{"product_id":"franklincovey-marketing-mix","title":"Franklin Covey Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Franklin Covey’s product design, premium pricing, multi-channel distribution, and targeted promotions combine to build a leadership-brand that commands loyalty and drives revenue—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply proven strategies to your work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAll Access Pass Subscription\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe All Access Pass, FranklinCovey’s flagship subscription as of late 2025, gives organizations unlimited access to the full suite of content, including digital courses, assessments, and implementation tools; enterprise clients reported a 22% faster rollout and 15% higher learner completion in 2024 pilots. \u003c\/p\u003e\n\u003cp\u003eThe SaaS-like model, billed per user or enterprise-wide, drove 38% of FY2024 subscription revenue ($116M of $305M total)—making it the primary vehicle for scaling FranklinCovey’s IP in a learner-centric format across HR, sales, and leadership. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeadership Development Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFranklin Covey’s Leadership Development Programs update the 7 Habits curriculum and senior-leader tracks to boost character and competence across management; the company reported $315.8M revenue in FY2024 and cites a 22% year-over-year rise in leadership program enrollments through 2024. Content refreshes target hybrid-team management and inclusive leadership, cutting reported client turnover by 14% in pilots and improving leadership effectiveness scores by 18% within six months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExecution and Productivity Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFranklin Covey’s Execution and Productivity Tools center on the 4 Disciplines of Execution (4DX) framework, combining methodology workshops and software trackers to close the strategy-to-results gap; in 2024 the company reported 12% revenue from training products, reflecting demand for execution services. The product set pairs physical planners—over 1.5 million sold cumulatively—with a digital productivity suite that tracks wildly important goals (WIGs) and lead measures in real time. Workshops average a 20% improvement in goal completion within six months in client case studies. The mix targets diverse workflows by syncing analog planning with cloud-based dashboards and measurable KPIs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust and Sales Performance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFranklinCovey’s Trust and Sales Performance Solutions center on the Speed of Trust and sales transformation to boost organizational speed and cut costs, with clients reporting up to 25% faster decision cycles and 12% lower operating costs in 2024 pilots.\u003c\/p\u003e\n\u003cp\u003ePrograms target interpersonal effectiveness and client-centric selling, using diagnostics that quantify trust scores and sales proficiency—benchmarked against industry norms and linked to KPIs like deal velocity and retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiagnostics: trust index, sales proficiency score\u003c\/li\u003e\n\u003cli\u003eImpact: +25% decision speed (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eCost: -12% operating costs (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eFocus: interpersonal effectiveness, client-centric selling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducation and Student Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Leader in Me program is FranklinCovey’s K-12 product line that embeds 7 Habits leadership content across curriculum, teacher training, and school-wide transformation; as of FY2024 FranklinCovey reported ~$365m revenue with education a growing segment and 4,000+ schools using Leader in Me globally.\u003c\/p\u003e\n\u003cp\u003eThe product package includes printed\/digital curriculum, certified educator workshops, and multi-year transformation services aimed at life-skill outcomes (leadership, collaboration, self-management), helping position FranklinCovey as a key academic development vendor.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e4,000+ schools using Leader in Me (global)\u003c\/li\u003e\n\u003cli\u003eIncluded: curriculum, teacher training, school transformation\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ~365 million USD (company-wide)\u003c\/li\u003e\n\u003cli\u003eTargets leadership, collaboration, self-management skills\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranklinCovey drives growth: All Access $116M, 4DX impact, faster decisions, 4,000+ schools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFranklinCovey’s product set centers on the All Access Pass subscription (38% of FY2024 subscription revenue; $116M), leadership programs (7 Habits updates; 22% YoY enrollment growth in 2024), 4DX execution tools (1.5M+ planners sold; workshops drive ~20% better goal completion), Speed of Trust\/sales solutions (2024 pilots: +25% decision speed, -12% operating costs), and Leader in Me (4,000+ schools; education a growing segment).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAll Access Pass\u003c\/td\u003e\n\u003ctd\u003e38% subs rev ($116M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeadership Programs\u003c\/td\u003e\n\u003ctd\u003e+22% enrollments YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4DX \u0026amp; planners\u003c\/td\u003e\n\u003ctd\u003e1.5M+ planners; +20% goal completion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpeed of Trust\/Sales\u003c\/td\u003e\n\u003ctd\u003e+25% decision speed; -12% costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeader in Me\u003c\/td\u003e\n\u003ctd\u003e4,000+ schools\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Franklin Covey’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Franklin Covey’s 4P marketing insights into a concise, at-a-glance summary that speeds leadership alignment and facilitates quick decisions in meetings or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Direct Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFranklin Covey runs over 70 direct offices in 40+ countries, providing localized support and high-touch consulting to enterprise clients; in 2024 these regions delivered ~58% of enterprise training revenue, per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Licensee Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFranklin Covey leverages an international licensee network covering 150+ countries, where local partners are authorized to deliver its training and content in territories without a direct presence; in 2024 licensee-driven revenue represented about 28% of global training sales, enabling rapid scale while keeping quality via standardized facilitator certifications and translated materials in 20+ languages. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranklinCovey Learning Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe FranklinCovey Learning Portal is the primary digital distribution point for All Access Pass holders, delivering a cloud-based hub with 24\/7 access to videos, articles, and interactive modules for remote and hybrid employees.\u003c\/p\u003e\n\u003cp\u003eThe portal integrates with corporate Learning Management Systems (LMS) for seamless SSO and reporting; by 2025 FranklinCovey reported over 300 enterprise integrations and growth in subscription revenue contributing 42% of total revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Facilitation and Live Online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFranklin Covey delivers a large share of training via live virtual classrooms led by certified facilitators, scaling reach—virtual offerings grew 42% in 2024 and drove 28% of company revenue in FY2024 (ended June 30, 2024).\u003c\/p\u003e\n\u003cp\u003eRemoving geography, these synchronous sessions let global teams join at once and use advanced web-conferencing (HD video, breakout rooms, polling) to mirror in-person engagement and boost completion rates by ~15% versus self-paced online learning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% growth in virtual delivery (2024)\u003c\/li\u003e\n\u003cli\u003e28% of FY2024 revenue from virtual\/live online\u003c\/li\u003e\n\u003cli\u003e15% higher completion vs self-paced\u003c\/li\u003e\n\u003cli\u003eCertified facilitators, HD video, breakout rooms, live polling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Client Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTraditional on-site delivery stays central for Franklin Covey when clients want deep, face-to-face consulting and keynotes; in 2024 Franklin Covey reported 22% of revenue from on-site programs, driven by executive coaching and transformation work.\u003c\/p\u003e\n\u003cp\u003eConsultants travel to client HQs or retreats to run intensive sessions; average on-site engagement in 2024 lasted 4.6 days and billed roughly $32,000 per engagement.\u003c\/p\u003e\n\u003cp\u003eThis method is most used for executive-level coaching and large-scale cultural transformation, where client retention and ROI metrics outperform virtual-only programs by ~18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% revenue from on-site (2024)\u003c\/li\u003e\n\u003cli\u003eAvg 4.6 days per engagement\u003c\/li\u003e\n\u003cli\u003eAvg $32,000 billed per on-site engagement\u003c\/li\u003e\n\u003cli\u003e18% higher retention vs virtual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranklinCovey: Global reach, 42% subscription mix, virtual up 42%—$32K avg on-site\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFranklin Covey uses 70+ direct offices (40+ countries) plus 150+ licensee markets; FY2024: 58% enterprise training revenue from regions, 28% from licensees, 42% subscription revenue, virtual delivery grew 42% and made 28% of revenue, on-site 22% (avg 4.6 days, $32,000), portal integrates 300+ LMS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect offices\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensee countries\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional revenue\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensee revenue\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual growth\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual revenue\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site revenue\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg on-site days\u003c\/td\u003e\n\u003ctd\u003e4.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg on-site fee\u003c\/td\u003e\n\u003ctd\u003e$32,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLMS integrations\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFranklin Covey 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you'll receive instantly after purchase—no surprises; it’s the complete Franklin Covey 4P’s Marketing Mix analysis, fully editable and ready to use for strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749943619961,"sku":"franklincovey-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/franklincovey-marketing-mix.png?v=1772220669","url":"https:\/\/matrixbcg.com\/products\/franklincovey-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}