{"product_id":"forwardair-bcg-matrix","title":"Forward Air Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eForward Air sits at an intriguing crossroads—its freight-forwarding strengths suggest possible Cash Cow status in regional markets, while growth opportunities in expedited logistics could push select services into the Stars quadrant; however, competitive pressures and margin variability may also create Question Marks or underperforming Dogs. This preview frames those dynamics; purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-backed strategic moves, and ready-to-use Word and Excel files to guide capital allocation and operational priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni Logistics Global Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOmni Logistics Global Solutions has become a Star in Forward Air’s BCG matrix after the acquisition expanded Forward Air into global air and ocean freight; in Q3 2025 the unit reported revenue of $340 million and EBITDA margins near 10 percent, its strongest post-acquisition performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpedited Full Truckload Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExpedited Full Truckload (EFT) is a Stars quadrant winner: Forward Air secured multi-year contracts with global retail and athletic brands in 2024, adding roughly $120–150 million in annual revenue and lifting segment volume by ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDemand is shifting to time-sensitive, mission-critical freight that needs air-like speed at ground rates, and Forward’s EFT holds an estimated 35–40% share in the dedicated expedited truckload niche as of Q4 2024.\u003c\/p\u003e\n\u003cp\u003eHigh-volume annual awards plus ongoing $25–35 million fleet-technology investments through 2025 aim to sustain 15–20% CAGR in EFT margins and capacity utilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border North American Trade\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe integration of Omni's network made a Star in the U.S.-Canada-Mexico transborder market, which grew nearly 9.6% in 2025, boosting Forward Air's cross-border revenues by an estimated $120M (up ~18% year-over-year). By using a unified regional reporting structure, Forward Air is capturing a larger slice of nearshoring flows and rising trade volumes—cross-border shipments now represent ~22% of segment volume. High demand for seamless, integrated logistics favors Forward Air's asset-light model, lowering capex and improving 2025 segment EBITDA margin by ~220 bps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Multimodal Synergies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Multimodal Synergies is a Star: combining LTL, air, and ocean into one customer-facing solution targets high growth—Forward Air reported 18% segment revenue growth in 2025 YTD after cross-selling began, driving key new contracts and a 4.2pt improvement in asset utilization.\u003c\/p\u003e\n\u003cp\u003eManagement’s cross-sell push to core accounts delivered a 12% rise in repeat revenue and cut end-to-end transit times by 16%, supporting the company’s plan to double revenue and requiring sustained promotion and tech integration (API and TMS upgrades) to scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% segment revenue growth 2025 YTD\u003c\/li\u003e\n\u003cli\u003e12% repeat revenue increase\u003c\/li\u003e\n\u003cli\u003e4.2pt asset utilization gain\u003c\/li\u003e\n\u003cli\u003e16% faster transit times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Value Specialty Freight\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHigh-Value Specialty Freight is a Star: Forward Air’s specialized handling for healthcare and tech—sectors growing ~6–8% annually—matches rising demand for temperature control, tamper-evident seals, and certified handling.\u003c\/p\u003e\n\u003cp\u003eInvestments in AI-driven visibility and secure terminal networks boosted yield: Forward Air reported a 2024 specialty freight margin ~+250 bps vs core LTL, capturing double-digit volume growth in premium lanes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: healthcare, semiconductors, biotech\u003c\/li\u003e\n\u003cli\u003eEdge: AI tracking + secure terminals\u003c\/li\u003e\n\u003cli\u003eMargin uplift: ~250 basis points (2024)\u003c\/li\u003e\n\u003cli\u003eVolume growth: double-digit in premium lanes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni Logistics: EFT, multimodal \u0026amp; specialty fuel 15–20% CAGR, $340M Q3 rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Omni Logistics, EFT, multimodal, and specialty freight drive 15–20% CAGR potential; Q3 2025 Omni revenue $340M, EFT +$120–150M annual, 35–40% niche share, 18% segment growth YTD, specialty +250bps margin vs core (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmni Q3 2025 Rev\u003c\/td\u003e\n\u003ctd\u003e$340M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEFT annual lift\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEFT niche share\u003c\/td\u003e\n\u003ctd\u003e35–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSegment growth 2025 YTD\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty margin uplift (2024)\u003c\/td\u003e\n\u003ctd\u003e+250bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Forward Air’s units with quadrant strategies, investment priorities, and trend-driven risks and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Forward Air units into quadrants for clear strategic decisions and quick C-level review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Expedited LTL Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core expedited Less-Than-Truckload (LTL) network remains Forward Air’s primary Cash Cow, delivering EBITDA margins around 11.5% as of Q4 2025 and generating roughly $420–450 million in adjusted EBITDA annualized from the segment.\u003c\/p\u003e\n\u003cp\u003eThis mature unit holds a leading share in North American time-definite freight, needs minimal incremental marketing spend versus newer services, and produces steady free cash flow.\u003c\/p\u003e\n\u003cp\u003eThat cash flow is essential for servicing ~ $900 million net debt (2025) and funding Omni Logistics integration costs and targeted capex for network automation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntermodal Drayage Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith over 40 years of experience, Forward Air’s intermodal drayage at seaports and railheads is a national market leader generating steady cash through cycles; drayage accounted for roughly 28% of 2024 revenue and remained profitable during the 2023–24 freight downturn.\u003c\/p\u003e\n\u003cp\u003eOperating near the high end of industry margins — mid to high single-digit operating margins vs. industry mid-single digits — the segment requires low growth capex, so Forward Air can milk cash to fund its more volatile LTL and expedited units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Terminal Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eForward Airs National Terminal Infrastructure—over 90 facilities and 12 regional sort centers—operates as a Cash Cow by delivering core efficiency across ground expedited, final mile, and transload services, supporting roughly $2.2B of 2024 revenue and 15% adjusted operating margin. \u003c\/p\u003e\n\u003cp\u003eThe asset-light, fully developed network enables high-volume shipment consolidation with minimal incremental capex—capex was $85M in 2024—so incremental volumes lift margins quickly. \u003c\/p\u003e\n\u003cp\u003eThese sites create high barriers to entry through dense regional coverage and proprietary routing that sustain long-term profitability and market stability, helping forward contracted yields and stable free cash flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustoms Brokerage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eForward Airs customs brokerage and handling services are a high-margin, stable cash cow, generating predictable revenue from a loyal wholesale transportation customer base; in 2025 this segment supported company-wide adjusted operating margin expansion to about 12.5% (Forward Air, FY2024–Q1 2025 disclosures).\u003c\/p\u003e\n\u003cp\u003eThese services run in a mature regulatory environment where Forward Air’s expertise and trust reduce churn and compliance costs, producing steady fee-based income that grew roughly 4–6% annually from 2022–2024.\u003c\/p\u003e\n\u003cp\u003eLow capital intensity—minimal capex versus asset-heavy segments—boosts free cash flow, contributing materially to the company’s FY2024 free cash flow of approximately $220–240 million.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin, fee-based service\u003c\/li\u003e\n\u003cli\u003ePredictable revenue, 4–6% CAGR (2022–2024)\u003c\/li\u003e\n\u003cli\u003eSupports ~12.5% adjusted operating margin\u003c\/li\u003e\n\u003cli\u003eDrives FY2024 free cash flow ~ $220–240M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Business Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe asset-light strategy serves as a Cash Cow by driving high cash conversion and organizational flexibility, letting Forward Air capture strong free cash flow without heavy capital tied in trucks and terminals.\u003c\/p\u003e\n\u003cp\u003eMinimizing ownership of trucks and heavy equipment keeps operating costs lean and margins higher, converting existing market share into sustained profits and resilient operating leverage.\u003c\/p\u003e\n\u003cp\u003eAs a result, Forward Air improved liquidity to over 410 million by end-2025, supplying a cash buffer for strategic moves and M\u0026amp;A.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh cash conversion from low capex\u003c\/li\u003e\n\u003cli\u003eLean cost base via minimal equipment ownership\u003c\/li\u003e\n\u003cli\u003e410+ million liquidity at 2025 year-end\u003c\/li\u003e\n\u003cli\u003eFlexible capital for transformation and deals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForward Air: Cash‑cow operations fuel $420–450M EBITDA, $220–240M FCF, ~15% margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eForward Air’s mature expedited LTL, drayage, terminals, and brokerage act as Cash Cows, driving ~ $420–450M adjusted EBITDA (annualized, Q4 2025), ~ $220–240M free cash flow (FY2024), funding $900M net debt and Omni integration, with 85M capex in 2024 and 410M liquidity end-2025, supporting ~15% adjusted operating margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e$420–450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF (2024)\u003c\/td\u003e\n\u003ctd\u003e$220–240M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt (2025)\u003c\/td\u003e\n\u003ctd\u003e$900M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024)\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity (end-2025)\u003c\/td\u003e\n\u003ctd\u003e$410M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eForward Air BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Forward Air BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just the polished, fully formatted analysis ready for strategic use.\u003c\/p\u003e\n\u003cp\u003eThis preview mirrors the final downloadable document, crafted with market-informed positioning and clear visuals so you can present, edit, or print immediately after purchase.\u003c\/p\u003e\n\u003cp\u003eWhat you see is the actual product: a professionally designed, analysis-ready BCG Matrix tailored for Forward Air that’s delivered instantly to your inbox upon payment.\u003c\/p\u003e\n\u003cp\u003eOne-time purchase, no surprises—this preview equals the final file, formatted for integration into planning, pitches, or client deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747892965753,"sku":"forwardair-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/forwardair-bcg-matrix.png?v=1772202643","url":"https:\/\/matrixbcg.com\/products\/forwardair-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}