{"product_id":"gallifordtry-five-forces-analysis","title":"Galliford Try Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGalliford Try faces high competitive intensity from established contractors, moderate supplier power tied to materials and skilled labour, and tangible threats from new entrants and substitutes in modular construction—while regulatory and public-sector demand shape long-term opportunities and risks; this snapshot highlights where strategic focus matters most. Unlock the full Porter's Five Forces Analysis to explore force-by-force ratings, visuals, and actionable implications tailored to Galliford Try.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Labor Shortages and Wage Inflation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe UK construction sector faced a shortfall of about 200,000 skilled workers by late 2025, boosting bargaining power for trades and specialist agencies; that scarcity pushed average construction wages up roughly 7.5% y\/y in 2024–25.\u003c\/p\u003e\n\u003cp\u003eGalliford Try saw labour cost inflation squeeze margins—staff costs rose ~6% in FY2025—forcing higher bid contingencies and use of subcontractor pass-throughs to protect margins across building and infrastructure projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility in Essential Raw Material Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSuppliers of steel, cement and timber hold moderate power for Galliford Try as global steel prices rose ~12% in 2024 and UK cement costs climbed 6% year-on-year, driven by energy and freight volatility.\u003c\/p\u003e\n\u003cp\u003eSupply chains are steadier than 2020–22, but demand for low-carbon concrete and FSC-certified timber commands premiums of 8–20%, tightening supplier leverage.\u003c\/p\u003e\n\u003cp\u003eGalliford Try offsets swings via multi-year purchase agreements and indexed hedges; in 2024 these contracts covered roughly 40% of anticipated core-material spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Sub-contractor Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor complex water and highways projects Galliford Try relies on a narrow pool of specialized sub-contractors whose niche skills are hard to replace quickly, raising supplier bargaining power during negotiations. These firms can command price premia; industry data shows specialist subcontract rates rose ~8% in 2024 in UK infrastructure markets. Strong, collaborative relationships and long-term frameworks are essential to de-risk schedules and hit delivery targets. Losing a key specialist could delay projects by months and add multi-million-pound costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG Compliance and Sustainable Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstricter uk regulations force suppliers to submit scope carbon data and csrd-equivalent disclosures of construction reported low-carbon investments in giving them leverage demand higher margins from contractors meeting net zero targets.\u003e\n\u003cpsuppliers with low-carbon plants can set payment terms and minimum order volumes galliford try must certify its supply chain to keep access public contracts where of uk infrastructure wins require verified sustainability credentials.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 rule: mandatory scope 1–3 carbon and ethical traces\u003c\/li\u003e\n\u003cli\u003e42% suppliers invested in low-carbon by 2024\u003c\/li\u003e\n\u003cli\u003e65% public tenders require verified sustainability\u003c\/li\u003e\n\u003cli\u003eSuppliers can command price premia and stricter terms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psuppliers\u003e\u003c\/pstricter\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and Supply Chain Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital integration via Building Information Modeling (BIM) and Galliford Try’s digital twins raises supplier power by rewarding those who sync logistics and inventory: integrated suppliers cut rework and delays—industry studies show BIM reduces project costs by ~20% and schedule overruns by ~18% (CPCS\/EU data, 2023).\u003c\/p\u003e\n\u003cp\u003eThat integration creates soft switching costs: replacing a synced supplier risks losing real‑time material visibility and disrupting data workflows, raising time-to-replace and potential cost overruns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated suppliers = higher value, lower rework\u003c\/li\u003e\n\u003cli\u003eBIM linked suppliers cut costs ~20%\u003c\/li\u003e\n\u003cli\u003eSoft switching cost: data\/process disruption\u003c\/li\u003e\n\u003cli\u003eNon-integrated suppliers raise delay risk ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGalliford Try faces supplier squeeze: labour shortfalls, rising materials \u0026amp; green mandates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate-to-high bargaining power for Galliford Try due to skilled labour shortfalls (~200,000 UK deficit by late 2025), material price rises (steel +12% in 2024, cement +6% y\/y) and niche subcontractor premia (+8% in 2024); 40% of material spend was hedged in 2024 and 65% of public tenders require verified sustainability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkilled labour gap (UK)\u003c\/td\u003e\n\u003ctd\u003e~200,000 (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteel price change (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCement cost change (2024)\u003c\/td\u003e\n\u003ctd\u003e+6% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialist subcontract rate rise (2024)\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore-material spend hedged (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic tenders needing sustainability\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces assessment of Galliford Try, revealing competitive intensity, buyer and supplier leverage, entry barriers, substitute threats, and strategic implications for profitability and market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA clear, one-sheet Porter's Five Forces summary for Galliford Try—instantly highlights competitive pressures to speed strategic decisions and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance of Public Sector Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa substantial portion of galliford try order book revenue tied to uk central and local government contracts public-sector clients strong buyer power.\u003e\u003cptheir standardized tendering and procurement rules push margins down demand high transparency with framework bids often awarded on lowest-cost or score-weighted criteria.\u003e\u003cpheavy reliance on public spending means exposure: a percentage-point cut in infrastructure spend could shave several percent off group revenue so policy shifts and budget reallocations materially raise risk.\u003e\n\u003c\/pheavy\u003e\u003c\/ptheir\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFramework Agreement Structures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmajor clients in water and transport now prefer long-term framework agreements such as the amp8 cycle giving galliford try multi-year revenue visibility capital delivery targets across companies england wales. pre-agreed pricing caps limit upside force margin discipline average tightened to on recent similar contracts. can audit performance demand efficiency gains with typical kpi-linked deductions of annually. continuous innovation cost-down plans are contractually required so bid strategies must factor lifecycle savings compliance.\u003e\n\u003c\/pmajor\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmphasis on Social Value and Qualitative Metrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 procurement weights shifted: social value now often accounts for 20–30% of scoring on UK public contracts, with local employment and carbon reduction metrics increasingly decisive, not just price. Savvy clients use these qualitative filters to weed out low-cost bidders and demand wider corporate commitments; 68% of UK councils report prioritising community impact in 2024 tenders. Galliford Try must prove measurable benefits—jobs created, £-value local supply spend, and CO2 cuts—to win high-value projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs in General Building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn private commercial building, switching costs between tier-one contractors are low, so price and track record drive selection; for example, private developers awarded 62% of UK office projects to the lowest-cost compliant bidder in 2024, per industry procurement reports.\u003c\/p\u003e\n\u003cp\u003eThis horizontal competition lets developers leverage contractors during bidding, pushing margins down—Galliford Try reported a 3.1% operating margin in 2024, reflecting sector price pressure.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow switching cost — many firms match capabilities\u003c\/li\u003e\n\u003cli\u003ePrice and past performance are key deciders\u003c\/li\u003e\n\u003cli\u003eDevelopers play contractors off each other in bids\u003c\/li\u003e\n\u003cli\u003e2024: 62% lowest-cost wins; sector margin pressure (Galliford Try 3.1%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSophisticated Technical Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClients in infrastructure are more technically savvy and now demand future-proof assets; 2024 UK public sector procurement showed 38% of contracts required digital twin or BIM Level 3 capabilities, pushing suppliers to raise technical standards.\u003c\/p\u003e\n\u003cp\u003eThis sophistication lets buyers probe engineering assumptions and insist on bespoke innovations, raising project scope and margin pressure for Galliford Try.\u003c\/p\u003e\n\u003cp\u003eGalliford Try must keep investing in technical skills and tools—R\u0026amp;D and digital spend rose industry-wide ~12% in 2023—to meet these exacting professional clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of UK public contracts required BIM\/digital twin (2024)\u003c\/li\u003e\n\u003cli\u003eIndustry digital\/R\u0026amp;D spend up ~12% (2023)\u003c\/li\u003e\n\u003cli\u003eClients demand bespoke digital deliverables and future-proofing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic sector drive squeezes margins as price competition and social value reshape bids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePublic-sector clients hold strong buyer power (≈45% of 2024 revenue), driving low-margin frameworks (AMP8 cap £51bn; Galliford Try margins ~3–5%; 2024 operating margin 3.1%). Procurement weights now include 20–30% social value; 68% of councils prioritise community impact (2024). Private developers push price competition (62% lowest-cost wins, 2024), while 38% of contracts demanded BIM\/digital twin (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e≈45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMP8 capital (2025–30)\u003c\/td\u003e\n\u003ctd\u003e£51bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin (GT, 2024)\u003c\/td\u003e\n\u003ctd\u003e3.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eGalliford Try Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Galliford Try Porter's Five Forces Analysis you'll receive immediately after purchase—no placeholders or samples. The document displayed is fully formatted and ready for download and use the moment you buy. You're viewing the final, professionally written file; once payment is complete you'll get instant access to this same deliverable. No mockups—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747143692665,"sku":"gallifordtry-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gallifordtry-five-forces-analysis.png?v=1772195363","url":"https:\/\/matrixbcg.com\/products\/gallifordtry-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}