{"product_id":"gotocompany-marketing-mix","title":"GoTo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how GoTo's product offerings, pricing architecture, distribution network, and promotional mix combine to win customers—this concise preview only hints at the full strategic view. Get the complete 4P's Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark competitors, and apply actionable tactics directly to your business or coursework. Purchase the full report for data-driven insights and ready-to-use templates that turn marketing theory into practical strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Demand Mobility and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoTo’s On-Demand Mobility and Logistics offers GoRide and GoCar plus GoSend and GoBox, serving over 75 million monthly users and generating about IDR 8.2 trillion GMV in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these services use advanced AI for route optimization and real-time tracking, cutting average delivery time by ~18% and ride idle time by ~12%.\u003c\/p\u003e\n\u003cp\u003eThe logistics arm focuses on social commerce last-mile across Indonesia, completing ~220 million deliveries in 2024 and capturing an estimated 28% share of domestic e-logistics volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing GoTo's strategic TikTok partnership, Tokopedia links short-form video discovery to checkout, offering roughly 35 million SKUs from daily goods to premium electronics via a hyper-local merchant network of ~11 million sellers (2024). Conversion lifts reported up to 28% for in-app video-driven listings, average order value rose 12% in 2024, and seamless in-ecosystem payments cut checkout drop-off by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Fintech Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoTo Financial’s Comprehensive Fintech Ecosystem delivers digital payments, merchant tools, and consumer credit via GoPay and GoPay Later, serving over 200 million transactions monthly as of Dec 2025 and powering mobility and e‑commerce checkouts. By end‑2025 it added wealth management and microinsurance tailored to the underbanked, reaching ~6 million new users and RMV (retail monthly value) growth of 28% year‑on‑year. These financial products are embedded into ride‑hailing and marketplace flows, reducing checkout friction and boosting GMV conversion by ~3.5 percentage points. Integration yields cross‑sell lift: average revenue per user rose ~18% among active fintech customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant Growth and SaaS Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoTo’s GoBiz and Moka SaaS give SMEs inventory, POS, and analytics; as of Dec 2024 Moka served ~400,000 merchants and GoBiz integrations handled \u0026gt;Rp3.2 trillion GMV in 2024, helping merchants digitize sales and reach new customers.\u003c\/p\u003e\n\u003cp\u003eThe combined dashboard unifies online and offline channels, reducing reconciliation time by ~40% in pilots and raising average ticket size ~12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400,000 merchants (Moka, Dec 2024)\u003c\/li\u003e\n\u003cli\u003eRp3.2T GMV via GoBiz integrations (2024)\u003c\/li\u003e\n\u003cli\u003e-40% reconciliation time (pilot)\u003c\/li\u003e\n\u003cli\u003e+12% avg ticket size (pilot)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Subscription Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoTo Plus bundles cross-platform perks—discounted delivery, exclusive vouchers, priority support—to drive retention and boost lifetime value across mobility, commerce, and fintech; internal metrics show paid-member retention +18% and ARPU up 22% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 personalized tiers use behavior and spend data to upsell: top-tier members spend 2.4x more and account for ~45% of subscription revenue; CLV gains estimated at $36 per user annually.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscounts: lower delivery fees\u003c\/li\u003e\n\u003cli\u003eVouchers: exclusive promos\u003c\/li\u003e\n\u003cli\u003eSupport: priority service\u003c\/li\u003e\n\u003cli\u003eTiers: personalized by behavior\u003c\/li\u003e\n\u003cli\u003eImpact: +18% retention, +22% ARPU, top-tier 2.4x spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoTo: 75M users, 220M deliveries, fintech \u0026amp; SaaS growth — +18% retention, +22% ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoTo’s product suite integrates mobility, logistics, marketplace, fintech, and SME SaaS, serving 75M monthly users (2024), ~220M deliveries (2024), ~28% e-logistics share, 200M monthly fintech txns (Dec 2025), 400k Moka merchants (Dec 2024), and GoTo Plus boosting retention +18% and ARPU +22% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users\u003c\/td\u003e\n\u003ctd\u003e75M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeliveries\u003c\/td\u003e\n\u003ctd\u003e220M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-logistics share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech txns\u003c\/td\u003e\n\u003ctd\u003e200M\/mo (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoka merchants\u003c\/td\u003e\n\u003ctd\u003e400k (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoTo Plus impact\u003c\/td\u003e\n\u003ctd\u003e+18% retention, +22% ARPU (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into GoTo’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes GoTo’s 4P marketing strategy into a concise, slide-ready snapshot that leadership can use for quick alignment, decision-making, or cross-functional briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Digital Super-App Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoTo’s primary distribution is its mobile app, the gateway to ride-hailing, e-commerce, fintech and logistics; the app had 100+ million downloads in Indonesia by end-2024 and 92% monthly active user reach in urban areas. It’s tuned for low-end Android and 3G\/4G networks to cover 80% of smartphone users, enabling instant rollout of promotions and real-time updates across 125+ million registered services transactions per month.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Driver and Courier Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoTo leverages over 3 million driver-partners across Indonesia, making its mobility and logistics services reachable in nearly every major city and 70% of rural districts as of 2025; this distributed workforce drives transaction volume and reduces last-mile costs.  \n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic TikTok Shop Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoTo’s TikTok Shop integration taps TikTok’s 1.2 billion monthly users (2025) to extend Place into social media, turning content views into purchases via in-app checkout and shoppable livestreams.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model shortens the funnel: TikTok ads lifted conversion rates 2.8x in Q3 2024 trials, cutting click-to-purchase time by ~40% and lowering average cart abandonment versus web checkouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWidespread Offline Merchant Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgoto via moka pos and gopay qris is active in an estimated million indonesian merchant outlets as of from warungs to malls capturing point-of-sale transaction data enabling instant digital payments.\u003e\n\u003cpthis offline reach makes the gopay qr code a de facto standard in indonesia physical retail supporting cashless adoption and feeding goto payments commerce analytics for cross-sell lending models.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~4 million merchant endpoints (2025 est.)\u003c\/li\u003e\n\u003cli\u003eMoka integrates with GoPay QRIS at checkout\u003c\/li\u003e\n\u003cli\u003eOffline data fuels payments, credit scoring, promos\u003c\/li\u003e\n\u003cli\u003eHigh ubiquity = ecosystem stickiness, lower churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pgoto\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Enterprise Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoTo uses a cloud-based distribution model for B2B that supports rapid scaling and remote deployment of merchant tools, enabling onboarding across time zones and islands without hardware installation; as of 2025 GoTo reports cloud-enabled merchant reach growing 28% year-over-year to over 1.4 million SMBs.\u003c\/p\u003e\n\u003cp\u003eCentralized management pushes software enhancements simultaneously to all partners, reducing update lag to under 24 hours and lowering field service costs by an estimated 35% versus hardware-based rivals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud scaling: 28% YoY growth, 1.4M SMBs (2025)\u003c\/li\u003e\n\u003cli\u003eRemote onboarding: no hardware, cross-timezone\u003c\/li\u003e\n\u003cli\u003eUpdates: \u0026lt;24h simultaneous rollouts\u003c\/li\u003e\n\u003cli\u003eCost: ~35% lower field service spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoTo’s 100M‑user hybrid network: massive reach, faster conversions, 35% lower service cost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoTo’s Place is a hybrid digital-offline network: 100M+ app downloads (end-2024), 3M+ driver-partners reaching 70% rural districts (2025), ~4M merchant endpoints using Moka\/GoPay (2025), and 1.4M cloud-enabled SMBs (28% YoY growth). This ubiquity boosts conversion (TikTok trials +2.8x), cuts click-to-purchase ~40%, and lowers field-service cost ~35% versus hardware peers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads (end-2024)\u003c\/td\u003e\n\u003ctd\u003e100M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDriver-partners (2025)\u003c\/td\u003e\n\u003ctd\u003e3M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural coverage (2025)\u003c\/td\u003e\n\u003ctd\u003e70% districts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchant endpoints (2025 est.)\u003c\/td\u003e\n\u003ctd\u003e~4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud SMBs (2025)\u003c\/td\u003e\n\u003ctd\u003e1.4M (28% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTikTok trial uplift (Q3 2024)\u003c\/td\u003e\n\u003ctd\u003e+2.8x conv.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClick-to-purchase time\u003c\/td\u003e\n\u003ctd\u003e-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField-service cost vs rivals\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGoTo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact GoTo 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750436254073,"sku":"gotocompany-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gotocompany-marketing-mix.png?v=1772224952","url":"https:\/\/matrixbcg.com\/products\/gotocompany-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}