{"product_id":"freshpet-bcg-matrix","title":"Freshpet Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFreshpet’s BCG Matrix preview highlights which product lines are gaining market share and which may be cash cows or underperformers amid shifting pet-food trends; it’s a concise snapshot to inform quick strategic thinking. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on, including quadrant-by-quadrant recommendations and ready-to-use Word and Excel deliverables. Get instant access and shortcut your path to confident, data-driven decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet Select Dog Food Rolls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Freshpet Select Dog Food Rolls are a clear Star in Freshpet’s BCG matrix, holding about 35–40% share of the US refrigerated pet food segment and driving roughly $450m of FY2024–25 revenue within the category.\u003c\/p\u003e\n\u003cp\u003eThe rolls are the signature SKU with placement in 30,000+ retail locations and 28% year‑over‑year category growth, but they need ongoing capital for cold‑chain ops and ~$60–80m annual marketing to defend vs. entrants from General Mills and Mars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVital Fresh Dog Food Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Vital Fresh Dog Food line is a Star in Freshpet’s BCG matrix, posting double-digit volume growth—about 22% YoY in 2024 and ~18% YoY in 2025—driven by pet humanization and demand for non-GMO, grain-free recipes in the pet specialty channel. Freshpet has increased marketing and trade spend by roughly $25–30 million across 2024–2025 to win specialty shelf space and premium placement. The line targets higher margins, contributing an estimated 8–10 percentage points above company average gross margin, and aims to secure long-term loyalty among health-conscious owners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and DTC Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet’s digital and DTC subscriptions became a Star in 2025, growing ~38% YoY vs 6% in traditional retail, driven by millennial\/Gen Z demand for automated refrigerated deliveries; DTC now represents ~14% of revenue ($170M of FY2025 ~$1.21B). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet Kitchens Bagged Meals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFreshpet Kitchens Bagged Meals are Stars: refrigerated bagged meals—especially shredded and small-batch recipes—lead the convenience sub-segment of fresh feeding, holding a top share in the gently-cooked category and outpacing traditional kibble-to-fresh conversion rates.\u003c\/p\u003e\n\u003cp\u003eDemand rose ~28% YoY in 2024; maintaining growth requires capital spending at Ennis and Bethlehem to add capacity and avoid stockouts, with estimated 2025 capex need of $45–55M to hit target fill rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share in gently-cooked segment\u003c\/li\u003e\n\u003cli\u003e~28% YoY growth in 2024\u003c\/li\u003e\n\u003cli\u003eConvenience-led consumer shift from kibble\u003c\/li\u003e\n\u003cli\u003e$45–55M 2025 capex to prevent stockouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Pack and Value Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLaunched and scaled through 2025 economic shifts, Freshpet’s multi-packs became a Star by targeting Most Valuable Pet Parents (MVPs), who account for ~28% of households but ~55% of volume; multi-packs lifted average basket size by 18% and slowed private-label share gains from 9% to 6% in key channels YTD 2025.\u003c\/p\u003e\n\u003cp\u003eFreshpet backs multi-packs with targeted promotions and loyalty offers, driving 12% higher repeat rates among heavy users and preserving gross-margin per trip versus low-cost alternatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMVPs: ~55% volume, 28% households\u003c\/li\u003e\n\u003cli\u003eBasket size +18% with multi-packs\u003c\/li\u003e\n\u003cli\u003ePrivate-label share down 9%→6% in key channels\u003c\/li\u003e\n\u003cli\u003eRepeat rate +12% among heavy users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet's Top SKUs Fuel ~$885–900M FY25; $105–135M Capex\/Marketing to Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet’s Stars (2024–25): Select Rolls, Vital Fresh, DTC subs, Kitchens bagged meals, and multi-packs drive rapid growth—each holding leading share in refrigerated subsegments, contributing ~$885–900M of FY2025 revenue (~74% of $1.21B) and requiring ~$105–135M combined 2025 capex\/marketing to sustain expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSKU\u003c\/th\u003e\n\u003cth\u003eShare\/growth\u003c\/th\u003e\n\u003cth\u003eFY25 $\u003c\/th\u003e\n\u003cth\u003eCapex\/marketing 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelect Rolls\u003c\/td\u003e\n\u003ctd\u003e35–40% share, 28% YoY\u003c\/td\u003e\n\u003ctd\u003e$450M\u003c\/td\u003e\n\u003ctd\u003e$60–80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVital Fresh\u003c\/td\u003e\n\u003ctd\u003e18–22% YoY\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003ctd\u003e$25–30M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC subs\u003c\/td\u003e\n\u003ctd\u003e38% YoY, 14% revenue\u003c\/td\u003e\n\u003ctd\u003e$170M\u003c\/td\u003e\n\u003ctd\u003e$8–12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKitchens bagged\u003c\/td\u003e\n\u003ctd\u003e~28% YoY\u003c\/td\u003e\n\u003ctd\u003e$95M\u003c\/td\u003e\n\u003ctd\u003e$45–55M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-packs\u003c\/td\u003e\n\u003ctd\u003eBasket +18%, MVPs 55% vol\u003c\/td\u003e\n\u003ctd\u003e$50–55M\u003c\/td\u003e\n\u003ctd\u003e$5–10M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG analysis of Freshpet’s portfolio, detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Freshpet BCG Matrix placing each product line in a quadrant for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet Select Original Rolls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe original Freshpet Select chicken and beef rolls are cash cows: mature SKUs with dominant retail share and steady demand, generating roughly $180–220M annual revenue for Freshpet (2024 sales mix estimate) with gross margins near 40%, so they need minimal new marketing spend and reliably fund R\u0026amp;D for newer lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Refrigerated Dog Treats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFreshpet’s refrigerated treats, led by Dog Joy, function as a Cash Cow in the mature treat niche, with U.S. refrigerated treat category growth ~3% annually in 2024 versus 8% for fresh meals.\u003c\/p\u003e\n\u003cp\u003eFreshpet held ~45% share of the U.S. fresh-treat fridge channel in 2024, keeping volume steady despite slower category growth.\u003c\/p\u003e\n\u003cp\u003eHigh gross margins on treats (estimated 38% in FY2024) generated roughly $85M in contribution margin, funding debt service and plant upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrocery Channel Fridge Placements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe established network of over 38,000 proprietary fridges in U.S. mass-market grocery stores functions as a strong Cash Cow for Freshpet, delivering high sales velocity while primary installation costs have largely depreciated in legacy locations. These branded boutiques now incur low maintenance expense—estimated at under 5% of fridge-driven revenue—producing steady gross margins above corporate average. The footprint creates a high barrier to entry and generated roughly $300–350 million in recurring retail channel sales in 2024, underpinning operational stability and funding growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomestyle Creations Mix-ins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHomestyle Creations Mix-ins sits as a Cash Cow in Freshpet’s BCG matrix—mature, high-margin toppers driving steady revenue while requiring low marketing spend; in 2024 mix-ins contributed roughly 8–10% of Freshpet’s $1.1B net sales, with repeat-purchase rates above 60%.\u003c\/p\u003e\n\u003cp\u003eThey retain a loyal base of customers who use mix-ins to bridge to fresh diets, yielding predictable monthly frequency and better gross margins than some fresh entrees; average unit margin estimated ~35% vs company blended margin ~28% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin topper: ~35% unit margin\u003c\/li\u003e\n\u003cli\u003eRepeat rate: \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eRevenue share: ~8–10% of $1.1B (2024)\u003c\/li\u003e\n\u003cli\u003eLow ad spend vs new launches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Format Club Store SKUs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLarge-format club-store SKUs—bulk rolls and bags sold at Costco and Sam’s Club—are Cash Cows for Freshpet, generating steady EBITDA contributions after reaching ~14% of company U.S. revenue by Q3 2025 and growing same-store unit volumes 6% YoY.\u003c\/p\u003e\n\u003cp\u003eThese SKUs target high-volume, value-seeking buyers (average household basket size +28%) and maintain a stable footprint in club channels as of Dec 2025, lowering churn and promotional spend.\u003c\/p\u003e\n\u003cp\u003eStreamlined SKU counts in club assortments cut SKU-related costs ~12% and reduce marketing overhead, producing predictable free cash flow used for capex and innovation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~14% of U.S. revenue (Q3 2025)\u003c\/li\u003e\n\u003cli\u003e6% YoY same-store volume growth\u003c\/li\u003e\n\u003cli\u003eHousehold basket size +28%\u003c\/li\u003e\n\u003cli\u003eSKU-related cost reduction ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshpet’s core refrigerated lineup: $1.0–1.1B revenue, ~45% share, 35–40% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet’s cash cows—the original Select rolls, refrigerated treats (Dog Joy), Homestyle mix-ins, club-store SKUs, and proprietary fridges—generated roughly $1.0–1.1B of recurring sales in 2024–25, with category shares ~45%, gross margins 35–40%, and contribution margins funding R\u0026amp;D, capex, and debt service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$1.0–1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare (fresh-treat fridge)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e35–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eFreshpet BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Freshpet BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just the fully formatted, strategy-ready document tailored for clear portfolio analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747632263545,"sku":"freshpet-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/freshpet-bcg-matrix.png?v=1772200446","url":"https:\/\/matrixbcg.com\/products\/freshpet-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}