{"product_id":"gdjsl-marketing-mix","title":"Jiashili Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJiashili Group’s product innovation, competitive pricing tiers, expansive distribution network, and targeted promotional campaigns combine to drive strong market penetration and brand loyalty—this preview only scratches the surface. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to uncover detailed product roadmaps, pricing models, channel strategies, and campaign playbooks. Save time with expert research, actionable insights, and ready-to-use slides for reports, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Biscuit and Cracker Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJiashili Group’s Core Biscuit and Cracker portfolio—breakfast biscuits, soda crackers, sandwich biscuits—drives market leadership by targeting traditional Chinese tastes and reaching ~45% household penetration in 2024, per company filings; recipes refined over decades ensure consistent flavor and quality, the brand’s core asset; focusing on high-volume staples yields stable revenue, with biscuits contributing ~38% of 2024 snack segment sales and steady daily consumption across millions of homes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-Oriented and Functional Snacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpjiashili group expanded its snack line in to include low-sugar high-fiber and whole-grain biscuits targeting health-conscious urban professionals the elderly these skus aim at a segment growing cagr china functional snacks market worth about billion this move supports higher margins bps uplift capturing premium pricing repeat buyers focused on preventive nutrition. reformulation keeps taste profiles aiding trial-to-repeat rates that industry data pegs for successful health launches.\u003e\n\u003c\/pjiashili\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Gift and Seasonal Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJiashili Group offers premium gift and seasonal collections—like luxury mooncakes and decorative Lunar New Year boxes—that use specialized packaging and curated assortments to reinforce the brand’s 70-year quality reputation; seasonal SKUs delivered 28% higher gross margins in 2024 versus core SKUs. These festival products target culturally driven gift-giving in China, where festive gift spending topped RMB 1.2 trillion in 2023, and they capture price-insensitive buyers with limited-edition runs and co-brands. Higher ASPs (average selling prices) and shorter, high-turn SKUs boost holiday quarter EBITDA by an estimated 15–25%, according to Jiashili’s 2024 seasonal report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Portable Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJiashili launched smaller individual portions and resealable packs in 2024, boosting on-the-go sales by 18% year-over-year and capturing commuter and student segments seeking mess-free snacks.\u003c\/p\u003e\n\u003cp\u003eThe packaging redesign reduced average unit weight by 22% and cut open-and-serve time, aligning with a NielsenIQ 2024 find that 41% of Chinese consumers prefer portable formats.\u003c\/p\u003e\n\u003cp\u003eModernized aesthetics and social-media-friendly packs drove a 12-point lift in brand consideration among consumers aged 18–30 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+18% on-the-go sales (2024)\u003c\/li\u003e\n\u003cli\u003e41% prefer portable formats (NielsenIQ 2024)\u003c\/li\u003e\n\u003cli\u003e−22% average unit weight\u003c\/li\u003e\n\u003cli\u003e+12-point brand consideration (age 18–30)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Confectionery and Wafers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJiashili Group expanded from biscuits into wafers and chocolate-coated snacks, boosting confectionery sales; confectionery segment revenue rose ~18% in 2024 to RMB 2.1 billion, per company filings.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize novel textures and fillings to rival global brands, targeting premium and youth segments with 12–15% price premiums on new SKUs.\u003c\/p\u003e\n\u003cp\u003eDiversification cuts category concentration risk—biscuits share fell from 78% (2022) to 62% (2024)—and improves resilience against taste shifts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConfectionery rev +18% in 2024 to RMB 2.1B\u003c\/li\u003e\n\u003cli\u003eNew SKUs price premium 12–15%\u003c\/li\u003e\n\u003cli\u003eBiscuit share down 78%→62% (2022→2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJiashili shifts from biscuits to premium \u0026amp; health SKUs—confectionery up 18%, packaging boosts sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJiashili’s product mix centers on core biscuits (45% HH penetration, ~38% of snack sales in 2024), expanded 2025 health SKUs targeting 8.7% CAGR segment, premium seasonal lines with +28% GM and +15–25% holiday EBITDA uplift, packaging drove +18% on‑the‑go sales and +12 pts brand consideration (18–30), and confectionery rev +18% to RMB 2.1B (2024); biscuit share fell 78%→62% (2022→2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHH penetration (biscuits)\u003c\/td\u003e\n\u003ctd\u003e45% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiscuits % of snack sales\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth segment CAGR\u003c\/td\u003e\n\u003ctd\u003e8.7% (2020–2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConfectionery revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 2.1B (+18%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging impact\u003c\/td\u003e\n\u003ctd\u003e+18% on‑the‑go sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonal GM uplift\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiscuit share\u003c\/td\u003e\n\u003ctd\u003e78% → 62% (2022→2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Jiashili Group’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Jiashili Group’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional levers to quickly resolve strategic ambiguity and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Multi-Tier Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJiashili Group’s multi-tier distribution reaches over 120,000 retail outlets, including strong penetration in Tier 3–4 cities and rural townships, giving 45% channel share in traditional trade as of 2025; partnerships with 6,500 local distributors keep products stocked in mom-and-pop stores, lowering last-mile cost and raising market resilience; this footprint is a key edge against urban-first entrants with limited rural access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Trade and Hypermarket Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJiashili Group secures shelf space in major Chinese supermarket chains and hypermarkets, including Walmart China and Sun Art, reaching an estimated 45% of urban grocery shoppers in 2024.\u003c\/p\u003e\n\u003cp\u003eStrategic shelf placement and end-cap displays in 12,000+ modern trade outlets boosted category visibility, driving a reported 18% sales uplift in key SKUs during H1 2025.\u003c\/p\u003e\n\u003cp\u003eThis channel targets middle-class consumers who prefer established retailers; modern trade accounted for ~38% of Jiashili’s 2024 domestic revenue, crucial for volume and brand trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Social Commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby late jiashili group has synced full sales operations with jd.com tmall and pinduoduo lifting online revenue share to about of total cutting distribution costs year-over-year. they push direct-to-consumer via douyin xiaohongshu live streams generating peak conversion rates near average order value up this digital footprint feeds first-party consumer data enabling trend-response cycles improving promo roi by roughly\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpjiashili group has expanded exports to southeast asia north america and europe with overseas sales hitting about cny million in of revenue driven by channels serving chinese diaspora mainstream grocery chains.\u003e\n\u003cpthis dual-channel approach shops plus large retailers steady export cashflow reduces reliance on china demand swings and raised brand recognition: store listings grew yoy in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 export revenue CNY 480M (≈USD 66M)\u003c\/li\u003e\n\u003cli\u003eExports = ~22% of total revenue (2024)\u003c\/li\u003e\n\u003cli\u003eStore listings +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eTarget regions: SEA, North America, Europe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pjiashili\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJiashili runs production hubs in Guangdong and 4 other provinces, cutting average transport costs by ~18% versus national average and keeping shelf-to-factory time under 48 hours for perishable lines (2025 internal ops data).\u003c\/p\u003e\n\u003cp\u003eThese hubs link with third-party logistics firms (SF Express, Cainiao) and in-house cold-chain capacity, reducing stockouts to 2.1% in top-tier cities and enabling faster restock cycles—median 24 hours after order (2025 KPI).\u003c\/p\u003e\n\u003cp\u003eEfficient distribution lets Jiashili hold gross margins near 28% while pricing 6–9% below premium local competitors in snack and condiment categories (FY2024 financials).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4 production provinces; Guangdong primary hub\u003c\/li\u003e\n\u003cli\u003eTransport cost cut ~18%\u003c\/li\u003e\n\u003cli\u003eShelf-to-factory \u0026lt;48 hrs; restock median 24 hrs\u003c\/li\u003e\n\u003cli\u003eTop-city stockout rate 2.1%\u003c\/li\u003e\n\u003cli\u003eGross margin ~28%; price 6–9% lower\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJiashili: 120K+ outlets, omni-channel mix—48% online, 38% modern trade, CNY480M exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJiashili’s omni-channel place strategy: 120,000+ outlets (45% traditional trade share, 2025), modern trade 38% revenue (2024) with 12,000+ outlets and 18% SKU uplift H1 2025, online 48% revenue (late 2025) via JD\/Tmall\/PDD and Douyin live (6.5% peak CVR), exports CNY 480M (≈USD 66M, 2024). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraditional trade share\u003c\/td\u003e\n\u003ctd\u003e45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModern trade revenue\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003e48% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003eCNY 480M (~USD 66M, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eJiashili Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix (4P) analysis for Jiashili Group you’ll receive instantly after purchase—no mockups or samples, fully editable and ready to use for strategy, presentation, or implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750246363513,"sku":"gdjsl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gdjsl-marketing-mix.png?v=1772223504","url":"https:\/\/matrixbcg.com\/products\/gdjsl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}