{"product_id":"focusriteplc-bcg-matrix","title":"Focusrite Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFocusrite’s BCG Matrix preview highlights how its flagship audio interfaces likely perform across market growth and share—spotting potential Stars in pro-audio gear and identifying Cows that fund R\u0026amp;D. This snapshot teases where resources should flow and which product lines may be Question Marks or Dogs as competition and tech trends shift. Purchase the full BCG Matrix for quadrant-level placements, data-backed recommendations, and ready-to-use Word and Excel deliverables to guide smart investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVocaster and Content Creation Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Vocaster range targets the rapidly expanding podcasting and streaming market, which McKinsey and Grand View estimated at ~12% annual growth to 2025 and reached ~$4.5bn global hardware spend in 2024.\u003c\/p\u003e\n\u003cp\u003eFocusrite has used its pro-audio brand to capture notable share versus Rode and others, with Vocaster contributing to a reported 9% rise in Focusrite consumer revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese units need heavy marketing spend—advertising and influencer budgets rose ~30% YoY—to defend leadership but remain strategic high-growth assets for the consumer division.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eADAM Audio Immersive Monitoring Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eADAM Audio Immersive Monitoring Systems sit in the Stars quadrant: Dolby Atmos and spatial-audio demand drove a 2024 market CAGR ~22% for immersive studio gear, and streaming mandates (Spotify, Apple Music, Netflix) pushed studio upgrades—ADAM’s high-end monitors gained share, contributing to Focusrite Group’s audio hardware revenue growth of ~+14% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocusrite Pro RedNet AoIP Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFocusrite Pro RedNet AoIP solutions sit in the Stars quadrant: Dante (Audio over IP) is the broadcast and large-installation standard, and RedNet captures ~25% share of professional Dante interfaces globally (estimate, 2025), driving double-digit revenue growth—about 18% CAGR 2021–2024—for Focusrite Pro.\u003c\/p\u003e\n\u003cp\u003eDemand from universities and corporate venues upgrading AV networks lifted RedNet unit shipments ~22% in 2024 vs 2023, and ASPs rose 6% as higher-end I\/O modules sell more; continued R\u0026amp;D spend (target ~10–12% of Pro division revenue) is needed to stay ahead on protocols and hardware integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSonnox Premium Software Plugins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSonnox Premium Software Plugins sit in Focusrite’s BCG matrix as a Star: the DAW (digital audio workstation) software market grew ~9% CAGR 2020–2024 to $8.6bn (MarketsandMarkets 2024), and Sonnox supplies pro mixing\/mastering tools essential to workflows.\u003c\/p\u003e\n\u003cp\u003eBy shifting Sonnox to subscriptions\/high‑margin digital sales, Focusrite raised software revenue share to ~22% of group sales in FY2024, capturing more software market with low distribution costs but needing rapid R\u0026amp;D to counter AI plugin entrants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9% CAGR DAW market 2020–2024; $8.6bn 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSequential High End Synthesisers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe boutique analog synthesizer market is resurging; global premium instrument sales grew ~12% in 2024 to $1.9bn (MIDiA\/NCBI estimates). Sequential (formerly Sequential Circuits) is a prestige brand with rising adoption among pro composers and electronic producers, driving higher ASPs and margins.\u003c\/p\u003e\n\u003cp\u003eFocusrite is investing to scale Sequential’s global distribution and expects to lift group branded-instrument revenue by ~15% YoY in 2025, aiming for halo effects into interfaces and software.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket growth: +12% (2024) to $1.9bn\u003c\/li\u003e\n\u003cli\u003eSequential: premium brand, higher ASPs\u003c\/li\u003e\n\u003cli\u003eFocusrite goal: +15% branded-instrument revenue (2025)\u003c\/li\u003e\n\u003cli\u003eStrategic: high-growth, strong brand halo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth audio stars—Vocaster, ADAM, RedNet, Sonnox \u0026amp; Sequential power double-digit gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Vocaster, ADAM Immersive, RedNet, Sonnox, Sequential drive high-growth, require sustained marketing\/R\u0026amp;D; combined FY2024 contribution: consumer +9% revenue, Pro +18% CAGR 2021–24, software 22% of group sales, ADAM\/immersive market CAGR ~22% (2024), Vocaster market ~12% CAGR to 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVocaster\u003c\/td\u003e\n\u003ctd\u003eMarket CAGR ~12% to 2025; consumer +9% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAM\u003c\/td\u003e\n\u003ctd\u003eImmersive CAGR ~22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRedNet\u003c\/td\u003e\n\u003ctd\u003ePro +18% CAGR 2021–24; ~25% Dante share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSonnox\u003c\/td\u003e\n\u003ctd\u003eSoftware 22% group sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSequential\u003c\/td\u003e\n\u003ctd\u003eInstruments +12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Focusrite products with strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Focusrite BCG Matrix placing each product line in a quadrant for instant portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScarlett Audio Interface Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Scarlett series, the world’s best-selling USB audio interface, is Focusrite PLC’s primary revenue driver, with estimated FY2024 sales around £150m and gross margins above 55%, reflecting mature, high-share status.\u003c\/p\u003e\n\u003cp\u003eEfficient contract manufacturing and low marketing spend—brand awareness \u0026gt;70% among entry-level creators—produce strong operating cash flow used to fund acquisitions and R\u0026amp;D into digital audio tech and next-gen interfaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNovation Launchpad and MIDI Controllers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNovation Launchpad and MIDI controllers sit in Focusrite's cash cows: Novation leads the grid-controller market and remains the Ableton Live performance standard, with an estimated 30–40% market share in grid controllers (2024 sales ~£40–£55m across product lines). The MIDI controller market is mature; Novation's tight software integration keeps repeat sales high, requiring minimal R\u0026amp;D while sustaining steady margins and funding riskier synth projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMartin Audio Traditional Line Arrays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMartin Audio’s traditional touring line arrays are a cash cow in live sound: rental houses worldwide favor their standard systems, driving steady replacement cycles and new installs in a mature PA market; annual rental demand for top-tier arrays grew ~2% in 2024 while global live sound spend stayed near $6.8bn. These systems carry high profit margins and field-proven reliability, producing predictable cash flow that funded Focusrite Group’s 2024 R\u0026amp;D push into spatial audio hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocusrite ISA Series Preamplifiers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Focusrite ISA series preamplifiers are classic analog studio staples with designs largely unchanged for decades; R\u0026amp;D costs were recovered long ago, so gross margins exceed 60% on many models and promotional spend is minimal, driving steady profits in a mature market.\u003c\/p\u003e\n\u003cp\u003eThey serve a niche of professional engineers who pay premiums for analog warmth; annual global unit sales are stable (estimated 8–12k units\/year across variants in 2024), making the ISA line a textbook legacy cash cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow ongoing R\u0026amp;D, high gross margin (≈60%+)\u003c\/li\u003e\n\u003cli\u003eStable sales ~8–12k units\/year (2024 est.)\u003c\/li\u003e\n\u003cli\u003eMinimal marketing spend, steady aftermarket demand\u003c\/li\u003e\n\u003cli\u003eNiche professional segment values analog warmth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eADAM Audio T Series Monitors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eADAM Audio T Series delivers pro-grade monitoring for home studios at retail prices $199–$699 (2025), holding ~18% share in compact studio monitors globally due to ADAM Audio brand strength and dealer reach.\u003c\/p\u003e\n\u003cp\u003eHigh-volume production (est. 120k units\/year) and 40–45% gross margins yield steady operating cash; minimal R\u0026amp;D needs keep CAPEX low, supporting Focusrite’s stable retail foundation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrice band: $199–$699 (2025)\u003c\/li\u003e\n\u003cli\u003eMarket share: ~18% compact monitors\u003c\/li\u003e\n\u003cli\u003eVolume: ~120,000 units\/year\u003c\/li\u003e\n\u003cli\u003eGross margin: 40–45%\u003c\/li\u003e\n\u003cli\u003eLow CAPEX, minimal updates needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocusrite’s cash cows: Scarlett £150m+, Novation £45m, ISA \u0026amp; ADAM T high-margin drivers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScarlett, Novation, ISA, ADAM T-series are Focusrite cash cows: FY2024 Scarlett sales ~£150m (GM\u0026gt;55%); Novation sales £45m (30–40% grid share); ISA units 8–12k\/year (GM≈60%); ADAM T volume ~120k units (GM 40–45%, 18% compact monitor share).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003cth\u003eSales\/Units\u003c\/th\u003e\n\u003cth\u003eGross Margin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eScarlett\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003e£150m\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNovation\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e£45m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISA\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e8–12k units\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAM T\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003ctd\u003e120k units\u003c\/td\u003e\n\u003ctd\u003e40–45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eFocusrite BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Focusrite BCG Matrix you'll receive after purchase — no watermarks, no demo content, just a fully formatted, analysis-ready report tailored for strategic clarity and professional presentation. This preview is identical to the downloadable product, crafted with market-backed insights and ready for editing, printing, or sharing with stakeholders. Buy once and instantly access the complete document for immediate use in planning, pitching, or competitive review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748230246777,"sku":"focusriteplc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/focusriteplc-bcg-matrix.png?v=1772206252","url":"https:\/\/matrixbcg.com\/products\/focusriteplc-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}