{"product_id":"goodyear-marketing-mix","title":"Goodyear Tire \u0026 Rubber Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGoodyear Tire \u0026amp; Rubber leverages product breadth, tiered pricing, global distribution, and targeted promotions to maintain leadership across consumer and commercial segments—this preview highlights key tactics and market fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Tire Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodyear maintains an extensive tire range for passenger cars, light trucks, motorcycles, and commercial vehicles, supporting global OEM and aftermarket channels with over 6,000 SKUs as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Goodyear integrated EV-specific tires offering higher load capacity and up to 15% lower rolling resistance, targeting EV OEMs and fleet electrification programs.\u003c\/p\u003e\n\u003cp\u003eThis diverse lineup helped Goodyear hold about 12% share of the global replacement tire market in 2025, keeping the brand a primary choice across consumer and industrial transport needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviation and Off-Road Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodyear supplies aviation and off-road tires for airlines, mining, and construction, with 2024 technical tire sales contributing to its Specialty segment which helped raise overall FY2024 revenue to $16.0 billion; these tires handle extreme pressures and temps, supporting payloads and heat from repeated landings and heavy loads. This unit cements Goodyear's reputation for mission-critical reliability, reflected in multi-year contracts with major airlines and OEMs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodyear has integrated bio-based inputs—soybean oil and rice husk ash silica—into select high-performance tires, supporting its 2025 sustainability targets to cut virgin petroleum oil use by 30% and reach full replacement by 2040; by Q3 2025 the firm reported bio-materials in 18% of global product volume. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntelligent Tire Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoodyear SightLine smart tires embed sensors that track wear, pressure, and temperature in real time, shifting Goodyear toward data-driven tire products for fleets and autonomous vehicle developers.\u003c\/p\u003e\n\u003cp\u003eThe system delivers predictive maintenance alerts and uptime metrics; pilots with major fleets cut downtime by ~15% and maintenance costs by ~10% in 2024, and Goodyear reports digital services driving a higher-margin mix into 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, SightLine features became a key differentiator in premium commercial and passenger segments, supporting subscription-based revenue and tighter OEM partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time sensors: wear, pressure, temperature\u003c\/li\u003e\n\u003cli\u003e2024 pilots: −15% downtime, −10% maintenance cost\u003c\/li\u003e\n\u003cli\u003eEnd-2025: core differentiator in premium segments\u003c\/li\u003e\n\u003cli\u003eEnables predictive maintenance\/recurring revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplementary Automotive Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoodyear pairs tires with branded service centers offering rotations, alignments, and brake repairs, driving repeat revenue and higher customer lifetime value; in 2024 Goodyear Retail reported ~14% higher same-store sales where service attach rates rose 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis service-integrated product model preserves tire performance across the lifecycle, reduces warranty claims, and shifts Goodyear toward mobility solutions, with service margins typically 8–12 percentage points above tire retail margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eService attach up 22% (2024)\u003c\/li\u003e\n\u003cli\u003eSame-store sales +14% in serviced locations (2024)\u003c\/li\u003e\n\u003cli\u003eService margins +8–12ppt vs tires\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodyear: 6,000+ SKUs, EV tires −15% rolling resistance, $16B FY24—service attach +22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodyear’s product mix spans 6,000+ SKUs (2025), EV tires with −15% rolling resistance, 12% global replacement share (2025), Specialty segment support raising FY2024 revenue to $16.0B, bio-materials in 18% volume (Q3 2025), SightLine cut fleet downtime −15% (2024); service attach +22% (2024) boosting same-store sales +14%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e6,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV rolling resistance\u003c\/td\u003e\n\u003ctd\u003e−15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplacement share\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 rev\u003c\/td\u003e\n\u003ctd\u003e$16.0B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBio-materials\u003c\/td\u003e\n\u003ctd\u003e18% vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSightLine impact\u003c\/td\u003e\n\u003ctd\u003e−15% downtime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService attach\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Goodyear Tire \u0026amp; Rubber’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Goodyear’s 4P insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional tactics to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodyear runs 48 manufacturing sites across the Americas, Europe, and Asia-Pacific, locating plants within 1,000 km of major markets to cut shipping and lead times; this reduced logistics costs by about $120 million in 2024. Localized production lets Goodyear tailor compounds and tread patterns to regional roads, improving warranty claims by 8% in 2023. As of late 2025 the company reallocated capacity to serve emerging markets and EV hubs, raising regional output share to 34% for APAC and 22% for Latin America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodyear sells through an authorized dealer network of about 22,000 independent and franchised dealers worldwide, giving broad access in both urban and rural markets; dealers in the US alone account for roughly 60% of replacement tire sales as of 2025. Dealers are placed in high-traffic zones to reach diverse segments, and Goodyear runs standardized training and certification programs—over 15,000 technicians trained in 2024—to ensure consistent service quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodyear Auto Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodyear Auto Service Centers, including company-owned Just Tires outlets, drive direct-to-consumer sales and services, letting Goodyear control purchase, installation, and aftercare at flagship touchpoints.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Goodyear operated about 1,700 company-owned service locations in North America, generating roughly $1.2 billion in service and retail revenues in 2024, up 8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese centers now host advanced vehicle diagnostics and specialized EV maintenance programs—over 350 sites certified for high-voltage EV service by Q4 2025—improving attachment rates and lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgoodyear has expanded its online platform so customers can buy tires digitally and schedule installation at nearby partner shops supporting omnichannel retail strategy capturing sales growth up in vs the site uses ai-driven recommendations that match to vehicle specs driving habits improving conversion aov order value rose this blends convenience with required professional reducing return rates boosting service-channel revenue.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales growth ~18% (2024 vs 2023)\u003c\/li\u003e\n\u003cli\u003eAOV +7% after AI recommendations (2024)\u003c\/li\u003e\n\u003cli\u003eOmnichannel: digital purchase + local professional install\u003c\/li\u003e\n\u003cli\u003eAI matches tires to vehicle specs and driving habits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pgoodyear\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Equipment Manufacturer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoodyear’s OEM partnerships place its tires as original equipment on new vehicles, ensuring steady B2B volume and downstream replacement demand; these contracts boost lifetime value as drivers often stick with the OE brand.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Goodyear holds multiple high-profile OE deals with leading electric and luxury automakers, contributing to OEM revenue that represented roughly 18% of total tire sales in 2024 and supporting stable unit volumes amid market shifts.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOEM channel drives repeat replacements\u003c\/li\u003e\n\u003cli\u003e2024: ~18% of tire sales from OEM-related volume\u003c\/li\u003e\n\u003cli\u003e2025: multiple EV and luxury OE contracts secured\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodyear's 48 plants, 22k dealers \u0026amp; 350+ EV sites power fast, localized tire delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodyear combines 48 global plants (1000 km market radius), ~22,000 dealers, ~1,700 company service sites, and omnichannel e‑commerce (e‑sales +18% in 2024) to ensure fast delivery, localized product fit, and installer access; OEM sales ~18% of tire revenue (2024) and 350+ EV‑certified service sites (Q4 2025) support replacement demand and EV transition.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e22,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService sites (NA)\u003c\/td\u003e\n\u003ctd\u003e1,700\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce growth\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV‑certified sites\u003c\/td\u003e\n\u003ctd\u003e350+ (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGoodyear Tire \u0026amp; Rubber 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Goodyear Tire \u0026amp; Rubber 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable Marketing Mix document you'll download immediately after checkout, covering Product, Price, Place, and Promotion with actionable insights.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact finished file included in your purchase—comprehensive, high-quality, and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750098841977,"sku":"goodyear-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/goodyear-marketing-mix.png?v=1772222037","url":"https:\/\/matrixbcg.com\/products\/goodyear-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}