{"product_id":"gm-swot-analysis","title":"General Motors SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGeneral Motors stands at the crossroads of electrification and scale advantages—robust manufacturing, strong brand portfolio, and strategic EV investments contrast with legacy cost structures, supply-chain risks, and fierce competition from Tesla and leaner EV entrants; regulatory shifts and autonomous mobility offer big upside. Discover the full SWOT analysis for in-depth, editable insights, financial context, and strategic recommendations to inform investment or planning decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in High Margin ICE Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeneral Motors leads North America in full-size pickups and large SUVs—Chevrolet Silverado and GMC Sierra—holding ~20% share of the full-size truck market and delivering operating margins above 10% in 2024, driving the company’s free cash flow. \u003c\/p\u003e\n\u003cp\u003eThese high-margin ICE models showed stable ASPs (avg selling prices) near $55,000 in 2024 and strong loyalty, fueling roughly $10–12 billion annually available to fund EV capex through 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable Ultium Battery Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGM’s modular Ultium battery platform lets the company build many EVs across brands using common cells and modules, cutting R\u0026amp;D and parts complexity. By Q4 2025 GM scaled Ultium to lower battery costs to about $120–$130\/kWh (internal targets announced 2023–2024) and raised factory throughput, improving gross margins on EVs. The shared architecture speeds time-to-market for new models versus many legacy rivals, so GM can launch more variants faster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Captive Finance Arm\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGM Financial remains a strategic asset, providing dealer and retail financing in 15+ markets and originating $38.2 billion in retail and lease receivables in FY 2024, which supports dealer inventory and customer access.\u003c\/p\u003e\n\u003cp\u003eThe captive boosts vehicle retention—captive-serviced accounts had a 78% retention rate in 2024—helping stabilize earnings during demand swings; net income contribution was $1.1 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, GM Financial drives EV uptake with tailored EV leases and loans, financing over 120,000 GM EVs since 2022 and piloting battery-as-a-service programs to lower monthly payments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecovery and Integration of Cruise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing intensive safety restructuring, Cruise resumed scaled operations in 2024 and GM increased Cruise funding to about $2.5 billion by year-end, integrating Cruise software with GM’s vehicle engineering and production lines.\u003c\/p\u003e\n\u003cp\u003eThese tech synergies—Cruise’s autonomy stack plus GM’s mass-production scale (8.7 million global vehicles in 2024)—create a distinct route to driverless ride-hail and delivery, strengthening market leadership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResumed operations 2024\u003c\/li\u003e\n\u003cli\u003e$2.5B invested by GM\u003c\/li\u003e\n\u003cli\u003e8.7M GM vehicles 2024\u003c\/li\u003e\n\u003cli\u003eEnhanced software-hardware integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration of Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGM has secured long-term deals and direct investments in lithium and nickel mining and processing, cutting exposure to spot-price swings; by end-2025 these moves helped lock supply for over 60 GWh of battery capacity and reduced raw-material cost volatility by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThose partnerships and in-house processing boosted EV production resiliency and lowered scope-3 emissions intensity across the battery supply chain, supporting GM’s target to source 100% low-carbon materials for Ultium cells by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSecured supply for \u0026gt;60 GWh battery capacity by 2025\u003c\/li\u003e\n\u003cli\u003eEstimated 18% reduction in raw-material price volatility (YoY)\u003c\/li\u003e\n\u003cli\u003eDirect investments in lithium and nickel mining\/processing\u003c\/li\u003e\n\u003cli\u003eSupports goal: 100% low-carbon Ultium materials by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGM’s truck dominance fuels $10–12B EV war chest as Ultium cuts battery costs to $120–$130\/kWh\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGM dominates US full-size trucks (~20% share) with 2024 ASPs ~$55,000 and \u0026gt;10% operating margins, generating $10–12B annual cash for EV capex; Ultium cut battery costs to ~$120–$130\/kWh by Q4 2025 and scaled production; GM Financial held $38.2B receivables in 2024, 78% retention and $1.1B net income; secured \u0026gt;60 GWh supply by 2025, lowering raw-material volatility ~18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFull-size truck share\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP 2024\u003c\/td\u003e\n\u003ctd\u003e$55,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery cost Q4 2025\u003c\/td\u003e\n\u003ctd\u003e$120–$130\/kWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGM Financial receivables 2024\u003c\/td\u003e\n\u003ctd\u003e$38.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecured battery supply by 2025\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60 GWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of General Motors, highlighting core strengths like scale and EV investment, weaknesses such as legacy costs, opportunities in electrification and AV partnerships, and threats from competition and supply-chain volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes GM's strengths, weaknesses, opportunities, and threats in a compact matrix for rapid strategic alignment and executive decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Geographic Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 60% of General Motors’ 2024 adjusted EBIT came from the North American segment, exposing profits to US cycles and policy shifts; a US GDP slowdown or stricter emissions rules could cut margins quickly.\u003c\/p\u003e\n\u003cp\u003eGM has struggled to sustain profitability in Europe and China—Europe posted a 2024 operating loss, and China market share slipped to ~6% in 2024—underscoring weak geographic diversification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Development Hurdles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGM’s shift to software-defined vehicles has hit snags: persistent bugs and delayed Ultifi rollouts forced temporary halts of Bolt EUV and Hummer EV sales in 2024–2025 to fix UI and connectivity faults, costing an estimated $1.2 billion in lost revenue and service costs through Q3 2025. As of late 2025, software complexity remains a core weakness, slowing vehicle delivery cycles and denting brand trust among buyers—customer satisfaction scores fell 6 points in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEroding Market Share in China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeneral Motors has seen Chinese market share slip from about 9% in 2019 to roughly 5% by 2024 as local EV makers like BYD and NIO surged, eroding its once-dominant position.\u003c\/p\u003e\n\u003cp\u003eDomestic rivals offer tech-heavy EVs at lower price points and faster product cycles, winning younger buyers and pressuring GM’s volumes and margins in China.\u003c\/p\u003e\n\u003cp\u003eGM’s equity income from Chinese joint ventures fell by an estimated 30% between 2021–2023, and reversing the trend has proven difficult amid fierce local competition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Capital Intensity of Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgm dual run of ice and ev lines strains cash: in capex hit management guided investments above squeezing free cash flow buybacks.\u003e\n\u003cpthe constant reinvestment limits agility and shareholder returns investors flag margin risk as ev mix rises unit economics mature.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capex $10.4B; 2025-26 EV spend \u0026gt;$20B\u003c\/li\u003e\n\u003cli\u003eFree cash flow pressure; buybacks constrained\u003c\/li\u003e\n\u003cli\u003eInvestor concern over long-term margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pgm\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Cost Structures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite restructuring, GM carried about $52.5 billion in postretirement and pension liabilities at year-end 2024, forcing higher fixed costs versus EV pure-plays.\u003c\/p\u003e\n\u003cp\u003eComplex UAW contracts and legacy manufacturing footprints limit nimbleness, raising breakeven volumes and slowing retooling for EV lines.\u003c\/p\u003e\n\u003cp\u003eManaging these fixed obligations while targeting leaner cost profiles remains a persistent internal weakness for GM.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$52.5B postretirement\/pension liabilities (2024)\u003c\/li\u003e\n\u003cli\u003eHigher breakeven volumes vs EV startups\u003c\/li\u003e\n\u003cli\u003eUAW labor terms slow retooling and flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGM’s US‑centric profits, costly software setbacks and heavy EV capex squeeze returns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGM’s profits remain US‑centric (≈60% of 2024 adjusted EBIT), exposing margins to US cycles and policy shifts; Europe loss and China share ≈5–6% show weak diversification. Software rollouts (Ultifi) caused recalls\/delays, costing ≈$1.2B through Q3 2025 and lowering customer scores. Heavy capex (2024 $10.4B; 2025–26 EV spend \u0026gt;$20B) plus $52.5B pensions raise breakeven and limit buybacks.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 adjusted EBIT share (NA)\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina market share (2024)\u003c\/td\u003e\n\u003ctd\u003e≈5–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware-related cost (through Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 capex\u003c\/td\u003e\n\u003ctd\u003e$10.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025–26 EV investment guidance\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$20B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostretirement\/pension liabilities (2024)\u003c\/td\u003e\n\u003ctd\u003e$52.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGeneral Motors SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is a real excerpt from the complete General Motors SWOT analysis document—you’re viewing the exact file you’ll receive after purchase, professionally formatted and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752125739385,"sku":"gm-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gm-swot-analysis.png?v=1772238036","url":"https:\/\/matrixbcg.com\/products\/gm-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}