{"product_id":"gicofindia-marketing-mix","title":"General Insurance Corporation Of India Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGeneral Insurance Corporation Of India's product mix focuses on reinsurance solutions tailored for risk mitigation across sectors, reinforced by strong underwriting expertise and diversified portfolio management.\u003c\/p\u003e\n\u003cp\u003eIts pricing balances competitive ceded rates with risk-adjusted premiums, while distribution leverages broker networks, digital platforms, and strategic partnerships to optimize reach.\u003c\/p\u003e\n\u003cp\u003ePromotion emphasizes industry thought leadership, B2B relationship marketing, and participation in global forums—get the full, editable 4Ps analysis for data-driven insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Treaty Reinsurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGIC Re (General Insurance Corporation of India) offers comprehensive treaty reinsurance across proportional and non-proportional lines to domestic and international insurers, enabling direct insurers to free up regulatory capital by ceding risk. By end-2025 GIC Re had introduced tailored structures—including excess-of-loss layers and quota-share tweaks—targeting P\u0026amp;C volatility; treaty premium income reached ~INR 28,500 crore in FY2024-25, showing 6% YoY growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Weather Risk Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs India's dominant reinsurer, GIC Re provides specialized reinsurance for Pradhan Mantri Fasal Bima Yojana and weather-indexed schemes, covering roughly 30–40% of state-backed crop reinsurance capacity in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThese contracts shield against systemic agricultural losses from monsoon shortfalls and disasters, stabilizing rural finance where crop insurance payouts reached about INR 13,500 crore in FY2023–24.\u003c\/p\u003e\n\u003cp\u003eGIC Re uses satellite remote sensing and yield models (NDVI-based, climate-adjusted) to reduce basis risk and improve pricing accuracy, cutting claim volatility by an estimated 20% versus legacy methods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Marine and Aviation Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGIC Re offers specialized marine and aviation cover—hull, cargo, and liability—protecting high-value assets and operators against catastrophic losses and complex operational risks.\u003c\/p\u003e\n\u003cp\u003eThese products underpin global trade and transport; in 2024 GIC Re’s marine and aviation premium pool rose ~12% year-on-year, and by 2025 the firm expanded capacity to support $50+ billion of insured exposures in emerging markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanding Life Reinsurance Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGIC Re has expanded into life reinsurance—group life, individual term, and health—shifting revenue mix from pure general lines to address rising mortality\/morbidity needs across Asia and Africa; life reinsurance contributed about 12% of gross premiums in FY2024, up from 7% in FY2020.\u003c\/p\u003e\n\u003cp\u003eThe suite helps direct life insurers hedge mortality spikes and long-tail health claims; GIC Re reports a 22% CAGR in life reinsurance premiums from 2020–2024 and expects continued growth with rising protection gaps.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLife lines: group, individual term, health\u003c\/li\u003e\n\u003cli\u003eRevenue mix: 12% of GWP FY2024\u003c\/li\u003e\n\u003cli\u003eGrowth: 22% CAGR 2020–2024\u003c\/li\u003e\n\u003cli\u003eFocus regions: Asia, Africa\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCyber and Emerging Risk Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGIC Re designs cyber and emerging risk reinsurance covering cyber liability, data breaches, and systemic digital outages, using advanced risk-assessment tools to help cedants price and transfer modern tech threats.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 GIC Re deployed enhanced cyber models, underwriting capacity growth ~40% since 2022 and backing estimated industry cyber losses with reserves aligned to a 1-in-200-year tail scenario.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSpecialized cyber reinsurance: liability, breach, systemic shocks\u003c\/li\u003e\n\u003cli\u003eAdvanced modeling integrated by late 2025\u003c\/li\u003e\n\u003cli\u003e~40% capacity growth since 2022\u003c\/li\u003e\n\u003cli\u003eReserves set for 1-in-200-year tail risk\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGIC Re: Diversified reinsurance mix — P\u0026amp;C, crop, marine, life \u0026amp; booming cyber capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGIC Re’s product mix spans treaty P\u0026amp;C (INR 28,500 crore premium FY2024-25), crop reinsurance (~30–40% state-backed capacity 2024–25), marine\/aviation (premium +12% YoY 2024; $50+bn exposures supported by 2025), life reinsurance (12% of GWP FY2024; 22% CAGR 2020–24) and cyber (capacity +40% since 2022; 1-in-200-year reserve basis).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreaty P\u0026amp;C\u003c\/td\u003e\n\u003ctd\u003eINR 28,500cr FY24-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrop\u003c\/td\u003e\n\u003ctd\u003e30–40% state capacity 24-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine\/Aviation\u003c\/td\u003e\n\u003ctd\u003e+12% prem 2024; $50bn+ exposure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife\u003c\/td\u003e\n\u003ctd\u003e12% GWP FY2024; 22% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCyber\u003c\/td\u003e\n\u003ctd\u003e+40% capacity since 2022; 1-in-200 reserve\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, company-specific deep dive into General Insurance Corporation of India’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the General Insurance Corporation of India 4P's into a concise, leadership-ready snapshot that relieves briefing pain points by making product, price, place, and promotion strategies instantly digestible for presentations, comparisons, and rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMumbai Headquarters and Domestic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe central operations of GIC Re run from its Mumbai headquarters, the primary hub for India’s reinsurance market, coordinating mandatory cessions with all domestic general insurers as required by law; in FY2024 GIC Re reported gross premiums of INR 45,210 crore, reflecting its dominant market role. This Mumbai presence ensures close regulatory integration with IRDAI and immediate access to the country’s largest insurers, supporting quicker treaty placements and claims coordination.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Branch Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGIC Re runs strategic branch offices in London, Dubai, and Kuala Lumpur to underwrite locally and work closely with regional brokers and cedents.\u003c\/p\u003e\n\u003cp\u003eThese branches handled about 28% of GIC Re’s international treaty premiums in 2025, capturing diversified risks across UK, Middle East, and Southeast Asia.\u003c\/p\u003e\n\u003cp\u003eLocal presence cut placement turnaround by ~22% and supported a 12% rise in facultative acceptances from 2023–2025, strengthening global distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLloyds of London Syndicate Participation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGIC Re participates in Lloyds of London via Syndicate 1947, giving it access to specialty risks across 200+ markets and leading underwriters; in 2024 Lloyds reported GBP 36.6bn gross written premium, boosting GIC Re’s global reach.\u003c\/p\u003e\n\u003cp\u003eThis placement strengthens GIC Re’s technical expertise in complex classes like cyber and space, supports treaty diversification, and raised its international premium share to about 18% of total overseas business in FY2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRepresentative Offices in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGIC Re holds representative offices in key emerging markets like Moscow to track regional trends and build bilateral insurance links, supporting growth in treaty and facultative business.\u003c\/p\u003e\n\u003cp\u003eThese offices function as liaisons to local insurers, identifying opportunities—GIC Re reported 2024 overseas treaty placements worth over USD 350 million—keeping it a preferred reinsurance partner in developing economies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStrategic base: Moscow\u003c\/li\u003e\n\u003cli\u003eRole: market monitoring, liaison\u003c\/li\u003e\n\u003cli\u003eFocus: treaty + facultative deals\u003c\/li\u003e\n\u003cli\u003e2024 overseas treaty placements: ~USD 350m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Underwriting and Broker Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGIC Re has upgraded digital infrastructure—online underwriting portals and EDI systems—to speed distribution; by 2025 these channels handle most facultative placements and treaty renewals, cutting quote turnaround by ~40% and lowering processing costs about 22% (internal 2024–25 ops data).\u003c\/p\u003e\n\u003cp\u003ePlatforms link international brokers and direct insurers for real-time submissions, enabling faster claims coordination and a 30% rise in renewal retention for large treaties in FY2024–25.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% faster quote turnarounds\u003c\/li\u003e\n\u003cli\u003e~22% lower processing costs\u003c\/li\u003e\n\u003cli\u003e30% higher treaty renewal retention (FY2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGIC Re: INR45,210cr FY24; digital cuts costs 22%, boosts renewals 30%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGIC Re’s Mumbai HQ coordinates mandatory cessions; FY2024 gross premium INR 45,210 crore. Branches in London, Dubai, Kuala Lumpur drove ~28% of international treaty premiums (2025); Lloyd’s access via Syndicate 1947 broadened specialty reach. Digital portals cut quote turnaround ~40%, processing costs ~22% and raised treaty renewal retention 30% (FY2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 gross premium\u003c\/td\u003e\n\u003ctd\u003eINR 45,210 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl treaty share (branches)\u003c\/td\u003e\n\u003ctd\u003e~28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital quote speed\u003c\/td\u003e\n\u003ctd\u003e~40% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing cost reduction\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreaty renewal retention\u003c\/td\u003e\n\u003ctd\u003e+30% (FY2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGeneral Insurance Corporation Of India 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for General Insurance Corporation of India you’ll receive instantly after purchase—no mockups or samples, just the complete 4P insights ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750031798649,"sku":"gicofindia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gicofindia-marketing-mix.png?v=1772221521","url":"https:\/\/matrixbcg.com\/products\/gicofindia-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}