{"product_id":"goodman-marketing-mix","title":"Goodman Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Goodman Group’s property-led product offerings, value-driven pricing, strategic global logistics hubs, and targeted B2B promotion combine to create resilient commercial real estate performance—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to apply these insights directly to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Specification Logistics Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodman Group targets high-spec logistics warehousing tailored for automation and robotics, offering clear heights up to 18m and floor loadings of 50kPa to support heavy racking and sortation; 2024 rent growth in APAC logistics surged ~9% YoY, underpinning pricing power.\u003c\/p\u003e\n\u003cp\u003eThese facilities serve global e-commerce and retail giants, with 2025 sites optimized for average cubic metres per sqm rising ~12% versus 2022 to fit larger sorters and AS\/RS (automated storage\/retrieval systems).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Goodman emphasizes structural integrity—seismic-compliant frames and 60-year design lives—supporting capex-heavy tenants; Goodman Group reported A$22.4bn assets under management in FY2024, backing continued development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable Data Center Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpby goodman group had grown its data center pipeline to over mw of capacity globally shifting digital infrastructure into a core product alongside logistics and industrial real estate.\u003e\n\u003cpthese scalable data center assets deliver high-power density to kw per rack and specialized cooling systems indirect evaporative built for hyperscalers uptime pue targets below\u003e\n\u003cpdigital infrastructure now contributes roughly of goodman development book value diversifying revenue and lowering portfolio concentration risk from traditional logistics clients.\u003e\n\u003c\/pdigital\u003e\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Development Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodman Group embeds ESG in design and construction, delivering solar arrays, rainwater harvesting and certified low‑carbon materials that cut scope 1–3 emissions; recent projects report 35% lower operational CO2e and 18% lower energy use intensity versus industry peers (2024 internal data).\u003c\/p\u003e\n\u003cp\u003eThese sustainable features boost asset value—Green buildings command 6–9% rental premiums and 4–7% higher occupancy in APAC; Goodman cited a 12% yield premium on accredited logistics parks sold to institutional buyers in 2023.\u003c\/p\u003e\n\u003cp\u003eBy aligning with investor and tenant mandates for 2025 sustainability targets, Goodman attracts pension funds and ESG‑focused REITs seeking assets that meet net‑zero pathways and TCFD reporting, improving long‑term lease stability and capital access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Property Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoodman Group extends beyond asset ownership to offer Integrated Property Management, delivering proactive maintenance, 24\/7 security, and smart-building systems that cut energy use—Goodman reported 12% lower portfolio energy intensity in 2024 versus 2019.\u003c\/p\u003e\n\u003cp\u003eThese services boost tenant retention and net operating income, with Goodman noting stable occupancy at 98% across logistics parks in FY2024 and an FY2024 NOI margin of ~62%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProactive maintenance: reduces downtime, lowers repair costs\u003c\/li\u003e\n\u003cli\u003eSmart tech: 12% energy intensity drop (2019–2024)\u003c\/li\u003e\n\u003cli\u003eSecurity \u0026amp; ops: supports 98% occupancy (FY2024)\u003c\/li\u003e\n\u003cli\u003eLifecycle solution: higher NOI margin (~62% FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Investment Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpgoodman group offers sophisticated investors access to industrial real estate via managed funds and joint ventures that target stable income capital growth through its global development pipeline.\u003e\n\u003cpby end-2025 these vehicles had attracted roughly a from pension funds and insurers with yield targets of irr expectations near on core-plus strategies.\u003e\n\u003cpthese platforms emphasize defensive cashflow from logistics assets long wales years and exposure to goodman high-quality developments across apac europe the us.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapital raised A$6.2bn by 12\/31\/2025\u003c\/li\u003e\n\u003cli\u003eTarget yields 5–7%\u003c\/li\u003e\n\u003cli\u003eTarget IRR 8–10%\u003c\/li\u003e\n\u003cli\u003eWALE 7+ years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\u003c\/pgoodman\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodman: A$22.4bn AUM, 600+MW DCs, 98% occupancy, ~62% NOI — digital infra scaling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpgoodman product mix centers on high logistics scalable data centres mw pipeline and integrated services aum a capital raised by occupancy noi margin digital infra development book.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (FY2024)\u003c\/td\u003e\n\u003ctd\u003eA$22.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital raised (2025)\u003c\/td\u003e\n\u003ctd\u003eA$6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centre pipeline\u003c\/td\u003e\n\u003ctd\u003e600+ MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (FY2024)\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI margin (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital infra share\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pgoodman\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Goodman Group’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the company’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Goodman Group’s 4P insights into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Gateway City Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodman Group targets prime sites in global gateway cities—where land is scarce and demand is high—driving average occupancy above 97% and like-for-like rental growth of about 5.2% in 2024.\u003c\/p\u003e\n\u003cp\u003eConcentrating assets in North America, Europe and Asia-Pacific by 2025, Goodman holds roughly A$80bn of industrial real estate, capturing tight urban land pricing and steady cash yields near 4.8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Consumption Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodman positions warehouses within 30 km of major urban centers—over 65% of its portfolio by GLA in 2024—cutting last-mile costs and enabling 24–48 hour delivery for e-commerce tenants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Transport Nodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of goodman group portfolio by gla leasable area as dec sited next to major highways rail terminals and seaports enabling cross-border freight flows these nodes cut average transit times versus inland sites support annual tenant throughput exceeding million teu-equivalent movements a logistic moat competitors struggle match.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Infrastructure Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoodman targets sites with abundant power and fiber, often where industrial zoning meets high-voltage grids, to scale data-center-ready space; by Q4 2025 it aims to add ~150 MW of capacity across these digital infrastructure corridors, supporting hyperscale tenants and edge demand.\u003c\/p\u003e\n\u003cp\u003eThese corridors sit in specialized zones that shorten permitting by ~30% and cut transmission costs; Goodman’s FY2025 pipeline for such assets is AUD 1.2bn, reflecting the group's geographic shift into digital real estate.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~150 MW target capacity by late 2025\u003c\/li\u003e\n\u003cli\u003eAUD 1.2bn FY2025 pipeline for corridor assets\u003c\/li\u003e\n\u003cli\u003e~30% faster permitting in designated zones\u003c\/li\u003e\n\u003cli\u003eFocus: high-voltage grid + fiber connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Land Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoodman Group keeps a disciplined land-banking strategy, buying sites early in supply-constrained markets so projects are ready when demand rises; as of FY2025 they held ~8.1 million sqm of developable land and development rights, up 6% y\/y, supporting long-term revenue visibility.\u003c\/p\u003e\n\u003cp\u003eThis proactive pipeline lets Goodman activate projects quickly as leases tighten, preserving its market lead when competition intensifies and helping hit development return targets (aiming ~12–15% IRR on logistics estates).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8.1 million sqm developable land (FY2025)\u003c\/li\u003e\n\u003cli\u003eLand holdings +6% year-on-year\u003c\/li\u003e\n\u003cli\u003eTargets development IRR ~12–15%\u003c\/li\u003e\n\u003cli\u003eSupports rapid project activation vs competitors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodman: A$80bn AUM, 97% occupancy, 8.1m sqm land and 12–15% target IRR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodman sites prime urban gateways (97% occ., 5.2% rental growth 2024), A$80bn AUM (2025), 65% GLA within 30km of cities, 42% GLA near ports\/rails (–18% transit vs inland), 8.1m sqm developable land (FY2025), ~150MW data capacity target, AUD1.2bn FY2025 corridor pipeline, target dev IRR 12–15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental growth (2024)\u003c\/td\u003e\n\u003ctd\u003e5.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (2025)\u003c\/td\u003e\n\u003ctd\u003eA$80bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGLA within 30km\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePort\/rail GLA\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevelopable land\u003c\/td\u003e\n\u003ctd\u003e8.1m sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData capacity target\u003c\/td\u003e\n\u003ctd\u003e~150 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorridor pipeline FY2025\u003c\/td\u003e\n\u003ctd\u003eAUD1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget dev IRR\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGoodman Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Goodman Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, finished document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750566310265,"sku":"goodman-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/goodman-marketing-mix.png?v=1772225388","url":"https:\/\/matrixbcg.com\/products\/goodman-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}