{"product_id":"frasersproperty-marketing-mix","title":"Frasers Property Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFrasers Property leverages a diversified product portfolio, strategic pricing, selective distribution, and targeted promotions to balance premium residential and commercial growth—this preview highlights key tactics and performance signals. Unlock the full 4P's Marketing Mix Analysis for a complete, editable breakdown of product positioning, pricing architecture, channel strategy, and promotional ROI—ready for presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Asset Classes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Property offers residential, retail, commercial, industrial and logistics assets, with A$19.2bn global portfolio valuation and ~3,800 hectares of land as of FY2024, spreading tenant risk across sectors.\u003c\/p\u003e\n\u003cp\u003eThis multi-sector mix smooths revenue: FY2024 recurring income split ~35% retail\/consumer, 30% industrial\/logistics, 20% residential, 15% commercial, lowering volatility during sector cycles.\u003c\/p\u003e\n\u003cp\u003eIntegrated development-to-management services—project delivery, asset management, and leasing—support consistent quality control across 140+ projects in 12 countries, improving yield and occupany rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability-Linked Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Property embeds green-certified buildings and eco-friendly urban designs across developments, targeting WELL, BREEAM, and Green Mark standards; as of FY2024 the group reported 64% of investment portfolio sustainability-certified and a 35% reduction in operational carbon intensity since 2015. The firm prioritises net-zero carbon pathways, aiming for Scope 1–3 neutrality by 2045 and deploying energy-efficient architecture that cuts energy use by ~25–30% versus baseline models. These features are set at design stage to boost long-term operating margins, lower vacancy risk with corporate tenants, and increase asset resilience and valuation uplift in ESG-aware markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Asset Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Property’s Integrated Asset Management Services go beyond buildings to deliver property management and asset enhancement that lifted portfolio NOI by 5.2% in FY2024, optimizing value through targeted capex and leasing strategies. Tenants get proactive maintenance, 24\/7 security, and community programs, contributing to a group-wide occupancy of 95% and retention rates above 88% in 2024. This service-led approach supports sustained capital appreciation and stronger cash flows for investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Hospitality Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFrasers Property’s Global Hospitality Portfolio operates serviced apartments and boutique residences in gateway cities, serving long-stay corporates and short-term leisure guests with home-like comfort and professional service.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the hospitality segment contributed about 9% of group recurring income and saw RevPAR rise ~18% YoY in key markets, adding operational diversity and capturing post‑pandemic business and tourism demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServiced apartments + boutique hotels\u003c\/li\u003e\n\u003cli\u003eTargets corporates and leisure\u003c\/li\u003e\n\u003cli\u003eRevPAR +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003e~9% of group recurring income (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial and Logistics Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFrasers Property develops and manages high-spec industrial and logistics hubs tailored for e-commerce and manufacturing, with 2024 portfolio lettable area of about 4.2 million sqm in APAC and Europe, targeting yield-accretive contracts with global 3PLs.\u003c\/p\u003e\n\u003cp\u003eFacilities include customizable floors, advanced automation (robotics-ready racking, TMS integration), 12–24 month delivery cycles, and locations near major ports and inland freight terminals to cut lead times.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4.2M sqm portfolio (2024)\u003c\/li\u003e\n\u003cli\u003e12–24 month typical delivery\u003c\/li\u003e\n\u003cli\u003eDesigned for robotics and TMS\u003c\/li\u003e\n\u003cli\u003eNear ports\/inland terminals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers Property: A$19.2bn diversified portfolio, 95% occupancy, net-zero by 2045\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Property offers diversified real estate (residential, retail, commercial, industrial, logistics, hospitality) with A$19.2bn portfolio and ~3,800 ha land (FY2024), 95% occupancy, 88% retention, 64% sustainability-certified; integrated development-to-management lifts NOI +5.2% (FY2024) and supports 35% carbon intensity cut since 2015, targeting net-zero by 2045.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio value\u003c\/td\u003e\n\u003ctd\u003eA$19.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand bank\u003c\/td\u003e\n\u003ctd\u003e~3,800 ha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTenant retention\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability-certified\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI lift\u003c\/td\u003e\n\u003ctd\u003e+5.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon intensity cut since 2015\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Frasers Property’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the company’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Frasers Property’s 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-National Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Property operates across Singapore, Australia, Europe, China and Southeast Asia, generating A$11.3bn in assets under management and reporting FY2024 revenue of S$3.1bn, which spreads market risk and taps regional growth cycles.\u003c\/p\u003e\n\u003cp\u003eThis geographic mix helped the group limit Singapore exposure to ~28% of total assets and capture higher-margin Australian residential and European logistics returns in 2024.\u003c\/p\u003e\n\u003cp\u003eRegional offices set local pricing, leasing and development tactics while using Frasers Group’s capital (S$1.2bn of available liquidity at end-2024) and uniform ESG and asset-management standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuburban Retail Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Property focuses on high-density suburban 'heartland' malls in Singapore, placing 28 neighborhood retail assets near HDB towns and MRT nodes to capture daily commuter flows.\u003c\/p\u003e\n\u003cp\u003eThese malls act as community hubs, delivering steady footfall—average monthly visits of ~1.2 million at flagship suburban assets in 2024—and showed +3% rental resilience during the 2023–24 slowdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpfrasers property industrial portfolio sits in major transport corridors and near ports across australia europe including melbourne west the port of rotterdam catchment delivering occupancy logistics assets. these locations cut delivery times lower freight costs for tenants supporting average rental yields fy2025. strategic siting high-demand nodes sustains tenant retention strong cash flow.\u003e\n\u003c\/pfrasers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFrasers Property uses digital customer platforms like the Frasers Experience app to link customers and tenants to services, bookings, loyalty programs and property support, boosting convenience and tenancy engagement.\u003c\/p\u003e\n\u003cp\u003eThe app-driven ecosystem increases access to physical assets and feeds behavioural data into CRM; in 2024 Frasers Property reported a 22% rise in digital interactions and a 12% uplift in amenity bookings via the app.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFrasers Experience app: bookings, loyalty, services\u003c\/li\u003e\n\u003cli\u003e2024: +22% digital interactions year-on-year\u003c\/li\u003e\n\u003cli\u003e2024: +12% amenity bookings via app\u003c\/li\u003e\n\u003cli\u003eData used for CRM, tenant retention and service optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGateway City Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFrasers Property concentrates hospitality and commercial assets in global gateway cities—Singapore, London, Dubai, and Sydney—chosen for top connectivity and GDP weight; Singapore handled 28% of group revenue in FY2024 and London assets delivered a 7.2% average NOI yield in 2024.\u003c\/p\u003e\n\u003cp\u003eThis focus attracts multinationals and international travelers, keeps premium assets highly liquid, and supported US$1.1bn of cross-border transactions in 2024, keeping cap rates competitive.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey cities: Singapore, London, Dubai, Sydney\u003c\/li\u003e\n\u003cli\u003eFY2024: Singapore = 28% group revenue\u003c\/li\u003e\n\u003cli\u003eLondon 2024: NOI yield 7.2%\u003c\/li\u003e\n\u003cli\u003e2024 cross-border deals: US$1.1bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers Property: A$11.3bn AUM, suburban malls \u0026amp; high‑yield logistics driving digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Property places assets across Singapore, Australia, Europe, China and SEA to diversify risk (A$11.3bn AUM; FY2024 revenue S$3.1bn), targets suburban heartland malls (28 assets; ~1.2m monthly visits) and logistics near ports\/corridors (98% occupancy, FY2025; ~6.2% industrial yield), and links customers via Frasers Experience (+22% digital interactions, +12% amenity bookings in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eA$11.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eS$3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingapore asset share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuburban mall visits\u003c\/td\u003e\n\u003ctd\u003e~1.2m\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics occupancy FY2025\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial yield\u003c\/td\u003e\n\u003ctd\u003e~6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interactions 2024\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmenity bookings 2024\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFrasers Property 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Frasers Property 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750284996985,"sku":"frasersproperty-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/frasersproperty-marketing-mix.png?v=1772223976","url":"https:\/\/matrixbcg.com\/products\/frasersproperty-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}