{"product_id":"foodtravelexperts-marketing-mix","title":"SSP Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how SSP Group’s product offerings, pricing architecture, distribution footprint, and promotion tactics converge to drive customer reach and margin—this preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers a slide-ready, editable report with data, examples, and strategic recommendations to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSSP Group blends 140+ global franchise brands and ~400 proprietary outlets to serve varied traveler segments, mixing Starbucks and Burger King with in‑house names like Upper Crust and Ritazza.\u003c\/p\u003e\n\u003cp\u003eBy end‑2025 SSP operates in 30 countries, with branded partnerships contributing ~60% of retail revenue and proprietary concepts ~40%, balancing margin and scale.\u003c\/p\u003e\n\u003cp\u003eThis portfolio diversity lets SSP tailor offers by airport, with food \u0026amp; beverage transactions rising 8% yoy in 2024 at priority hubs, meeting passenger tastes across routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Local Concepts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBespoke Local Concepts tailor food and drink to local tastes at airports and stations, letting travelers sample regional cuisine in transit; SSP reported 2024 like-for-like sales up 7.1% in international travel catering, driven largely by localized offers. These units boost contract wins—SSP cited a 15% higher bid success rate where bespoke concepts were proposed—and raise spend per passenger (SSP FY2024: £9.80 average transaction in Europe). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreshness and Quality Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSSP Group enforces ISO 22000-aligned quality controls and HACCP (hazard analysis) protocols across outlets, reducing food-safety incidents to 0.12% of transactions in 2024 versus 0.27% in 2020. \u003c\/p\u003e\n\u003cp\u003eBy late 2025 SSP had deployed real-time supply-chain sensors and inventory analytics in 68% of high-volume sites, cutting perishable shrink by 21% and improving stock turnover from 4.2 to 5.1 turns\/year. \u003c\/p\u003e\n\u003cp\u003eThese premium freshness standards raise average transaction value by ~6% versus legacy fast-food formats, attracting health-conscious travellers and supporting higher-margin concessions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Contactless Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSSP Group has rolled out mobile ordering, self-service kiosks, and contactless payments across ~70% of outlets by 2024, cutting average queue time by 30% and boosting peak-hour transactions by ~18%.\u003c\/p\u003e\n\u003cp\u003eThese features target time-pressed commuters, improving checkout speed and raising like-for-like sales in transport hubs; digital uptake lifts order accuracy and operational throughput.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~70% outlets digital-enabled (2024)\u003c\/li\u003e\n\u003cli\u003e30% average queue time reduction\u003c\/li\u003e\n\u003cli\u003e~18% peak-hour transaction uplift\u003c\/li\u003e\n\u003cli\u003eHigher order accuracy and throughput\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Sustainability Focused Menus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSSP Group’s 2025 menus expand plant-based, gluten-free, and ethically sourced options, reflecting a 27% increase in plant-based SKUs year-over-year and a 15% uplift in average spend per healthy menu item.\u003c\/p\u003e\n\u003cp\u003eMenus update seasonally and add low-calorie choices, supporting a 22% rise in wellness-oriented traveler orders and offering transparent nutrition labels across 95% of sites.\u003c\/p\u003e\n\u003cp\u003eThis product shift targets sustainable consumption and traceability, aligning with industry data showing 48% of travelers consider sustainability when choosing food services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e27% growth in plant-based SKUs\u003c\/li\u003e\n\u003cli\u003e15% higher spend per healthy item\u003c\/li\u003e\n\u003cli\u003e95% sites with nutrition labels\u003c\/li\u003e\n\u003cli\u003e48% travelers prioritize sustainability\u003c\/li\u003e\n\u003cli\u003e22% rise in wellness orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSSP: 140+ brands, 30 countries—digital cuts queues 30%, boosts peak sales 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSSP mixes 140+ global brands and ~400 proprietary sites across 30 countries (2025), with branded partnerships ≈60% revenue. Digital-enabled ~70% outlets cut queues 30% and lift peak transactions 18%. Localised menus drove LFL international sales +7.1% (2024); plant-based SKUs +27% (2025). Food-safety incidents 0.12% (2024); perishable shrink down 21% at sensor-enabled sites.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\/sites\u003c\/td\u003e\n\u003ctd\u003e140+\/~400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e30 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded rev\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital enablement\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQueue time\u003c\/td\u003e\n\u003ctd\u003e-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based SKU growth\u003c\/td\u003e\n\u003ctd\u003e+27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood-safety incidents\u003c\/td\u003e\n\u003ctd\u003e0.12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShrink reduction\u003c\/td\u003e\n\u003ctd\u003e-21%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into SSP Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a practical breakdown of marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes SSP Group’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and simplifies stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Airport Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSSP Group targets high-visibility spots in major international airports, where global passenger traffic hit 9.7 billion in 2019 and recovered to ~6.8 billion in 2024, giving large captive audiences with long dwell times and above-average spend.\u003c\/p\u003e\n\u003cp\u003eOutlets near departure gates and arrivals boost transactions; SSP reported 2024 airport food \u0026amp; beverage sales growth of ~12% in international travel locations, with average basket sizes 15–30% higher than city outlets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRailway and Transit Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSSP Group holds a leading footprint in major UK and Continental European railway stations—accounting for roughly 30% of its travel-related estate in 2024—targeting the densest commuter corridors where daily footfall often exceeds 100,000 at hubs like London Waterloo and Paris Gare du Nord. These sites use high-speed service formats to serve quick turnovers, lifting per-site sales by ~18% vs non-transit locations in FY 2024. Strategic placement drives steady day–evening revenue streams and peak-hour throughput.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMotorway Service Areas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSSP Group expands its footprint via motorway service area concessions, targeting long-distance travelers and HGV drivers; in FY2024 these sites contributed ~8% of group revenue, about £230m, helping diversify away from 65% aviation exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHeading into 2026, SSP Group has expanded in North America and Asia-Pacific, opening or securing 120 new sites in 2025 and targeting 200 total by end-2026 to capture rising airport and rail footfall.\u003c\/p\u003e\n\u003cp\u003eThe company uses joint ventures with local partners—over 15 JV agreements signed in 2024–25—to manage regulation and tailor offers to local consumer tastes.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification cut revenue concentration from 62% UK\/EU in 2022 to 44% by FY2025, reducing dependency on any single travel market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 new sites in 2025; 200 target by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and Delivery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpssp group extends place strategies beyond counters by offering delivery across airport terminals and train platforms via proprietary apps partners like deliveroo grab in ssp reported digital orders up app penetration at of transactions raising average ticket size\u003e\n\u003cpthis channel drives reach beyond the physical counter reduces missed sales during peak boarding times and supports access in travel hubs pilot sites saw a lift weekday higher margin on delivered orders.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital orders +32% (2024)\u003c\/li\u003e\n\u003cli\u003eApp share 18% of transactions\u003c\/li\u003e\n\u003cli\u003eAvg ticket +11% for delivery\u003c\/li\u003e\n\u003cli\u003ePilot sites: +14% weekday sales\u003c\/li\u003e\n\u003cli\u003eDelivered orders margin +9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pssp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSSP accelerates travel-hub rollout: 120 sites in 2025, digital orders +32%, motorway £230m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSSP places sites in high-footfall travel hubs (airports, major rail, motorways), cutting UK\/EU revenue share from 62% (2022) to 44% (FY2025); 120 new sites opened in 2025, 200 target by end-2026; 2024 digital orders +32%, app 18% transactions, delivery avg ticket +11%; FY2024 motorway sites ~8% revenue (£230m).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew sites 2025\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget sites 2026\u003c\/td\u003e\n\u003ctd\u003e200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital orders growth 2024\u003c\/td\u003e\n\u003ctd\u003e+32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp transaction share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotorway revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e£230m (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSSP Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SSP Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact editable, high-quality analysis included with your order; this is not a sample or mockup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750261436793,"sku":"foodtravelexperts-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/foodtravelexperts-marketing-mix.png?v=1772223674","url":"https:\/\/matrixbcg.com\/products\/foodtravelexperts-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}