{"product_id":"fugro-marketing-mix","title":"Fugro Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Fugro’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to secure market leadership in geotechnical and survey services—this preview highlights key strengths and gaps; the full 4Ps Marketing Mix Analysis delivers editable, presentation-ready insights, real-world data, and actionable recommendations to save hours of research and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSite Characterization Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFugro’s Site Characterization Services deliver geotechnical and geophysical data to quantify sub-surface conditions for offshore wind, subsea cables, and major land projects; in 2024 Fugro completed \u0026gt;200 offshore site surveys globally, reducing foundation uncertainty by up to 30% in client models. Using advanced drilling, CPT (cone penetrometer) and borehole sampling, Fugro helps clients identify seabed hazards and soil stratigraphy so capital decisions rest on measured risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Integrity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFugro’s Asset Integrity Solutions focus on long-term monitoring and maintenance to keep structures safe and efficient, using structural health monitoring and remote sensing to spot degradation in real time. In 2024 Fugro reported ~€1.2bn revenue from integrated services; asset integrity reduces unplanned downtime by up to 30% in energy clients, according to industry benchmarks. This proactive approach extends asset life by 10–20% and cuts environmental incidents and remediation costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Twin and Data Modeling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFugro’s Digital Twin and data modeling produce high-resolution 3D replicas of assets and environments, enabling simulation-driven decisions that cut inspection costs by up to 30% and reduce downtime 18% in offshore projects (2023–2025 client data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote and Autonomous Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFugro has scaled its Uncrewed Surface Vessels (USVs) fleet and opened additional remote operations centers, enabling surveys with minimal human intervention and cutting offshore safety incidents.\u003c\/p\u003e\n\u003cp\u003eUSV-led campaigns cut operational CO2 by about 40% versus crewed vessels and deliver data 25–40% faster, lowering client costs through reduced mobilization and personnel expenses.\u003c\/p\u003e\n\u003cp\u003eClients see ~15–30% lower per-survey costs; Fugro reported USV revenue growth of ~22% in 2024 within its 4P segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFewer safety incidents\u003c\/li\u003e\n\u003cli\u003e~40% CO2 reduction\u003c\/li\u003e\n\u003cli\u003e25–40% faster delivery\u003c\/li\u003e\n\u003cli\u003e15–30% lower costs\u003c\/li\u003e\n\u003cli\u003e~22% 2024 USV revenue growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeoconsulting and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFugro’s Geoconsulting and Advisory turns subsurface data into engineering decisions, reducing project risk and cutting capex overruns—clients report up to 15% lower foundation costs in offshore wind pilots (2024 trials).\u003c\/p\u003e\n\u003cp\u003eExperts advise on pipeline routing, turbine foundation design, and coastal protection, supporting projects worth over $3.2B in 2024 across renewables and oil \u0026amp; gas.\u003c\/p\u003e\n\u003cp\u003eServices convert technical findings into strategic insight, speeding approvals and lowering schedule delays by ~10% in recent programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% lower foundation costs (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e$3.2B project exposure supported (2024)\u003c\/li\u003e\n\u003cli\u003e~10% faster approvals\/schedules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFugro’s 4P Cuts Costs 15–30%, Slashes CO2 ~40%, Drives €1.2bn Services in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFugro’s 4P product suite—Site Characterization, Asset Integrity, Digital Twins, USVs, and Geoconsulting—cut client costs 15–30%, reduce downtime 18–30%, lower CO2 ~40% (USVs), and supported €1.2bn revenue in integrated services (2024); served \u0026gt;200 offshore surveys (2024) and enabled ~$3.2bn project exposure (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated services revenue\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore surveys\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSV revenue growth\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction (USVs)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient cost reduction\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction\u003c\/td\u003e\n\u003ctd\u003e18–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject exposure supported\u003c\/td\u003e\n\u003ctd\u003e$3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fugro’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Fugro’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, pricing, placement, and promotion strategies for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of Remote Operation Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFugro’s decentralized network of Remote Operation Centers (ROCs) lets experts control survey equipment and analyze data remotely, cutting travel and lowering field costs—Fugro reported a 22% reduction in travel expenses in 2024. ROCs provide 24\/7 support across time zones, enabling real-time insights and faster deliverables; in 2025 they handled 48% of project operations remotely. These centers act as primary hubs delivering live data to clients worldwide, improving uptime and response times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Marine and Land Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFugro maintains hubs in the North Sea, Gulf of Mexico, and Asia-Pacific, with over 150 vessels and 120+ land teams globally as of Dec 2025, enabling rapid mobilization within 48–72 hours for most regional projects.\u003c\/p\u003e\n\u003cp\u003eThese sites stock specialized geotechnical and survey equipment worth an estimated €400m, supporting Fugro’s 2025 offshore revenue of €1.1bn and reducing mobilization costs by ~15%.\u003c\/p\u003e\n\u003cp\u003eLocal teams ensure compliance with regional rules—cutting permit delays from a typical 30 days to about 10—and strengthen ties with national energy and infrastructure agencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Data Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFugro uses proprietary cloud platforms like Gaia to stream geo-data directly to clients, enabling API-based integration with engineering software and GIS; in 2024 Fugro reported 18% growth in digital revenue to EUR 180m, with Gaia reducing project data delivery times from days to minutes and cutting logistics costs by an estimated 25% per survey. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Field Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpon-site field operations are delivered at clients construction sites or offshore leases with fugro deploying specialized vessels and land rigs to collect primary environmental data in performed over site campaigns globally supporting client project value.\u003e\n\u003cpphysical proximity enables ground-truthing to validate geological models used in engineering design reducing geotechnical uncertainty by up and cutting contingency costs for clients an estimated\u003e\n\u003cpthis on-site model drives recurring service revenue and high client retention with field ops contributing roughly of fugro average project duration weeks.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ site campaigns (2024)\u003c\/li\u003e\n\u003cli\u003e$3.4bn project value supported\u003c\/li\u003e\n\u003cli\u003eUp to 35% less geotechnical uncertainty\u003c\/li\u003e\n\u003cli\u003e5–10% lower client contingency costs\u003c\/li\u003e\n\u003cli\u003eField ops = ~42% of 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pphysical\u003e\u003c\/pon-site\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Ecosystems and Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFugro embeds specialists in clients’ teams and joint-venture offices, ensuring geo-data guides design from concept to execution; on major infrastructure and energy projects this reduces rework and schedule risk by up to 20% based on industry case studies.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Fugro reported ~€1.1bn revenue from integrated project delivery, with large government and energy contracts making up ~45% of that, reflecting deep collaboration on multi-billion-dollar programs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialists colocated in client teams\u003c\/li\u003e\n\u003cli\u003eGeo-data integrated early, cuts rework ≈20%\u003c\/li\u003e\n\u003cli\u003e2025 integrated-project revenue ≈€1.1bn\u003c\/li\u003e\n\u003cli\u003eLarge projects ≈45% of integrated revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFugro slashes mobilization 15%, boosts remote ops to 48% and Gaia revenues +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFugro’s decentralized ROCs and 150+ hub network enable 48% remote ops (2025) and 48–72h mobilization, cutting travel 22% (2024) and mobilization costs ~15%; field ops (1,200+ campaigns, 2024) drive ~42% of 2024 revenue and support $3.4bn project value; Gaia digital services grew 18% to €180m (2024), speeding data delivery and lowering logistics ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote ops (2025)\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROCs travel cut (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobilization time\u003c\/td\u003e\n\u003ctd\u003e48–72 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite campaigns (2024)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField ops revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaia revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€180m (↑18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore equipment capex\u003c\/td\u003e\n\u003ctd\u003e€400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFugro 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Fugro 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no hidden changes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750867415417,"sku":"fugro-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fugro-marketing-mix.png?v=1772226588","url":"https:\/\/matrixbcg.com\/products\/fugro-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}