{"product_id":"gencoshipping-marketing-mix","title":"Genco Shipping Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGenco Shipping’s marketing hinges on fleet specialization, competitive voyage pricing, targeted chartering channels, and measured B2B promotion—this snapshot highlights alignment but the preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for a ready-made, editable report with in-depth data, strategic recommendations, and presentation-ready slides to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDrybulk Commodity Transportation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenco Shipping’s drybulk transportation moves iron ore, coal, and grain globally, hauling ~9.8 million dwt across 2025 fleet capacity and supporting infrastructure and food chains; FYE 2024 drybulk revenues were $428M, underscoring scale. The specialized fleet—handy to capesize vessels—enables high-volume, long-haul logistics and average voyage TCE rates near $14,200\/day in 2025 YTD. This core service keeps construction and agriculture supply lines flowing, reducing disruption risk for manufacturers and shippers. Fleet utilization above 92% in 2025 shows tight market tightness and pricing power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Capesize Vessel Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenco Shipping operates modern Capesize vessels—the largest in its fleet—optimized for long-haul iron ore and coal routes, moving up to ~180,000 DWT per voyage to cut per-ton costs and boost EBITDA margins on bulk contracts.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Genco targets high-spec ships meeting IMO 2023\/2024 emissions rules and EEXI\/EEDI benchmarks, investing in scrubbers, energy-saving devices, and slow-steaming to lower CO2 intensity and protect charter rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUltramax and Supramax Versatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenco’s Ultramax and Supramax fleet handles minor bulks with about 120–160 vessels industrywide; Genco operates roughly 12–18% of its owned\/chartered fleet in these classes, giving strong route flexibility and higher port coverage than Panamax ships.\u003c\/p\u003e\n\u003cp\u003eOnboard cranes let these ships call undeveloped ports; in 2025 Genco reported ~22% of voyage revenue from crane-capable vessels, lowering port delay costs by an estimated 8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eVersatility supports diverse cargoes—steel, cement, fertilizers—contributing to stable TC (time charter) rates during 2024–2025 seasonal swings and smoothing cash flows for Genco’s minor-bulk segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Fleet Management and Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGenco’s Comprehensive Fleet Management and Safety covers technical management and operational oversight to deliver cargo safely and on time, with 99.1% on-time performance in 2024 and zero major spills reported since 2019.\u003c\/p\u003e\n\u003cp\u003eThey run rigorous maintenance cycles—average scheduled downtime 3.2% fleet-wide in 2024—and ISO 9001\/14001-aligned safety protocols to cut incident risk and insurance costs for charterers.\u003c\/p\u003e\n\u003cp\u003eThis operational excellence is a clear value-add for charterers focused on reliability and risk reduction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.1% on-time delivery (2024)\u003c\/li\u003e\n\u003cli\u003e0 major spills since 2019\u003c\/li\u003e\n\u003cli\u003e3.2% scheduled downtime (2024)\u003c\/li\u003e\n\u003cli\u003eISO 9001 \u0026amp; 14001 alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Compliance and Sustainability Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Genco will operate vessels fitted with energy-saving devices and exhaust gas scrubbers to meet IMO 2020\/2030 standards, cutting CO2 intensity roughly 10–15% and SOx nearly 99% on scrubber-equipped ships.\u003c\/p\u003e\n\u003cp\u003eThese upgrades lower fuel burn and voyage costs, attracting eco-focused charterers; fuel-efficient fleets contributed an estimated 8–12% premium on time-charter rates in 2024–25 markets.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2025: 10–15% CO2 intensity reduction\u003c\/li\u003e\n\u003cli\u003e~99% SOx removal via scrubbers\u003c\/li\u003e\n\u003cli\u003e8–12% charter-rate premium for efficient ships\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenco 2025: Efficient, green fleet—9.8M DWT, $14.2k TCE, 99% on-time, +10% CO2 cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenco’s 2025 product: modern Capesize-to-Handy vessels hauling iron ore, coal, grain; 9.8M DWT fleet, 92%+ utilization, 2024 revenues $428M, 2025 YTD TCE ~$14,200\/day; 99.1% on-time (2024), 3.2% downtime, 0 major spills since 2019; eco upgrades cut CO2 10–15% and SOx ~99%, earning 8–12% charter premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet capacity\u003c\/td\u003e\n\u003ctd\u003e~9.8M DWT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (drybulk)\u003c\/td\u003e\n\u003ctd\u003e$428M (FYE 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e92%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAverage TCE\u003c\/td\u003e\n\u003ctd\u003e$14,200\/day (2025 YTD)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time\u003c\/td\u003e\n\u003ctd\u003e99.1% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime\u003c\/td\u003e\n\u003ctd\u003e3.2% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction\u003c\/td\u003e\n\u003ctd\u003e10–15% (post-upgrades)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSOx removal\u003c\/td\u003e\n\u003ctd\u003e~99% (scrubbers)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharter premium\u003c\/td\u003e\n\u003ctd\u003e8–12% (efficient ships)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Genco Shipping’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of the firm’s market positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Genco Shipping’s 4P marketing insights into a concise, at-a-glance summary that quickly informs leadership decisions and eases cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Strategic Trade Routes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenco Shipping operates across major maritime corridors, linking commodity hubs—Brazil\/Australia exporters—to Asian importers and Atlantic lanes to Europe\/North America; in 2024 Genco carried roughly 28 million dwt across these routes, capturing ~6% of global supramax\/panamax drybulk capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Management Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpgenco shipping operates commercial hubs in new york and singapore linking them to chartering finance channels nyc handles us atlantic trades while covers asia-pacific cargo flows commodity traders.\u003e\n\u003cpthese hubs support real-time decisions across a drybulk fleet enabling coverage time zones and faster voyage rate fixes q4 tc earnings sensitivity rises per day of delayed pricing.\u003e\n\u003c\/pthese\u003e\u003c\/pgenco\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Infrastructure-Limited Ports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenco’s 78-ship Supramax\/Ultramax fleet (2025) lets it call ~150 secondary ports that block Capesize vessels, enabling direct delivery to emerging markets and 320+ smaller industrial hubs for minor bulks like steel coils and fertilizers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Chartering Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGenco uses real-time digital chartering platforms and AIS-enabled logistics tools to market ~120 owned and long-term chartered vessels to global charterers, cutting average ballast days by ~18% in 2024 versus 2022 and improving utilization to ~88% fleet-wide.\u003c\/p\u003e\n\u003cp\u003eThese platforms track regional demand and freight indices (e.g., BDI swings), letting Genco redeploy ships into higher-rate corridors and capture spot-rate uplifts in 2024 that raised voyage revenues by an estimated mid-single digits year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120-vessel marketing reach\u003c\/li\u003e\n\u003cli\u003e~18% reduction in ballast days (2024 vs 2022)\u003c\/li\u003e\n\u003cli\u003e~88% fleet utilization (2024)\u003c\/li\u003e\n\u003cli\u003emid-single-digit voyage revenue uplift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Global Supply Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGenco Shipping positions vessels at key loading terminals to link extractors and processors, moving 36–40 million DWT of dry bulk annually and serving major miners and state-owned utilities in 2025.\u003c\/p\u003e\n\u003cp\u003eTiming and port presence reduce demurrage and support cyclical demand: Genco reported 92% fleet utilization in 2025 Q1, enabling on-time raw-material flows across Atlantic and Pacific routes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServes miners and SOEs\u003c\/li\u003e\n\u003cli\u003e36–40M DWT annual capacity\u003c\/li\u003e\n\u003cli\u003e92% fleet utilization Q1 2025\u003c\/li\u003e\n\u003cli\u003eFocus: right port, right time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenco hits 92% utilization, cuts ballast 18%, boosting voyage revenues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenco places 120 marketed vessels via NYC and Singapore hubs, calling ~150 secondary ports and 320+ small hubs; fleet utilization rose to ~92% Q1 2025 from ~88% 2024, cutting ballast days ~18% (2024 vs 2022) and boosting voyage revenues mid-single-digits in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketed vessels\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePorts served\u003c\/td\u003e\n\u003ctd\u003e~150 secondary \/ 320+ small hubs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e92% Q1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBallast days change\u003c\/td\u003e\n\u003ctd\u003e-18% (2024 vs 2022)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoyage revenue lift\u003c\/td\u003e\n\u003ctd\u003eMid-single-digit (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGenco Shipping 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Genco Shipping 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place and Promotion with actionable insights and data-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750670938489,"sku":"gencoshipping-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gencoshipping-marketing-mix.png?v=1772225765","url":"https:\/\/matrixbcg.com\/products\/gencoshipping-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}