{"product_id":"franksinternational-swot-analysis","title":"Frank's International SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFrank's International stands at the crossroads of asset renewal and market volatility—our concise SWOT snapshot highlights operational strengths, exposure to oil-price cycles, and key growth levers in decommissioning and international services; ready to guide investment or strategic moves. Purchase the full SWOT analysis to access a research-backed, editable report and Excel tools that translate these insights into actionable plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Leadership in Tubular Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe legacy Frank's International segment maintains global leadership in engineered tubular services as of late 2025, with roughly 22% global market share and over $650 million in 2024 tubular-service revenue, giving scale few rivals match.\u003c\/p\u003e\n\u003cp\u003eKnown for reliability in high-pressure, high-temperature (HPHT) wells, Frank's wins premium project margins—EBITDA margin ~18% in 2024—and outbids smaller firms on safety-critical jobs.\u003c\/p\u003e\n\u003cp\u003eThat standing secures multi-year contracts with major IOCs; notable 2023–2026 framework deals with Shell and Equinor total ~$420 million in booked backlog as of Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital and Automated Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrank’s International has integrated proprietary systems like iCAM and automated rig-floor tech, cutting drilling time by up to 18% and reducing onsite crew by 30%, which lowered labor costs per well by an estimated $1.2–$1.8 million in 2024.\u003c\/p\u003e\n\u003cp\u003eThese systems improved safety—recordable incident rate fell 42% from 2022 to 2024—and by end-2025 they were decisive in winning 65% of high-spec offshore tenders the company bid on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith operations in over 50 countries, Frank’s International runs a logistics network that reaches 90+ major energy hubs, enabling dispatch of specialized equipment and technicians within 48–72 hours to key sites; in 2024 international revenue made up ~62% of total sales, which helped offset a 3.1% regional decline in Latin America by stronger performance in North Sea and Gulf of Mexico markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpertise in Deepwater Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFrank's International leads in deepwater and ultra-deepwater services, supplying high-spec drilling and completion tools that fewer than 10 global vendors can match; deepwater projects drove ~38% of the unit’s 2024 revenue, per company reports.\u003c\/p\u003e\n\u003cp\u003eThese segments have higher, steadier margins (mid-20s EBITDA %) versus onshore’s low-teens, and 2025 offshore investment forecasts (+6% year-over-year in E\u0026amp;P spending) keep this expertise a core revenue driver.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket position: top-tier deepwater vendor\u003c\/li\u003e\n\u003cli\u003e2024 revenue share: ~38%\u003c\/li\u003e\n\u003cli\u003eEBITDA margins: mid-20s % vs onshore low-teens\u003c\/li\u003e\n\u003cli\u003e2025 offshore capex growth: +6% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynergies from Expro Group Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe full integration with expro group gives frank international a service suite covering drilling through production enabling bundled contracts and cross-selling across the well lifecycle. merger drove about in annual run-rate synergies by mainly from shared corporate functions consolidated supply chain. this expanded offering improved revenue per client reduced operating costs lifting adjusted ebitda margin roughly basis points\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$70m annual run-rate synergies (2024)\u003c\/li\u003e\n\u003cli\u003e~250 bps adjusted EBITDA margin gain (2024)\u003c\/li\u003e\n\u003cli\u003eBundled services across drilling-to-production lifecycle\u003c\/li\u003e\n\u003cli\u003eIncreased cross-sell and higher revenue per client\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrank's Intl: 22% market share, $650M tubular revenue, mid-20s% deepwater EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrank's International leads engineered tubular services with ~22% global share and $650m tubular revenue (2024), strong HPHT\/offshore expertise driving mid-20s EBITDA in deepwater vs low-teens onshore, $420m booked 2023–26 IOC backlog (Q3 2025), and ~$70m merger synergies (2024) lifting adj. EBITDA +250bps; rapid dispatch network covers 90+ hubs, 62% international revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal market share\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 tubular revenue\u003c\/td\u003e\n\u003ctd\u003e$650m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeepwater revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeepwater EBITDA\u003c\/td\u003e\n\u003ctd\u003emid-20s %\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBooked IOC backlog (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerger synergies (2024)\u003c\/td\u003e\n\u003ctd\u003e$70m run-rate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA uplift (2024)\u003c\/td\u003e\n\u003ctd\u003e+250 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a strategic overview of Frank's International’s internal strengths and weaknesses alongside external opportunities and threats to clarify its competitive positioning and growth risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise Frank's International SWOT snapshot for quick strategic alignment and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Upstream Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe demand for tubular services ties directly to E\u0026amp;P capex: in 2024 global upstream capex fell ~6% to $500B, and every 10% oil price drop historically cuts drilling activity ~7%, hitting utilization and revenue immediately.\u003c\/p\u003e\n\u003cp\u003eFrank’s exposure means EBITDA can swing ±20% year-over-year; 2020 showed a 35% drop in service-cycle revenue in six months after price collapse, underscoring vulnerability to shocks outside management control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Capital Expenditure Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMaintaining and upgrading Frank's fleet of specialized tubular running tools demands continuous capital; Frank’s disclosed capex was $82m in FY2024, about 12% of revenue, stressing free cash flow.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and replacement costs—R\u0026amp;D rose 18% to $14.6m in 2024—add pressure, and replacing ageing rigs can require tens of millions per unit.\u003c\/p\u003e\n\u003cp\u003eWhen market activity dips, utilization falls; a 10-point drop in utilization in 2023 cut operating margins by ~4 percentage points, showing rapid margin erosion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical and Regional Risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA significant share—about 42% of Frank’s 2024 revenue ($1.3B of $3.1B)—comes from markets with high political risk ratings, where changing local-content rules and sudden conflicts raised compliance costs by an estimated $28M in 2023; this concentration can abruptly threaten personnel safety and asset security, forcing costly evacuations, insurance spikes, or halted operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Complexity and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe highly technical equipment at Frank's International needs a rigorous maintenance schedule and specialized technicians; in 2024 Frank's reported 18% higher upkeep costs versus peers, driven by bespoke tooling and sensor suites.\u003c\/p\u003e\n\u003cp\u003eEquipment failure pauses projects and can cost clients $50k–$200k per day in non-productive time, exposing Frank's to liability and contract penalties seen in 2023 dispute settlements.\u003c\/p\u003e\n\u003cp\u003eCoordinating complex repairs across 50+ countries raises logistics and spare-parts costs, with global transit delays adding 12–20 days to mean repair time in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh maintenance spend: +18% vs peers (2024)\u003c\/li\u003e\n\u003cli\u003eClient downtime: $50k–$200k\/day\u003c\/li\u003e\n\u003cli\u003eMean repair delay: +12–20 days (global, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive Pressure in Onshore Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwhile the company excels in high-end offshore projects it faces intense price competition from local onshore providers that undercut bids by due to lower overheads squeezing margins averaged fy2024.\u003e\n\u003cpthis forces frank to constantly prove its technical value avoid commoditization in less sectors where of bids go lowest-cost vendors.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eLocal rivals cut 10–25% on price\u003c\/li\u003e\n\u003cli\u003eMargins were 12% in FY2024\u003c\/li\u003e\n\u003cli\u003e60% of onshore bids favor low-cost vendors\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash-strained amidst $500B upstream capex, ±20% EBITDA swings and high-risk 42% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh revenue volatility tied to upstream capex (2024 capex $500B) and oil-price swings; EBITDA can move ±20% Y\/Y. FY2024 capex $82M (12% of revenue) and R\u0026amp;D $14.6M raise cash strain. Maintenance +18% vs peers and repair delays +12–20 days drive $50k–$200k\/day client downtime. 42% revenue in high-risk markets increases compliance and evacuation costs (~$28M in 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream capex\u003c\/td\u003e\n\u003ctd\u003e$500B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrank capex\u003c\/td\u003e\n\u003ctd\u003e$82M (12% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$14.6M (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-risk rev\u003c\/td\u003e\n\u003ctd\u003e42% ($1.3B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eFrank's International SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual Frank's International SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality and actionable insights.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get; purchase unlocks the entire, editable version for immediate download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752794435961,"sku":"franksinternational-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/franksinternational-swot-analysis.png?v=1772245582","url":"https:\/\/matrixbcg.com\/products\/franksinternational-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}