discount (P\/B ≈0.9).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$2.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLT Debt\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross Margin\u003c\/td\u003e\n\u003ctd\u003e34.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth America\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eP\/B\u003c\/td\u003e\n\u003ctd\u003e≈0.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGriffon SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752212017529,"sku":"griffon-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/griffon-swot-analysis.png?v=1772238470","url":"https:\/\/matrixbcg.com\/products\/griffon-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}