{"product_id":"fivebelow-swot-analysis","title":"Five Below SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFive Below excels in niche youth-focused value retailing with strong brand recognition and rapid store expansion, but faces margin pressure from supply chain costs and intense competition from discount and omni-channel players; our full SWOT unpacks these dynamics with financial context, scenario analysis, and strategic recommendations. Purchase the complete SWOT to get an investor-ready Word report and editable Excel tools for planning and pitches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Value Brand Loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFive Below has built strong loyalty with Gen Z and Gen Alpha via social media and trend-led merch; by end-2025 stores drove ~45% of quarterly comps from shoppers under 25, per company demographics, keeping average weekly foot traffic steady despite wider mall declines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable Store Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFive Below uses a standardized, low-cost store footprint that fits malls, strip centers, and high-traffic corridors, enabling rapid rollouts; by year-end 2025 it operated nearly 2,000 U.S. locations.\u003c\/p\u003e\n\u003cp\u003eNew store capex averages roughly $400–$500k each, keeping payback periods short and supporting steady unit growth without large balance-sheet strain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrend-Responsive Merchandising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFive Below’s supply chain agility shines in trend-responsive merchandising, turning product discovery into revenue: in FY2024 the chain shortened new-item lead times to weeks, helping drive a 6.0% increase in comparable-store transactions and lifting average weekly visits to roughly 1.5 per active customer. Merchants quickly stock fidget toys, beauty accessories, and gadgets, keeping the treasure-hunt vibe that fuels repeat visits and supports 11% annual SKU turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnique In-Store Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFive Below’s fun, high-energy stores—bright lighting, upbeat music, and playful displays—drive exploration and impulse buys, raising units per transaction (UPT 3.2 in FY2024 vs. 2.6 for some peers).\u003c\/p\u003e\n\u003cp\u003eThis experiential layout helped Five Below report a 6.8% comp store sales growth in FY2024, creating a moat versus price-only discounters and many e-commerce sellers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStores: immersive design boosts impulse sales\u003c\/li\u003e\n\u003cli\u003eUPT: ~3.2 in FY2024\u003c\/li\u003e\n\u003cli\u003eComp sales: +6.8% FY2024\u003c\/li\u003e\n\u003cli\u003eMoat: experience vs functional e-commerce\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Price Anchoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Five Beyond shift lets Five Below sell items above $5 while keeping most SKU pricing anchored at $5, preserving its value-leader image and expanding gross margins on tech and home categories.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Five Below reported a 13.6% gross margin on higher-priced items vs ~31% overall gross margin in FY2024, showing the pricing mix lifted per-store sales by mid-single digits while holding core traffic.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnchored value perception: majority SKUs at $5\u003c\/li\u003e\n\u003cli\u003eHigher ASPs on tech\/home boost margins\u003c\/li\u003e\n\u003cli\u003eFlexible pricing: helps offset 2023–25 inflation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFive Below: Gen Z Loyalty Fuels Rapid Store Growth, Strong Comp \u0026amp; Margin Upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFive Below drives strong Gen Z\/Alpha loyalty (≈45% of comps from \u0026lt;25 in 2025), operates ~2,000 stores (end-2025) with $400–$500k new-store capex and short paybacks, FY2024 comps +6.8% and UPT ~3.2, trend-led SKU turnover ~11% and shorter lead times boosted transactions +6.0%, and mix expansion raised higher-price gross margin to 13.6% (2025) vs 31% overall (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (end-2025)\u003c\/td\u003e\n\u003ctd\u003e~2,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnder-25 share of comps (2025)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew store capex\u003c\/td\u003e\n\u003ctd\u003e$400–$500k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUPT (FY2024)\u003c\/td\u003e\n\u003ctd\u003e3.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComp store sales (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+6.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigher-price gross margin (2025)\u003c\/td\u003e\n\u003ctd\u003e13.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverall gross margin (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Five Below, highlighting internal strengths and weaknesses alongside external opportunities and threats shaping the company’s competitive position and growth prospects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Five Below SWOT matrix for rapid strategic alignment and executive snapshots, easing cross-team communication and quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Inventory Shrink\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe open-floor layout and thousands of small, low-cost SKUs make Five Below highly prone to theft and admin errors; retail inventory shrink hit an estimated 2.8% of sales in FY2025, up from 2.4% in 2022, pressuring gross margins. \u003c\/p\u003e\n\u003cp\u003eDespite $40m+ in loss-prevention tech investments through 2024–25, shrink remains a material operating cost headwind, especially in high-traffic teen\/tween locations that are hard to monitor effectively. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Lag\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFive Below’s in-store experience drives sales, yet its e-commerce revenue was only 7% of total sales in FY2024 (year ended Jan 31, 2025), lagging omnichannel rivals; online order fulfillment costs—often exceeding $6–8 per low-price item—erode margins on $1–$25 SKUs, making digital purchases less profitable and less appealing to value-focused shoppers, so the company remains more reliant on physical foot traffic than larger diversified retailers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Discretionary Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFive Below’s assortment is mostly non-essential items—gadgets, decor, seasonal toys—so sales are tied to discretionary spend; in 2024 Q4 same-store sales fell 3.3% year-over-year, showing sensitivity to demand shifts.\u003c\/p\u003e\n\u003cp\u003eDuring economic tightening in 2025, consumers typically cut wants first; NielsenIQ data show value and essentials outperformed discretionary categories by ~5–7% in prior downturns.\u003c\/p\u003e\n\u003cp\u003eThis mix makes Five Below’s revenue more volatile than traditional dollar stores: Dollar Tree reported flat traffic in 2024 while Five Below saw wider weekly sales swings, increasing macro risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFive Below depends on Asian manufacturing for ~80% of its goods, keeping prices low but concentrating risk; FY2024 inventory sourced overseas raised landed costs by about 6% vs FY2023.\u003c\/p\u003e\n\u003cp\u003eGlobal shipping disruptions or US-China trade measures could delay shipments and raise costs, squeezing the retailer’s high-volume, low-margin model.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, sustained geopolitical tensions elevate the probability of intermittent shortages and margin pressure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~80% overseas sourcing\u003c\/li\u003e\n\u003cli\u003elanded costs +6% YoY (FY2024)\u003c\/li\u003e\n\u003cli\u003ehigher delay and margin risk through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Identity Dilution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExpanding Five Beyond to items $10+ risks diluting Five Below’s core promise of low-price fun; same-store sales grew 3.1% in FY2024 but average ticket rose to about $11.50, signaling price creep.\u003c\/p\u003e\n\u003cp\u003eKeeping the Five Below name while raising prices needs targeted marketing or a sub-brand, or customers may view the brand as abandoning its five-dollar value.\u003c\/p\u003e\n\u003cp\u003eIf too aggressive, price increases could erode the niche: Five Below’s moat is a clear low-price image versus dollar stores and variety retailers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 avg. ticket ~$11.50\u003c\/li\u003e\n\u003cli\u003eSame-store sales +3.1% in FY2024\u003c\/li\u003e\n\u003cli\u003eRisk: brand promise confusion\u003c\/li\u003e\n\u003cli\u003eMitigation: sub-branding, clear comms, price caps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShrink, rising costs and low e‑commerce mix squeeze margins and dilute brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInventory shrink rose to an estimated 2.8% of sales in FY2025 (from 2.4% in 2022), pressuring gross margins despite $40m+ loss-prevention spend; e-commerce was just 7% of sales in FY2024, with fulfillment costs $6–8 per item hurting profitability; ~80% of goods sourced from Asia, raising landed costs ~6% YoY in FY2024 and increasing supply-chain risk; avg. ticket climbed to ~$11.50, risking brand dilution.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShrink (% sales)\u003c\/td\u003e\n\u003ctd\u003e2.8% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce mix\u003c\/td\u003e\n\u003ctd\u003e7% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment cost\/item\u003c\/td\u003e\n\u003ctd\u003e$6–8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas sourcing\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLanded costs change\u003c\/td\u003e\n\u003ctd\u003e+6% YoY (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg. ticket\u003c\/td\u003e\n\u003ctd\u003e$11.50 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFive Below SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual Five Below SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752294920569,"sku":"fivebelow-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fivebelow-swot-analysis.png?v=1772239194","url":"https:\/\/matrixbcg.com\/products\/fivebelow-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}