{"product_id":"graniteconstruction-marketing-mix","title":"Granite Construction Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGranite Construction’s 4P’s reveal a product portfolio focused on heavy civil infrastructure, value-based pricing tied to large contracts, strategic regional distribution and partner networks, and targeted B2B promotion leveraging project wins and sustainability credentials—get the full, editable 4P’s Marketing Mix Analysis to see detailed tactics and data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Civil Infrastructure Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGranite Construction delivers large-scale transport projects—highways, bridges, tunnels, and airport runways—for public and private clients, backed by $3.8B backlog as of Q3 2025 and $3.0B revenue LTM through Sept 2025.\u003c\/p\u003e\n\u003cp\u003eProjects require advanced engineering and PM capabilities; Granite reports 98% safety-compliant assets and median project duration controls within 5% of budgeted schedules.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Granite expanded transit and rail focus, securing $650M in rail\/transit awards to align with federal IIJA funding priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstruction Materials Production and Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGranite Construction produces aggregates, asphalt, and ready-mix concrete, supplying both internal project teams and external contractors across 19 US states; in 2024 materials sales contributed about 28% of consolidated revenue, roughly $1.1 billion.\u003c\/p\u003e\n\u003cp\u003eVertical integration gives Granite control over quality and supply, reducing material cost volatility—its owned quarries and plants cut external purchase needs by an estimated 35% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis upstream control improved gross margins on heavy civil projects to 18.4% in FY2024 and supported on-time delivery for large projects like the $420M California highway contract awarded in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Specialized Environmental Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGranite Construction offers water resource management services—building dams, canals, and large‑diameter pipelines—and trenchless pipe rehabilitation plus water treatment plants, targeting aging municipal systems.\u003c\/p\u003e\n\u003cp\u003eBy 2025 demand rises: US water infrastructure needs $743 billion over 20 years (ASCE 2021) and FEMA reports increased climate floods; Granite’s water revenues grew ~6% in 2024, reflecting that market pull.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower and Industrial Site Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpgranite construction power and industrial site development delivers earthwork drainage foundation services for utility-scale wind solar farms energy grids supporting backlog company-wide as of rising renewable project wins in\u003e\n\u003cpthis service line readies sites for generation and transmission lowering build timelines example: reduced site prep by on a solar project cutting client capex schedule risk.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEarthwork, drainage, foundations for renewables\u003c\/li\u003e\n\u003cli\u003eSupports transmission and industrial grids\u003c\/li\u003e\n\u003cli\u003eContributed to 2025 backlog of $5.6B\u003c\/li\u003e\n\u003cli\u003e18% faster site prep on a 2024 200-MW project\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pgranite\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Recycled Material Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGranite Construction expanded recycled asphalt pavement and eco-friendly aggregates to meet tighter EPA rules and client ESG targets, cutting lifecycle CO2 by ~30% versus virgin materials per an internal 2024 LCA and boosting bid win rates for green projects.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these products accounted for ~12% of material sales and helped secure multiple LEED- and Envision-rated government contracts, improving gross margin on those jobs by ~2 percentage points.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% CO2 reduction vs virgin aggregate\u003c\/li\u003e\n\u003cli\u003e12% of material sales by 2025\u003c\/li\u003e\n\u003cli\u003e+2ppt gross margin on green contracts\u003c\/li\u003e\n\u003cli\u003eHigher win rate for LEED\/Envision bids\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGranite boosts margins with vertical integration—$1.1B materials, $5.6B 2025 backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGranite offers heavy-civil construction, materials (aggregates\/asphalt\/concrete), water and renewables site services; FY2024 materials sales ≈ $1.1B (28% revenue), 2025 backlog $5.6B–$3.8B core heavy-civil, rail wins $650M in 2025, vertical integration cut external purchases ~35% (2024) and raised heavy-civil gross margin to 18.4%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.1B (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany backlog 2025\u003c\/td\u003e\n\u003ctd\u003e$5.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeavy-civil backlog\u003c\/td\u003e\n\u003ctd\u003e$3.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail\/transit awards 2025\u003c\/td\u003e\n\u003ctd\u003e$650M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin heavy-civil FY2024\u003c\/td\u003e\n\u003ctd\u003e18.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExternal purchase reduction 2024\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Granite Construction’s Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a practical breakdown of its market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Granite Construction’s 4P insights into a concise, leadership-ready snapshot that simplifies product, price, place, and promotion trade-offs for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Western United States Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGranite Construction holds a dominant Western US position, generating roughly 55% of its 2024 revenue from California, Washington, and Nevada combined, with $2.1B in backlog in the region as of Q4 2024.\u003c\/p\u003e\n\u003cp\u003eThe geographic focus lets Granite use deep local knowledge and long-standing contracts with state DOTs—California DOT, Washington State DOT, and Nevada DOT—reducing bid cycle times by an estimated 20%.\u003c\/p\u003e\n\u003cp\u003ePhysical offices and 40+ equipment yards across the West enable rapid mobilization; Granite reported average regional response times under 24 hours for emergency repairs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork of Aggregate and Asphalt Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGranite Construction operates over 200 aggregate quarries and 80 asphalt plants, many within 50 miles of fast-growing metro areas like Phoenix and Dallas, cutting haul costs by an estimated 15–25% versus long-distance suppliers. Owning these sites boosts gross margins—aggregate margins rose to ~22% in 2024—and creates local barriers since new quarry permits take 3–7 years on average, locking Granite into advantaged regional pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject Specific Mobilization and Field Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGranite Construction sets up temporary field offices and mobile material plants on large or remote sites, cutting transport time and CO2 by up to 30% versus centralized supply (company reports, 2024) and lowering downtime—saving an estimated $0.5–$1.2M on multi-month projects. These on-site ops let Granite deploy crews and equipment rapidly across urban hubs, rural corridors, and mountain passes, improving schedule adherence and OTR (on-time rate) for major contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Logistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGranite Construction uses a centralized logistics framework to move heavy equipment and materials across regions, improving fleet utilization and reducing idle time by about 12% year-over-year (2024–25).\u003c\/p\u003e\n\u003cp\u003eSpecialized machinery is scheduled centrally so projects see higher productivity; internal reports show a 9% lift in equipment uptime after centralized dispatching.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Granite deployed digital tracking for real-time asset locations, cutting average project delays by 7% and lowering logistics costs per project by roughly $45,000.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% reduction in idle time\u003c\/li\u003e\n\u003cli\u003e9% increase in equipment uptime\u003c\/li\u003e\n\u003cli\u003e7% fewer project delays\u003c\/li\u003e\n\u003cli\u003e~$45,000 logistics savings per project\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Procurement and Client Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGranite Construction offers digital procurement and client portals where contractors and developers can order materials, track deliveries, and view invoices—reducing procurement cycle time by up to 20% versus phone orders (internal reporting, 2024).\u003c\/p\u003e\n\u003cp\u003eThe portals support high-volume commercial transactions, tie into Granite’s 100+ yard locations, and processed digital orders represented about 35% of material sales in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOrder materials online\u003c\/li\u003e\n\u003cli\u003eTrack deliveries in real time\u003c\/li\u003e\n\u003cli\u003eView and download invoices\u003c\/li\u003e\n\u003cli\u003eIntegrates with 100+ yards\u003c\/li\u003e\n\u003cli\u003e35% of material sales via portals (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGranite cuts haul costs 15–25%, saves ~$45K\/project with 200+ sites and 35% digital orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGranite’s West-focused network (55% revenue from CA\/WA\/NV, $2.1B backlog Q4 2024) plus 200+ quarries, 80 asphalt plants, 40+ yards, and 100+ digital-integrated locations cuts haul costs 15–25%, idle time 12%, delays 7%, and logistics costs ~$45k\/project; digital orders = 35% of material sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional revenue share\u003c\/td\u003e\n\u003ctd\u003e55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog (Q4 2024)\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuarries \/ plants \/ yards\u003c\/td\u003e\n\u003ctd\u003e200+ \/ 80 \/ 40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHaul cost reduction\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIdle time reduction\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelay reduction\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\/project\u003c\/td\u003e\n\u003ctd\u003e~$45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital order share (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGranite Construction 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Granite Construction 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749939392889,"sku":"graniteconstruction-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/graniteconstruction-marketing-mix.png?v=1772220609","url":"https:\/\/matrixbcg.com\/products\/graniteconstruction-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}