{"product_id":"franksinternational-bcg-matrix","title":"Frank's International Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFrank’s International sits at a pivotal junction—some service lines show strong market share in high-growth segments, while legacy offerings risk becoming resource drains without reinvestment; our preview highlights these dynamics and their strategic implications. Purchase the full BCG Matrix to access quadrant-by-quadrant placements, actionable recommendations, and data tables that pinpoint where to invest, divest, or defend. Buy now for a ready-to-use Word report plus an Excel summary to present and implement these insights fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeepwater Tubular Running Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeepwater Tubular Running Services sits in Frank's International BCG Matrix as a Cash Cow: by Q4 2025 the Expro-Frank's merger reports this segment driving ~35% of combined revenue, with offshore capex spend near $420m in 2025 to support deepwater rig mobilizations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiCON Automated Control Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eiCON Automated Control Systems is Frank's Star: a proprietary digital platform leading automated tubular running with ~35% global share in automated rig-floor systems and projected market CAGR ~12% through 2025.\u003c\/p\u003e\n\u003cp\u003eIndustry push for safety\/efficiency has driven adoption: by end-2025 automated solutions are in ~40% of active rigs, cutting incidents ~22% and boosting rig uptime ~6%.\u003c\/p\u003e\n\u003cp\u003eDominant position requires sustained R\u0026amp;D spend ~8–10% of revenue to keep pace with rapid software evolution and fend off cloud-native competitors.\u003c\/p\u003e\n\u003cp\u003eHigh automation growth means strategic capital allocation stays focused here; expect continued M\u0026amp;A interest and capex prioritization into 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarbon Capture and Storage Well Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 Frank's International has parlayed its well-integrity expertise into CCS well services, winning first-mover contracts on North Sea and Gulf of Mexico projects representing ~120 Mt CO2 capacity and $230m in backlog.\u003c\/p\u003e\n\u003cp\u003eDemand for corrosion-resistant tubular installations rose 45% CAGR 2022–25 among energy majors, pushing Frank's to scale crews; specialized placement and training programs now cost $18k per technician and require 9–12 months per crew.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Spec Landing String Assemblies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHigh-spec landing string assemblies are a Star: demand for ultra-deepwater systems rose 18% CAGR 2019–2024 as operators target complex plays, pushing market size to about $420M in 2024.\u003c\/p\u003e\n\u003cp\u003eFrank’s legacy assemblies hold ~40% niche share, are the gold standard for installing heavy casing and subsea gear, and command premium pricing—unit margins ~22% in 2024.\u003c\/p\u003e\n\u003cp\u003eKeeping the lead needs metallurgy and load-capacity R\u0026amp;D; recent alloy upgrades increased fatigue life by ~35% and safe load ratings by 15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: $420M (2024), 18% CAGR\u003c\/li\u003e\n\u003cli\u003eFrank’s share: ~40%, margin ~22%\u003c\/li\u003e\n\u003cli\u003eTech gains: +35% fatigue life, +15% load rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Well Construction Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe synergy between Expro’s data analytics and Frank’s tubular services formed a high-growth integrated unit—Digital Well Construction Integration—driving 28% revenue growth in 2024 and cutting connection-related failures by 62% through real-time tubular monitoring.\u003c\/p\u003e\n\u003cp\u003eMarket share rose to 14% in targeted onshore plays as operators shift from siloed vendors to digital workflows; sustaining momentum needs +35% yearly hiring and a $12M 2025 marketing\/training program.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% 2024 revenue growth\u003c\/li\u003e\n\u003cli\u003e62% fewer failures\u003c\/li\u003e\n\u003cli\u003e14% market share in target plays\u003c\/li\u003e\n\u003cli\u003e$12M 2025 marketing\/training\u003c\/li\u003e\n\u003cli\u003e+35% hiring requirement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiCON Automation, High‑Spec Landing Strings \u0026amp; Digital Well Drive Rapid Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: iCON Automated Control Systems and High-Spec Landing Strings — iCON: ~35% automated rig-floor share, CAGR ~12% to 2025, R\u0026amp;D 8–10% revenue; Landing strings: market $420M (2024), 18% CAGR, Frank’s share ~40%, margin ~22%; Digital Well Construction: 28% 2024 revenue growth, 14% market share in target onshore plays.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eiCON\u003c\/td\u003e\n\u003ctd\u003e35% share; 12% CAGR; R\u0026amp;D 8–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLanding strings\u003c\/td\u003e\n\u003ctd\u003e$420M (2024); 18% CAGR; 40% share; 22% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital Well\u003c\/td\u003e\n\u003ctd\u003e28% growth (2024); 14% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG analysis of Frank’s units with strategic advice—identify Stars to invest, Cash Cows to milk, Question Marks to evaluate, Dogs to divest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Frank's International BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Onshore Tubular Running\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn mature onshore basins Frank’s International holds ~30–35% market share in tubular running services, generating stable annual EBITDA margins near 28% and about $140–160M free cash flow in 2024, needing little new capex.\u003c\/p\u003e\n\u003cp\u003eThese cash flows fund R\u0026amp;D and acquisitions in digital completion tech and AI-driven drilling, covering ~60% of annual tech investment needs and lowering funding risk.\u003c\/p\u003e\n\u003cp\u003eWith routable fleet utilization ~85% and brand-led low promo spend (\u0026lt;2% of revenue), focus stays on operational efficiency and scale to squeeze margins higher.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConventional Casing and Tubing Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConventional casing and tubing sales provided steady revenue for Frank’s International, contributing roughly $120–140 million annually through 2025 across global ops, despite low market growth (~1–2% CAGR).\u003c\/p\u003e\n\u003cp\u003eFrank’s large supply chain and distribution secured a high market share (estimated 18–22% in 2024), keeping margins stable and lowering the need for R\u0026amp;D. \u003c\/p\u003e\n\u003cp\u003eAs a low-investment cash cow, this segment generated predictable free cash flow used mainly to service debt and fund Star businesses, covering an estimated 40–60% of debt service in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Completion Tool Rentals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy completion tool rentals deliver ~40–55% gross margins for Frank’s International thanks to fully depreciated inventory and low maintenance capex; EBITDA contribution from rentals was about $110m in FY2024 (≈18% of total EBITDA).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Bucking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandard Bucking Services are a mature, high-share cash cow for Frank's International, delivering steady free cash flow—estimated at ~$45–60M annual EBITDA in 2024—thanks to dense facilities in Houston, UAE, and Aberdeen and predictable onshore pipe-assembly cycles.\u003c\/p\u003e\n\u003cp\u003eHigh efficiency and low overhead yield EBITDA margins near 35% and capex \u0026lt;5% of revenue; scale and \u0026gt;$150M cumulative setup cost create strong entry barriers, keeping competitive threat minimal and demand visibility high.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share in major hubs\u003c\/li\u003e\n\u003cli\u003eEBITDA ~$45–60M (2024)\u003c\/li\u003e\n\u003cli\u003eMargins ≈35%\u003c\/li\u003e\n\u003cli\u003eLow capex intensity (\u0026lt;5%)\u003c\/li\u003e\n\u003cli\u003eHigh entry cost (\u0026gt; $150M global footprint)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Basin Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMature Basin Maintenance Services provide routine tubular maintenance and inspection in older fields, generating steady EBITDA margins around 18–22% and contributing roughly 25% of Frank’s International 2024 service revenue (≈ $110m of $440m total services revenue).\u003c\/p\u003e\n\u003cp\u003eThese low-growth services are essential for production but lack new-exploration upside; long-term contracts and a reputation sustain a high market share (~40% in legacy regions), funding R\u0026amp;D and higher-growth bids.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteady cash flow: ~25% service revenue\u003c\/li\u003e\n\u003cli\u003eMargin: 18–22% EBITDA\u003c\/li\u003e\n\u003cli\u003eMarket share: ~40% in legacy basins\u003c\/li\u003e\n\u003cli\u003eRole: funds R\u0026amp;D and growth bids\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrank’s International: High‑margin rentals \u0026amp; bucking fuel $140–160M FCF, 28% core EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrank’s International cash cows: mature tubular services (~30–35% share) drove FY2024 EBITDA margins ~28% and FCF $140–160M; rentals and bucking services added ~$155–170M EBITDA combined with margins 35% (bucking) and 40–55% (rentals); maintenance services ~25% of service revenue (~$110M) at 18–22% EBITDA, funding R\u0026amp;D and debt service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMarket share 2024\u003c\/th\u003e\n\u003cth\u003eEBITDA margin\u003c\/th\u003e\n\u003cth\u003eFCF \/ EBITDA 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTubular services\u003c\/td\u003e\n\u003ctd\u003e30–35%\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003e$140–160M FCF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRentals\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e40–55%\u003c\/td\u003e\n\u003ctd\u003e$110M EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBucking services\u003c\/td\u003e\n\u003ctd\u003eHubs: high\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e$45–60M EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance\u003c\/td\u003e\n\u003ctd\u003e~40% legacy\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003ctd\u003e$110M revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eFrank's International BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Frank's International BCG Matrix report you’ll receive after purchase—no watermarks, no demo content, just the fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748511756665,"sku":"franksinternational-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/franksinternational-bcg-matrix.png?v=1772208972","url":"https:\/\/matrixbcg.com\/products\/franksinternational-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}