{"product_id":"franklincovey-swot-analysis","title":"Franklin Covey SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFranklin Covey’s SWOT highlights a strong brand in leadership training and time-management IP, steady revenue from subscription and training services, but exposure to digital disruption and competitive LMS entrants; regulatory shifts and global expansion offer growth levers. Discover the full SWOT analysis for research-backed strategic insights, editable Word\/Excel deliverables, and actionable recommendations—purchase now to plan, pitch, or invest with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Subscription Revenue Mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe All Access Pass model shifted FranklinCovey’s revenue mix to 68% subscription income by Q4 2025, creating predictable recurring cash flows and raising 12-month revenue visibility to $210M; long-term contracts cut revenue volatility from a 28% rolling-quarter std. dev. in 2023 to 9% in 2025, improving forecast accuracy and making free cash flow more stable for investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Equity via Legacy Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 7 Habits legacy drives enterprise sales: licensing and training tied to that IP accounted for about 55% of FranklinCovey Co.'s $322.8M 2024 revenue, serving as a reliable door-opener for global corporate accounts and long-term contracts; this content creates a moat hard for new entrants to displace and keeps the brand synonymous with principles-based leadership across industries and levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable All Access Pass Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe All Access Pass digital platform scales with low incremental cost, letting FranklinCovey serve more users without matching rises in delivery expenses; subscription gross margins for digital products typically exceed 70% in 2024 for content firms, boosting profitability as volume grows.\u003c\/p\u003e\n\u003cp\u003eThe single-interface model delivers broad content—leadership, execution, assessments—reducing product fragmentation and lowering support costs while increasing engagement and retention.\u003c\/p\u003e\n\u003cp\u003eAs the platform matures, targeted upsells—new modules, coaching, certifications—can lift revenue per user; if average revenue per user rises 15–25%, lifetime value increases materially, driving significant incremental value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFranklin Covey operates in over 150 countries via direct offices and 400+ licensees, giving it steady revenue diversification—international sales made up about 45% of 2024 revenue (~$90M of $200M total).\u003c\/p\u003e\n\u003cp\u003eThis global footprint lowers exposure to single-market downturns and lets Franklin Covey deliver consistent programs to multinationals across regions.\u003c\/p\u003e\n\u003cp\u003eLocal teams adapt content for cultural relevance, improving engagement and retention in markets like EMEA and APAC where growth outpaced North America in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150+ countries served\u003c\/li\u003e\n\u003cli\u003e400+ licensees\u003c\/li\u003e\n\u003cli\u003e45% of 2024 revenue from international sales (~$90M)\u003c\/li\u003e\n\u003cli\u003eEMEA\/APAC growth \u0026gt; North America in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Client Retention and Renewal Rates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFranklinCovey posts renewal rates above 80% in key enterprise accounts, showing clients keep its leadership and productivity programs embedded in workflows.\u003c\/p\u003e\n\u003cp\u003eHigh retention cuts customer acquisition costs and supports steady upsell revenue—about 60% of FY2024 service revenue came from existing clients.\u003c\/p\u003e\n\u003cp\u003eClients cite measurable gains: average reported productivity improvements of 12–18% after training, which drives loyalty and repeat purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRenewal \u0026gt;80% in enterprise accounts\u003c\/li\u003e\n\u003cli\u003e~60% FY2024 service revenue from existing clients\u003c\/li\u003e\n\u003cli\u003e12–18% average productivity gains reported\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranklinCovey: 68% subscriptions, $210M visibility, 70%+ digital margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFranklinCovey’s All Access Pass drove 68% subscription mix and $210M 12‑month visibility by Q4 2025; 7 Habits licensing made up ~55% of $322.8M 2024 revenue; digital gross margins \u0026gt;70%; renewals \u0026gt;80% in enterprise; international = 45% of 2024 revenue (~$90M); ARPU upside 15–25% lifts LTV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription mix (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e12‑mo revenue visibility\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7 Habits share (2024)\u003c\/td\u003e\n\u003ctd\u003e55% of $322.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital gross margin (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewal rate (enterprise)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational (2024)\u003c\/td\u003e\n\u003ctd\u003e45% (~$90M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU upside potential\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Franklin Covey’s strategic position, highlighting internal strengths and weaknesses alongside market opportunities and external threats shaping its future growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a concise, visually structured SWOT that speeds executive alignment and simplifies cross-unit strategy reviews.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on Core Legacy Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFranklin Covey still ties much of its market identity to Stephen R. Covey’s work; with FY2024 product revenue down 4% year-over-year to $152.3M, that concentration risks stagnation if the brand doesn’t evolve.\u003c\/p\u003e\n\u003cp\u003eThe principles are durable, but the company faces pressure to modernize delivery—only ~22% of revenue came from digital subscriptions in 2024—hurting appeal to younger workers.\u003c\/p\u003e\n\u003cp\u003eRelying on a few core titles limits capture of emerging niches: 70% of training sales in 2024 were tied to legacy programs, reducing flexibility to expand into microlearning and AI-driven coaching.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Selling and Administrative Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe consultative sales model forces Franklin Covey to employ a skilled, well-paid sales team, driving selling and administrative costs to 28% of revenue in FY2024 (up from 25% in FY2022), which compresses operating margins when revenue growth slows.\u003c\/p\u003e\n\u003cp\u003eThese high overheads left operating income at $6.8 million in FY2024 versus $12.3 million in FY2022, so margin volatility rises during competitive pressure.\u003c\/p\u003e\n\u003cp\u003eExecutives must balance aggressive sales expansion with tight cost controls to avoid further margin erosion; sustained ROI on new hires needs monitoring.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity in Content Localization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe companys global reach strains resources because localizing Franklin Covey’s sophisticated training—often 100+ pages of facilitator guides and multi-hour e-learning—can add 20–40% to production costs and extend time-to-market by 3–6 months per region.\u003c\/p\u003e\n\u003cp\u003eSimple translation won’t do: differing corporate cultures and learning styles in LATAM, EMEA, and APAC need deep adaptation of case studies, assessment tools, and facilitator training, driving additional consulting spend.\u003c\/p\u003e\n\u003cp\u003eThis complexity slows rollouts in non-English markets, making Franklin Covey less agile than digital-first rivals that can deploy modular microlearning in weeks and scale at lower incremental cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Corporate Training Budget Cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFranklin Covey faces strong risk from corporate training budget cuts: even with subscription models, HR teams cut learning spend first in downturns—CLO (chief learning officer) surveys show 46% of firms reduced L\u0026amp;D in 2023 and 38% planned cuts in 2024.\u003c\/p\u003e\n\u003cp\u003eRecurring contracts can be renegotiated or seats reduced; in Q4 2024 enterprise renewals saw average seat declines of ~12% in soft sectors.\u003c\/p\u003e\n\u003cp\u003eThe firm must prove clear ROI to CHROs; studies show buyers demand 3–6 month measurable impact metrics to retain budget priority.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e46% firms cut L\u0026amp;D in 2023\u003c\/li\u003e\n\u003cli\u003e38% planned cuts in 2024\u003c\/li\u003e\n\u003cli\u003e~12% average seat decline in Q4 2024 renewals\u003c\/li\u003e\n\u003cli\u003eBuyers demand 3–6 month ROI evidence\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Key Consultant Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe quality of Franklin Covey’s (FranklinCovey Co., NYSE:FC) delivery often hinges on the expertise and charisma of individual consultants and facilitators who act as the brand to clients, creating uneven client experiences across regions.\u003c\/p\u003e\n\u003cp\u003eLosing top-tier delivery talent to competitors or independent practice risks disrupting client relationships and recurring revenue—FranklinCovey reported 2024 training services revenue of $314.6M, so a 5% delivery shortfall could imply ~15.7M at risk.\u003c\/p\u003e\n\u003cp\u003eHuman-capital dependency makes uniform global delivery difficult despite standardized curricula and a 1,800-person global network, increasing variability in Net Promoter Scores and renewal rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDelivery quality tied to individual consultants\u003c\/li\u003e\n\u003cli\u003eAttrition or poaching risks client revenue (~$15.7M per 5% shortfall)\u003c\/li\u003e\n\u003cli\u003e1,800-person network still shows uneven global consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranklinCovey at Risk: Legacy Reliance, Low Digital Mix, Slim $6.8M Operating Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFranklinCovey’s legacy-brand dependence and limited digital mix (≈22% of 2024 revenue) slow appeal to younger buyers; FY2024 product revenue fell 4% to $152.3M and operating income dropped to $6.8M.\u003c\/p\u003e\n\u003cp\u003eHeavy consulting costs (S\u0026amp;A ~28% of revenue) and 1,800-person delivery reliance raise margin and execution risk; a 5% delivery shortfall could threaten ≈$15.7M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct revenue\u003c\/td\u003e\n\u003ctd\u003e$152.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital subs %\u003c\/td\u003e\n\u003ctd\u003e≈22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating income\u003c\/td\u003e\n\u003ctd\u003e$6.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u0026amp;A \/ Revenue\u003c\/td\u003e\n\u003ctd\u003e≈28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining rev at risk (5%)\u003c\/td\u003e\n\u003ctd\u003e≈$15.7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eFranklin Covey SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752261071225,"sku":"franklincovey-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/franklincovey-swot-analysis.png?v=1772238771","url":"https:\/\/matrixbcg.com\/products\/franklincovey-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}