{"product_id":"fwthorpe-marketing-mix","title":"FW Thorpe Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how FW Thorpe’s product design, pricing strategy, distribution channels, and promotion tactics combine to light the market—this preview highlights key strengths and opportunities, but the full 4Ps Marketing Mix Analysis gives you a ready-to-use, editable report with data-driven insights, examples, and presentation slides to save hours and inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency LED Luminaires\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eF.W. Thorpe’s high-efficiency LED luminaires deliver up to 160 lm\/W and reduce energy use by ~55% versus 2015 HID fixtures, targeting industrial\/commercial projects across transport, warehousing and retail through 2025.\u003c\/p\u003e\n\u003cp\u003eProducts are rated IP66 and L90@100,000h, cutting maintenance costs; Thorpe reported LED segment revenue growth of 12% in FY 2024, driven by large infrastructure contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmartScan Wireless Control Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe SmartScan wireless control system is FW Thorpe 4P's core tech, enabling remote monitoring and control of lighting with real-time energy and occupancy data; customers report up to 30% energy savings in pilot projects (2024 trial across 18 sites). \u003c\/p\u003e\n\u003cp\u003eIt feeds live usage and fault data to reduce maintenance costs—FW Thorpe cites 22% lower reactive repairs and a 14% uptime improvement in 2024 service contracts. \u003c\/p\u003e\n\u003cp\u003eSmartScan retrofits existing luminaires, supports BACnet and MQTT protocols for seamless BMS integration, and helps meet net-zero targets by cutting site emissions roughly 0.9 tCO2e per kW saved annually in typical installations. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmergency and Safety Lighting Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough subsidiary Philip Payne, FW Thorpe supplies emergency lighting and exit signage covering routes, battens, and luminaires, supporting statutory compliance in public, commercial, and healthcare sites; the UK emergency lighting market was valued at £220m in 2024, with safety retrofits up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts include self-testing modules that cut manual checks by ~90% and reduce maintenance costs; FW Thorpe reported group service revenues of £18.4m in FY2024, partly driven by safety-system sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Cleanroom and Healthcare Lighting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpf.w. thorpe makes specialized lighting for cleanrooms labs and surgical suites meeting strict hygiene ip ratings dust offering easy-clean surfaces to reduce contamination risk.\u003e\n\u003cp\u003eThis niche helped capture share in healthcare and pharma where global cleanroom market hit $7.8bn in 2024 (CAGR ~6%); Thorpe’s targeted products support higher ASPs and recurring facility-spec replacement cycles.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eTargets cleanroom, lab, surgical\u003c\/li\u003e\u003cli\u003eIP-rated, easy-clean surfaces\u003c\/li\u003e\u003cli\u003eSupports hygiene regs, reduces contamination\u003c\/li\u003e\u003cli\u003eAligned with $7.8bn cleanroom market (2024)\u003c\/li\u003e\n\u003c\/pf.w.\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Circular Design Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFW Thorpe’s product range shifted toward circular design by late 2025, with modular LED fixtures allowing component swaps and firmware upgrades to extend product life by an estimated 30–40% versus sealed units.\u003c\/p\u003e\n\u003cp\u003eThis reduced end-of-life waste and lowered lifecycle costs; pilots showed a 22% drop in service returns and a 15% rise in repeat institutional orders in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThese sustainability features reinforce brand identity and attract ESG-focused institutional investors seeking lower total-cost-of-ownership and measurable waste reduction.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModular designs: +30–40% life extension\u003c\/li\u003e\n\u003cli\u003eService returns: -22% (pilot data)\u003c\/li\u003e\n\u003cli\u003eRepeat institutional orders: +15% (2024–25)\u003c\/li\u003e\n\u003cli\u003eESG appeal: lowers TCO and landfill waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFW Thorpe: 160 lm\/W LEDs, 30% pilot energy savings, £18.4m services \u0026amp; 12% LED growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFW Thorpe offers IP66, L90@100,000h LED luminaires (up to 160 lm\/W), SmartScan controls (pilot 30% energy save), modular circular designs (+30–40% life), Philip Payne emergency lighting driving £18.4m service revenue in FY2024 and 12% LED revenue growth; pilots showed -22% service returns and +15% repeat orders (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax efficacy\u003c\/td\u003e\n\u003ctd\u003e160 lm\/W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy save (pilot)\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 service rev\u003c\/td\u003e\n\u003ctd\u003e£18.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLED rev growth FY2024\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife extension (modular)\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService returns pilot\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into FW Thorpe’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes FW Thorpe’s 4Ps into a concise, presentation-ready snapshot that speeds strategic alignment and decision-making for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK-Based Centralized Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe UK-based centralized manufacturing hub concentrates FW Thorpe’s design, production and quality assurance in domestic plants, enabling rapid production pivots and tight oversight; in 2024 UK output accounted for ~78% of group manufacturing value, reducing lead times by ~22% versus offshore lines. Domestic production cuts supply‑chain disruption exposure—global logistics costs rose 15% in 2023—while supporting consistent craftsmanship and QA standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Subsidiary Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eF.W. Thorpe runs a network of specialized subsidiaries across Europe, Australia and the Middle East, giving local sales and service presence that supported 2024 group revenues of £151.4m (full year). Each subsidiary is structured by geography or technical niche, so local teams handle compliance, spec changes and lead times—cutting average order-to-delivery time by an estimated 18% in 2023. This decentralized distribution lets the group adapt to diverse regulatory regimes and preserve gross margins around 33% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Project Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect-to-project sales account for about 45% of FW Thorpe plc’s 2024 revenue, targeting large infrastructure and construction projects by working with contractors, architects, and developers to deliver design-to-install lighting systems. This channel raises gross margins by ~6 percentage points versus distributor sales and supported £62m of project orders in FY 2024, helping secure multi-year contracts and deepen relationships with major public and private sector clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfw thorpe uses authorized distributors and wholesalers alongside direct sales to extend reach into countries contributing roughly of revenues group revenue in partners are vetted for technical capability support complex product lines preserving premium positioning professional lighting. this hybrid approach raised channel coverage by helped maintain average selling price premiums vs mass-market rivals.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eNetwork covers 38 countries\u003c\/li\u003e\u003cli\u003eChannels drive ~42% of 2024 revenue (£98.6m)\u003c\/li\u003e\u003cli\u003eChannel expansion +26% in reach\u003c\/li\u003e\u003cli\u003eASP premium ~15% vs mass-market peers\u003c\/li\u003e\n\u003c\/pfw\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification and Ordering Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eF.W. Thorpe offers digital specification and ordering platforms that let specifiers browse products and auto-generate technical lighting layouts, cutting design time by about 30% in pilot projects during 2024.\u003c\/p\u003e\n\u003cp\u003eThese online tools streamline procurement for engineers and architects, improving integration into BIM (building information modeling) workflows and reducing ordering errors—company reports show a 22% drop in order revisions in 2024.\u003c\/p\u003e\n\u003cp\u003eEnhancing the digital journey remains a priority to keep accessibility high in a tech-driven market; Thorpe invested ~£2.3m in digital tools in FY2024 to expand platform features and integrations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster design in 2024 pilots\u003c\/li\u003e\n\u003cli\u003e22% fewer order revisions in 2024\u003c\/li\u003e\n\u003cli\u003e£2.3m digital investment in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFW Thorpe: UK-focused manufacturing boosts margins, cuts lead times and design time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFW Thorpe centralizes 78% of manufacturing in the UK (2024), cutting lead times ~22% and lowering disruption risk; subsidiaries in 38 countries support £151.4m group revenue (2024) and deliver 45% via direct projects (£62m) while channels\/partners contribute ~42% (£63.6m) with ~15% ASP premium; digital tools (£2.3m investment) cut design time 30% and order revisions 22% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e£151.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK manufacturing share\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect project revenue\u003c\/td\u003e\n\u003ctd\u003e£62m (45%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel revenue\u003c\/td\u003e\n\u003ctd\u003e£63.6m (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~33%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital investment\u003c\/td\u003e\n\u003ctd\u003e£2.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign time reduction\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder revision drop\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFW Thorpe 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual FW Thorpe 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750263796089,"sku":"fwthorpe-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fwthorpe-marketing-mix.png?v=1772223733","url":"https:\/\/matrixbcg.com\/products\/fwthorpe-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}