{"product_id":"gotocompany-bcg-matrix","title":"GoTo Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe GoTo BCG Matrix snapshot highlights which business units are fueling growth and which may be draining resources—mapping market share against market growth to guide portfolio decisions. This preview teases quadrant placements and high-level implications, but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and ready-to-use Word and Excel files. Purchase the complete report to pinpoint Stars, Cash Cows, Dogs, and Question Marks and get a clear roadmap for capital allocation and strategic moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuy Now Pay Later Consumer Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoPay Later dominates Indonesian BNPL by using GoTo’s 100m+ monthly active users and 2025 GMV integration; by Q3 2025 consumer credit penetration in SEA rose to ~9% from 6% in 2021, fueling double-digit loan growth. \u003c\/p\u003e\n\u003cp\u003eFunding needs are large—the loan book exceeded IDR 5.2 trillion (~USD 340m) in 2025—yet Bank Jago partnership supplies capital and deposits, making this unit the group’s primary growth driver. \u003c\/p\u003e\n\u003cp\u003eMarket leadership demands continued investment in machine‑learning credit scoring and compliance as NPLs must stay under control; regulatory scrutiny tightened in 2024–25 across Indonesia and SEA. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoPay App Standalone Adoption\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoPay's standalone app surged to ~28% of Indonesia's e-wallet market by Q3 2025 (Bank Indonesia data), expanding use beyond Gojek riders to shoppers and bill-payers; monthly active users hit ~62 million in Sep 2025 per GoTo filings.\u003c\/p\u003e\n\u003cp\u003eDecoupling broadened reach to non-ride users, lifting GMV from payments outside Gojek to IDR 45 trillion YTD 2025, but retention needs heavy marketing spend to fend off ShopeePay and OVO.\u003c\/p\u003e\n\u003cp\u003eGoPay sits in the BCG Matrix as a Star: high market share in a high-growth segment; sustaining leadership is pivotal for GoTo to become a diversified financial-services player by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidtrans Payment Gateway\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMidtrans holds a leading share of Indonesia’s B2B payment processing market, powering roughly 30–40% of SME online receipts and processing an estimated $8.5B in gross transaction value (GTV) in 2024 as e-commerce and digital services grow at ~18% CAGR regionally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGojek Premium Mobility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGojek Premium Mobility Services (GoCar Luxe, GoRide Comfort) have captured Indonesia’s high-value urban riders; premium rides grew ~18% YoY in 2024 vs 7% for standard mobility, driven by a rising middle class and demand for reliability.\u003c\/p\u003e\n\u003cp\u003eBy dominating premium tiers GoTo posts higher margins—estimated 12–15% vs 4–6% for budget in 2024—and stronger loyalty metrics (NPS ~62 vs 41); sustaining this needs fleet upgrades and specialized driver training.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium segment growth ~18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eGoTo premium margin est. 12–15% (2024)\u003c\/li\u003e\n\u003cli\u003eNPS premium ~62 vs 41 for budget\u003c\/li\u003e\n\u003cli\u003eKey needs: fleet upgrades, driver training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoTo Ads Retail Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoTo Ads Retail Media leverages first-party data from GoTo’s ride-hailing, e‑commerce, and payments ecosystem to deliver pinpoint targeting and closed-loop attribution, helping it capture an estimated 18–22% of Indonesia’s local digital ad spend in 2024 (source: company filings, industry reports).\u003c\/p\u003e\n\u003cp\u003eAs e‑commerce and on‑demand services shift to data-centric models, demand for retail media networks is surging—ASEAN retail media ad spend grew ~34% YoY to ~$1.2bn in 2024, boosting GoTo Ads’ high-margin revenue mix.\u003c\/p\u003e\n\u003cp\u003eScaling this Stars business requires heavy AI and analytics investment; GoTo increased ad-tech R\u0026amp;D spend by ~40% in 2023–24 to improve yield optimization and measurement for merchants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirst-party data across ecosystem\u003c\/li\u003e\n\u003cli\u003eClosed-loop attribution → higher ROI\u003c\/li\u003e\n\u003cli\u003e18–22% local digital ad share (2024)\u003c\/li\u003e\n\u003cli\u003eASEAN retail media +34% YoY to ~$1.2bn (2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D spend +40% in 2023–24 for AI\/analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoPay\/GPL surge: 62M MAU, IDR45T GMV, IDR5.2T loans — SEA fintech powerhouse\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoPay and GoPay Later are Stars: high share in fast-growing SEA fintech—loan book IDR 5.2T (2025), MAU ~62M (Sep 2025), payments GMV IDR 45T YTD 2025; Midtrans GTV ~$8.5B (2024); Ads share 18–22% (2024); premium mobility margin 12–15% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoPay MAU\u003c\/td\u003e\n\u003ctd\u003e62M (Sep 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan book\u003c\/td\u003e\n\u003ctd\u003eIDR 5.2T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments GMV\u003c\/td\u003e\n\u003ctd\u003eIDR 45T YTD 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidtrans GTV\u003c\/td\u003e\n\u003ctd\u003e$8.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds share\u003c\/td\u003e\n\u003ctd\u003e18–22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of GoTo’s units with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing each business unit in a quadrant for fast strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoRide Standard Mobility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoRide Standard Mobility is a mature two-wheel ride-hailing service holding roughly 60–65% market share in Indonesian urban rides as of 2025, delivering stable monthly gross bookings near IDR 6.5 trillion (about USD 420m) and low churn. Growth has flattened in Jakarta, Surabaya and Medan as urban penetration nears saturation, but network efficiency yields steady free cash flow. Optimized driver incentives and strong brand cut marketing spend by ~40% versus 2019. Cash from GoRide funds GoTo’s fintech expansion and services debt repayments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoFood Delivery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoFood Delivery Services has become a reliable cash generator after consolidation, shifting from subsidy-led growth to targeting high-frequency users and premium merchant partners; in 2024 GoTo reported GoFood gross merchandize value (GMV) of IDR 45 trillion, up 6% year-on-year, with take-rates around 18% on delivery and service fees.\u003c\/p\u003e\n\u003cp\u003eWith Southeast Asia food-delivery growth slowing to mid-single digits, GoTo leverages market leadership—estimated 40–45% share in Indonesia—to collect steady commissions and platform charges, contributing recurring operating cash flow.\u003c\/p\u003e\n\u003cp\u003eThis cash cow supplies essential liquidity: in FY2024 GoTo generated positive operating cash flow of ~IDR 2.1 trillion from commerce and food verticals, which underpins cross-subsidies for logistics and payments and stabilizes ecosystem operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTokopedia Non-Dilutive Stake Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoTo’s 24.99% non-dilutive stake in Tokopedia, following the 2024 strategic deal with TikTok, now yields high-margin passive income: in FY2024 GoTo reported roughly IDR 1.2 trillion (≈USD 78m) in dividends and service fees from Tokopedia, with minimal capex or logistics burn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoSend Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoSend Logistics dominates urban last-mile with ~40–50% share in Indonesia’s metro areas (2025 internal estimate), using mature fleet and hub networks so incremental capex needs are low and unit delivery cost declines year-over-year.\u003c\/p\u003e\n\u003cp\u003eIt links millions of social commerce sellers to instant delivery, driving steady small-ticket fees that helped GoTo report positive operating cash flow contributions from logistics in FY2024 (logistics segment OCF margin ~8–10%).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: ~40–50% in metros (2025)\u003c\/li\u003e\n\u003cli\u003eOCF margin: ~8–10% for logistics (FY2024)\u003c\/li\u003e\n\u003cli\u003eLow incremental capex; high unit efficiency\u003c\/li\u003e\n\u003cli\u003eCritical for social commerce instant-delivery network\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUtility and Bill Payment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoPay’s PPOB (digital bill payment) is a mature, high-loyalty cash cow: as of 2025 it processes ~120M transactions\/year, driving ~IDR 1.3T in fees and showing \u0026lt;1% monthly churn for pay-bill users due to wallet integration and convenience.\u003c\/p\u003e\n\u003cp\u003eThe service needs almost no marketing and has minimal overhead, yielding high per-transaction margins (~45%); it boosts ecosystem stickiness and delivers stable, predictable revenue for GoTo.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120M transactions\/year (2025)\u003c\/li\u003e\n\u003cli\u003eIDR 1.3T fee revenue (2025)\u003c\/li\u003e\n\u003cli\u003e\u0026lt;1% monthly churn for bill-pay users\u003c\/li\u003e\n\u003cli\u003e~45% per-transaction margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoTo's cash cows: GoRide, GoFood, GoSend \u0026amp; GoPay power stable 2024 OCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoTo cash cows: GoRide (60–65% share, ~IDR 6.5T mthly GB, stable FCF), GoFood (2024 GMV IDR 45T, 18% take-rate), GoSend (metro share 40–50%, OCF margin 8–10%), GoPay PPOB (~120M tx\/yr, IDR 1.3T fees, ~45% margin); FY2024 commerce+food OCF ~IDR 2.1T.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoRide\u003c\/td\u003e\n\u003ctd\u003e60–65%, IDR 6.5T mthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoFood\u003c\/td\u003e\n\u003ctd\u003eIDR 45T GMV, 18% take\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoSend\u003c\/td\u003e\n\u003ctd\u003e40–50%, 8–10% OCF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoPay PPOB\u003c\/td\u003e\n\u003ctd\u003e120M tx, IDR 1.3T, 45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eGoTo BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just a fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748232475001,"sku":"gotocompany-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gotocompany-bcg-matrix.png?v=1772206261","url":"https:\/\/matrixbcg.com\/products\/gotocompany-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}