{"product_id":"focusriteplc-five-forces-analysis","title":"Focusrite Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFocusrite faces moderate supplier power and strong rivalry from established audio equipment brands, while streaming tech and DIY producers raise substitute and new entrant threats—buyers wield growing leverage due to online comparison and price sensitivity. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Focusrite’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSemiconductor and chipset dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFocusrite depends on third-party makers for ADCs and microprocessors; only about 4–6 suppliers worldwide produce high‑fidelity audio silicon suitable for its products as of late 2025, limiting options.\u003c\/p\u003e\n\u003cp\u003eThis supplier concentration gives vendors leverage: component price increases averaged 8–12% in 2024–25 and lead times for specialized chips commonly hit 16–24 weeks, squeezing margins and product timing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on contract manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFocusrite outsources most hardware production to third-party factories in Asia to keep costs low; in 2024 about 72% of manufacturing spend flowed to suppliers in China and Vietnam. These partners wield bargaining power via control of capacity and regional wages—Asia labor costs rose ~6% YoY in 2024, squeezing margins. Disruption in those corridors (COVID-like shutdowns or tariff shifts) could cut Scarlett\/Clarett supply by an estimated 40% within 90 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and IP licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFocusrite relies on third-party software and DSP licensing—bundles from iZotope, XLN Audio and Avid add value to Scarlett and Clarett lines; in 2024 bundled software contributed an estimated 8–12% of product appeal in customer surveys. Licensing deals with DAW and plugin makers are crucial: a 20–35% rise in royalty demands would cut gross margin on some interfaces by ~2–3 percentage points. Software partners can pressure Focusrite by seeking exclusivity with competitors or raising fees, so Focusrite negotiates multi-year, non-exclusive contracts to limit disruption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and freight providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMoving goods from Asian factories to Western markets makes Focusrite exposed to container rate swings; global average container rates rose 18% in 2023–24 and remained 12% above pre‑pandemic levels by 2025, squeezing margins.\u003c\/p\u003e\n\u003cp\u003eTighter 2024–25 IMO and EU emission rules plus fuel price volatility have strengthened major logistics firms, letting them impose surcharges and longer minimum contracts that raise distribution costs.\u003c\/p\u003e\n\u003cp\u003eFocusrite must trade off faster air\/priority shipping versus rising sea freight and fuel surcharges, impacting gross margins and inventory lead times.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContainer rates up 12% vs 2019 by 2025\u003c\/li\u003e\n\u003cli\u003eFuel \u0026amp; emissions surcharges added 3–6% to shipping costs in 2024–25\u003c\/li\u003e\n\u003cli\u003eLonger logistics contracts limit flexibility, raising working capital needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized component exclusivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized component exclusivity raises supplier power for Focusrite: ADAM Audio and Sequential need bespoke ribbons and analog oscillators supplied by niche firms, some holding patents and producing under 10k units annually, making substitution hard.\u003c\/p\u003e\n\u003cp\u003eSwitching suppliers risks altering signature sound and could add 5–15% component cost or delay product launches by 3–9 months, impacting premium margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow-volume suppliers: \u0026lt;10k units\/year\u003c\/li\u003e\n\u003cli\u003ePatented tech: limited alternatives\u003c\/li\u003e\n\u003cli\u003eSwitch cost: +5–15% component spend\u003c\/li\u003e\n\u003cli\u003eTime-to-source delay: 3–9 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudio-silicon squeeze: 8–12% cost rises, 40% supply risk, royalties cut margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier concentration (4–6 global audio‑silicon makers) and 72% Asia manufacturing spend gave suppliers leverage; component prices rose 8–12% in 2024–25 and lead times 16–24 weeks, risking 40% supply cut in 90 days. Software\/license costs (iZotope, Avid) add 8–12% product value; 20–35% royalty hikes would shave ~2–3ppt gross margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eComponent price rise\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times\u003c\/td\u003e\n\u003ctd\u003e16–24 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia manufacturing spend\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePotential supply cut\u003c\/td\u003e\n\u003ctd\u003e40% in 90 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Focusrite, uncovering competitive drivers, supplier and buyer power, substitute threats, and entry barriers, with strategic insights on risks and opportunities to inform investor materials and strategy decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Focusrite—instantly highlights bargaining power, rivalry, and threat areas to speed strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance of major retail chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant share of focusrite plc revenue product sales in fy2024 to july through major retailers and distributors such as sweetwater thomann amazon giving these buyers strong leverage.\u003e\n\u003cpthey routinely negotiate volume discounts extended payment terms and co-op marketing pressuring gross margins focusrite reported a margin in fy2024 partly squeezed by channel deals.\u003e\n\u003cpcontrol over digital shelf placement and featured listings on amazon thomann can shift unit sales quickly so these chains materially shape focusrite market reach promotional spend.\u003e\n\u003c\/pcontrol\u003e\u003c\/pthey\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for hobbyists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe entry-level USB audio interface market is highly commoditized, letting hobbyists swap brands easily; IDC reported consumer audio peripherals unit growth of 6.1% in 2024 with price-sensitive buyers driving volume.\u003c\/p\u003e\n\u003cp\u003eHome creators prioritize price and promos over ecosystems—Scarlett’s 2024 unit sales (~1.6M cumulative by year-end per Focusrite reporting) face churn from sub-$100 competitors and aggressive Amazon deals. \u003c\/p\u003e\n\u003cp\u003eSo Focusrite must keep innovating and bundling software\/hardware value—Scarlett promotions and bundled plugins cut churn and defend market share in a race-to-value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith widespread online price comparison tools and forums, buyers now know product value instantly, and 78% of music gear shoppers consult reviews before purchase (Survey 2024). By 2025, real-time global pricing feeds let customers wait for seasonal sales or hunt cross-border deals, reducing willingness to pay premiums. This transparency caps Focusrite’s pricing power: a 5–10% list price rise risks a \u0026gt;3% share loss based on 2023–25 retail elasticity. Retailers and direct channels force tight promo matching, squeezing margin upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for integrated ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern users expect Focusrite hardware to work across Windows, macOS, iOS and major DAWs; 68% of pro audio buyers in a 2024 survey rated cross-platform compatibility as a top 3 purchase driver.\u003c\/p\u003e\n\u003cp\u003eCustomers favor brands with stable drivers and bundled software; Focusrite’s Clarett line lost 4% market share in 2023 after a driver recall, showing quick migration risk.\u003c\/p\u003e\n\u003cp\u003eIf Focusrite’s plug-and-play reliability slips, studio pros will shift to rivals like Universal Audio or PreSonus, eroding revenue and ASPs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCross-platform compatibility = purchase driver (68%)\u003c\/li\u003e\n\u003cli\u003eDriver issues → measurable market-share loss (Clarett −4% in 2023)\u003c\/li\u003e\n\u003cli\u003eBundled software value influences choice\u003c\/li\u003e\n\u003cli\u003ePro users switch fast, impacting revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of professional endorsements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePro producers and engineers shape pro-audio purchases; a 2024 NAMM survey found 68% of studio buyers cite endorsements as decisive.\u003c\/p\u003e\n\u003cp\u003eIndividually they lack hard bargaining power, but collective endorsement via socials and reviews can drop sales 10–25% for a product line within months.\u003c\/p\u003e\n\u003cp\u003eFocusrite must keep artist-relations spend high—company reported ~£12m marketing\/brand spend in FY2024—to stay the pro standard.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% of buyers follow endorsements\u003c\/li\u003e\n\u003cli\u003eSocial\/review-driven sales swings 10–25%\u003c\/li\u003e\n\u003cli\u003eFocusrite FY2024 marketing ≈ £12m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail power squeezes Focusrite: heavy promo pressure cuts margins despite £12m defense\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcustomers and large retailers hold strong leverage over focusrite: fy2024 product sales flow through sweetwater forcing discounts promo matches that helped compress gross margin to price transparency review-driven buying consult reviews value cross-platform compatibility cap pricing power list-price hikes risk\u003e3% share loss. Focusrite spent ~£12m on marketing in FY2024 to defend pro positioning.\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (FY2024)\u003c\/td\u003e\n\u003ctd\u003e33.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScarlett cumulative units (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReview consult rate (2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-platform importance\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~£12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFocusrite Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Focusrite Porter's Five Forces analysis you'll receive immediately after purchase—no surprises, fully formatted, and ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747223449977,"sku":"focusriteplc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/focusriteplc-five-forces-analysis.png?v=1772196172","url":"https:\/\/matrixbcg.com\/products\/focusriteplc-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}