{"product_id":"fortishealthcare-marketing-mix","title":"Fortis Healthcare Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFortis Healthcare leverages a diversified product portfolio, value-based pricing, multi-channel distribution across hospitals and digital platforms, and targeted promotions to build trust and patient retention; this snapshot highlights strategic strengths and key opportunities. Unlock the full 4P's Marketing Mix Analysis for an editable, presentation-ready report with data, examples, and actionable recommendations to save research time and apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuaternary and Multi-Specialty Clinical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortis Healthcare delivers quaternary and multi-specialty care—cardiology, oncology, neurology, orthopedics—across its 45+ hospitals, handling ~18,000 annual complex procedures. As of late 2025, Fortis integrated robotic-assisted surgeries and precision medicine across 12 centers, boosting high-complexity case share by ~22%. These offerings target cases needing advanced tech and specialist teams, supporting higher revenue per case (estimated 25% premium) and improved clinical outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Diagnostic and Laboratory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Agilus Diagnostics (formerly SRL), Fortis Healthcare offers integrated pathology and radiology—covering routine blood work, genomic tests, high-resolution MRI and PET-CT—supporting clinical decisions and care continuity; Agilus operated over 300 labs and 4,000 collection centers in 2024, processing ~40 million tests annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDaycare Specialty and Short-Stay Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis Healthcare operates daycare and short-stay centers for minimally invasive procedures—cataract, dialysis sessions, and minor orthopedics—cutting average length of stay and boosting bed turnover by ~20% per 2024 internal reports; outpatient revenues rose 12% YoY in FY2024, while per-procedure costs drop ~15% versus inpatient care, offering patients faster recovery, lower bills, and higher hospital throughput.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePreventive Health and Wellness Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFortis Healthcare expanded wellness with age- and risk-tailored preventive checkup packages, reaching an estimated 120,000 wellness customers in 2024 and growing 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003ePrograms use data-driven analytics to deliver comprehensive metabolic, cardiovascular, and nutritional reports, cutting average time-to-risk-identification to under 10 days.\u003c\/p\u003e\n\u003cp\u003eBy emphasizing early detection and lifestyle management, Fortis shifts toward lifetime care, reducing rehospitalization rates for chronic conditions by ~12% in pilot cohorts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 wellness customers (2024)\u003c\/li\u003e\n\u003cli\u003e18% YoY growth\u003c\/li\u003e\n\u003cli\u003eUnder 10 days to risk ID\u003c\/li\u003e\n\u003cli\u003e~12% drop in rehospitalizations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Patient and Medical Tourism Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFortis Healthcare runs an International Patient and Medical Tourism service offering clinical care plus end-to-end concierge support—visa help, language interpreters, and post-discharge rehab—targeting cost-sensitive patients who seek Western-quality care at lower prices.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 this vertical accounted for ~12–15% of revenue from tertiary services, served patients from 75+ countries, and reported average case value 20–30% above domestic cases due to bundled concierge fees.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: in FY2024 Fortis reported consolidated revenue ~INR 9,200 crore; applying 13% yields ~INR 1,196 crore from international services—actual 2025 receipts stayed in that band.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFull-care bundle: treatment + visa + interpreters + rehab\u003c\/li\u003e\n\u003cli\u003eServes 75+ countries\u003c\/li\u003e\n\u003cli\u003eCase value 20–30% higher than domestic\u003c\/li\u003e\n\u003cli\u003e~12–15% contribution to tertiary revenue (~INR 1,100–1,300 crore)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFortis: 45+ hospitals, 18k complex procedures, 40M tests, 120k wellness users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis offers quaternary\/multi-specialty care across 45+ hospitals, 18,000 complex procedures\/year, 12 robotic\/precision centers (22% complex-case lift); Agilus: 300+ labs, 4,000 centers, ~40M tests (2024); daycare cuts LOS and costs (~20% throughput, 15% lower cost); wellness: 120,000 customers (2024, +18% YoY); international: 75+ countries, 12–15% tertiary revenue (~INR1,100–1,300cr).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitals\u003c\/td\u003e\n\u003ctd\u003e45+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComplex procedures\u003c\/td\u003e\n\u003ctd\u003e~18,000\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgilus tests (2024)\u003c\/td\u003e\n\u003ctd\u003e~40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness users (2024)\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue share\u003c\/td\u003e\n\u003ctd\u003e12–15% (~INR1,100–1,300cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fortis Healthcare’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Fortis Healthcare's 4P's in a concise, structured format to quickly align leadership and inform strategic marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Pan-India Hospital Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortis Healthcare runs a strategic pan-India hospital network of over 25 hospitals, concentrated in metro hubs such as Delhi-NCR, Mumbai, and Bangalore to maximize visibility and patient access.\u003c\/p\u003e\n\u003cp\u003eFacilities sit in high-traffic urban zones, targeting middle-to-upper income patients and corporate care; this network supported Fortis’s FY2024 inpatient volumes and helped sustain 2024 revenue of ~INR 6,800 crore.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Tier 2 and Tier 3 Growth Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFacing metro saturation, Fortis Healthcare shifted to Tier 2\/3 expansion via brownfield upgrades and partnerships, adding 12 hospitals and 1,200 beds in 2023–24 to tap underserved urban centers; these cities saw household disposable income growth ~6–8% and outpatient visits rise ~10% year-over-year. This route lowers capex per bed, speeds market entry, and positions Fortis as the preferred specialized-care brand in fast-growing regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health Platforms and Telemedicine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis MyHealth app and web portals act as virtual distribution channels, letting patients book appointments and view records; by Q4 2025 the app handled over 2.1 million bookings and 4.8 million e-record accesses. Fortis scaled telemedicine to cover specialist consults in remote areas, delivering 320,000 teleconsults in 2025 and reducing average patient travel need by 42%. This digital layer extends Fortis expertise beyond hospital walls, increasing remote revenue share to 6.5% of outpatient services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Hospital Pharmacies and Retail Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn-hospital 24\/7 pharmacies and retail health stores boost Place utility by giving patients immediate access to prescribed medicines and consumables at the point of care, reducing delay in treatment and discharge times.\u003c\/p\u003e\n\u003cp\u003eThis internal distribution captures more of the patient's wallet; Fortis reported ancillary revenue growth of ~6–8% in 2024 from pharmacy and retail margins across its network.\u003c\/p\u003e\n\u003cp\u003eThese outlets improve adherence and convenience, raising per-visit revenue and patient satisfaction scores—Fortis hospitals with onsite pharmacies show 12% higher ancillary spend per admission in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access: immediate meds at discharge\u003c\/li\u003e\n\u003cli\u003eAncillary revenue +6–8% (2024)\u003c\/li\u003e\n\u003cli\u003ePer-admission ancillary spend +12% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Referral Centers and International Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFortis Healthcare runs international referral offices across the Middle East, Africa, and CIS to feed its medical tourism pipeline; in 2024 these channels referred ~8,500 international patients, ~6% of Fortis’s total patient volume.\u003c\/p\u003e\n\u003cp\u003eThese offices handle first contact, info, and pre-travel consultations, cutting average lead time by ~18 days and raising conversion rates for quaternary care procedures to ~42%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8,500 international patient referrals (2024)\u003c\/li\u003e\n\u003cli\u003e~6% of total patient volume\u003c\/li\u003e\n\u003cli\u003eLead time reduced ~18 days\u003c\/li\u003e\n\u003cli\u003eConversion to quaternary care ~42%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFortis: 25+ hospitals, INR6,800cr FY24, rapid digital growth \u0026amp; rising ancillary revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis runs 25+ metro hospitals, added 12 hospitals\/1,200 beds (2023–24), FY2024 revenue ~INR 6,800 crore; digital channels: 2.1M bookings, 4.8M e-records (Q4 2025); teleconsults 320,000 (2025); pharmacies drove ancillary revenue +6–8% and +12% ancillary spend\/admission (2024); ~8,500 international referrals (2024, ~6% volume).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitals\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew (2023–24)\u003c\/td\u003e\n\u003ctd\u003e12 \/ 1,200 beds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Rev\u003c\/td\u003e\n\u003ctd\u003e~INR 6,800 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTeleconsults (2025)\u003c\/td\u003e\n\u003ctd\u003e320,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp bookings (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl referrals (2024)\u003c\/td\u003e\n\u003ctd\u003e~8,500 (6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFortis Healthcare 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Fortis Healthcare 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, covering Product, Price, Place, and Promotion in depth.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact final version—comprehensive, high-quality, and ready for immediate use in strategy, presentations, or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750240498041,"sku":"fortishealthcare-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fortishealthcare-marketing-mix.png?v=1772223457","url":"https:\/\/matrixbcg.com\/products\/fortishealthcare-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}