{"product_id":"freshpet-marketing-mix","title":"Freshpet Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFreshpet’s 4P’s analysis reveals how product innovation, premium pricing, targeted retail partnerships, and pet-focused promotions combine to build a trusted, growth-oriented brand in fresh pet food—get the full, editable report to see detailed data, channel maps, and tactical recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh and Refrigerated Core Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFreshpet sells gently cooked, refrigerated rolls, shredded meals, and bite-sized morsels for dogs and cats, preserving vitamins and proteins lost in high-heat kibble; refrigerated pet food drove 2024 retail sales of about $1.1 billion in the US, with Freshpet (Freshpet, Inc., NASDAQ: FRPT) holding roughly 45% category share in 2024; avoiding extrusion boosts perceived nutrition and supports ~20% higher average unit price versus premium dry kibble.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Product Tiers and Specialized Nutrition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFreshpet segments products across tiers—Freshpet Select for grocery, and Vital plus Nature's Fresh for pet-specialty and natural channels—so it meets channels' price and placement needs.\u003c\/p\u003e\n\u003cp\u003eThese lines include grain-free, organic, and non-GMO options, letting Freshpet address specific dietary demands and premium margins; refrigerated portfolio grew revenue 18% in FY2024 to $608.7M. \u003c\/p\u003e\n\u003cp\u003eTiering helps capture diverse buyers: mainstream grocery shoppers, health-focused owners, and specialty buyers, supporting Freshpet's 2024 retail footprint of ~15,000 stores. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional Health and Wellness Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet’s 2025 portfolio adds functional lines for digestion, joints, and skin, using prebiotics, omega-3\/6, and targeted antioxidants; these SKUs helped drive a 2025 category revenue increase of 11%, contributing to Freshpet’s FY2025 net sales of $1.05 billion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Natural Ingredient Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFreshpet shortens the supply chain by using farm-raised poultry, grass-fed beef, and locally sourced vegetables, cutting transit time and preserving freshness for its refrigerated pet foods.\u003c\/p\u003e\n\u003cp\u003eStrict quality control keeps products free from artificial preservatives, fillers, and meat by-products; Freshpet reported 2024 net revenue of $647 million, with fresh ingredient sourcing cited as a key driver of 12% year-over-year retail volume growth.\u003c\/p\u003e\n\u003cp\u003eThis ingredient transparency boosts brand trust and loyalty among pet parents, helping Freshpet hold roughly 4.5% of the U.S. pet food market by value in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShort supply chain: local farms, less transit\u003c\/li\u003e\n\u003cli\u003eNo artificials: preservatives, fillers, by-products\u003c\/li\u003e\n\u003cli\u003e2024 revenue: $647M; 12% retail volume growth\u003c\/li\u003e\n\u003cli\u003eMarket share: ~4.5% U.S. pet food (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Convenient Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFreshpet designs packaging to keep food fresh and offer convenience via resealable bags and easy-to-slice rolls, reducing waste and improving portion control for pet owners.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the company reported a 30% reduction in virgin plastic use across product lines and shifted 45% of SKUs to recyclable or compostable materials, aligning with eco-conscious shopper demands.\u003c\/p\u003e\n\u003cp\u003eThese packaging moves support higher perceived product efficacy and environmental responsibility, helping Freshpet defend market share against premium and private-label rivals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResealable bags + sliceable rolls: better freshness, less waste\u003c\/li\u003e\n\u003cli\u003e30% cut in virgin plastic by 2025\u003c\/li\u003e\n\u003cli\u003e45% of SKUs recyclable\/compostable in 2025\u003c\/li\u003e\n\u003cli\u003eImproves brand appeal vs premium\/private labels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet surges to $1.05B in sales, 45% refrigerated share and greener packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet offers refrigerated, gently cooked rolls, meals, and morsels (grain-free, organic, functional lines) driving FY2024 revenue $647M and FY2025 net sales $1.05B; refrigerated category ~$1.1B (2024) with Freshpet ~45% category share; tiered SKUs reach ~15,000 U.S. stores; 2024 retail volume +12%, FY2025 packaging: −30% virgin plastic, 45% recyclable SKUs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreshpet revenue\u003c\/td\u003e\n\u003ctd\u003e$647M\u003c\/td\u003e\n\u003ctd\u003e$1.05B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefrigerated category\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~15,000\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail vol. growth\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastic reduction\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e−30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable SKUs\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Freshpet’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Freshpet’s 4P marketing insights into a concise, leadership-ready snapshot that’s easy to present, customize, and use as a one-page tool for meetings, competitive comparisons, and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Freshpet Fridge Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Proprietary Freshpet Fridge Retail Network places branded refrigerated display cases in high-traffic grocery, mass, and pet specialty stores, creating exclusive in-store real estate that prevents Freshpet products from being buried on dry-food shelves.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025 Freshpet reported over 35,000 proprietary fridges globally, driving refrigerated-portfolio household penetration up 12 points and contributing to refrigerated net sales growth of 18% year-over-year in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFreshpet sells in major grocers like Kroger and Publix and in mass retailers Walmart and Target, reaching over 20,000 U.S. doors by end-2024; that breadth puts products in shoppers’ regular grocery trips and boosts impulse discovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet has expanded e-commerce partnerships with Chewy, Amazon, and Instacart, driving digital sales that accounted for about 18% of revenue in 2024 (Freshpet FY2024 revenue $1.05B). The company also runs direct-to-consumer subscriptions via its own fulfillment network, reducing churn with 30–45 day cadence options and improving lifetime value. This omnichannel mix preserves cold-chain integrity through refrigerated logistics, giving consumers flexible home delivery without compromising freshness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFreshpet operates state-of-the-art kitchens in Bethlehem, Pennsylvania and Jourdanton, Texas, localizing production to cut transit time and preserve freshness for refrigerated pet food.\u003c\/p\u003e\n\u003cp\u003eThose sites serve major U.S. population centers; in 2024 Freshpet reported 21% revenue growth and said proximity to retailers helped reduce spoilage and distribution costs.\u003c\/p\u003e\n\u003cp\u003eThe localized model is vital for short-shelf-life goods, lowering lead times and supporting same-week deliveries to national chains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTwo main kitchens: Pennsylvania, Texas\u003c\/li\u003e\n\u003cli\u003e2024 revenue growth: 21%\u003c\/li\u003e\n\u003cli\u003eShorter transit = less spoilage, faster shelf replenishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfreshpet has expanded into the uk canada and parts of europe aiming to replicate its in-store fridge model set up local supply chains enter mature premium pet-food markets by end-2025 targeting a incremental revenue lift from international sales. company reported net sales billion management projects could reach\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget regions: UK, Canada, Europe\u003c\/li\u003e\n\u003cli\u003eModel: in-store fridges + local supply\u003c\/li\u003e\n\u003cli\u003e2024 net sales: $1.02B\u003c\/li\u003e\n\u003cli\u003eIntl revenue goal: 8–10% by 2026\u003c\/li\u003e\n\u003cli\u003eExpected incremental lift: 12–18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfreshpet\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet’s fridge network \u0026amp; omnichannel reach fuel $1B sales, digital ~18% \u0026amp; intl growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet's proprietary fridge network (35,000+ units late-2025) plus 20,000+ U.S. store doors, DTC\/subscriptions and partners (Chewy, Amazon, Instacart) drive omnichannel reach; refrigerated logistics and two U.S. kitchens (Bethlehem, PA; Jourdanton, TX) cut transit, lower spoilage, and supported FY2024 net sales ~$1.02B with digital ≈18% and international targeting 8–10% by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProprietary fridges\u003c\/td\u003e\n\u003ctd\u003e35,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. doors\u003c\/td\u003e\n\u003ctd\u003e20,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 net sales\u003c\/td\u003e\n\u003ctd\u003e$1.02B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl sales target 2026\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFreshpet 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Freshpet 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749887553913,"sku":"freshpet-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/freshpet-marketing-mix.png?v=1772219840","url":"https:\/\/matrixbcg.com\/products\/freshpet-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}