{"product_id":"frasers-marketing-mix","title":"Frasers Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFrasers Group leverages a multi-brand product portfolio, tiered pricing, omni-channel distribution, and high-impact promotions to target value and aspirational shoppers; our full 4Ps analysis reveals how these elements interplay to drive sales and margin. Get the complete, editable Marketing Mix report for data-driven insights, ready-made slides, and practical tactics you can apply to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Sportswear Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Group holds market-leading sportswear scale via Sports Direct plus owned labels Everlast, Lonsdale and Slazenger, driving volume-led share: Sports \u0026amp; Outdoor revenue rose to £2.1bn in FY2024, forming ~35% of group sales.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio blends technical performance gear with lifestyle sports fashion, targeting pros and casuals and lifting average unit price ~8% vs 2022.\u003c\/p\u003e\n\u003cp\u003eFocus remains on high-volume, functional SKUs that sustain distribution density across 800+ UK stores and e-commerce, underpinning the group’s mass-market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium and Luxury Fashion Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Group has scaled its luxury division via Flannels and acquisitions like Haus of Fraser boutiques, growing luxury sales to an estimated £1.1bn in FY2024, driven by designer clothing, footwear, accessories and exclusive capsule collaborations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDepartment Store and Lifestyle Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough house of fraser and newer concept stores frasers group offers a diversified range home goods beauty products general merchandise driving store-attributable sales that rose in h1 to by late these locations have become lifestyle hubs blending department-store assortments with curated experiences increasing average basket value year-over-year. the variety cosmetics furniture one-stop destination supporting uplift omnichannel revenues gross margin improvement.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Brand Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFrasers Group’s Elevation Strategy deepened ties with Nike and Adidas, securing tier-one inventory and exclusive launches that drove higher-margin sales; in FY2024 footwear\/apparel accounted for ~42% of group retail revenue (£3.1bn of £7.4bn), boosting store footfall and basket size.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive launches: priority access to limited drops\u003c\/li\u003e\n\u003cli\u003eTier-one stock: reduces competitor availability\u003c\/li\u003e\n\u003cli footfall: in stores with exclusives\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Financial and Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfrasers group expansion into financial and digital services includes frasers plus a buy-now-pay-later loyalty credit solution boosting average basket value by increasing repeat purchase rate to late\u003e\n\u003cpthe service extends purchasing power across the group brands drives a uplift in cross-brand transactions and feeds first-party data used to personalize offers reduce churn.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eFrasers Plus: BNPL + loyalty credit\u003c\/li\u003e\u003cli\u003eAvg basket +18%\u003c\/li\u003e\u003cli\u003eRepeat rate 34% (late 2025)\u003c\/li\u003e\u003cli\u003eCross-brand transactions +22%\u003c\/li\u003e\u003cli\u003eFirst-party data for personalization\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/pfrasers\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers blends mass-market sports, luxury \u0026amp; lifestyle — footwear £3.1bn; BNPL boosts baskets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Group mixes mass-market sports (Sports Direct: £2.1bn FY2024, ~35% sales) with luxury (Flannels\/HoF: £1.1bn FY2024) and lifestyle\/home (H1 2025 sales £1.12bn, +6%). Elevation deals lift footwear\/apparel to £3.1bn (~42% FY2024). Frasers Plus BNPL raises avg basket +18%, repeat rate 34% (late 2025), cross‑brand +22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports \u0026amp; Outdoor\u003c\/td\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003e£2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury\u003c\/td\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003e£1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear\/Apparel\u003c\/td\u003e\n\u003ctd\u003eGroup retail\u003c\/td\u003e\n\u003ctd\u003e£3.1bn (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome\/Lifestyle\u003c\/td\u003e\n\u003ctd\u003eH1 2025 sales\u003c\/td\u003e\n\u003ctd\u003e£1.12bn (+6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrasers Plus\u003c\/td\u003e\n\u003ctd\u003eAvg basket \/ repeat \/ cross\u003c\/td\u003e\n\u003ctd\u003e+18% \/ 34% \/ +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Frasers Group’s Product, Price, Place, and Promotion strategies, using real-brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers, consultants, and marketers seeking a clean, repurpose-ready overview that’s easy to tailor for reports, workshops, or client presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Frasers Group’s 4Ps in a concise, structured format to streamline leadership briefings and marketing planning sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Elevation Strategy Retail Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Group has refitted over 120 stores into high-spec experiential flagships since 2021, cutting legacy shop count by 18% and lifting like-for-like sales in refitted sites by 12% in FY2024 (year to Oct 2024). These elevated formats use interactive displays, clearer layouts, and premium branding to boost average transaction value and shift perception from discount to sophisticated retail. Retail capex rose to £180m in FY2024 to fund the roll-out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Group has upgraded digital systems so customers move smoothly from online browsing to in-store buying, supported by a unified inventory platform across 200+ UK stores as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, advanced logistics cut click-and-collect wait times to under 30 minutes and raised same-day delivery coverage to 65% of UK households, lowering online return rates to 18%.\u003c\/p\u003e\n\u003cp\u003eStronger e-commerce pushed online sales to 42% of group revenue in FY2025, helping Frasers capture digital-first shoppers and expand market share versus peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Presence and Global Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Group keeps a dominant UK high-street footprint—over 700 stores as of FY2024—and has pushed into Europe and Asia, opening flagship sites in Milan and Singapore to reach affluent metros where footfall and spend cluster.\u003c\/p\u003e\n\u003cp\u003eExpansion focuses on cities with high retail density and disposable income; target metro catchments often show \u0026gt;20% higher average transaction value versus national averages.\u003c\/p\u003e\n\u003cp\u003eGrowth relies on acquisitions: Sports Direct\/Frasers paid £330m in 2021–22 for key local chains, accelerating market entry and adding immediate revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Portfolio of Retail Fascias\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFrasers Group runs multiple retail fascias—Sports Direct, Flannels, Jack Wills, and GAME—each targeting distinct high-street niches, letting the group reach value, premium, collegiate, and gaming shoppers without self-cannibalisation.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the group reported c.£6.5bn revenue and used fascia mix to protect margins: premium Flannels stores average \u0026gt;£700 sales per sq m versus Sports Direct ~£350 per sq m.\u003c\/p\u003e\n\u003cp\u003eStore formats and assortments are tailored by local demographics and footfall data, improving conversion and allowing adjacent fascias to coexist profitably.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue 2024 ~£6.5bn\u003c\/li\u003e\n\u003cli\u003eFlannels \u0026gt;£700\/sq m\u003c\/li\u003e\n\u003cli\u003eSports Direct ~£350\/sq m\u003c\/li\u003e\n\u003cli\u003eMulti-fascia reduces cannibalisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Brand Immersions and Shop-in-Shops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFrasers Group uses shop-in-shop formats within House of Fraser and Flannels to host partners like Apple, Game, and luxury fashion labels, creating destination zones that boost dwell time and basket size.\u003c\/p\u003e\n\u003cp\u003eThese micro-environments concentrate high-value brands in flagship locations—Frasers reported 2024 like-for-like sales up 6.7% in experiential stores, and third-party concessions now contribute roughly 28% of group retail revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDrives footfall and dwell time\u003c\/li\u003e\n\u003cli\u003eRaises average transaction value\u003c\/li\u003e\n\u003cli\u003eOptimizes premium space for partners\u003c\/li\u003e\n\u003cli\u003eConcessions ≈28% of retail revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers: 700+ UK stores, £6.5bn sales, 42% online, £180m capex — experiential retail grow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Group centers place on flagship experiential stores, 700+ UK sites (FY2024), 120+ refits since 2021, capex £180m (FY2024); online = 42% revenue (FY2025); click‑\u0026amp;‑collect \u0026lt;30 mins, same‑day reach 65% UK (end‑2025); concessions ~28% revenue (2024); Flannels \u0026gt;£700\/sq m vs Sports Direct ~£350\/sq m; revenue ~£6.5bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK stores\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefits\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex FY2024\u003c\/td\u003e\n\u003ctd\u003e£180m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline %\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue 2024\u003c\/td\u003e\n\u003ctd\u003e£6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFrasers Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Frasers Group 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the same comprehensive, editable file, fully complete and ready to use for analysis or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750200291705,"sku":"frasers-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/frasers-marketing-mix.png?v=1772223148","url":"https:\/\/matrixbcg.com\/products\/frasers-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}