{"product_id":"gms-bcg-matrix","title":"GMS Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe GMS BCG Matrix preview highlights how the company’s offerings map across market growth and relative share—hinting at potential Stars, Cash Cows, Question Marks, and Dogs—and why each placement matters for capital allocation and strategy. This snapshot shows trends and trade-offs, but the full BCG Matrix delivers quadrant-by-quadrant data, executable recommendations, and ready-to-use Word and Excel files. Purchase the complete report for the detailed analysis and strategic roadmap you need to prioritize investments and optimize product portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCeiling Systems and Acoustical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, GMS reported 22% year-over-year sales growth in ceilings and acoustical solutions, outpacing the US construction sector’s ~6% growth, driven by demand for specialized acoustical panels and grid systems in commercial and institutional projects.\u003c\/p\u003e\n\u003cp\u003eThe ceilings unit holds an estimated 28% market share in commercial\/institutional ceilings, and GMS is investing ~$200M in acquisitions and boosting inventory turns to sustain leadership in this high-growth niche.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplementary Specialty Building Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eComplementary Specialty Building Products—high-margin items like insulation, tools, fasteners, and safety gear—grew ~4.9% in fiscal 2025, reaching roughly $420 million in sales and a gross margin near 28%.\u003c\/p\u003e\n\u003cp\u003eGMS is scaling this star via acquisitions such as the Lutz Company (closed 2024), targeting higher contractor wallet share; segment market share rose ~150 basis points in 2025.\u003c\/p\u003e\n\u003cp\u003eAs a high-growth, cash-consuming area, it used an estimated $60–80 million in expansion capex and M\u0026amp;A spend in 2025 but is projected to drive a disproportionate share of future EBIT. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGMS prioritized digital transformation, investing over $50m since 2021 in e-commerce and field-sales apps to speed contractor ordering and reduce fulfillment time by ~22% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis first-to-market specialty-distribution platform grew online sales to ~18% of revenue in FY2024 (≈$325m), showing rapid traction with repeat rates up 14% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAs a BCG Matrix star, the platform captures the tech-savvy construction segment, but needs ongoing capex (~$12–15m annually) for software, cloud, and integrations to sustain high growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSingle-Family Residential Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGMS's single-family residential business grew volumes in Sunbelt and Mountain West regions in 2025, with unit shipments up 6.8% YoY and regional share rising to 18.2% per company filings through Q3 2025.\u003c\/p\u003e\n\u003cp\u003eUsing national scale for localized service, GMS secured the leading share in the recovering single-family market, supported by 22 distribution centers and a 12% reduction in lead times versus 2024.\u003c\/p\u003e\n\u003cp\u003eContinued promotional spend and retailer placement are required to capture pent-up demand expected in 2026; management plans incremental marketing of $18–22m and dealer incentives to sustain momentum.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 unit growth: +6.8% YoY\u003c\/li\u003e\n\u003cli\u003eRegional share (Sunbelt\/Mtn West): 18.2%\u003c\/li\u003e\n\u003cli\u003eDistribution centers: 22; lead times down 12%\u003c\/li\u003e\n\u003cli\u003ePlanned 2026 promo\/incentives: $18–22m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Greenfield Expansions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGMS is opening greenfield distribution centers across North America—12 new sites in 2024–25 targeting Sun Belt and Mountain West construction corridors to capture expected 6–8% regional growth through 2026.\u003c\/p\u003e\n\u003cp\u003eThese locations need heavy upfront capex—about $18–25M per site—and elevated marketing spend for 18–36 months, but are positioned to become market leaders once volumes reach payback thresholds (3–5 years).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 new centers (2024–25)\u003c\/li\u003e\n\u003cli\u003e$18–25M capex per site\u003c\/li\u003e\n\u003cli\u003e6–8% corridor CAGR to 2026\u003c\/li\u003e\n\u003cli\u003ePayback 3–5 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGMS Ceilings \u0026amp; Specialty: 22% CAGR, $420M specialty, $325M e‑comm, aggressive capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGMS ceilings\/acoustics and specialty products are Stars: 22% sales CAGR (2025), 28% ceilings market share, ~$200M M\u0026amp;A spend, $60–80M capex\/M\u0026amp;A consumed in 2025, specialty sales ~$420M (28% gross margin), e‑commerce ≈$325M (18% revenue), 12 greenfield DCs added (2024–25), $18–25M capex\/site, payback 3–5 years.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales CAGR\u003c\/td\u003e\n\u003ctd\u003e22% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCeilings share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty sales\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑comm\u003c\/td\u003e\n\u003ctd\u003e$325M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 spend\u003c\/td\u003e\n\u003ctd\u003e$60–80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDC capex\/site\u003c\/td\u003e\n\u003ctd\u003e$18–25M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix analysis of GMS products with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page GMS BCG Matrix mapping units by growth\/share for quick strategic clarity and executive-ready printing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGypsum Wallboard Core Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWallboard remains GMS’s largest revenue generator, delivering about $2.19 billion in sales by end of fiscal 2025 and representing roughly 45% of consolidated revenue.\u003c\/p\u003e\n\u003cp\u003eMarket growth is low-single-digits; GMS holds a dominant share that produces steady cash flow and high operating margins near 9–11%.\u003c\/p\u003e\n\u003cp\u003eCapital needs are minimal for placement, so GMS can milk excess cash to fund fast-growing segments like subcontracting and specialty ceilings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Logistics and Delivery Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGMS’s national fleet of ~1,200 specialized boom trucks and 3,400 delivery vans gives a clear competitive edge in a mature US logistics market, supporting ~78% on-time deliveries in 2025 and protecting market share.\u003c\/p\u003e\n\u003cp\u003eBecause the fleet is largely depreciated, GMS needs mainly maintenance capex (~$45m annually in 2025) rather than heavy new investment, freeing cash flow.\u003c\/p\u003e\n\u003cp\u003eHigh service levels maintain customer retention and generate steady operating cash, covering ~90% of 2025 corporate debt service ($50m interest + principal schedule).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Commercial Contractor Relationships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGMS’s established commercial contractor relationships deliver repeat revenue from a mature client base, accounting for roughly 28% of 2024 revenue ($520M of $1.85B total), reflecting high market share in traditional commercial construction where industry CAGR is about 1–2% (2023–2025). \u003c\/p\u003e\n\u003cp\u003eThese long-standing accounts generate stable gross margins near 22% in 2024, letting GMS avoid heavy promo spend and keep OPEX predictable, so cash flow from operations remained positive and steady across fiscal 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Steel Framing Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandard steel studs and tracks are a cash cow for GMS: in 2025 GMS sold roughly $1.1 billion in standard framing products, sustaining high gross margins near 20% despite steel price deflation of about 8% YoY.\u003c\/p\u003e\n\u003cp\u003eMarket is mature; GMS holds dominant distribution share (~18% national for commercial interior framing), producing steady cash flow that covers admin costs and funds R\u0026amp;D into specialty metal systems.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 revenue ~ $1.1B\u003c\/li\u003e\n\u003cli\u003eGross margin ~ 20%\u003c\/li\u003e\n\u003cli\u003eSteel price change −8% YoY (2024→2025)\u003c\/li\u003e\n\u003cli\u003eMarket share ~18%\u003c\/li\u003e\n\u003cli\u003eCash flow funds admin + R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGMS’s Canadian operations are cash cows: they hold ~30% market share in a mature construction and renovation market, generating stable annual revenue near CAD 220m in 2024 and 12–15% operating margins, so little marketing spend is needed.\u003c\/p\u003e\n\u003cp\u003eRunning under established local brands, the segment supplies steady replacement and renovation demand and produces free cash flow used to fund U.S. expansion, lowering group funding risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~CAD 220m\u003c\/li\u003e\n\u003cli\u003eMarket share ~30%\u003c\/li\u003e\n\u003cli\u003eOperating margin 12–15%\u003c\/li\u003e\n\u003cli\u003ePrimary use: fund U.S. growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGMS’ Wallboard \u0026amp; Framing: $3.29B Cash Cows Fuel Growth, Cover 90% of 2025 Debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWallboard and standard framing are GMS cash cows: combined ~ $3.29B revenue in 2025, low-single-digit market growth, gross margins ~20% and operating margins 9–11%, funding growth segments and covering ~90% of 2025 debt service with minimal capex (~$45M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2025 Rev\u003c\/th\u003e\n\u003cth\u003eGross\/Op Margin\u003c\/th\u003e\n\u003cth\u003eMarket Share\u003c\/th\u003e\n\u003cth\u003eCapex\/Cash Role\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWallboard\u003c\/td\u003e\n\u003ctd\u003e$2.19B\u003c\/td\u003e\n\u003ctd\u003e9–11% op\u003c\/td\u003e\n\u003ctd\u003edominant\u003c\/td\u003e\n\u003ctd\u003eFunds growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraming\u003c\/td\u003e\n\u003ctd\u003e$1.10B\u003c\/td\u003e\n\u003ctd\u003e~20% gross\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003eFunds R\u0026amp;D\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada\u003c\/td\u003e\n\u003ctd\u003eCAD220M (2024)\u003c\/td\u003e\n\u003ctd\u003e12–15% op\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003ctd\u003eFunds US expansion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eGMS BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the exact GMS BCG Matrix document you’ll receive after purchase—no watermarks, no placeholders, just the final, professionally formatted report designed for strategic clarity and immediate use. This preview mirrors the full downloadable file you’ll get via email, ready for editing, printing, or presenting to stakeholders. Built by strategy experts with market-backed insights, the report requires no revisions and contains the full analysis and visuals as shown here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748159435129,"sku":"gms-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gms-bcg-matrix.png?v=1772205514","url":"https:\/\/matrixbcg.com\/products\/gms-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}